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Apr-2025
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Overview
Market Insights Snapshot
Runtz, a prominent cannabis brand, has demonstrated varied performance across different categories and states. In the New York market, Runtz's presence in the Flower category has seen a downward trend in rankings from January to April 2025. Starting the year at 18th place, the brand slipped to 26th by April, indicating a gradual decline in its market position. This drop in ranking coincides with a decrease in sales figures, which fell from $647,298 in January to $395,653 in April. Such a trend suggests that Runtz might be facing increased competition or shifts in consumer preferences in the New York Flower category.
Interestingly, the absence of Runtz from the top 30 brands in other categories or states might signal either a strategic focus on specific markets or a challenge in expanding its footprint beyond the Flower category in New York. This lack of presence can be perceived as a missed opportunity for Runtz to diversify its offerings and capture a broader audience. The brand's performance highlights the importance of monitoring competitive dynamics and consumer trends to maintain and improve its market position. Understanding these movements can provide valuable insights for stakeholders looking to navigate the evolving cannabis landscape.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Runtz has experienced a notable decline in its ranking from January to April 2025, dropping from 18th to 26th position. This downward trend in rank is accompanied by a decrease in sales, which could be attributed to the rising prominence of competitors like Cookies and Doobie Labs. Notably, Cookies has shown a consistent improvement in rank, moving from outside the top 20 to 27th place, with a significant increase in sales over the same period. Similarly, Doobie Labs has climbed from 51st to 24th place, surpassing Runtz in April. This competitive pressure suggests that Runtz may need to reassess its market strategies to regain its footing against these emerging brands.
Notable Products
In April 2025, Pink Runtz (3.5g) emerged as the top-performing product for Runtz, climbing from the second position in March 2025 to first place with sales of 1569 units. White Cherry Runtz (3.5g) maintained a strong performance, ranking second, though it experienced a decline in sales compared to previous months. Lemon Candy Runtz (3.5g) improved its rank, moving from fifth in March to third in April, despite a decrease in sales figures. Obama Runtz (3.5g) saw a significant drop, falling from the top rank in the first quarter to fourth place in April, with a notable reduction in sales. Bubble Gum Runtz (3.5g) entered the rankings at fifth place, indicating a new presence in the market for April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
