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Feb-2026
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Overview
Market Insights Snapshot
Runtz has shown a notable presence in the New York market, particularly in the Flower category. Beginning from November 2025, Runtz was not within the top 30 brands, but by December 2025, it climbed to the 29th position, maintaining a similar ranking in January 2026 and slightly dropping to 31st in February 2026. This indicates a relatively stable performance in the Flower category, with a brief entry into the top 30, suggesting a growing recognition and acceptance among consumers. However, the slight decline in February may hint at increasing competition or market saturation.
In contrast, Runtz's performance in the Pre-Roll category in New York has been more dynamic. The brand was consistently within the top 20 from November 2025 to January 2026, peaking at 16th in December 2025. This suggests a strong consumer preference for Runtz's Pre-Roll products. However, a noticeable drop to the 24th position in February 2026 might indicate shifting consumer preferences or intensified competition. This fluctuation highlights the importance of continuous innovation and marketing strategies to maintain a competitive edge in the Pre-Roll segment.
Competitive Landscape
In the competitive landscape of the flower category in New York, Runtz has shown a fluctuating performance in recent months. From November 2025 to February 2026, Runtz's rank shifted from 36th to 31st, indicating a slight improvement in its market position. This upward trend, however, is challenged by brands like Jetpacks, which consistently maintained a higher rank, holding steady at 23rd in November and February. Meanwhile, Old Pal has shown a notable rise from 49th to 35th, potentially posing a future threat if this trend continues. Although Runtz's sales peaked in December 2025, they have slightly declined by February 2026, contrasting with Old Pal, which experienced a consistent increase in sales. Brands like Jetpacks and Hepworth also demonstrate competitive pressure with their stable or improving sales figures, suggesting that Runtz needs to strategize effectively to enhance its market share in this dynamic environment.
Notable Products
In February 2026, the top-performing product from Runtz was Obama Runtz Pre-Roll 2-Pack (1.5g), which ascended to the number one rank from the fifth position in January, achieving sales of 3316 units. Following closely, Trump Runtz Pre-Roll 2-Pack (1.5g) secured the second spot, marking a significant recovery from an unranked status in January. Pink Runtz Pre-Roll 2-Pack (1.5g) maintained a strong presence, ranking third, though it dropped from second place in January. White Cherry Runtz Pre-Roll 2-Pack (1.5g) saw a decline, moving to fourth place from third in the previous month. Notably, White Cherry Runtz (3.5g) entered the rankings for the first time, debuting at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
