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Nov-2025
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Overview
Market Insights Snapshot
In the state of Missouri, Vivid (MO) has demonstrated a dynamic performance across various cannabis categories. In the Concentrates category, the brand maintained a strong presence, fluctuating slightly but remaining within the top 10, with a notable rebound to the 6th position in November 2025. This indicates a resilient market strategy in this segment. Meanwhile, in the Flower category, Vivid (MO) experienced a slight decline, moving from the 5th to the 6th position by November. Despite this drop, the brand's sustained presence in the top ranks highlights its competitive edge in the Missouri market.
Conversely, Vivid (MO) faced challenges in the Edible category, where it consistently hovered around the 31st position, barely missing the top 30. This suggests potential areas for growth or reevaluation of strategy in this segment. The Pre-Roll category, however, tells a different story, with the brand improving its rank from 9th to 7th over the observed period, signaling a positive trend and potential consumer preference shift towards their offerings in this category. The varied performance across categories underscores the complexities of the cannabis market in Missouri and highlights the importance for Vivid (MO) to adapt and refine its strategies to maintain and enhance its market position.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Vivid (MO) has experienced a slight decline in its ranking, moving from 5th place in August and September 2025 to 6th place in October and November 2025. This shift is notable as competitors like Amaze Cannabis have maintained a consistent upward trajectory, securing the 5th spot in the last two months with a notable increase in sales in November. Meanwhile, Sinse Cannabis has shown fluctuating rankings but remains a strong contender, indicating robust sales performance. Vivid (MO)'s sales have been on a downward trend, which may be attributed to the competitive pressure from these brands. Additionally, Local Cannabis Co. and Good Day Farm have maintained stable positions, suggesting a steady market presence. These dynamics highlight the need for Vivid (MO) to strategize effectively to regain its competitive edge in the Missouri flower market.
Notable Products
In November 2025, Vivid (MO) saw Florida Kush (3.5g) rise to the top of its sales rankings in the Flower category, with sales reaching 8058. Alien Mintz Pre-Roll (1g) secured the second position in the Pre-Roll category, marking its first appearance in the top ranks since September. Florida Kush Pre-Roll (1g) dropped to third place after leading in October. Compound Z Pre-Roll (1g) maintained its fourth position from October, indicating stable performance. Fruit Gusherz Pre-Roll (1g) experienced a notable decline, falling to fifth place after being the top performer in August and September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
