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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Vivid (MO) is stocked at 205 licensed dispensaries across Missouri and Kentucky, 193 of them in Missouri, with the deepest coverage in St. Louis, KCMO, Columbia, Springfield, and Joplin. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Vivid (MO)'s mix is anchored by Flower at 62.63% share with a -22.27% year-over-year decline but an 11.87% month-over-month lift, while Pre-Roll holds 22.75% share with 17.21% YoY growth and 20.74% MoM growth. Vapor Pens, though only 2.40% share, accelerated with 545.45% YoY and 26.46% MoM, contrasting with Concentrates at 6.12% share posting -39.39% YoY and -12.24% MoM. Edible remained steady at 4.03% share with -0.58% YoY and 0.80% MoM, and Tincture & Sublingual at 2.07% share advanced 101.33% YoY and 11.07% MoM. The pattern implies a pivot from legacy Flower weakness toward faster-growing inhalables and wellness formats to stabilize aggregate sales despite a -13.45% brand-level YoY decline and a -5.12% YoY average price move.
With Flower still dominant yet ranked 6 in Missouri and down -22.27% YoY, the brand’s share gains in Pre-Roll (+20.74% MoM) and Vapor Pens (+26.46% MoM) suggest near-term mix shift upside if execution sustains. The simultaneous contraction in Concentrates (-12.24% MoM) against growth in Tincture & Sublingual (+11.07% MoM) and Edible (+0.80% MoM) points to a consumer migration toward lower-price-per-occasion and convenience, consistent with the -5.12% YoY average price, implying Vivid (MO) can defend rank and margin by leaning into Pre-Roll and Vapor Pens while treating Concentrates as a selective, not volume, play.
Competitive Landscape
Vivid (MO) sits at rank #6 in Missouri Flower in July 2026, down 1 position year over year from #5, and flat versus April 2026 at #6; by contrast, Local Cannabis Co. advanced from #10 to #5 while growing sales by 41.8%, and Amaze Cannabis moved from #6 to #4 with a 20.6% YoY lift. Meanwhile, category leaders were mixed, with Sinse Cannabis climbing from #4 to #2 on 9.0% YoY growth while Illicit / Illicit Gardens held at #3 despite a 12.8% YoY decline, and Flora Farms remained #1 with a 1.3% YoY contraction; this combination of Vivid (MO) slipping 1 rank YoY and peers accelerating upward implies share is consolidating above Vivid (MO) and that regaining the #3 peak from April 2025 will require outpacing mid-tier climbers rather than chasing the top-dollar leader.
Notable Products
Collard Greens Pre-Roll (1g) posted the largest movement in July 2026 with a +68.9% month-over-month surge at rank 5, while Florida Kush Pre-Roll (1g) fell -30.8% to rank 3. Florida Kush (3.5g) held rank 1 with a modest +1.9% MoM, and Alien Mintz (3.5g) at rank 7 grew +4.6% MoM. With seven of the top ten SKUs in Pre-Roll, the mix tilts toward value-seeking, quick-turn formats even as a single flagship Flower SKU still anchors volume at $308,579, implying Vivid (MO) is consolidating around pre-roll breadth while keeping a premium flower halo in place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
