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Sep-2025
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Overview
Market Insights Snapshot
In the state of Missouri, Vivid (MO) has demonstrated consistent performance across several cannabis categories. Notably, in the Concentrates category, Vivid (MO) has maintained a steady rank at 6th place from July to September 2025, following a slight improvement from 7th in June. This stability is indicative of a strong market presence and consumer loyalty within this category. In contrast, the Flower category experienced a slight decline in ranking, moving from 4th place in June to 6th place by September. Despite this drop, Vivid (MO) continues to be a significant player in the Flower market, with sales figures reflecting robust consumer demand. The Pre-Roll category saw some fluctuations, dropping from 6th to 9th place in August before recovering to 8th in September, suggesting a potential volatility in consumer preferences or market competition.
On the other hand, Vivid (MO) faced challenges in the Edible category, where it slipped from the 29th position in June and July to 31st by September, falling out of the top 30 brands. This downward trend indicates potential issues in market penetration or competition from other brands. The sales figures for Edibles also reflect this struggle, with a noticeable decline from July to September. This performance suggests that while Vivid (MO) has a strong foothold in certain categories like Concentrates and Flower, there is room for improvement and strategic adjustments in the Edible market to regain competitive standing. Overall, Vivid (MO)'s performance in Missouri highlights both its strengths and areas where it could further optimize its market strategy.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Vivid (MO) has experienced a slight decline in rank over the summer months of 2025, moving from 4th place in June to 6th place by September. This shift is notable as it reflects the dynamic nature of the market and the competitive pressure from other brands. For instance, Illicit / Illicit Gardens maintained a strong presence, consistently ranking in the top 4, although they dropped to 4th in September. Meanwhile, Amaze Cannabis improved their position, rising from 6th to 5th place by September, indicating a potential increase in market share. Good Day Farm and Vibe Cannabis (MO) have shown stability in their rankings, with minor fluctuations, suggesting a steady performance. These competitive dynamics highlight the importance for Vivid (MO) to innovate and adapt to reclaim higher rankings and bolster sales in this competitive market.
Notable Products
In September 2025, Vivid (MO) saw its Fruit Gusherz Pre-Roll (1g) maintaining its position as the top-performing product, consistently holding the number one rank since July, with notable sales of 10,608 units. Florida Kush Pre-Roll (1g) showed a significant improvement, climbing to the second position from its previous fifth place in August, indicating a resurgence in popularity. Alien Mintz Pre-Roll (1g) entered the rankings at third place, demonstrating a strong market entry in the pre-roll category. Florida Kush (3.5g) experienced a decline, dropping to fourth place after starting the summer as the top flower product in June. Finally, Dulce de Uva Pre-Roll (1g) secured the fifth position, making a return to the rankings after being absent in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
