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Market Insights Snapshot
In May 2026, Electraleaf’s mix concentrated in Flower at 68.32% share while Pre-Roll held 27.63% and Vapor Pens 4.05%, with Flower down 45.85% YoY and 25.62% MoM and Pre-Roll down 37.29% YoY and 26.79% MoM. Vapor Pens moved counter to the rest, up 27.01% YoY and 147.50% MoM, yet its small base limited portfolio impact; meanwhile, average price across the brand fell 11.08% YoY, aligning with the double‑digit declines in the two largest categories. With Flower ranked 30th in New York, the pattern implies a portfolio overexposed to contracting core formats where scale is weakening, while growth is emerging in a niche segment too small to offset broad declines.
The simultaneous share concentration in Flower at 68.32% and sharp MoM drops in Flower (25.62%) and Pre-Roll (26.79%) imply Electraleaf’s current positioning is tied to price‑sensitive, volume‑driven formats where competitive rank pressure in New York at 30 limits recovery headroom. The outsized MoM spike in Vapor Pens at 147.50% alongside a 27.01% YoY increase suggests a workable pivot vector, but with only 4.05% share and Pre-Roll still accounting for 27.63%, the brand’s near‑term trajectory will be dictated by managing erosion in core Flower/Pre-Roll while selectively scaling the one category with positive momentum.
Competitive Landscape
Electraleaf sits at rank #30 in NY Flower in May 2026, down 16 positions year over year from #14, and 11 spots lower than its February 2026 level of #19, while still far from its peak of #4 reached in May 2024; by contrast, Leal advanced from #11 to #1 with 109.3% YoY sales growth and RYTHM moved from #10 to #4 with a 45.8% YoY sales increase, indicating Electraleaf’s relative share is being ceded to faster-rising leaders. The spread between Electraleaf’s current #30 and competitor positions at #1 and #4, coupled with Electraleaf’s 16-rank YoY decline and 11-rank three-month slide, implies a reversal from its May 2024 peak that will require mix or availability shifts to arrest continued down-tier migration.
Notable Products
Pennywise (3.5g) posted the steepest movement in May 2026 with a -63.8% month-over-month decline while sitting at rank 6, implying a sharp demand reset for that SKU. Super Lemon Diesel (3.5g) also retreated, down -49.1% MoM at rank 2, as Blue Dream Pre-Roll (1g) fell -45.5% MoM at rank 4 despite Pre-Rolls holding three of the top five ranks. With four of the top ten coming from the Pre-Roll category yet showing mixed trajectories including Pineapple Punch Pre-Roll (1g) at -22.5% MoM and NY Cheesecake Pre-Roll (1g) holding rank 1 on $23,493, the mix points to a pivot where rank concentration in Pre-Rolls is outpacing velocity consistency. The pattern implies Electraleaf is consolidating shelf visibility in Pre-Rolls while Flower volatility pressures overall momentum, suggesting near-term focus on stabilizing flagship Flower SKUs alongside selective Pre-Roll defense.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
