Vivid (MO)

Vivid (MO) has shown notable performance in the Missouri cannabis market, particularly in the Concentrates category. Over the span from October 2025 to January 2026, Vivid (MO) improved its ranking from 9th to 5th, with a peak at 4th in December, indicating a strong upward trajectory in that category. This is complemented by a significant sales spike in December, which suggests a successful strategy or product launch during that period. In contrast, the Flower category maintained a stable position, consistently ranking 6th before a slight dip to 7th in January 2026, possibly due to seasonal variations or competitive pressures. Meanwhile, the Pre-Roll category showed steady performance, holding the 7th position in January after a slight improvement from 8th in previous months, which may reflect consistent consumer loyalty or effective marketing efforts in this segment.

In the Edible category, Vivid (MO) has made incremental progress by moving from 32nd in October to 28th by January, finally breaking into the top 30. This upward movement, although modest, indicates a growing presence and potential for further expansion in this category. On the other hand, the Vapor Pens category presents a challenge, as Vivid (MO) did not rank in the top 30 until January 2026, where it emerged at 54th. This suggests that while there may be some growth, the brand faces significant competition or market entry barriers in this segment. Overall, Vivid (MO) demonstrates strength and potential for growth across several categories in Missouri, but also highlights areas where strategic enhancements could foster better market penetration and consumer engagement.