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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Higgs is stocked at 40 licensed dispensaries across New York, Illinois, and 2 other states, 25 of them in New York, with the deepest coverage in New York, Brooklyn, Buffalo, Queens, and Rensselaer. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
Higgs in October 2026 concentrated 99.83% of sales in Pre-Roll with a 33.50% year-over-year gain while Vapor Pens fell 95.53% YoY and 72.09% month-over-month to just 0.17% share; overall Pre-Roll momentum contrasts with a 7.07% MoM dip, indicating category seasonality or price elasticity after a 10.42% YoY increase in average price. Despite brand sales up 27.22% YoY and a 63.26% two-year lift, the mix has become more monoline as Vapor Pens shrink to a rounding error, implying rising dependence on a single category even as the Pre-Roll rank sits at 31 in New York and average price holds at $47.50.
This shift implies Higgs is trading breadth for depth: the 0.17% share held by Vapor Pens and a 7.07% MoM pullback in Pre-Roll suggest volume sensitivity at higher price points alongside durable YoY demand at 33.50%, positioning the brand as a Pre-Roll specialist rather than a portfolio balancer. With rank 31 in New York Pre-Roll and a 10.42% YoY price increase against 27.22% YoY brand sales growth, the mix signals a strategy where incremental gains likely come more from share capture within Pre-Roll than from cross-category expansion.
Competitive Landscape
Higgs sits at rank #31 in New York Pre-Roll in October 2026, improving 6 positions from #37 year over year, while also moving up 5 spots from #36 over the last three months; by contrast, Jeeter climbed from #5 to #2 and Anthem jumped from #12 to #3, indicating faster share consolidation at the top. Despite peaking at #24 in May 2026 and trailing the current #1 position of Ruby Farms (upholding #1 year over year with 25.0% sales growth), the upward rank shift of 6 places year over year alongside a 5-place lift since July 2026 implies Higgs is stabilizing mid-pack but must outpace double-digit movers to re-enter the top 25.
Notable Products
Higgs is tightly concentrated in October 2026, with the top 10 items generating 85.1% of sales, led by Super Lemon Haze Infused Pre-Roll 10-Pack (3.5g) at 12.4%. That concentration means most of its sales ride on a small set of pre-roll 10-packs.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
