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Aug-2025
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Overview
Market Insights Snapshot
Golden Garden has shown a dynamic performance across various product categories and states, with notable fluctuations in its rankings. In New York, the brand has made significant strides in the Pre-Roll category, climbing from a rank of 42 in May 2025 to a much-improved position of 26 by June. However, despite this upward trend, their ranking slightly dipped to 29 by August. This movement suggests a competitive landscape where Golden Garden is making its presence felt, albeit with some challenges. The Flower category in New York presents a different story, where the brand has remained outside the top 50, indicating a potential area for growth and improvement.
While Golden Garden's Pre-Roll category has shown commendable progress in New York, the Flower segment has struggled to break into the top 30. The brand's sales figures, with a notable increase from May to June, particularly in Pre-Rolls, highlight a growing consumer interest. However, the inability to maintain a consistent upward trajectory in rankings suggests that while the brand is gaining traction, it faces stiff competition. For those interested in the evolving cannabis market, these trends highlight the importance of strategic positioning and the potential for growth in underperforming categories.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, Golden Garden has shown a promising upward trajectory in its rankings from May to August 2025. Initially ranked 42nd in May, Golden Garden improved significantly to 26th in June, before stabilizing around the 28th and 29th positions in the subsequent months. This upward movement is indicative of a positive reception in the market, with sales figures reflecting a steady increase, particularly between June and August. In contrast, Lowell Herb Co / Lowell Smokes experienced a decline from 19th in May to 27th in August, suggesting a potential opportunity for Golden Garden to capture more market share. Similarly, Miss Grass and FlowerHouse New York have not been able to maintain a consistent top 20 presence, providing further room for Golden Garden to assert its presence. Meanwhile, Lil Lefty's showed a slight improvement, surpassing Golden Garden by August, which could indicate a competitive challenge. Overall, Golden Garden's positive sales trend and improved ranking suggest a strengthening position in the New York pre-roll market.
Notable Products
In August 2025, the top-performing product from Golden Garden was Bananaconda Pre-Roll (1g), which rose to the first rank with impressive sales of 4681 units. Superboof Pre-Roll (1g), previously holding the top rank for three consecutive months, moved to second place with sales of 4307 units. Blue Zushi Pre-Roll (1g) maintained its third position, consistently performing well with 4163 units sold. Buckin Runtz Pre-Roll (1g) improved its ranking slightly to fourth place, while Pancakes Pre-Roll (1g) remained steady in fifth place, despite a slight decrease in sales. These shifts indicate a competitive market where Bananaconda Pre-Roll gained momentum, overtaking the previously dominant Superboof Pre-Roll.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
