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Apr-2025
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Overview
Market Insights Snapshot
Vivid (MO) has demonstrated a strong performance in the Missouri market, particularly in the Concentrates category, where it has consistently maintained the number one rank from January through April 2025. This indicates a robust hold on the market, suggesting a well-received product line and possibly a strong brand presence in this segment. Meanwhile, the Flower category also shows a positive trajectory, with Vivid (MO) climbing from the fifth to the fourth position by April. This upward movement in the Flower category could be indicative of increasing consumer preference or successful marketing strategies. However, in the Edible category, Vivid (MO) has struggled to break into higher ranks, fluctuating between 27th and 30th place, which might suggest room for improvement or the need for a strategic pivot in this product line.
In the Pre-Roll category, Vivid (MO) has shown significant progress, moving from 14th in January to 8th by April. This upward trend highlights a growing acceptance or popularity of their pre-roll products among consumers in Missouri. Despite this success, the brand's inability to secure a top spot in the Edible category may indicate a competitive landscape or potential gaps in product offerings. The overall sales figures for the brand reveal a consistent increase in Flower category sales, suggesting a strong consumer base and possibly effective distribution strategies. While the Concentrates category remains a stronghold for Vivid (MO), the varied performance across other categories presents both challenges and opportunities for the brand to explore further growth and market penetration strategies.
Competitive Landscape
In the competitive landscape of the flower category in Missouri, Vivid (MO) has shown a notable upward trajectory in its market position, moving from a consistent 5th place ranking from January to March 2025, to 4th place in April 2025. This improvement in rank indicates a positive shift in consumer preference or strategic market positioning. Despite this progress, Vivid (MO) faces stiff competition from brands like Amaze Cannabis, which maintained a strong 3rd place position from February to April 2025, and CODES, which consistently held the 2nd place throughout the same period. Meanwhile, Illicit / Illicit Gardens experienced a decline, dropping from 3rd place in January to 5th in April, which may have contributed to Vivid (MO)'s rise. Additionally, Sinse Cannabis showed a steady climb from 8th to 6th place, indicating a competitive environment where Vivid (MO) must continue to innovate and adapt to maintain its upward momentum and capture more market share.
Notable Products
In April 2025, Florida Kush (3.5g) maintained its position as the top-performing product for Vivid (MO) with sales reaching $18,432, showing a significant increase from March. Alien Mintz Pre-Roll (1g) held steady in second place, experiencing a notable rise in sales compared to previous months. Florida Kush Pre-Roll (0.75g) climbed to third place, marking its highest rank yet since it was introduced in March. Fruit Gusherz Pre-Roll (1g) re-entered the rankings at fourth place, after not being ranked in February and March. LA Baker Pre-Roll (1g) made its debut in the rankings at fifth place, rounding out the top products for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
