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Aug-2025
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Overview
Market Insights Snapshot
HighMark Provisions (HMP) has shown varied performance across different categories and states, particularly in Massachusetts. In the Flower category, HMP's rankings have fluctuated, starting at 34th in May 2025 and dropping to 45th by August 2025. This downward trend suggests potential challenges in maintaining a competitive edge in this category. Despite the rank fluctuations, the brand's sales numbers reveal some resilience, with a notable increase from June to July. However, the brand's inability to break into the top 30 in this category could indicate a need for strategic adjustments to improve market presence.
Conversely, HMP's performance in the Pre-Roll category in Massachusetts tells a more positive story. The brand experienced a rise from 38th in June to 27th in August 2025, marking a significant improvement in its market standing. This upward trend highlights the brand's growing popularity in the Pre-Roll category, which could be attributed to successful product offerings or marketing strategies. The contrast between its performance in Flower and Pre-Roll suggests that HMP may be better positioned in certain product categories, providing a potential avenue for focused growth. This dichotomy in category performance offers a glimpse into the brand's strategic opportunities and challenges as it navigates the competitive landscape.
Competitive Landscape
In the competitive landscape of the flower category in Massachusetts, HighMark Provisions (HMP) has experienced notable fluctuations in its market rank over recent months. Starting in May 2025, HMP held a relatively strong position at rank 34, but by August 2025, it had slipped to rank 45, indicating a downward trend. This decline in rank is paralleled by a decrease in sales, suggesting potential challenges in maintaining market share. Competitors such as Mass Alternative Care (MAC) and Standard Farms have also shown variability in their rankings, with Standard Farms notably improving from rank 44 in May to 30 in June before dropping to 47 in August. Meanwhile, Simpler Daze and The Botanist have maintained more stable positions, although outside the top 20. These dynamics highlight the competitive pressure within the Massachusetts flower market and underscore the importance for HMP to strategize effectively to regain its footing and drive sales growth.
Notable Products
In August 2025, HighMark Provisions (HMP) saw Purple Champagne Pre-Roll (1g) reclaim the top spot in sales, achieving a raw sales figure of 3155 units, marking a significant resurgence from its fifth-place ranking in June. Tropicana Cherry Pre-Roll (1g) debuted strongly in second place, while Blackberry Sugar Pre-Roll (0.5g) and Cinderella Cream Pre-Roll (1g) secured third and fourth positions, respectively. Notably, Purple Champagne (3.5g) experienced a drop to fifth place, despite having led the rankings in June. This shift reflects a dynamic change in consumer preferences towards pre-roll products over traditional flower offerings. Overall, the pre-roll category dominated the top ranks for August, highlighting a trend in product popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
