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Aug-2025
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Overview
Market Insights Snapshot
High Garden has shown a consistent presence in the Vapor Pens category in New York, although there is a slight downward trend in their rankings over the past few months. Starting at rank 19 in May 2025, they have gradually moved down to rank 23 by August 2025. Despite this decline in rank, their sales figures have demonstrated resilience, with a notable peak in June 2025. This suggests that while their position relative to competitors has slightly weakened, they still maintain a strong foothold in the market. The fact that they remain within the top 30 brands is a positive indicator of their continued relevance and consumer interest in this category.
In terms of category performance, High Garden's presence in the Vapor Pens category in New York is notable, but it is important to recognize that they did not break into the top 30 for any other categories or states during this period. This absence in other rankings could be perceived as a gap in their market penetration or diversification strategy. The brand's focus seems to be heavily concentrated on Vapor Pens, which could be a strategic decision or a limitation in their product line. Observing how this trend evolves in the coming months could provide deeper insights into their market strategy and adaptability.
Competitive Landscape
In the competitive landscape of vapor pens in New York, High Garden has experienced a slight decline in its market position over the summer of 2025. Starting from a rank of 19th in May, High Garden slipped to 23rd by August. This downward trend in rank coincides with relatively stable sales figures, indicating that while High Garden maintains a consistent customer base, it is being outpaced by competitors. Notably, Mfused made a significant leap from outside the top 20 to 24th place in August, while Brass Knuckles improved its rank from 39th in May to 25th in August, showcasing a strong upward trajectory. Meanwhile, Heavy Hitters and ghost. have shown fluctuations in their ranks but continue to maintain higher sales volumes compared to High Garden. These shifts suggest that High Garden may need to innovate or enhance its marketing strategies to regain its competitive edge in this dynamic market.
Notable Products
In August 2025, the top-performing product from High Garden was the Acapulco Gold Live Resin Cartridge (1g) in the Vapor Pens category, maintaining its position as the number one seller for the second consecutive month with sales of 2254 units. The Blue Dream Live Resin Cartridge (1g) held steady at the second position, showing consistent demand despite a slight decline from its peak in June. The Girl Scout Cookies Live Resin Cartridge (1g) improved its standing to third place, recovering from a dip in June. Northern Lights Live Resin Cartridge (1g) remained stable at fourth place, showing consistent sales performance over the months. Granddaddy Purple Live Resin Cartridge (1g) rounded out the top five, although its sales figures have gradually decreased since May.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
