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Market Insights Snapshot
Runtz concentrated 60.83% of May 2026 sales in Flower with a 17.66% month-over-month gain, while Pre-Roll held 39.17% and rose 7.07% MoM; year over year, Pre-Roll expanded 125.39% versus 2.06% for Flower, indicating the mix is tilting toward ready-to-consume formats. Despite Flower remaining the plurality, the widening YoY gap and a 21.24% YoY drop in overall average price alongside a 2.06% YoY Flower lift suggest unit-led growth, implying Runtz is converting demand through lower price points and shifting volume into Pre-Roll without ceding the Flower anchor.
These shifts position Runtz to compete on accessibility and frequency rather than premium ticket size, with a 7.07% MoM Pre-Roll rise complementing a 17.66% MoM Flower surge to support basket breadth; the dual-category momentum gives room to manage price elasticity while protecting share. In New York Flower at rank 28, the mix breadth (60.83% Flower vs. 39.17% Pre-Roll) provides a hedge: if Flower rank pressure intensifies, the 125.39% YoY Pre-Roll trajectory can offset, implying a positioning that leans into trial and convenience to defend overall brand velocity.
Competitive Landscape
Runtz sits at rank #28 in NY Flower for May 2026, down 7 positions from #21 in May 2025, yet up 7 spots from #35 in February 2026, indicating a recent quarter-on-quarter climb despite a year-over-year slide. Against the pack, Leal advanced from #11 to #1 while posting a 109.3% YoY sales increase, and RYTHM moved from #10 to #4 alongside a 45.8% YoY sales rise, whereas Dank. By Definition edged from #1 to #2 with a -38.1% YoY sales change; this mix of upward mobility and contraction at the top implies that Runtz’s decline from a #17 peak in January 2025 to #28 now is less about category-wide pressure and more about being outpaced by faster-moving leaders, so the trajectory suggests Runtz must convert short-term rank gains into sustained share defense to avoid further drift.
Notable Products
Lemon Candy Runtz Pre-Roll 2-Pack (1.5g) posted the standout move with a 108.9% month-over-month gain to rank 1 in May 2026, while Obama Runtz Pre-Roll 2-Pack (1.5g) also surged 107.5% to rank 3, signaling a decisive shift toward value in multi-pack inhalables. In contrast, White Cherry Runtz Pre-Roll 2-Pack (1.5g) fell 44.6% to rank 6 and Original Bubblegum Runtz Pre-Roll 2-Pack (1.5g) dropped 41.2% to rank 10, indicating pruning at the lower end even as Pink Runtz Pre-Roll 2-Pack (1.5g) climbed 43.2% to rank 2. With six of the top ten SKUs in Pre-Roll and Flower stalwarts like Obama Runtz (3.5g) slipping 9.4% to rank 8 despite $55,945 in May 2026 sales, the mix implies Runtz is consolidating around fast-turning Pre-Roll franchises while de-emphasizing slower Flower variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
