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Jun-2024
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Overview
Market Insights Snapshot
Vivid (MO) has demonstrated strong performance in the Missouri market, particularly in the Concentrates and Flower categories. The brand has consistently held a top-three ranking in these categories, with Concentrates climbing to the number one spot in June 2024. This upward movement is indicative of a solid market presence and growing consumer preference. In the Flower category, Vivid (MO) maintained a relatively stable position, only dropping to fourth place in May before bouncing back to third in June. Such stability and occasional upward movement highlight the brand's resilience and consistent demand among consumers in Missouri.
However, the performance of Vivid (MO) in other categories such as Edibles and Vapor Pens has been less impressive. The brand has remained in the 23rd position in the Edibles category for four consecutive months, indicating a lack of significant growth or consumer traction. More concerning is the Vapor Pens category, where Vivid (MO) did not even make it into the top 30 rankings in March and June, suggesting a weak presence in this segment. The absence from the top 30 in these months highlights areas where the brand could potentially improve its market strategy to capture a larger share of the consumer base. In the Pre-Roll category, the brand showed some positive movement, climbing from 11th in April to 6th in May and maintaining that position in June, which indicates a growing acceptance of their products in this category.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Vivid (MO) has experienced notable fluctuations in its rank and sales over recent months. In March 2024, Vivid (MO) held a strong position at rank 3, maintaining this rank in April 2024. However, it saw a dip to rank 4 in May 2024 before recovering to rank 3 in June 2024. This indicates some volatility in its market position, potentially influenced by the performance of competitors. For instance, Good Day Farm showed a consistent upward trend, moving from rank 5 in March to rank 3 in May, before settling at rank 5 in June. Meanwhile, Illicit / Illicit Gardens maintained a steady rank 2 throughout this period, suggesting strong brand loyalty and market presence. The top spot was consistently held by CODES, which did not relinquish its position from rank 1, indicating a dominant market leadership. Additionally, Greenlight demonstrated significant growth, climbing from rank 10 in March to rank 4 in June. These dynamics highlight the competitive pressures faced by Vivid (MO) and underscore the importance of strategic marketing and product differentiation to maintain and improve its market position.
Notable Products
In June 2024, the top-performing product from Vivid (MO) was Florida Kush Pre-Roll (0.75g) in the Pre-Roll category, which climbed to the number one spot with notable sales of $18,799. Florida Kush (3.5g) in the Flower category, which had consistently held the top rank in previous months, dropped to the second position. Alien Mintz (3.5g) in the Flower category secured the third position, showing a significant improvement from its fifth rank in May 2024. LA Baker (3.5g) maintained its fourth position from the previous month. Bananaconda (3.5g) debuted in the rankings, coming in at fifth place. Overall, the rankings saw some shifts, with Florida Kush Pre-Roll (0.75g) making a significant leap to the top.
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