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Oct-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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HighMark Provisions (HMP) is stocked at 50 licensed dispensaries across Massachusetts, with the deepest coverage in Brockton, Boston, Lowell, Malden, and Marlborough. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, HighMark Provisions (HMP) concentrated entirely in Flower and Pre-Roll, with Flower holding 55.83% share and Pre-Roll at 44.17%, while total brand sales were down 15.67% year over year and up 119.48% versus 24 months prior. The mix shifted as Flower declined 24.98% YoY but rose 15.21% month over month, whereas Pre-Roll grew 1.36% YoY and climbed 16.74% MoM, and average price fell 17.04% YoY to $16.99. The pattern implies a pivot toward volume-led recovery where month-over-month traction in both categories offsets year-over-year softness in Flower and signals near-term reliance on Pre-Roll elasticity alongside Flower rebound momentum.
Positioning-wise, the heavier Flower share alongside a 24.98% YoY Flower decline and a 1.36% YoY Pre-Roll increase suggests risk concentration in a weaker YoY engine even as both categories posted double-digit MoM gains of 15.21% and 16.74%, respectively. With Flower ranked 43 in Massachusetts and average prices down 17.04% YoY, HMP is competing on accessible price tiers while leaning on Pre-Roll mix (44.17% share) to stabilize velocity; this implies that sustained price discipline and incremental Pre-Roll share capture are central to improving rank and smoothing volatility driven by Flower’s YoY drag.
Competitive Landscape
HighMark Provisions (HMP) sits at rank #43 in October 2026, down 10 spots year over year from #33, while edging up 1 position from #44 over the last three months; against a category where Perpetual Harvest climbed from #5 to #1 and expanded sales by 130.37% year over year, and High Supply / Supply slipped from #2 to #5 alongside a 19.77% sales decline, HMP’s slide from a peak of #25 in January 2026 to #43 suggests share is migrating toward faster-rising leaders and away from mid-pack brands, implying that without a rank recovery of at least 18 positions to revisit prior peak territory, HMP’s current trajectory points to gradual relegation to long-tail visibility.
Notable Products
HighMark Provisions (HMP) leaned on fresh launches in October 2026, with 48 new products contributing 39.1% of brand sales and five of them landing in the top sellers, including Strawberry Lobster (3.5g) and Octane Lemonade (3.5g). That share from recent debuts means a large slice of revenue depends on items introduced in the last six months.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
