Market Insights Snapshot
In the Missouri cannabis market, Vivid (MO) has shown a strong performance across multiple product categories. Notably, their standing in the 'Concentrates' category has seen a consistent upward trend, moving from the 3rd position in July 2023 to securing the top spot by October 2023. This steady rise hints at a growing consumer preference for Vivid's concentrates. In the 'Capsules' category, Vivid has maintained a solid presence within the top 5 throughout the observed period, indicating stability in this product line. However, their 'Edible' category performance shows significant room for growth, as their ranking has remained stagnant at 21st place since August 2023.
Another noteworthy observation is Vivid's impressive performance in the 'Flower' category. They have improved their ranking from 5th in July 2023 to 2nd by October 2023. This is an important indicator of the brand's growing popularity among flower consumers in Missouri. On the other hand, their 'Vapor Pens' category has seen a slight decline, falling from 37th to 40th place over the four-month period. Similarly, their 'Pre-Roll' category ranking fell from 19th to 24th from July to August 2023, but managed to recover to 14th place by September. Given these fluctuations, it would be interesting to keep an eye on these categories moving forward.
In the Missouri Flower category, Vivid (MO) has shown a promising upward trend in its rank, moving from 5th in July 2023 to 2nd by October 2023. This improvement in rank indicates a positive growth in sales, outperforming some of its key competitors. For instance, Good Day Farm which started as the top brand in July, dropped to the 4th position by October. Similarly, Flora Farms also saw a decline in rank from 2nd to 3rd over the same period. On the other hand, Illicit / Illicit Gardens maintained a consistent 1st rank from August to October. Despite these competitive dynamics, Vivid (MO)'s upward trend suggests a strengthening position in the Missouri Flower market.
In October 2023, Vivid (MO)'s top-selling product was Florida Kush (3.5g), maintaining its rank from September and achieving sales of 13,021 units. Following closely was Alien Mintz (3.5g), which slipped to the second position after leading in August. The third spot was taken by Gas Cake (3.5g), climbing from its previous month's rank. LA Baker (3.5g) dropped to the fourth position after ranking third in August. Lastly, a new entrant to the top five was Alien Mintz (Bulk), securing the fifth spot in October. This shows a dynamic sales trend with shifts in product popularity over the months.