Vivid (MO)

In the competitive cannabis market of Missouri, Vivid (MO) has shown a remarkable performance across various categories, with notable trends in both ranking and sales. Concentrates and Flower categories have been particularly strong for Vivid, with the brand maintaining the top position in Concentrates for three out of the four months reported and showing impressive resilience by reclaiming the top spot in April after a slight dip in March. This movement is indicative of a strong consumer preference and brand loyalty in these categories. The Flower category also underscores Vivid's market strength, consistently holding a top 3 position amidst fluctuating sales figures, which peaked in April at over 5 million. However, the Vapor Pens category tells a different story, with the brand struggling to break into the top 30, which could point to either a highly competitive market segment or potential areas for brand development and focus.

On the other hand, the Edibles and Pre-Roll categories present a mixed bag for Vivid (MO). While not leading the pack, the brand has shown consistency in Edibles, hovering around the low twenties in rankings, which might reflect a stable but niche market presence. The slight improvement in March could indicate a growing interest or seasonal variance in consumer behavior. Pre-Rolls have seen a bit more volatility but remained within the mid-tier range, suggesting a competitive but not dominant performance. The significant jump in sales from February to March in the Pre-Roll category, however, highlights a potential area of growth or a successful marketing push that Vivid could further capitalize on. The absence of Vivid in the top 30 rankings for Vapor Pens across all months is a critical point, signaling a need for strategic reassessment or innovation to capture consumer interest in this category within the Missouri market.