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Dec-2025
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Overview
Market Insights Snapshot
In the Missouri cannabis market, Vivid (MO) has shown a notable performance across various categories. The brand's presence in the Concentrates category has seen a positive trend, climbing from a rank of 9 in November 2025 to 4 by December 2025. This upward movement suggests a strengthening position in this segment. Meanwhile, in the Flower category, Vivid (MO) maintained a consistent rank of 6 from October through December 2025, reflecting a stable performance despite fluctuations in sales figures. However, in the Edible category, Vivid (MO) hovered around the 30th position, indicating a more challenging competitive landscape. The brand's absence from the top 30 in Vapor Pens until December, where it ranked 53, highlights an area with potential for growth or re-evaluation.
Analyzing the Pre-Roll category, Vivid (MO) has demonstrated a steady performance, improving slightly from the 8th to the 7th position in November and maintaining that rank in December 2025. This consistency suggests a reliable consumer base or effective product strategy in this category. On the other hand, the brand's performance in the Edibles category, consistently ranking around the 30s, suggests that while there is some traction, there might be significant competition or unmet consumer preferences affecting its standing. The significant leap in Concentrates ranking towards the end of the year could indicate successful marketing efforts or product innovation that resonated well with consumers. Overall, Vivid (MO)'s varied performance across categories in the Missouri market highlights both strengths and opportunities for strategic adjustments.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Vivid (MO) has experienced some fluctuations in its market position over the last few months of 2025. While maintaining a consistent rank of 6th from October to December, Vivid (MO) saw a slight dip from 5th place in September. This change in rank is notable as it reflects a competitive pressure from brands like Amaze Cannabis, which consistently held the 5th position and even improved their sales figures over the same period. Meanwhile, Sinse Cannabis maintained a strong presence in the top 4, indicating a robust market performance. Despite these challenges, Vivid (MO) managed to recover its sales in December, suggesting resilience and potential for growth amidst a competitive market. Brands such as Local Cannabis Co. and Good Day Farm also present competitive dynamics, with Local Cannabis Co. improving its rank from 9th to 8th, while Good Day Farm showed stability. These insights highlight the importance for Vivid (MO) to strategize effectively to regain and potentially improve its market position in the Missouri flower category.
Notable Products
In December 2025, the top-performing product from Vivid (MO) was Florida Kush Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place ranking from October. Florida Kush (3.5g) in the Flower category followed closely, moving up to the second position from its previous first-place rank in November. Alien Mintz Pre-Roll (1g) secured the third spot in December, consistent with its performance in September. Notably, Florida Kush Pre-Roll (1g) achieved a sales figure of 10,486 units in December, demonstrating strong market performance. Alien Mintz (3.5g) entered the top ranks for the first time in December, securing the fourth position in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
