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Jul-2025
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Overview
Market Insights Snapshot
Electraleaf has shown varied performance across different product categories in New York. In the Flower category, Electraleaf maintained a consistent presence in the top 20, although there was a slight dip from 14th in May to 19th by July 2025. This movement suggests some fluctuations in consumer preference or competitive dynamics in the market. Meanwhile, in the Pre-Roll category, Electraleaf improved its ranking from 22nd in April to 18th in May, though it settled at 21st in June and July. This indicates a relatively stable position with a slight upward trajectory earlier in the quarter. However, the absence of Electraleaf from the top 30 in the Vapor Pens category in April and the subsequent lack of ranking data highlights a significant challenge or opportunity for growth in this segment.
Looking at sales figures, Electraleaf's Flower sales in New York peaked in May with a notable increase from April but experienced a decline by July. This pattern might reflect seasonal trends or shifts in consumer demand. In contrast, Pre-Roll sales showed a more steady increase from April to June before slightly decreasing in July, suggesting a more stable consumer base for this category. The Vapor Pens category, however, presents a contrasting picture with sales data only available for April, indicating either a nascent presence or a strategic shift away from this product line. The absence of ranking in this category could represent both a challenge and an opportunity for Electraleaf to explore further market penetration or product development strategies.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Electraleaf has experienced notable fluctuations in its ranking over the months from April to July 2025. Starting at 17th place in April, Electraleaf improved to 14th in May, but then saw a decline to 17th in June and further to 19th in July. This downward trend in rank is significant when compared to competitors like 1937, which consistently climbed from 40th in April to 17th in July, indicating a strong upward trajectory in sales performance. Similarly, Jetpacks made a remarkable leap from 82nd in April to 18th in July, showcasing a significant increase in market presence. Meanwhile, Runtz maintained a relatively stable position, fluctuating slightly between 19th and 20th place. These shifts highlight a competitive pressure on Electraleaf, suggesting the need for strategic adjustments to regain its earlier momentum and improve its standing in the market.
Notable Products
In July 2025, Electraleaf's top-performing product was Bubble Bath (3.5g) in the Flower category, ascending to the number one spot with sales of 1,291 units. Wedding Cake (3.5g) also performed strongly, securing the second position, although it dropped from its third-place standing in May. Deep Fried Ice Cream (3.5g) entered the rankings at third place, showcasing its growing popularity. Cannoli Pre-Roll (1g) maintained its fourth-place ranking from April, indicating consistent demand. Gary Payton (3.5g) experienced a notable drop, falling from the top spot in June to fifth place in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
