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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In September 2026, Highly (NJ) operated as a single-category brand with Beverage at 100.0% of sales share and an average price of $23.52, while month-over-month Beverage revenue contracted by 54.8% and category count remained at one, indicating no diversification. With no reported year-over-year rate for Beverage and no alternate categories to offset volatility, the 100.0% concentration alongside a 54.8% MoM decline signals that volume rather than price mix drove the downturn, implying dependency risk concentrated in Beverage.
The shift toward a sole 100.0% Beverage focus coupled with a 54.8% MoM pullback implies sensitivity to short-cycle demand and promotional timing, and it narrows routes to defend positioning if New Jersey Beverage momentum softens. Given the category count of one and average price stability around $23.52, the brand’s positioning skews toward a price-steady but volume-volatile play, meaning future resilience likely requires either cross-category expansion to dilute the 100.0% exposure or deeper Beverage differentiation to counter swings of 50%+ on a monthly basis.
Competitive Landscape
Highly (NJ) sits at #7 in NJ Beverage in September 2026, slipping 2 spots from #5 in June 2026, while its peak at #3 in February 2026 marks a 4-rank decline from peak to present; by contrast, Journeyman leads at #1 with a +52.95% year-over-year sales change and Major holds #2 despite a -55.50% year-over-year drop, indicating that rank is decoupled from absolute sales momentum at the top. With Cannabis Philosophy entrenched at #4 amid a -28.91% year-over-year sales decline and Cantrip at #5, Highly (NJ)’s movement from #5 to #7 over the last three months while competitors maintain or improve positions suggests share leakage to stable incumbents rather than a broad category contraction.
Notable Products
Original - Peach Slushie Soluble Rosin Powder (100mg) posted the steepest decline at -81.8% MoM while falling to rank 6, and CBD/THC 1:1 Caramel Macchiato Soluble Rosin Powder (100mg CBD, 100mg THC,) plunged -90.7% at rank 7; against that backdrop, Molotov Cocktail Soluble Rosin Powder (100mg) surged +302.1% to rank 2. The category is highly concentrated, with all top-10 SKUs sitting in Beverage, and four products clustered at ranks 6–7 with double-digit to >90% drops. Despite Social - CBD/CBG/THC 1:1:1 Mango Lemonade Rosin Powder (100mg CBD, 100mg CBG, 100mg THC) retaining rank 1 while sliding -41.4% MoM, the $3,223 anchor did not offset broad declines of -52.1% to -90.9% seen across mid and lower ranks. The pattern implies a portfolio pivot toward a few spike-driven Beverage flavors while legacy and 1:1 wellness formats retrench, signaling the need to streamline assortments and support fast-rising novelties over underperforming tails.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
