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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Higgs concentrated 99.26% of June 2026 sales in Pre-Roll, while Vapor Pens fell to 0.74% share; the mix tilt coincides with Pre-Roll YoY decline of 27.78% and MoM drop of 18.15%, versus steeper Vapor Pens contractions of 77.63% YoY and 42.55% MoM. Despite a 62.99% YoY jump in average price to $47.46, overall brand sales declined 28.95% YoY, indicating price gains did not offset volume losses as category participation narrowed; the pattern implies overexposure to a single category amplifying downside when Pre-Roll softens.
Pre-Roll concentration alongside a category rank of 26 in New York positions Higgs as a mid-pack participant whose pricing strategy risks ceding share when demand shifts, given a 18.15% MoM contraction in its core versus a smaller base in Vapor Pens declining 42.55% MoM. The 2.98% decline over 24 months versus the current 28.95% YoY drop implies deterioration accelerated in the last year, suggesting the current positioning leans on premium price points without portfolio breadth to buffer volatility; the implication is that rank stability will hinge more on mix diversification than further price moves.
Competitive Landscape
Higgs sits at rank #26 in New York Pre-Roll in June 2026, improving 5 positions year over year from #31 and rising 10 spots from March 2026 where it was #36; however, its best placement was #20 in May 2026, a 6-position drop month over month into June. Competitively, Ruby Farms held #1 year over year and remains #1 with 15.6% YoY sales growth, while Anthem surged from #40 to #3 with an 852.1% YoY sales increase, and Jetpacks slipped from #3 to #5 alongside a -8.6% YoY sales change; the contrast suggests Higgs’s mid-pack ascent is being outpaced by faster risers even as some incumbents soften. The pattern implies Higgs’s rank trajectory—up YoY but off its May 2026 peak—points to incremental share capture that risks stalling unless it counters rapid climbers concentrating at the top.
Notable Products
Super Lemon Haze Infused Pre-Roll 10-Pack (3.5g) posted the largest shift in June 2026 with a 103.4% month-over-month surge to rank 2, while the long-time leader 22's Pre-Roll 10-Pack (3g) slipped 9.8% yet held rank 1. In contrast, 55's Pre-Roll 10-Pack (3g) fell 21.1% and sat at rank 4, as Durban Pre-Roll 10-Pack (3g) advanced 27.9% to rank 3. With all ten of the top products in June 2026 concentrated in the Pre-Roll category, the mix indicates Higgs is pivoting toward higher-potency and flavor-led pre-roll variants that can trade up volume from legacy SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
