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Dec-2025
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Overview
Market Insights Snapshot
In the dynamic cannabis market of New York, Runtz has experienced notable fluctuations across different product categories. In the Flower category, Runtz saw a slight dip in its ranking from 23rd in September 2025 to 25th in October 2025, and further slipped out of the top 30 in November 2025, before climbing back to 25th by December 2025. This trajectory indicates a challenging period for Runtz in maintaining a stronghold in the Flower category, despite a rebound in December. Such movements suggest variability in consumer preferences or perhaps shifts in competitive dynamics within the state, highlighting the importance for Runtz to strategize in order to regain and sustain higher rankings.
Conversely, in the Pre-Roll category in New York, Runtz has demonstrated a more positive trend. Starting from 25th place in September 2025, Runtz's ranking dropped to 34th in October, but then significantly improved to 17th in November and further to 15th by December 2025. This upward movement in rankings suggests a growing consumer affinity for Runtz's Pre-Roll products, potentially driven by successful marketing efforts or product innovation. The increase in sales from October to December supports this positive trend, indicating a strengthening position in the Pre-Roll category, which could be a key area of focus for Runtz moving forward.
Competitive Landscape
In the competitive landscape of the New York flower category, Runtz experienced notable fluctuations in its ranking and sales performance from September to December 2025. Starting at rank 23 in September, Runtz saw a dip to rank 36 in November before recovering to rank 25 by December. This volatility suggests a challenging market environment, possibly influenced by the consistent presence of competitors like Stone Road and Jetpacks, which maintained more stable rankings. Notably, Hashtag Honey showed a significant upward trend, improving from rank 37 in September to 26 in December, indicating a potential shift in consumer preferences. Meanwhile, Florist Farms mirrored Runtz's trajectory with a similar dip in November. These dynamics highlight the competitive pressures Runtz faces, emphasizing the need for strategic adjustments to regain and sustain higher market positions.
Notable Products
In December 2025, Lemon Candy Runtz Pre-Roll 2-Pack (1.5g) maintained its position as the top-performing product for Runtz, with sales reaching 4564 units. Pink Runtz Pre-Roll 2-Pack (1.5g) saw a significant rise to the second spot, up from fifth place in November, showing a strong increase in popularity. Obama Runtz Pre-Roll 2-Pack (1.5g) dropped to third, despite having been consistently second in the previous months. Trump Runtz Pre-Roll 2-Pack (1.5g) remained stable at fourth place, after a high of first in September. Lastly, White Cherry Runtz Pre-Roll 2-Pack (1.5g) fell to fifth, continuing its downward trend from fourth in October and third in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
