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Aug-2025
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Overview
Market Insights Snapshot
GRAS Cannabis has demonstrated a notable upward trajectory in the Arizona market, particularly within the Flower category. The brand's ranking improved significantly from 26th in May to 13th by August 2025, indicating a strong growth momentum. This rise is underscored by a substantial increase in sales, which more than doubled from May to August. Such a trend suggests a growing consumer preference or effective market strategies in place. However, it's worth noting that GRAS Cannabis did not make it into the top 30 in some states and categories, highlighting potential areas for strategic improvement.
In the Vapor Pens category within Arizona, GRAS Cannabis maintained a steady performance, holding its position consistently around the 13th to 15th rank from May to August 2025. While the brand did not experience the same dramatic climb as seen in the Flower category, it still managed to show a gradual increase in sales over the months. This steady performance could indicate a loyal customer base or consistent product quality. Nevertheless, the absence of GRAS Cannabis in the top 30 for other states and categories suggests that while they are gaining traction in Arizona, there is room for growth in expanding their market presence elsewhere.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, GRAS Cannabis has shown a notable upward trajectory in rankings from May to August 2025, moving from 26th to 13th place. This improvement in rank is indicative of a significant positive trend in sales performance, particularly when compared to competitors such as Riggs Family Farms, which experienced a decline from 5th to 12th place over the same period. Similarly, Connected Cannabis Co. maintained a relatively stable position, fluctuating slightly between 10th and 12th place, while Aeriz remained consistently lower in the rankings, holding steady at 14th place. The ascent of GRAS Cannabis in the rankings suggests a strong market presence and growing consumer preference, which could potentially challenge the market positions of these established brands in the Arizona Flower category.
Notable Products
In August 2025, the top-performing product for GRAS Cannabis was the 24K Gold Punch Distillate Disposable (1g) in the Vapor Pens category, maintaining its rank as the number one product from July, with a notable sales figure of 5845 units. The Strawberry Mo'nana (3.5g) in the Flower category emerged as the second-best performer, debuting in the rankings for August. Blue Widow Distillate Disposable (1g) held steady in third place, consistent with its July ranking. Snozz Berry Haze (3.5g) and Golden Tropics (3.5g) in the Flower category followed, both maintaining their initial introduction rankings from July. Overall, the rankings for August show minimal changes from the previous month, with the top three products retaining their positions, indicating a stable demand for these offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
