Aug-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, Tower Three's performance in the Flower category has seen some fluctuations over recent months. Starting in May 2025, the brand was ranked 33rd, and it improved its position to 26th in both June and July. However, by August, it slipped back to 34th place, indicating some challenges in maintaining a consistent upward trajectory. This movement suggests that while Tower Three had a brief period of growth, it faced competitive pressures that impacted its ranking. The sales figures reflect this volatility, with a peak in July but a noticeable drop in August, highlighting the dynamic nature of the Flower market in Massachusetts.
Conversely, Tower Three has shown a more stable presence in the Pre-Roll category within Massachusetts. The brand maintained a consistent ranking, hovering between 16th and 20th place from May to August 2025. Notably, in August, it achieved its highest position at 16th, showcasing a positive trend in this category. This stability and slight upward movement in the rankings are supported by steady sales growth, with August sales figures surpassing those from earlier months. The Pre-Roll category appears to be a stronger segment for Tower Three in Massachusetts, suggesting a strategic focus or consumer preference that benefits the brand's position.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Massachusetts, Tower Three has shown a notable upward trend in its rank from May to August 2025, moving from 18th to 16th position. This improvement is significant when compared to competitors such as Good Chemistry Nurseries, which experienced a decline from 6th to 17th place, and Fernway, which also saw a drop from 9th to 18th. Meanwhile, High Supply / Supply entered the top 20 in July and improved to 15th by August, while Cali-Blaze made a significant leap from outside the top 20 in May to 14th in August. Tower Three's sales have shown a positive trajectory, with August sales surpassing those of July, indicating a strengthening market position amidst a backdrop of fluctuating ranks and sales among its competitors.
Notable Products
In August 2025, the top-performing product from Tower Three was Glitter Bomb Pre-Roll (1g) in the Pre-Roll category, ascending to the number one rank with notable sales of $7,122. Taunton Cookies Pre-Roll (1g) followed closely as the second-ranked product, marking its debut in the rankings. Lemon S'mores Pre-Roll (1g) secured the third position, dropping from its previous second place in July. Chile Verde Pre-Roll (1g) entered the rankings at fourth place, while Raspberry Mango TKO Pre-Roll (1g) rounded out the top five, having slipped from fourth to fifth place. This shift in rankings highlights a dynamic change in consumer preferences within the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.