.svg){kind=small}
Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Vivid (MO) is stocked at 190 licensed dispensaries across Missouri and Kentucky, 175 of them in Missouri, with the deepest coverage in Kansas City, St. Louis, Columbia, Springfield, and Joplin. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Vivid (MO)’s mix concentrated 59.96% in Flower, where sales fell 29.06% year over year and 4.12% month over month, while Pre-Roll rose 38.51% YoY and 6.38% MoM to 23.90% share; this divergence coincided with a 9.03% YoY decline in average price and a 14.05% YoY decline in total brand sales. Secondary categories were mixed: Concentrates at 7.10% share dropped 21.19% YoY but climbed 11.71% MoM, Edible at 3.78% ticked up 1.24% YoY but slipped 6.93% MoM, Vapor Pens at 3.17% surged 651.57% YoY but eased 5.30% MoM, and Tincture & Sublingual at 2.09% rose 49.05% YoY and 0.33% MoM; taken together, the shift indicates reliance on Flower is compressing growth while diversified formats are partially backfilling the gap. Vivid (MO) ranked 7 in Flower in Missouri, and with Flower’s 59.96% share declining against a 38.51% YoY lift in Pre-Roll, the pattern implies the brand’s category-weighting is misaligned with where its momentum is accruing.
The acceleration in Pre-Roll (+38.51% YoY) alongside MoM gains in Concentrates (+11.71%) and a triple-digit YoY expansion in Vapor Pens (+651.57%) suggests consumer demand is tilting toward convenience and potency formats, yet MoM softness in Vapor Pens (−5.30%) and Edible (−6.93%) warns that recent trial may not be locking in; this mix skew explains why overall sales are down 14.05% YoY despite multiple growth pockets. With Flower down 29.06% YoY but still nearly three-fifths of sales, and the brand at rank 7 in Missouri Flower, the implication is that pivoting incremental shelf space from Flower toward Pre-Roll and selectively into Concentrates could convert category-level momentum into share capture, while price architecture (−9.03% YoY) needs to shift from broad discounting to targeted ladders in the expanding formats.
Competitive Landscape
Vivid (MO) is ranked #7 in MO Flower in August 2026, down 2 positions from #5 year over year, and up 2 positions from #9 three months ago; the brand previously peaked at #3 in April 2025. Competitors moved in divergent directions: Flora Farms held #1 with a 3.1% year-over-year sales increase while Illicit / Illicit Gardens sits at #2 with a 4.8% year-over-year sales decline, and Farmer G surged to #5 from #31 year over year on a 434.3% sales jump; meanwhile, Amaze Cannabis advanced to #4 from #6 with 17.0% growth. The mix of flat-to-declining leaders and rapidly advancing challengers implies Vivid (MO)’s slight rank recovery is at risk of further erosion unless it reclaims share from mid-tier climbers while defending against top-tier incumbents.
Notable Products
Permanent Kush Pre-Roll (1g) posted the standout move in August 2026 with a +90.8% month-over-month surge to rank 2, while Collard Greens Pre-Roll (1g) slipped -5.7% at rank 7, indicating gains are concentrated at the top of the chart. Florida Kush (3.5g) held rank 1 with +19.8% MoM and Florida Kush (Bulk) sat at rank 4 with +11.9% MoM, and four of the top ten are Pre-Roll SKUs clustered at ranks 2, 3, 5, and 6. The mix implies Vivid (MO) is tilting toward Pre-Rolls for incremental velocity while anchoring revenue in Flower, a barbell that de-risks reliance on a single format.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
