.svg){kind=small}
Jul-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Vivid (MO) has shown a dynamic performance across various cannabis categories in Missouri. In the Concentrates category, the brand experienced a notable drop from the 1st position in April 2025 to the 6th position by June, before slightly recovering to 5th in July. This movement suggests a competitive landscape where maintaining a top position is challenging. In contrast, their performance in the Flower category remained relatively stable, with a slight decline from 3rd in April to 5th in July. This consistency in ranking, despite a decrease in sales, indicates a strong foothold in the Flower market.
In the Edible category, Vivid (MO) maintained a steady presence, hovering around the 28th to 30th positions from April to July 2025. While this ranking keeps them within the top 30, it highlights an area with potential for growth. Interestingly, the Pre-Roll category exhibited a positive trend, with Vivid (MO) improving its position from 12th in May to 6th by June and maintaining it in July. This upward trajectory could be indicative of successful marketing strategies or product enhancements in this category. Overall, Vivid (MO)'s performance across these categories in Missouri reflects both challenges and opportunities for growth.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Vivid (MO) has experienced notable fluctuations in its market position over recent months. Starting in April 2025, Vivid (MO) held a strong third position but saw a gradual decline to fifth by July 2025. This shift is particularly significant when considering the consistent performance of competitors like Sinse Cannabis, which improved its rank from fifth to fourth, and CODES, which maintained a top-three position throughout the period. Despite a decrease in sales, Vivid (MO) remains a formidable player, although its competitors are closing the gap. Brands such as Amaze Cannabis and Daybreak Cannabis have shown resilience, with Daybreak Cannabis even surpassing Vivid (MO) briefly in June. These dynamics suggest a competitive market where Vivid (MO) needs to strategize effectively to regain its earlier standing and counter the upward trends of its rivals.
Notable Products
In July 2025, Vivid (MO) saw Fruit Gusherz Pre-Roll (1g) climb to the top-performing product, moving up from second place in June, with sales reaching 12,727 units. Florida Kush (3.5g), which had consistently held the number one spot from April through June, slipped to second place in July. LA Baker Pre-Roll (1g) improved its position to third place, up from fifth in June. Dulce de Uva Pre-Roll (1g) made its debut in the rankings at fourth place. Florida Kush Pre-Roll (1g) maintained its fifth position from June, showing a slight decline in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
