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Sep-2025
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, Runtz has shown varied performance across different categories and states. In New York, Runtz's presence in the Flower category has been somewhat erratic, with rankings fluctuating between 19th and 23rd place from June to September 2025. Notably, the brand achieved its highest rank in August but dropped back to 23rd by September. This movement reflects a competitive market environment where Runtz is struggling to maintain a consistent position. The sales figures mirror this volatility, with a notable peak in August followed by a decline in September. Such dynamics suggest that while Runtz has the potential to climb the ranks, sustaining that momentum remains a challenge.
Runtz's performance in the Pre-Roll category in New York presents a slightly different picture. Here, the brand demonstrated a more promising trajectory, peaking at 16th place in August before slipping to 24th in September. This indicates that while Runtz was able to gain traction mid-year, maintaining a top-tier position is challenging. The sales trend for Pre-Rolls shows a similar pattern, with a significant increase in July and August, followed by a decline in September. This suggests that while Runtz can capture consumer interest, sustaining it requires strategic adjustments. The absence of Runtz from the top 30 in other states and categories highlights areas for potential growth and the need for targeted efforts to expand its market presence.
Competitive Landscape
In the competitive landscape of the New York flower category, Runtz has experienced fluctuating rankings and sales over the past few months, indicating a dynamic market environment. In June 2025, Runtz was ranked 21st, and while it improved to 19th in August, it slipped back to 23rd by September. This volatility contrasts with brands like Jetpacks, which maintained a more consistent presence in the top 20, peaking at 18th in July. Similarly, 1937 showed a strong performance in July, reaching 17th, but fell out of the top 20 by August. Meanwhile, Hepworth remained close to Runtz, often trailing or slightly ahead, but never breaking into the top 20. The data suggests that while Runtz has the potential to climb the ranks, it faces stiff competition from brands like Jetpacks and 1937, which have shown the ability to capture higher sales and rankings at different points in time.
Notable Products
In September 2025, the top-performing product from Runtz was the Trump Runtz Pre-Roll 2-Pack (1.5g), which climbed to the number one spot after consistently holding third place in the previous months, with sales reaching 3694 units. The Lemon Candy Runtz Pre-Roll 2-Pack (1.5g) experienced a slight dip, dropping to second place after leading the rankings in July and August. The Obama Runtz Pre-Roll 2-Pack (1.5g) continued its downward trend, moving to third place from its previous first and second positions in earlier months. The White Cherry Runtz Pre-Roll 2-Pack (1.5g) maintained its fourth place ranking, showing stability in its sales performance. Meanwhile, the Pink Runtz Pre-Roll 2-Pack (1.5g) remained steady at fifth place, indicating consistent sales figures despite fluctuations in other products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
