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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Highly (NJ) concentrated 100.0% of sales in Beverage, with a month-over-month change of -36.81% alongside a 0.00 percentage-point shift in category breadth, indicating no diversification from June 2026 to July 2026. The absence of a reported year-over-year percentage for Beverage contrasts with a clear MoM contraction, and the average price at $20.61 pairs with a 0.00% mix change to suggest volume, not price-mix expansion, drove the -36.81% move; taken together, the single-category exposure and the sharp MoM decline imply escalating sensitivity to short-term demand swings within Beverage.
The July 2026 pattern implies Highly (NJ) is positioned as a single-format Beverage specialist rather than a portfolio balancer, with a 100.0% category share in its mix and a -36.81% MoM sales shift concentrating volatility risk in one lane. With rank data in New Jersey for Beverage unavailable and year-over-year change not reported, the brand’s positioning step for August 2026 is constrained by limited proof points; however, the combination of unchanged mix (0.00 ppts) and a pronounced MoM contraction indicates the brand’s near-term competitiveness hinges on stabilizing Beverage velocity rather than relying on cross-category offsets.
Competitive Landscape
Highly (NJ) holds rank #10 in NJ Beverage in July 2026, sliding 4 positions from #6 in April 2026, after previously peaking at #3 in February 2026; this downdraft coincides with competitor momentum, as Select climbed from #6 to #3 with a 458.09% year-over-year sales increase while Journeyman stayed at #1 with 139.33% YoY growth, outpacing stagnation near the middle of the pack where Major sits at #2 despite a -28.69% YoY decline; the combination of Highly (NJ) falling 4 ranks in three months and competitors either gaining ranks by 3 positions or maintaining leadership with triple-digit growth implies Highly (NJ) must counter accelerating share capture at the top end to avoid further rank erosion.
Notable Products
Social - CBD/CBG/THC 1:1:1 Mango Lemonade Rosin Powder (100mg CBD, 100mg CBG, 100mg THC) led July 2026 with a 122% month-over-month surge to rank 1, while Snoozy Rosin Powder 10-Pack (100mg) collapsed 66% to rank 3. Tangarine Chocolate Rosin Powder 10-Pack (100mg) fell 29% to rank 2, creating a spread where the top SKU more than doubled as the next two contracted double-digits. All top-3 SKUs are Beverage products, concentrating the top ten in a single category and signaling a tilt toward functional, mixable rosin powders where one flagship is gaining share as legacy variants retreat.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
