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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Higgs concentrated 98.98% of May 2026 sales in Pre-Roll, with Vapor Pens at 1.02%, and that skew widened as Pre-Roll grew 65.98% month over month while Vapor Pens rose 81.03% from a much smaller base. Year over year, Pre-Roll expanded 17.39% versus a 71.85% decline in Vapor Pens, and May 2026 average price of $46.04 came alongside a 73.96% year-over-year price increase; together, this points to a portfolio leaning into higher-priced Pre-Roll units while allowing Vapor Pens to contract in mix.
With a Pre-Roll rank of 19 in New York and category share at 98.98%, the brand’s positioning hinges on sustaining Pre-Roll velocity rather than diversifying, as indicated by the 65.98% month-over-month surge paired with only 1.02% Vapor Pens share. The 17.39% Pre-Roll year-over-year gain against a 71.85% Vapor Pens drop implies resource allocation favors a premiumized Pre-Roll strategy; maintaining rank 19 in May 2026 under a 73.96% year-over-year price increase suggests price tolerance within the segment but limited buffer if Pre-Roll growth cools.
Competitive Landscape
Higgs ranks #19 in NY Pre-Roll in May 2026, improving 35 positions year over year from #54, and rising 12 spots since February 2026 when it was #31; this coincides with a peak rank achieved in May 2026, while category leaders consolidated, as Ruby Farms held #1 with a 21.7% YoY sales increase and Jetpacks stayed at #3 with an 18.2% YoY lift. Relative movement also favors Higgs versus Anthem, which jumped from #60 to #4 on a 1311.5% YoY surge, indicating that while Higgs’ 35-rank climb positions it among fast risers, the trajectory implies momentum is improving but must accelerate to convert a mid-tier #19 into durable top-10 competitiveness.
Notable Products
55's Pre-Roll 10-Pack (3g) posted the standout move in May 2026 with a +66.3% month-over-month surge to rank 2, while 19's Pre-Roll 10-Pack (3g) followed with +59.7% at rank 5. In contrast, no top-10 SKU declined by more than -10%, and the category concentration is stark with 10 of the top 10 in Pre-Roll, implying a portfolio tilted almost entirely to multi-pack roll formats. The absence of a steep drop alongside double-digit gains at ranks 2 and 5 signals momentum clustered in value-oriented SKUs, pointing to a deliberate push toward higher-volume packs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
