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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Vivid (MO) concentrated 60.25% of sales in Flower, but that anchor shrank with a 41.44% year-over-year decline and an 11.50% month-over-month drop, while Pre-Roll expanded to 22.73% share on 64.43% YoY growth and a 2.15% MoM gain. Smaller lines tilted upward: Concentrates held 8.81% share with a 24.95% YoY contraction but a 10.69% MoM lift, and Edible at 4.42% share rose 4.44% YoY alongside an 8.10% MoM increase. Tincture & Sublingual, though just 2.11% share, advanced 17.84% YoY and 30.13% MoM, while Vapor Pens at 1.68% share surged 206.91% YoY even as they slipped 9.28% MoM. The mix indicates a pivot away from Flower toward faster-growing format niches, while overall brand sales down 25.93% YoY and average price down 8.74% point to volume being redistributed across lower-priced or smaller-pack segments.
The shift suggests Vivid (MO) is trading breadth for resilience in Missouri: reliance on Flower at rank 8 in the category constrains momentum when that segment falls 11.50% MoM, but expanding Pre-Roll by 2.15% MoM and lifting Concentrates 10.69% MoM diversify demand. With Vapor Pens up 206.91% YoY yet down 9.28% MoM and Tincture & Sublingual up 30.13% MoM from a 2.11% base, the brand’s near-term positioning hinges on scaling secondary formats without eroding Flower’s 60.25% anchor. The implication is to stabilize Flower price-pack architecture while leaning into Pre-Roll and Concentrates as acquisition vehicles, using Edible’s 8.10% MoM rise to smooth seasonality and reduce exposure to single-category volatility.
Competitive Landscape
Vivid (MO) sits at rank #8 in MO Flower for May 2026, sliding 4 positions year over year from #4, and down 1 spot from #7 in February 2026, while still far from its peak of #3 in April 2025; by contrast, Flora Farms held #1 with a year-over-year decline of 17.8% and Illicit / Illicit Gardens improved from #3 to #2 alongside a 5.8% sales lift, and Sinse Cannabis advanced from #5 to #4 with 27.5% growth; the pattern suggests Vivid (MO)’s rank trajectory is drifting from leadership tiers unless mix or distribution changes reverse the multi-month slippage.
Notable Products
Florida Kush (3.5g) posted the steepest decline in May 2026, down 35.2% while sliding to rank 2, and Alien Mintz Pre-Roll (1g) fell 18.1% even as it held rank 1; in contrast, Florida Kush Pre-Roll (1g) rose 4.7% at rank 3. With five of the top ten in Pre-Roll and three in Flower, the category mix skewed toward smaller-format inhalables even as flagship Flower SKUs like Alien Mintz (3.5g) dipped 7.8% at rank 4 and Fruit Gusherz Pre-Roll (1g) contracted 21.4% at rank 5. The entrance of Florida Kush (Bulk) at rank 10 alongside Florida Kush FECO Syringe (1g) at rank 9 broadens format coverage, but the contrasting moves—single-digit growth in pre-rolls against double-digit declines in core Flower—signal a shift toward value and convenience formats, with dollar volume anchored by Florida Kush (3.5g) at $212,908 now under pressure.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
