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Sep-2025
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Overview
Market Insights Snapshot
In the realm of cannabis sales, Tower Three has demonstrated varied performance across different categories and geographical locations. In Massachusetts, the brand's presence in the Flower category has seen a decline, with its rank dropping from 26th in June and July 2025 to 34th by August and September. This suggests a potential challenge in maintaining its competitive edge in this category, as the brand fell out of the top 30 rankings in the later months. Despite this, Tower Three's sales figures in the Flower category remained relatively stable, indicating a consistent consumer base, albeit with a slight dip in August.
Conversely, Tower Three's performance in the Pre-Roll category in Massachusetts has been more promising. The brand improved its ranking from 22nd in June to 17th in July, maintaining a strong position at 18th in both August and September. This upward trend in ranking, coupled with robust sales figures, highlights a positive trajectory for Tower Three in this category. This suggests that the brand might be capitalizing on a growing demand for pre-rolls, positioning itself as a noteworthy contender within this segment. The consistency in maintaining a top 20 position indicates a solid performance, which could be a strategic focus for the brand moving forward.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Tower Three has experienced some fluctuations in its rank over the past few months, maintaining a steady position at 26th in June and July 2025, before dropping to 34th in both August and September 2025. This decline in rank could be attributed to the competitive pressure from brands like Cheech & Chong's, which saw a notable rise from 32nd in July to 22nd in August, indicating a surge in consumer preference. Similarly, Nature's Heritage maintained a strong presence, with ranks fluctuating between 27th and 35th, but consistently achieving higher sales figures than Tower Three. Meanwhile, Garcia Hand Picked demonstrated resilience, improving its rank from 42nd in June to 32nd in September, suggesting an upward trend in market share. The competitive dynamics in this category highlight the need for Tower Three to strategize effectively to regain its position and enhance its sales performance amidst strong contenders.
Notable Products
In September 2025, Tower Three's top-performing product was Moonbutter Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place rank from June 2025, with sales reaching 6,627 units. Glitter Bomb Pre-Roll (1g) took the second spot, slightly dropping from its peak position in August. 007 Up Pre-Roll (1g) climbed to third place, having previously been unranked in July and August. Taunton Cookies Pre-Roll (1g) slipped from second in August to fourth in September. Superboof Cherry Pre-Roll (1g) consistently held the fifth position, mirroring its July rank despite no sales data for August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
