Data Snapshot: Sep 06, 2026
$100K+

Aug-2026

Sales

Strong Growth

Trend

6-Month

26

Product Count

SKUs

$47.43

Avg Price

-4.5%

YoY Sales Change

25.3%

YoY Price Change

Higgs is a globally recognized cannabis lifestyle brand, known for its infused mini preroll packs, live resin carts, and specific strain packs. The brand embodies a mission to enhance social connectivity and creativity while enjoying cannabis, making it unique in the market. Founded by Oliver Higgins in a Los Angeles garage, Higgs swiftly capitalized on cannabis legalization, positioning itself as an award-winning luxury cannabis brand with an expanding market presence, most recently entering Canada via a licensing deal with Oceanic Releaf.
Higgs

Where to Buy

Higgs is stocked at 56 licensed dispensaries across New York, New Jersey, and 2 other states, 29 of them in New York, with the deepest coverage in New York, Brooklyn, Buffalo, Farmingdale, and Queens. Search by ZIP code or city below to find the closest one.

https://headsetstorage.blob.core.windows.net/brand-stores/1830.json?v=20260905
Higgs Sales

Market Insights Snapshot

Higgs Historical Sales by Category

In August 2026, Higgs concentrated 99.41% of sales in Pre-Roll, while Vapor Pens held 0.59% share; within that mix, Pre-Roll rose 20.49% month over month but declined 2.88% year over year, and Vapor Pens climbed 31.25% month over month while falling 74.71% year over year. Despite a 25.31% year-over-year increase in average price to $47.43 alongside a brand-level sales decline of 4.48% year over year, the brand’s reliance on a single category leaves it exposed to category-level headwinds even when short-term momentum improves.

These shifts imply Higgs is tightening its positioning around Pre-Roll, where a rank of 25 in New York signals mid-pack visibility while the 20.49% month-over-month gain outpaced the brand’s overall trend and the 2.88% year-over-year decline underperformed price-led mix benefits. With Vapor Pens at 0.59% share and down 74.71% year over year even as they grew 31.25% month over month, the portfolio offers limited insulation against Pre-Roll volatility; the pattern suggests near-term execution uplift but a need to either deepen differentiation within Pre-Roll’s 99.41% mix or rebuild a secondary pillar to reduce sensitivity to category swings.

Aug-2026 Rank
Pre-Roll
78
25
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Pre-Roll
99.4%
$47.86
-2.9%
+20.5%
Vapor Pens
0.6%
$18.96
-74.7%
+31.3%
Higgs

Competitive Landscape

Higgs sits at rank 25 in August 2026, improving 4 positions from rank 29 year over year, but sliding 4 spots from a 3-month peak at rank 21 in May 2026; meanwhile, Ruby Farms held rank 1 with a 10.7% year-over-year sales increase while Jeeter surged from rank 308 to rank 2 alongside a 2,897,111.9% sales change, indicating that Higgs’ modest rank recovery is occurring amid outsized upward mobility at the top and that its trajectory implies stabilization rather than a near-term climb back toward the May 2026 peak.

Higgs market ranking for NY Pre-Roll

Higgs

Notable Products

Cherry Pie Infused Pre-Roll 10-Pack (3.5g) posted the standout movement with a 116.3% month-over-month gain, vaulting into rank 3, while Trainwreck Pre-Roll 10-Pack (3g) slid 11.5% to rank 10. Super Lemon Haze Infused Pre-Roll 10-Pack (3.5g) grew 16.0% to hold rank 1, and Blackberry Kush Infused Pre-Roll 10-Pack (3.5g) advanced 52.2% at rank 7, indicating infused formats are gaining traction as non-infused 55' Pound Cake Pre-Roll 10-Pack (3g) fell 15.7% to rank 8. With all ten SKUs in the Pre-Roll category and three infused SKUs inside the top seven, August 2026 signals a product mix pivot toward higher-potency infused multi-packs over legacy non-infused variants, concentrating volume despite a $56,646 ceiling for the leader.

Product
Category
Apr-2026
May-2026
Jun-2026
Jul-2026
Aug-2026
MoM %
Super Lemon Haze Infused Pre-Roll 10-Pack (3.5g)
Pre-Roll
8
8
2
1
1
+16.0%
22's Pre-Roll 10-Pack (3g)
Pre-Roll
1
2
1
2
2
+4.8%
Cherry Pie Infused Pre-Roll 10-Pack (3.5g)
Pre-Roll
>10
>10
>10
8
3
+116.3%
Durban Pre-Roll 10-Pack (3g)
Pre-Roll
3
5
3
3
4
-6.1%
55's Pre-Roll 10-Pack (3g)
Pre-Roll
2
3
5
4
5
+2.7%
19's Pre-Roll 10-Pack (3g)
Pre-Roll
5
4
4
6
6
+29.8%
Blackberry Kush Infused Pre-Roll 10-Pack (3.5g)
Pre-Roll
>10
9
>10
9
7
+52.2%
55' Pound Cake Pre-Roll 10-Pack (3g)
Pre-Roll
7
7
7
5
8
-15.7%
84's Pre-Roll 10-Pack (3g)
Pre-Roll
4
6
6
10
9
-3.4%
Trainwreck Pre-Roll 10-Pack (3g)
Pre-Roll
10
>10
9
7
10
-11.5%
View product & sales data

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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