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Oct-2025
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Overview
Market Insights Snapshot
Vivid (MO) has demonstrated a consistent presence in the cannabis market within Missouri, particularly in the Concentrates category. Despite a slight drop in rankings from 6th to 8th place in October 2025, the brand has maintained a solid position among the top 10. This resilience is notable given the fluctuations in sales figures, which saw a decrease from July to September before rebounding in October. In the Flower category, Vivid (MO) maintained a strong rank, only slipping from 5th to 6th position by October. This indicates a steady demand for their products despite the competitive landscape.
However, Vivid (MO) faced challenges in the Edible category in Missouri, where it fell out of the top 30 rankings by October 2025. This suggests potential difficulties in capturing market share or consumer interest in this segment. On the other hand, the Pre-Roll category saw Vivid (MO) stabilize at 8th position in recent months, recovering from a dip to 9th place in August. The brand's ability to maintain or improve its standing in certain categories while facing challenges in others highlights the dynamic nature of the cannabis market in Missouri, offering insights into consumer preferences and competitive pressures.
Competitive Landscape
In the Missouri flower category, Vivid (MO) experienced a slight decline in its competitive standing from July to October 2025, dropping from the 5th to the 6th position. This shift is notable as it reflects a decrease in sales momentum, contrasting with competitors such as Amaze Cannabis, which improved its rank from 6th to 5th, indicating a stronger sales performance. Meanwhile, Illicit / Illicit Gardens maintained a stable position in the top 4, showcasing consistent market strength. Additionally, Local Cannabis Co. and Good Day Farm both improved their ranks, with Local Cannabis Co. moving from 10th to 8th and Good Day Farm holding steady at 7th. These dynamics suggest that while Vivid (MO) remains a key player, its competitors are gaining traction, highlighting the need for strategic adjustments to regain its competitive edge in the Missouri market.
Notable Products
In October 2025, the top-performing product for Vivid (MO) was the Florida Kush Pre-Roll (1g) in the Pre-Roll category, which climbed to the number one position from second place in September, boasting a notable sales figure of 11,396 units. Fruit Gusherz Pre-Roll (1g), which had consistently held the top rank from July to September, slipped to the second position. Florida Kush (3.5g) in the Flower category maintained its third position from September, showing stability in its ranking. Compound Z Pre-Roll (1g) made a significant entry into the rankings, securing the fourth spot in October. LA Baker Pre-Roll (1g) re-entered the top five, landing in fifth place after being unranked in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
