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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In August 2026, Highly (NJ) operated as a single-category brand with Beverage at 100.0% of sales mix and a month-over-month change of -19.6%, while average item price held at $23.88. Within New Jersey Beverage, the brand sat at rank 4, a position that, paired with a full reliance on Beverage (100.0%) and a -19.6% MoM contraction, implies concentration risk if category demand softens and limited buffer from cross-category offsets.
The combination of a 100.0% Beverage mix and a rank of 4 in New Jersey sets a positioning where incremental share gains depend more on velocity within Beverage than on portfolio breadth, and the -19.6% MoM signal suggests sensitivity to short-cycle shifts in that category. With price anchored around $23.88 and no YoY read, the pattern implies that maintaining or improving rank will likely require tightening price-pack architecture or promotional cadence to stabilize MoM volatility, since diversification levers are currently absent.
Competitive Landscape
Highly (NJ) sits at rank #4 in NJ Beverage in August 2026 with no year-over-year rank reported, holding the same #4 position from May 2026 to August 2026 while having previously peaked at #3 in February 2026; meanwhile, Journeyman is #1 with a +1 YoY rank gain and an 85.1% YoY sales increase, and Major is #2 with a +2 YoY rank gain despite a 54.4% YoY sales decline, indicating that Highly (NJ) is stable but ceding momentum to competitors that are either advancing in rank or leveraging category shifts. The combination of a three-month hold at #4 and a fall from a #3 peak, while Boho Euphorics occupies #3 and Select trails at #5, implies that Highly (NJ) faces near-term pressure to re-accelerate if it aims to reclaim a top-3 slot.
Notable Products
The steepest move came from Tangarine Chocolate Rosin Powder (100mg), which fell 71.8% month over month to rank 8, while Lemon Cherry Pop Soluble Rosin Powder (100mg) dropped 50.8% and sat tied at rank 5, indicating flavor-led SKUs are volatile when price or promo support shifts. Offsetting the declines, CBN/THC 1:1 Honey Lavender Chamomile Soluble Rosin Powder (100mg CBN, 100mg THC) surged 148.0% to rank 3 and Snoozy Rosin Powder 10-Pack (100mg) gained 166.0% to rank 7, as Snoozy - CBD/CBN/THC 1:1:1 Honey Lavender Chamomile Live Rosin Powder (100mg CBD, 100mg CBN, 100mg THC) jumped 130.1% to rank 2, suggesting multi-cannabinoid sleep SKUs are capturing incremental buyers. Four of the top ten are Beverage powders with sleep or relaxation cues clustered in the top 3 ranks while Social - CBD/CBG/THC 1:1:1 Mango Lemonade Rosin Powder (100mg CBD, 100mg CBG, 100mg THC) slid 39.1% at rank 1 and Candy Pave Soluble Rosin Powder (100mg) declined 37.0% at rank 4, pointing to a mix shift away from daytime flavors toward function-led formats. This pattern implies Highly (NJ) is pivoting toward effect-based formulations that can sustain higher repeat rates despite headline volatility in flavor-only variants, with August 2026 revenue still anchored by rank 1 at $4,514 but growth momentum accruing to sleep-oriented SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
