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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, HighMark Provisions (HMP) concentrated entirely in Flower and Pre-Roll, with Flower at 54.92% share and Pre-Roll at 45.08%, while overall brand sales were down 23.85% year over year alongside a 12.60% decline in average price. Flower contracted 32.50% YoY and 11.39% MoM even as it held the top category position for the brand, whereas Pre-Roll declined 9.75% YoY but grew 7.95% MoM, indicating a month-to-month shift toward lower-priced formats despite a 21.96% sales gain on a 24‑month basis. The combination of a double‑digit MoM slide in Flower and a near‑8% MoM lift in Pre-Roll implies mix rotation toward value and smaller pack sizes, with price compression accelerating that pivot rather than unit expansion in premium Flower.
With a Flower rank of 47 in Massachusetts, the brand’s heavier reliance on Flower during a 32.50% YoY decline places it at a competitive disadvantage within that category, while Pre-Roll’s 7.95% MoM growth offers a near-term stabilizer. The average price down 12.60% YoY against a 9.75% YoY Pre-Roll sales decline suggests price-led defense is doing more work in Pre-Roll than in Flower, where the 11.39% MoM drop indicates limited elasticity at current price points. Net, the brand’s positioning is migrating toward value-led Pre-Roll to preserve volume, and sustaining relevance will require either re-tiering Flower to arrest the 32.50% YoY slide or further leaning into Pre-Roll where MoM momentum is currently positive.
Competitive Landscape
HighMark Provisions (HMP) sits at rank #47 in May 2026, down 15 positions year over year from #32, and 3 spots below its February 2026 level of #44; the brand also remains 22 places off its January 2026 peak at #25, indicating a multi-month slide rather than a single-month dip. Against this backdrop, Farmer's Cut climbed from #3 to #1 with a 25.3% year-over-year sales increase, while Root & Bloom surged from #21 to #5 alongside a 237.4% year-over-year sales jump, putting distance between leaders and mid-pack brands; by contrast, Simply Herb slipped from #1 to #2 with a 17.5% sales decline, yet still outpaces HMP by 45 rank positions. The pattern implies HMP’s trajectory is drifting from contender to peripheral, as sustained rank erosion alongside competitor gains reduces near-term probability of reattaining its January 2026 peak without a step-change in velocity.
Notable Products
Cinderella Cream (3.5g) posted the steepest movement in May 2026 with a -34.4% month-over-month decline while sliding to rank 6, and Italian Ice Pre-Roll (1g) contracted by -46.4% at rank 8, indicating a pullback concentrated in specific SKUs rather than a category-wide collapse. Frostbite (3.5g) held rank 1 with no reported MoM rate but a $33,706 tally, while Purple Champagne Pre-Roll (1g) fell -18.9% at rank 2, and four of the top ten are Pre-Roll SKUs clustered between ranks 2 and 9. The contrast between a stable Flower leader at rank 1 and double-digit Pre-Roll declines at ranks 2 and 8 implies HMP’s near-term mix is tilting toward fewer hero Flower items while Pre-Roll depth requires pruning or repositioning.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
