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Apr-2026
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Overview
Market Insights Snapshot
In the state of Missouri, Vivid (MO) has shown varied performance across different product categories. The brand's concentrates have experienced a decline, moving from 5th place in January 2026 to 11th place by April 2026, with a corresponding decrease in sales figures. This downward trend may indicate increased competition or shifting consumer preferences in the concentrates category. Conversely, Vivid's flower category has shown an upward trajectory, improving its rank from 7th to 6th over the same period, supported by a steady increase in sales. Their performance in the pre-roll category has been relatively stable, maintaining a position within the top 10, oscillating between 7th and 8th place. Such stability suggests a consistent consumer base for pre-rolls in Missouri.
The edible category presents a more concerning picture for Vivid (MO) in Missouri, where it barely holds onto a spot in the top 30, ranking 30th in April 2026. This marginal position indicates potential challenges in gaining traction within the edible market. Interestingly, the vapor pens category did not see Vivid (MO) in the top 30 until March 2026, where it debuted at 58th place, suggesting either a late entry into the market or significant competition. The absence of Vivid (MO) in the top 30 for vapor pens until March highlights potential areas for growth or re-evaluation of strategies in this segment. These movements across categories reflect both opportunities and challenges for Vivid (MO) as they navigate the competitive landscape in Missouri.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Vivid (MO) has shown a promising upward trajectory, moving from the 7th position in the first three months of 2026 to 6th in April. This improvement in rank reflects a positive sales trend, with Vivid (MO) experiencing consistent growth in sales figures over the same period. Notably, Sinse Cannabis has maintained a steady 4th position throughout, indicating a strong foothold in the market. Meanwhile, Good Day Farm and Amaze Cannabis have experienced fluctuations, with Good Day Farm climbing to 5th in April, while Amaze Cannabis dropped to 8th. Vibe Cannabis (MO) also improved its rank from 10th in January to 7th in April, showcasing a competitive environment. These dynamics suggest that Vivid (MO) is effectively capitalizing on market opportunities to enhance its position, despite the strong presence of established competitors.
Notable Products
In April 2026, the top-performing product for Vivid (MO) was Alien Mintz Pre-Roll (1g) in the Pre-Roll category, which climbed from a consistent fourth place in previous months to secure the number one spot, achieving notable sales of 12,542 units. Florida Kush (3.5g) in the Flower category, which had been leading in the first quarter, slipped to second place despite its strong sales performance. Florida Kush Pre-Roll (1g) maintained a solid position in the top three, dropping slightly from second to third place. Alien Mintz (3.5g) made a significant entry into the top five, moving up from fifth to fourth place. Lastly, Fruit Gusherz Pre-Roll (1g) experienced a drop in ranking, moving from third to fifth place in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
