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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Highly (NJ) operated as a single-category brand with Beverage at 100.0% of sales share, and the month-over-month change in Beverage sales was -9.36% alongside an average price of $22.13. With no year-over-year metric reported for Beverage (yoy_pct null) and a state-category rank of #4 in New Jersey Beverage, the mix indicates complete concentration and a recent contraction. The pattern implies that a fully concentrated Beverage portfolio with a -9.36% MoM slide and a #4 rank is vulnerable to short-term demand swings yet positioned to defend a top-tier slot if price or velocity levers stabilize category momentum.
The -9.36% month-over-month movement, coupled with a #4 rank in New Jersey Beverage, suggests that near-term positioning hinges on mitigating volatility rather than reallocating across categories, since 100.0% share leaves no diversification buffer. With the average price anchored at $22.13 and no year-over-year comparison provided, the implication is that Highly (NJ) must extract positioning gains from intra-category mix and retail execution to convert a #4 rank into more durable repeat, because category concentration amplifies the impact of any further 5–10% swings in demand and visibility.
Competitive Landscape
Highly (NJ) sits at #4 in NJ Beverage in May 2026, slipping 1 position from #3 in February 2026 while holding within one rank of its peak; in the same period, Journeyman climbed to #1 with a 530.4% year-over-year sales increase as Major held #2 despite a 41.4% YoY decline, and Zero Proof dropped toward #5 alongside an 89.7% YoY contraction, indicating Highly (NJ)’s mild rank erosion amid divergent competitor momentum points to a battle for the #3–#4 tier where modest share gains could unlock a return to its February 2026 peak.
Notable Products
The steepest movement in May 2026 was the collapse of Social - CBD/CBG/THC 1:1:1 Mango Lemonade Rosin Powder (100mg CBD, 100mg CBG, 100mg THC) at -83.7% MoM and down to rank 7, while Grease Bucket Rosin Powder (100mg) also contracted -53.9% MoM and sat at rank 6. In contrast, Snoozy Rosin Powder 10-Pack (100mg) surged 241.2% MoM to rank 3 with approximately $4.1k, and Maple Nectar Rosin Powder 10-Pack (100mg) climbed 26.2% MoM to hold rank 1. With four of the top five SKUs in Beverage posting either sharp declines of -14.8% to -83.7% or outsized gains above +200%, the volatility suggests Highly (NJ) is leaning into a hit-driven Beverage lineup where a few SKUs carry disproportionate momentum and risk.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
