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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Vivid (MO) is stocked at 191 licensed dispensaries across Missouri and Kentucky, 174 of them in Missouri, with the deepest coverage in Kansas City, St. Louis, Columbia, Springfield, and Joplin. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, Vivid (MO)’s mix concentrated 61.19% in Flower with a 10.28% month-over-month lift but a 15.43% year-over-year decline, while Pre-Roll reached 24.15% share on 8.62% MoM and 39.79% YoY growth. Concentrates slipped to 6.35% share with a 7.95% MoM decline and a 12.15% YoY drop, whereas Edible held 3.99% share with 4.45% MoM and 18.75% YoY increases. Vapor Pens remained a small 2.59% share but posted a 759.54% YoY surge against a 26.08% MoM pullback, and Tincture & Sublingual at 1.74% fell 12.72% MoM despite 7.02% YoY growth. Taken together with a 10.24% YoY average price decrease and overall brand sales down 2.09% YoY, the mix indicates a pivot toward value-leaning formats where Pre-Roll expansion offsets Flower softness, implying Vivid (MO) is recalibrating volume via price-accessible categories while managing volatility in Vapor Pens.
The category shifts position Vivid (MO) to defend core Flower scale while leaning on faster-turn, lower-priced units to stabilize throughput, evidenced by Pre-Roll’s 24.15% share ascent alongside Flower’s rank of 6 in Missouri and a 10.28% MoM Flower rebound. With Concentrates contracting 7.95% MoM and Vapor Pens whipsawing between 759.54% YoY growth and a 26.08% MoM drop, the portfolio balance suggests prioritizing predictable, price-sensitive demand over premium potency segments. This pattern implies a deliberate trade-off: protect Flower’s shelf position while reallocating attention to Pre-Roll and Edible growth lanes to maintain category breadth and mitigate margin pressure from the 10.24% YoY price decline.
Competitive Landscape
Vivid (MO) sits at rank #6 in MO Flower in September 2026, down 1 position year over year from #5 and up 1 position since June 2026 when it was #7, while its historical peak was #3 in April 2025; in contrast, Flora Farms held #1 both year over year and currently with a 33% YoY sales increase, and Amaze Cannabis climbed from #6 to #2 alongside a roughly 20% YoY sales gain, indicating that Vivid (MO) is losing relative rank share to faster-advancing peers despite a modest quarter-over-quarter rank improvement.
Notable Products
Florida Kush Pre-Roll (1g) posted the standout move in September 2026 with a +51.1% month-over-month increase and jumped into rank 1, while Florida Kush (3.5g) slipped -5.1% to rank 2 as the lone top decliner among the leaders. Caps Frozen Lemons Pre-Roll (1g) rose +11.7% at rank 9, and six of the top ten are Pre-Roll SKUs that collectively sit at ranks 1, 3, 4, 6, 8, and 9. The pattern implies Vivid (MO) is pivoting toward Pre-Rolls as the growth engine while Flower stabilizes at slightly lower momentum, suggesting assortment and promo weight are concentrating where velocity is accelerating.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
