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Sep-2025
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Overview
Market Insights Snapshot
Higgs has shown varying performance across different states and categories. In Michigan, Higgs has struggled to maintain a strong presence in the Pre-Roll category, as evidenced by its rankings. In June 2025, Higgs was ranked 37th, but by September, it had fallen out of the top 30 entirely. This downward trend is mirrored in their sales figures, which decreased significantly from June to August, suggesting challenges in maintaining market share. The absence of a ranking in September indicates a need for strategic adjustments to regain competitiveness in the Michigan market.
Conversely, in New York, Higgs has demonstrated a more positive trajectory in the Pre-Roll category. Starting at the 29th position in June 2025, Higgs improved its ranking to 23rd by August, before slightly dropping to 26th in September. This upward trend in rankings, coupled with increasing sales figures over the summer months, highlights a stronger foothold in New York compared to Michigan. Despite the slight dip in September, Higgs's ability to remain in the top 30 throughout the period indicates a more resilient market presence in New York.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, Higgs has shown a dynamic shift in its market position over the past few months. Starting from a rank of 29 in June 2025, Higgs climbed to 23 by August, before slightly dropping to 26 in September. This fluctuation reflects a competitive market where brands like Runtz, which improved its rank from 25 to 16 between June and August, and Lowell Herb Co / Lowell Smokes, which maintained a relatively stable position, are significant players. Despite the slight dip in September, Higgs' sales trajectory has been positive, peaking in August, which suggests a strong consumer demand. Meanwhile, Electraleaf and Golden Garden have shown less volatility in rank, indicating a steadier but less aggressive market presence. These insights highlight the importance for Higgs to maintain its upward sales momentum while navigating the competitive pressures from other brands in the New York pre-roll market.
Notable Products
In September 2025, the top-performing product for Higgs was the Durban Pre-Roll 10-Pack (3g) in the Pre-Roll category, maintaining its first-place rank from August with a notable sales figure of 1636. The Trainwreck Pre-Roll 10-Pack (3g) entered the rankings at second place for the first time. The 22's Pre-Roll 10-Pack (3g) dropped one position to third, while the 55's Pre-Roll 10-Pack (3g) improved its standing from fifth in August to fourth in September. The 55' Pound Cake Pre-Roll 10-Pack (3g) saw a decline, moving from third in August to fifth in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
