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Oct-2025
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Overview
Market Insights Snapshot
Electraleaf has shown a steady performance in the New York market, particularly in the Flower category. Over the past few months, Electraleaf improved its ranking from 19th in July 2025 to 15th by October 2025. This upward trend indicates a solid foothold in the competitive Flower category, even though there was a slight dip in sales from September to October. The brand's ability to maintain a top 20 position suggests it is a strong player in this segment. However, it is noteworthy that Electraleaf is not present in the top 30 brands for some other categories, which could indicate areas for potential growth or challenges in diversification.
In the Pre-Roll category within New York, Electraleaf's performance has been relatively stable, fluctuating between the 24th and 27th positions from July to October 2025. Despite this consistency, the brand did not manage to break into the top 20, which may suggest a need for strategic adjustments or increased market penetration efforts to climb higher in the rankings. The sales figures reflect a similar trend, with minor fluctuations, indicating a steady but not extraordinary presence in the market. The absence from the top 30 in other states or categories could reflect either a strategic focus on certain markets or a need to expand their footprint.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Electraleaf has demonstrated a dynamic shift in its market position over recent months. Starting at the 19th rank in July 2025, Electraleaf climbed to 17th in August and further improved to 14th in September, although it slightly dipped to 15th in October. This upward trajectory, despite the slight setback in October, indicates a positive trend in brand performance. In comparison, Stone Road showed a notable rise from 24th to 17th, surpassing Electraleaf in October. Meanwhile, Grassroots maintained a steady 13th rank throughout, consistently outperforming Electraleaf. The Botanist experienced fluctuations, dropping to 18th in September but recovering to 14th in October, closely aligning with Electraleaf's performance. On the other hand, Platinum Reserve experienced a decline from 12th to 16th, indicating potential challenges that Electraleaf could capitalize on. These insights suggest that while Electraleaf is gaining momentum, it faces stiff competition from both established and emerging brands in the New York Flower market.
Notable Products
In October 2025, the top-performing product for Electraleaf was Super Lemon Diesel (3.5g) in the Flower category, maintaining its first-place ranking from September with a notable sales figure of 2902 units. Blue Dream Pre-Roll (1g) emerged as the second-best seller in the Pre-Roll category, a new entry for the month. Super Lemon Diesel Pre-Roll (1g) climbed to the third position from being unranked in September. Pineapple Punch Pre-Roll (1g) secured the fourth spot, also marking its first appearance in the rankings. Blue Dream (3.5g) in the Flower category dropped to fifth place, showing a decline from its second position in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
