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Jun-2024
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Overview
Market Insights Snapshot
High Garden's performance in the California market has shown some volatility, particularly in the Pre-Roll category. Notably, the brand did not rank within the top 30 brands in this category for March 2024, which could be seen as a negative indicator of its market presence. This absence from the top rankings suggests that High Garden may need to re-evaluate its strategy or product offerings in this highly competitive segment. However, the available sales figure for March 2024 provides a glimpse into the brand's potential, even though it did not secure a top spot.
In contrast, High Garden's performance in the New York market appears more stable within the Vapor Pens category. The brand consistently ranked at 14th place from May to June 2024, with a slight improvement to 11th place in April 2024. This stability in rankings, coupled with a noticeable sales increase from March to April 2024, indicates a positive trend and a strong foothold in New York's Vapor Pens market. Such consistency is a good sign, suggesting that High Garden's products resonate well with consumers in this category and state.
Competitive Landscape
In the competitive landscape of Vapor Pens in New York, High Garden has shown a relatively stable performance, maintaining its rank at 14th place in both March and May 2024, with a slight improvement to 11th in April 2024. However, it faces stiff competition from brands like Eureka, which consistently ranks higher, although it has seen a downward trend from 7th in March to 12th in June 2024. Another notable competitor is Fernway, which has shown significant improvement, climbing from 26th in March to 13th in June 2024. Meanwhile, PAX and Waahoo have also been close competitors, with PAX dropping from 13th to 16th and Waahoo showing a slight improvement from 16th to 15th over the same period. These dynamics indicate that while High Garden has managed to hold its ground, the volatility and competitive advancements of other brands suggest a need for strategic initiatives to enhance its market position and sales growth in the coming months.
Notable Products
In June 2024, Blue Dream Live Resin Cartridge (1g) topped the sales chart for High Garden, achieving the number one rank with a notable sales figure of 1184 units. GMO Cookies (3.5g) secured the second position, making a significant entry in the rankings. Blue Dream (3.5g) climbed to the third spot, showing a remarkable improvement from its fifth position in March 2024. Girl Scout Cookies Live Resin Cartridge (1g) maintained its fourth rank from May 2024, indicating consistent performance. Granddaddy Purple Live Resin Cartridge (1g) slipped to fifth place, down from its third position in May 2024, reflecting a slight decline in sales.
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