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Nov-2025
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Overview
Market Insights Snapshot
Electraleaf has shown consistent performance in the New York market, particularly in the Flower category. Over the past few months, the brand has maintained a stable presence in the rankings, moving from 17th in August 2025 to 16th in November 2025. This slight improvement in ranking suggests a steady demand for their products within the state. Notably, despite fluctuations in sales, with a peak in September 2025, the brand has managed to keep its position within the top 20, indicating a loyal customer base and effective market strategies.
In contrast, Electraleaf's performance in the Pre-Roll category in New York has been less stable. The brand's ranking shifted slightly from 25th in August 2025 to 26th in both October and November 2025. This indicates a challenge in maintaining a competitive edge in this category. The absence of Electraleaf from the top 30 in other states or categories might suggest a more localized appeal or a need for strategic adjustments to expand their footprint. The decline in sales from September to November 2025 in the Pre-Roll category also points to potential areas for improvement in product offerings or marketing efforts.
Competitive Landscape
In the competitive landscape of the New York Flower category, Electraleaf has shown a consistent presence, although it faces stiff competition from other brands. Over the months of August to November 2025, Electraleaf's rank fluctuated slightly, moving from 17th to 16th. This indicates a stable yet challenging market position, as brands like Grassroots and Nanticoke consistently ranked higher, with Grassroots maintaining a rank between 13th and 14th, and Nanticoke experiencing a slight dip from 12th to 15th. Notably, Smoakland improved its rank from 24th to 18th, showing a significant upward trend in sales performance. Despite these challenges, Electraleaf's sales figures remained robust, demonstrating resilience in a competitive market. The emergence of Mini Mart, which jumped to 17th in November after not being in the top 20 earlier, highlights the dynamic nature of this market and the need for Electraleaf to innovate to maintain and improve its standing.
Notable Products
In November 2025, Electraleaf's top-performing product was Super Lemon Diesel Pre-Roll (1g) in the Pre-Roll category, climbing from fourth place in October to first place with impressive sales of 2027 units. Alien OG (3.5g), a Flower product, debuted strongly in second place, indicating a successful new entry. D-Lish (3.5g) followed closely as the third-ranked Flower product, while Pie Face (3.5g) secured the fourth position in the same category. Blue Dream Pre-Roll (1g) experienced a drop from second place in October to fifth place in November, suggesting a shift in consumer preferences within the Pre-Roll category. These movements highlight a dynamic change in product rankings and consumer demand between October and November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
