Trend
Strong Growth
Oct-2023 Sales
$5M+
Product Count
142
Updated
11/2/2023
Markets
Vivid (MO) Historical Sales by Category

Market Insights Snapshot

In the Missouri cannabis market, Vivid (MO) has shown a strong performance across multiple product categories. Notably, their standing in the 'Concentrates' category has seen a consistent upward trend, moving from the 3rd position in July 2023 to securing the top spot by October 2023. This steady rise hints at a growing consumer preference for Vivid's concentrates. In the 'Capsules' category, Vivid has maintained a solid presence within the top 5 throughout the observed period, indicating stability in this product line. However, their 'Edible' category performance shows significant room for growth, as their ranking has remained stagnant at 21st place since August 2023.

Another noteworthy observation is Vivid's impressive performance in the 'Flower' category. They have improved their ranking from 5th in July 2023 to 2nd by October 2023. This is an important indicator of the brand's growing popularity among flower consumers in Missouri. On the other hand, their 'Vapor Pens' category has seen a slight decline, falling from 37th to 40th place over the four-month period. Similarly, their 'Pre-Roll' category ranking fell from 19th to 24th from July to August 2023, but managed to recover to 14th place by September. Given these fluctuations, it would be interesting to keep an eye on these categories moving forward.

Oct-2023 Rank
Capsules
Concentrates
Edible
Flower
Pre-Roll
Tincture & Sublingual
Vapor Pens
4
1
21
2
14
1
40

Competitive Landscape

In the Missouri Flower category, Vivid (MO) has shown a promising upward trend in its rank, moving from 5th in July 2023 to 2nd by October 2023. This improvement in rank indicates a positive growth in sales, outperforming some of its key competitors. For instance, Good Day Farm which started as the top brand in July, dropped to the 4th position by October. Similarly, Flora Farms also saw a decline in rank from 2nd to 3rd over the same period. On the other hand, Illicit / Illicit Gardens maintained a consistent 1st rank from August to October. Despite these competitive dynamics, Vivid (MO)'s upward trend suggests a strengthening position in the Missouri Flower market.

Vivid (MO) market ranking for MO Flower

Notable Products

In October 2023, Vivid (MO)'s top-selling product was Florida Kush (3.5g), maintaining its rank from September and achieving sales of 13,021 units. Following closely was Alien Mintz (3.5g), which slipped to the second position after leading in August. The third spot was taken by Gas Cake (3.5g), climbing from its previous month's rank. LA Baker (3.5g) dropped to the fourth position after ranking third in August. Lastly, a new entrant to the top five was Alien Mintz (Bulk), securing the fifth spot in October. This shows a dynamic sales trend with shifts in product popularity over the months.

Product Rank
Category
Jul-2023
Aug-2023
Sep-2023
Oct-2023
Florida Kush (3.5g)
Flower
1
2
1
1
Alien Mintz (3.5g)
Flower
>5
1
2
2
Gas Cake (3.5g)
Flower
>5
>5
3
3
LA Baker (3.5g)
Flower
>5
3
>5
4
Alien Mintz (Bulk)
Flower
>5
>5
>5
5
View product & sales data

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