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Feb-2026
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Overview
Market Insights Snapshot
Higgs has shown a promising upward trajectory in the Pre-Roll category within New York. Starting from November 2025, the brand was not in the top 30, ranking at 36, but by February 2026, it had climbed to the 27th position. This consistent improvement over the months indicates a growing consumer interest and possibly a strategic push by the brand in this market. The sales figures support this trend, with a notable increase from $222,798 in November 2025 to $294,902 by February 2026, reflecting a positive reception of Higgs' products in the state.
While the rise in New York is commendable, it's important to note that Higgs did not make it into the top 30 rankings in any other state or category during this period. This absence could suggest either a focus on New York as a primary market or challenges in penetrating other states. The lack of presence in additional markets might be an area of concern or an opportunity for Higgs to explore further growth avenues. Observing how the brand addresses these gaps in the coming months will be crucial for understanding its broader market strategy and potential for expansion.
Competitive Landscape
In the competitive landscape of the New York pre-roll market, Higgs has shown a promising upward trajectory in its rankings from November 2025 to February 2026, moving from 36th to 27th position. This improvement is indicative of a strategic gain in market presence, particularly as other brands like Toast and Revert Cannabis New York have experienced fluctuations, with Toast dropping from 23rd to 28th and Revert Cannabis New York maintaining a relatively stable position around the mid-20s. Meanwhile, Electraleaf has seen a slight decline from 21st to 25th, despite having higher sales figures than Higgs. The consistent rise in Higgs' ranking, coupled with a steady increase in sales, suggests a growing consumer preference and effective market strategies that are gradually closing the gap with higher-ranked competitors. This trend positions Higgs as a brand to watch in the coming months, as it continues to climb the ranks in the competitive New York pre-roll category.
Notable Products
In February 2026, the top-performing product for Higgs was the Durban Pre-Roll 10-Pack (3g) in the Pre-Roll category, which climbed to the number one rank with sales of 1253 units. The 22's Pre-Roll 10-Pack (3g) maintained a strong position, moving up one spot to second place with notable sales figures. The Log Cabin OG Pre-Roll 10-Pack (3g) dropped to third place from its previous top position in January 2026. The 55's Pre-Roll 10-Pack (3g) ranked fourth, a decline from its consistent first-place positions in November and December 2025. Lastly, the 19's Pre-Roll 10-Pack (3g) stood at fifth place, continuing a downward trend from its earlier higher ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
