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Apr-2026
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Overview
Market Insights Snapshot
Highly (NJ) has demonstrated consistent performance in the beverage category within New Jersey. Over the first four months of 2026, the brand maintained a stable presence, consistently ranking within the top 5. Specifically, it achieved its highest ranking in February, securing the third position, while it remained in the fourth spot in January, March, and April. This consistency suggests a strong brand presence and consumer loyalty within the state, despite a notable dip in sales from January to February. Such stability in rankings, despite fluctuations in sales figures, could indicate strategic efforts in marketing or product offerings that resonate well with consumers.
However, it's important to note that Highly (NJ) did not make it into the top 30 brands in any other state or category during this period. This absence from rankings outside of New Jersey could be viewed as a limitation in their market reach or a potential area for growth. Focusing on expanding their footprint beyond New Jersey might be a strategic move to bolster their brand presence and capture a larger share of the market. Understanding the dynamics of other states and tailoring their offerings could be key to achieving this expansion.
Competitive Landscape
In the competitive landscape of the beverage category in New Jersey, Highly (NJ) has shown resilience and adaptability amidst fluctuating market dynamics. Over the first four months of 2026, Highly (NJ) maintained a consistent presence within the top 5 brands, despite facing stiff competition. Notably, Highly (NJ) improved its rank from 4th in January to 3rd in February, before settling back to 4th in March and April. This indicates a stable performance, albeit with a slight dip in sales from February to March. The brand's main competitor, Major, consistently held the 2nd position, demonstrating a strong market presence with significantly higher sales figures. Meanwhile, Zero Proof mirrored Highly (NJ)'s rank in March and April, suggesting a close rivalry. The absence of Bosky Labs from the top ranks in March and April, along with Cannabis Philosophy's inconsistent ranking, highlights the volatility in the market, providing Highly (NJ) with opportunities to capitalize on its relatively stable performance to potentially increase its market share.
Notable Products
In April 2026, Highly (NJ) maintained its top product, Strawberry Cotton Candy Rosin Powder 10-Pack, in the Beverage category with consistent sales of 234 units. Maple Nectar Rosin Powder 10-Pack climbed to the second position from third in March, showing a significant increase in sales from 147 to 189 units. The Social CBD/CBG/THC 1:1:1 Mango Lemonade Rosin Powder dropped to third place despite having previously held the second position in March. Tangarine Chocolate Rosin Powder 10-Pack remained steady in fourth place, while Tropical Cherry Rosin Powder entered the rankings at fifth place with 85 units sold. These shifts highlight a dynamic market where consumer preferences are evolving, making it crucial for Highly (NJ) to continue monitoring trends to maintain its competitive edge.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
