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Mar-2026
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Overview
Market Insights Snapshot
Highly (NJ) has shown a consistent performance in the New Jersey market, particularly in the Beverage category. After not making it to the top 30 in December 2025, the brand jumped to the third position in January 2026 and maintained this ranking through March 2026. This upward movement indicates a strong market presence and growing consumer preference for their products. The brand's ability to secure and hold a top-three position suggests a well-received product lineup and effective market strategies in the Beverage category.
Despite the absence from the top 30 in December, Highly (NJ)'s sales figures show a notable increase from January to March 2026, with a particularly significant rise between February and March. This trend reflects a positive reception and increasing demand for their offerings in New Jersey. The consistency in their ranking from January onwards could be attributed to successful marketing efforts or product innovations that resonated with consumers. However, the initial absence in December highlights the competitive nature of the market and the challenges brands face in maintaining visibility and consumer interest.
Competitive Landscape
In the competitive landscape of the New Jersey beverage category, Highly (NJ) has shown a consistent presence, maintaining its rank at 3rd place from January to March 2026. This stability is notable given the dominance of Journeyman, which has consistently held the top spot, and Major, which has secured the 2nd position throughout the same period. Highly (NJ)'s ability to hold its ground against these leading brands suggests a strong market presence and potential for growth. However, the brand should be cautious, as competitors like Chill Medicated and Zero Proof are also vying for market share, although they have not surpassed Highly (NJ) in rank. The absence of Highly (NJ) from the top 20 in December 2025 indicates a significant improvement in its market position, reflecting effective strategies that have bolstered its sales trajectory in the subsequent months.
Notable Products
In March 2026, Highly (NJ) saw Strawberry Cotton Candy Rosin Powder 10-Pack (100mg) maintain its position as the top-selling product, continuing its streak from previous months with a notable increase in sales to 283 units. Tangarine Chocolate Rosin Powder 10-Pack (100mg) held steady at the second rank, showing consistent performance since February 2026. Both Maple Nectar Rosin Powder 10-Pack (100mg) and Snoozy Rosin Powder 10-Pack (100mg) shared the third rank, indicating a stable market presence despite fluctuations in sales figures. Grease Bucket Rosin Powder 10-Pack (100mg) remained in the fourth position, experiencing a slight dip in sales compared to previous months. Overall, the rankings for March 2026 reflect a strong preference for the Beverage category among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
