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Apr-2025
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Overview
Market Insights Snapshot
Electraleaf has shown a consistent presence in the New York market, particularly in the Flower category. Starting the year at rank 21 in January, the brand improved its position to 16 in both February and March, before slightly dipping to rank 17 in April. This movement suggests a strong but slightly fluctuating demand for their Flower products. In the Pre-Roll category, Electraleaf experienced a notable improvement, climbing from rank 28 in January to reach 16 by February, though it saw a gradual decline to rank 20 by April. This indicates a competitive landscape in the Pre-Roll segment, with Electraleaf striving to maintain its position amidst dynamic market conditions.
Interestingly, Electraleaf's presence in the Vapor Pens category in New York is less prominent, as they did not rank in the top 30 until March, when they appeared at rank 72. This suggests that while they have a foothold in the Flower and Pre-Roll categories, there is significant room for growth in the Vapor Pens segment. The absence of a ranking in January and February indicates that the brand may have been either absent from the market or not competitive enough to break into the top rankings during those months. This data highlights potential areas for strategic focus if Electraleaf aims to expand its market share across different product categories in New York.
Competitive Landscape
In the competitive landscape of the flower category in New York, Electraleaf has experienced notable fluctuations in its market position from January to April 2025. Starting at rank 21 in January, Electraleaf improved to 16th position by February and March, before slightly declining to 17th in April. This trajectory indicates a relatively stable performance, although it faced a minor setback in April. Comparatively, Florist Farms demonstrated a significant upward trend, moving from 24th to 15th place, suggesting a robust growth in sales and potentially capturing market share from competitors. Meanwhile, Hepworth and Platinum Reserve experienced declines in their rankings, with Hepworth dropping from 13th to 18th and Platinum Reserve showing a more volatile pattern, ending at 16th in April. These shifts highlight a dynamic market environment where Electraleaf's consistent mid-tier ranking positions it as a resilient player amidst varying competitive pressures.
Notable Products
In April 2025, Electraleaf's top-performing product was GG4 (3.5g) in the Flower category, securing the number one rank with sales of 2083 units. Following closely, Sour Pebbles Pre-Roll (1g) held the second position, improving from its third-place rank in March, with sales reaching 1536 units. Sour Joker Pre-Roll (1g) made a notable entry into the rankings, achieving third place with 1407 units sold. Cannoli Pre-Roll (1g) experienced a slight drop, moving from second in March to fourth in April, while Laughing Buddha (3.5g) fell from first in March to fifth, with sales of 1316 units. These shifts highlight dynamic changes in consumer preferences and competitive positioning among Electraleaf's offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
