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Aug-2024
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Overview
Market Insights Snapshot
Vivid (MO) has shown a strong performance in the Missouri market, particularly in the Concentrates category. The brand has maintained the top position from June to August 2024, indicating a consistent dominance in this segment. Their sales in Concentrates have seen a significant upward trend, with August sales reaching $845,669, reflecting a robust growth trajectory. In contrast, their performance in the Edible category has been relatively modest, with rankings hovering around the 20th position, which suggests room for improvement. The Flower category has also been a strong suit for Vivid (MO), consistently ranking within the top 6, with August 2024 sales peaking at an impressive $3,687,380.
In the Pre-Roll category, Vivid (MO) has demonstrated steady performance, maintaining a rank between 6th and 7th from May to August 2024. This stability indicates a solid foothold in this segment, although there is potential for further growth. However, the Vapor Pens category tells a different story; the brand did not make it into the top 30 from June onwards, which could be seen as a significant area for concern or an opportunity for strategic improvement. Overall, while Vivid (MO) excels in Concentrates and Flower, their mixed performance across other categories highlights both their strengths and areas that may benefit from targeted efforts.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Vivid (MO) has shown significant fluctuations in its ranking and sales over the past few months. Notably, Vivid (MO) experienced a peak in June 2024, achieving a rank of 4th, but subsequently dropped to 6th in July before climbing back to 5th in August. This volatility is indicative of a highly competitive market. For instance, Amaze Cannabis has consistently improved its position, moving from 8th in May to 4th in August, with a substantial increase in sales. Similarly, Greenlight made a notable leap from 8th in July to 3rd in August, reflecting a significant boost in sales. On the other hand, Good Day Farm saw a decline, dropping from 3rd in July to 6th in August, which could be an opportunity for Vivid (MO) to capitalize on. Meanwhile, Sinse Cannabis has maintained a relatively stable position, hovering around the 7th rank. These dynamics suggest that while Vivid (MO) remains a strong contender, continuous strategic adjustments are essential to navigate the competitive pressures and leverage market opportunities in Missouri's Flower category.
Notable Products
In August 2024, the top-performing product for Vivid (MO) was Florida Kush (3.5g) in the Flower category, maintaining its consistent rank of 1 since May 2024 with a notable sales figure of 24,696 units. Bananaconda Pre-Roll (1g) rose to the second position, showing a significant increase from its debut at rank 3 in July 2024. Alien Mintz Pre-Roll (1g) secured the third spot, marking its first entry into the top three. Florida Kush Pre-Roll (0.75g) dropped to fourth place, down from its stable second position in the previous months. Alien Mintz (3.5g) remained steady in fifth place, reflecting a gradual increase in sales over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
