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Oct-2025
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Overview
Market Insights Snapshot
In the state of Arizona, GRAS Cannabis has experienced noticeable fluctuations in their Flower category rankings over the past few months. Starting from a rank of 18 in July 2025, the brand improved to 13 in August but then saw a decline to 25 by October. This downward trend in the Flower category is accompanied by a significant decrease in sales, which dropped from $532,248 in August to $280,800 in October. Such a decline in both rank and sales might suggest increased competition or changes in consumer preferences within the Flower category in Arizona.
On the other hand, GRAS Cannabis has maintained a more stable performance in the Vapor Pens category within Arizona. The brand held steady around the 16th and 17th ranks from July to October 2025. Despite a slight fluctuation in sales, the brand managed to keep its position, indicating a consistent consumer base for their vapor pen products. This stability contrasts with the volatility observed in the Flower category, suggesting that GRAS Cannabis might have a more loyal customer segment or a strong product offering in the Vapor Pens category. However, the absence of GRAS Cannabis from the top 30 brands in other states or categories could suggest potential areas for growth or improvement.
Competitive Landscape
In the competitive landscape of Vapor Pens in Arizona, GRAS Cannabis has maintained a consistent presence, holding the 16th rank in July, August, and October 2025, with a slight dip to 17th in September. This stability is notable amidst fluctuating performances from competitors. For instance, NugRun Concentrates made a significant leap from 26th in September to 18th in October, indicating a strong upward trend that could pose a future challenge to GRAS Cannabis. Meanwhile, IO Extracts consistently outperformed GRAS Cannabis, maintaining a stable rank of 14th, suggesting a robust market position. Fenix also demonstrated volatility, dropping from 12th in September to 15th in October, which could indicate potential opportunities for GRAS Cannabis to capitalize on. Despite these competitive pressures, GRAS Cannabis's sales saw a rebound in October, suggesting resilience and potential for growth in this dynamic market.
Notable Products
In October 2025, the top-performing product for GRAS Cannabis was Blue Widow Distillate Disposable in the Vapor Pens category, which surged to the number one spot with sales reaching 4471. Golden Pineapple Distillate Disposable maintained its position as the second best-seller from September. Cali Lightning, a Flower category product, debuted impressively at third place. Meanwhile, 24K Gold Punch Distillate Disposable, another Vapor Pens product, saw a drop in ranking from third in September to fourth in October. Gelato in the Flower category entered the rankings at fifth place, showing a strong performance for its first appearance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
