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Jan-2025
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Overview
Market Insights Snapshot
Electraleaf's performance in the New York market has shown varied results across different product categories in recent months. In the Flower category, the brand experienced a decline in rankings, moving from 8th in October 2024 to 19th by January 2025. This downward trend is noteworthy, considering the significant drop in sales from October to December, before a slight rebound in January. Meanwhile, in the Pre-Roll category, Electraleaf's rankings also fell, slipping from 11th to 27th over the same period. Despite these challenges, the brand managed to maintain its presence within the top 30, which indicates a resilient market position even amidst fluctuating sales figures.
On the other hand, Electraleaf's performance in the Vapor Pens category in New York highlights the brand's struggles to secure a top spot. With rankings of 67th and 72nd in October and November 2024, respectively, Electraleaf did not make it into the top 30 in subsequent months, suggesting a need for strategic adjustments to improve its standing in this segment. The absence from the top rankings could imply either a highly competitive market or a need for product innovation. Overall, while Electraleaf maintains a foothold in the New York market, especially in Flower and Pre-Roll categories, there is a clear opportunity for growth and improvement in the Vapor Pens segment.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Electraleaf has experienced notable fluctuations in its market position from October 2024 to January 2025. Initially ranked 8th in October 2024, Electraleaf saw a decline in its ranking to 19th by January 2025. This downward trend in rank coincides with a decrease in sales, particularly from November to December 2024. During this period, competitors such as Grassroots and Runtz have shown resilience, with Grassroots maintaining a relatively stable position, albeit with a slight decline, and Runtz improving its rank from outside the top 20 to 17th by January 2025. Meanwhile, Florist Farms and The Botanist have also been climbing the ranks, with The Botanist entering the top 20 by December 2024. These shifts suggest a competitive pressure on Electraleaf, emphasizing the need for strategic adjustments to regain its earlier market standing.
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Notable Products
In January 2025, Electraleaf's top-performing product was Bambino Pre-Roll (1g) in the Pre-Roll category, securing the number one rank with sales of 974 units. Following closely was Coco Pina (3.5g) in the Flower category, which achieved the second rank. Runtz Chata (3.5g), also in the Flower category, dropped to the third rank from its previous top position in November 2024. Sour Pebbles Pre-Roll (1g) experienced a decline, moving from the top position in December 2024 to fourth place in January 2025. Super Lemon Diesel (3.5g) re-entered the rankings at fifth place, showing a consistent presence in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
