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Nov-2025
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Overview
Market Insights Snapshot
In the state of Arizona, GRAS Cannabis has shown varied performance across different product categories. In the Flower category, the brand has experienced a downward trend in its rankings, moving from 14th in August 2025 to 26th by November 2025. This decline is coupled with a decrease in sales from $567,712 to $289,004 over the same period, indicating potential challenges in maintaining market share. On the other hand, their performance in the Vapor Pens category presents a more optimistic picture. Although their rank slightly dipped from 17th to 18th between August and September, GRAS Cannabis managed to climb back up to 15th place by November, with sales showing a notable increase from $291,140 in October to $335,826 in November. This suggests a strengthening position in the Vapor Pens market.
The contrasting trends in these categories highlight the dynamic nature of GRAS Cannabis's market presence in Arizona. While the Flower category appears to be facing competitive pressures, the brand's ability to improve its rank in Vapor Pens suggests strategic adjustments or consumer preference shifts that are working in their favor. The absence of GRAS Cannabis from the top 30 in any other category in Arizona could imply either a focused strategy on these two segments or potential untapped opportunities in other product lines. Understanding these movements can provide insights into the brand's strategic priorities and market adaptability.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, GRAS Cannabis has shown a notable upward trend in its rankings, moving from 17th place in August 2025 to 15th place by November 2025. This improvement highlights a positive shift in market perception and sales performance, especially when compared to competitors like Savvy, which remained consistently lower in rank. Meanwhile, Grow Sciences has maintained a slightly higher position, moving from 14th to 13th place over the same period, indicating a stable yet competitive presence. IO Extracts and Brown Bag have experienced fluctuations, with Brown Bag dropping from 10th to 14th, suggesting potential market share opportunities for GRAS Cannabis. These dynamics suggest that GRAS Cannabis is gaining traction in the Arizona vapor pen market, positioning itself as a brand to watch in the coming months.
Notable Products
In November 2025, the top-performing product for GRAS Cannabis was Cali Lightning (3.5g) in the Flower category, achieving the number one rank with sales of 6536.0. Following closely, Blue Widow Distillate Disposable (1g) in the Vapor Pens category secured the second position, though it dropped from its first-place ranking in October. Golden Pineapple Distillate Disposable (1g) also in Vapor Pens, maintained a consistent presence in the top three, albeit dropping from second to third place compared to the previous month. Lychee Dream Distillate Disposable (1g) made its debut in the rankings at fourth place, indicating strong initial sales. Meanwhile, 24K Gold Punch Distillate Disposable (1g) saw a slight improvement, moving up from fourth to fifth place in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
