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Aug-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Higgs has shown a declining trend in the Pre-Roll category over the summer months of 2025. Starting in May, the brand was ranked 37th, but by August, it had fallen out of the top 50, landing at 77th place. This drop is reflected in their sales figures, which decreased from approximately $286,189 in May to $111,252 by August. Such a decline suggests competitive pressures or possibly a shift in consumer preferences within Michigan's pre-roll market. The absence of Higgs from the top 30 brands in this category by August signals a challenging period for the brand in this region.
Conversely, in New York, Higgs has experienced a positive trajectory in the same Pre-Roll category. The brand improved its ranking significantly from 47th in May to 22nd by August, marking a steady upward movement. This positive trend is accompanied by a notable increase in sales, growing from $133,600 in May to $344,472 in August. Such performance highlights a successful strategy or growing consumer appeal in New York's market, positioning Higgs as a rising player in the state's pre-roll segment. The consistent climb in rankings through the summer indicates that Higgs is gaining traction and potentially capturing more market share in this competitive landscape.
Competitive Landscape
In the competitive landscape of New York's Pre-Roll category, Higgs has demonstrated a notable upward trajectory in both rank and sales over the summer months of 2025. Starting from a rank of 47 in May, Higgs climbed to 22 by August, indicating a significant improvement in market positioning. This ascent is accompanied by a consistent increase in sales, reflecting growing consumer preference. In contrast, KOA Exotics maintained a relatively stable rank, hovering around the 20th position, while Revert Cannabis New York experienced a slight decline, dropping from 17th to 21st place. Meanwhile, Flamer and Anthem showed fluctuations in their rankings, with Anthem making a notable leap from 56th to 24th, which suggests potential volatility in consumer preferences. Higgs' consistent rise in both rank and sales positions it as a strong contender in the New York Pre-Roll market, signaling a positive trend that could attract more consumer interest and potentially challenge the current market leaders.
Notable Products
In August 2025, Durban Pre-Roll 10-Pack (3g) emerged as the top-performing product for Higgs, achieving the highest rank with sales of 1709 units. Log Cabin OG Pre-Roll 10-Pack (3g) followed closely in second place, showing a consistent improvement from its fourth position in May to second in August. 55' Pound Cake Pre-Roll 10-Pack (3g) secured the third rank, marking its debut in the top rankings. Tahitian Tundra Pre-Roll 10-Pack (3g) experienced a drop from first place in July to fourth in August. Sherb Cream Pie Mini Pre-Roll 10-Pack (3g) rounded out the top five, slipping from its second position in May and July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
