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Jan-2026
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Overview
Market Insights Snapshot
Tower Three has shown a dynamic performance across different categories and states, particularly in Massachusetts. In the Flower category, the brand has been fluctuating around the 30th position. Notably, Tower Three was ranked 30th in October 2025, dropped slightly out of the top 30 in November, but managed to climb back to 29th in December 2025 and maintained this position into January 2026. This indicates a modest yet stable presence in the Flower category. However, the brand's sales figures in this category saw a decline from October to January, suggesting potential challenges in maintaining market share or possibly facing increased competition.
In contrast, Tower Three has demonstrated significant progress in the Pre-Roll category within Massachusetts. Starting from the 20th position in October 2025, the brand made a remarkable climb to reach the 9th position by January 2026. This upward movement is supported by a consistent increase in sales, showcasing the brand's growing popularity and consumer preference in this category. The leap from 20th to the top 10 within a few months underscores Tower Three's strategic positioning and potential for further growth in the Pre-Roll segment. Such a trend could imply successful marketing strategies or product innovations that have resonated well with consumers in this state.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Massachusetts, Tower Three has shown a notable upward trajectory in rankings over the past few months. Starting from a rank of 20 in October 2025, Tower Three climbed to 9 by January 2026, reflecting a strategic improvement in market positioning. This positive trend is underscored by a consistent increase in sales, culminating in a close competition with brands like Good Chemistry Nurseries, which jumped from 19 to 10 in the same period. Meanwhile, Happy Valley (MA) experienced a decline, dropping from 7 to 11, potentially opening up more market share for Tower Three. Despite Perpetual Harvest maintaining a steady rank at 7, and Northern Grown fluctuating between 6 and 8, Tower Three's consistent sales growth suggests a strengthening brand presence that could further challenge these established competitors in the coming months.
Notable Products
In January 2026, the top-performing product from Tower Three was Oishii Pre-Roll (1g), which achieved the number one rank with sales of 5268 units. Black Maple Pre-Roll (1g) maintained its second position from November 2025, although its sales slightly declined to 4684 units. Kush Mints Pre-Roll (1g) entered the top three for the first time, securing the third rank. Lemon S'mores Pre-Roll (1g) held steady at the fourth position, showing a minor decrease in sales compared to December 2025. Taunton Cookies Pre-Roll (1g) dropped from its December 2025 peak at first place to fifth, illustrating a notable change in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
