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Mar-2026
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Overview
Market Insights Snapshot
Vivid (MO) has demonstrated varied performance across different product categories in Missouri. In the Concentrates category, the brand has experienced a gradual decline in rank, moving from 4th place in December 2025 to 7th by March 2026. This downward trend is mirrored by a decrease in sales over the same period. Conversely, in the Flower category, Vivid (MO) has maintained a relatively stable position, consistently ranking 7th from January to March 2026, despite fluctuations in sales figures. Meanwhile, their performance in the Pre-Roll category shows a slight improvement in sales, which is reflected in their rank fluctuating between 7th and 8th place over the months.
In the Edible category, Vivid (MO) has managed to improve its standing, moving up from 30th in December 2025 to 26th in February 2026, before settling back at 28th in March 2026. This indicates a competitive landscape in the Edible market within Missouri. Interestingly, the brand held the top position for Tincture & Sublingual in December 2025, yet it did not feature in the top 30 in subsequent months, suggesting a significant shift in consumer preferences or market dynamics. The Vapor Pens category presents a challenge for Vivid (MO), as they are not consistently ranked in the top 30, indicating room for growth and potential strategic adjustments in this segment.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Vivid (MO) has experienced some fluctuations in its market position, maintaining a rank of 6th in December 2025, but slipping to 7th from January to March 2026. This slight decline in rank is notable when compared to competitors such as Good Day Farm, which improved its position from 7th in December 2025 to 5th in February 2026, before settling at 6th in March 2026. Meanwhile, Amaze Cannabis consistently held the 5th position, except for a brief dip to 6th in February 2026, indicating strong market presence. Despite Vivid (MO)'s stable sales increase from February to March 2026, it still trails behind these competitors, suggesting a need for strategic adjustments to regain a higher rank. The competitive pressure is further highlighted by Local Cannabis Co., which maintained a steady 8th rank, and Vibe Cannabis (MO), which showed improvement from 10th in December 2025 to 8th in February 2026, before dropping to 9th in March 2026. These dynamics underscore the competitive intensity in Missouri's flower market, urging Vivid (MO) to innovate and enhance its market strategies to climb the ranks.
Notable Products
For March 2026, the top-performing product from Vivid (MO) is Florida Kush (3.5g) in the Flower category, maintaining its number one rank from February, with notable sales of 10,742 units. The Florida Kush Pre-Roll (1g) holds the second position, consistent with its February ranking, despite a decrease in sales. Fruit Gusherz Pre-Roll (1g) remains steady in third place, showing an upward trend in sales over the past months. Alien Mintz Pre-Roll (1g) is ranked fourth, maintaining its position from February with stable sales figures. Alien Mintz (3.5g) reappears in the rankings at fifth place, having not been ranked in January and February, indicating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
