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Oct-2025
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Overview
Market Insights Snapshot
Golden Garden's performance in the New York market presents a mixed picture across different product categories. In the Flower category, the brand experienced a decline in rankings from July to October 2025, dropping from 60th to 65th place. This movement corresponds with a noticeable decrease in sales from $208,746 in July to $174,105 in October. Such a shift out of the top 50 could be seen as a challenge for Golden Garden, potentially indicating increased competition or changing consumer preferences in the Flower segment.
Conversely, Golden Garden has maintained a consistent position in the Pre-Roll category in New York, holding steady at 28th place from July through October 2025. This stability is reflected in their sales figures, which, although slightly fluctuating, show resilience with an increase from $315,892 in July to $319,473 in October. The ability to sustain a top 30 ranking in Pre-Rolls suggests that Golden Garden has a strong foothold in this category, even as they face challenges in other segments.
Competitive Landscape
In the competitive landscape of New York's Pre-Roll category, Golden Garden has maintained a consistent rank of 28th from July to October 2025. This stability in ranking suggests a steady performance amidst fluctuating market dynamics. Notably, Dragonfly Cannabis has shown a significant upward trend, climbing from 53rd in July to 29th in October, surpassing Golden Garden in the latest month. Meanwhile, Lowell Herb Co / Lowell Smokes experienced a decline, dropping out of the top 20 by September and further falling to 30th in October, indicating a potential opportunity for Golden Garden to capture market share from declining competitors. Additionally, Hashtag Honey and Electraleaf have shown mixed results, with Hashtag Honey improving its rank to 27th by October, just ahead of Golden Garden. These dynamics highlight the importance for Golden Garden to strategize effectively to improve its position and capitalize on the shifting market trends in New York's Pre-Roll sector.
Notable Products
In October 2025, Blue Zushi Pre-Roll (1g) emerged as the top-performing product for Golden Garden, climbing from second place in September with sales reaching 5660 units. Superboof Pre-Roll (1g) slipped to second place after holding the top spot in September, while Pancakes Pre-Roll (1g) improved its ranking to third place from fourth in the previous two months. Bananaconda Pre-Roll (1g) dropped to fourth place, marking a consistent decline from its first-place position in August. London Pound Cake Pre-Roll (1g) maintained its fifth-place ranking for two consecutive months since its introduction in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
