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Mar-2026
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Overview
Market Insights Snapshot
Tower Three's performance in the Massachusetts market shows a mixed trajectory across different cannabis categories. In the Flower category, Tower Three has fluctuated within the top 30, with rankings oscillating between 27th and 30th place from December 2025 to March 2026. This indicates a stable presence, albeit at the lower end of the top 30, which could be a concern if the brand aims to climb higher in the rankings. Notably, the sales figures in this category have seen a downward trend, decreasing from $441,074 in December 2025 to $403,995 in March 2026. This decline could signal challenges in maintaining market share or consumer preferences shifting away from their Flower products.
Conversely, in the Pre-Roll category, Tower Three has demonstrated robust performance, securing a spot consistently within the top 13 brands. The brand's rank improved significantly from 13th in December 2025 to 9th place in January and March 2026, despite a slight dip to 12th in February. This upward movement is complemented by a notable increase in sales, particularly in March 2026, where sales surged to $547,403. This suggests a strong consumer demand for Tower Three's Pre-Roll offerings in Massachusetts, marking it as a potential area for further growth and investment within the state.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Massachusetts, Tower Three has shown a dynamic performance over the past few months, with notable fluctuations in its rank and sales. Starting from December 2025, Tower Three was ranked 13th, improving to 9th in January 2026, then slipping to 12th in February, and regaining the 9th position by March 2026. This fluctuation indicates a competitive struggle amidst strong contenders. For instance, Rove consistently improved its position from 14th to 10th, while Happy Valley (MA) maintained a strong presence, peaking at 6th in February. Meanwhile, Northern Grown remained stable at 8th, showing consistent performance. Despite the competition, Tower Three's sales saw a significant increase from February to March 2026, suggesting a positive trend that could bolster its rank in the coming months. This competitive analysis highlights the importance for Tower Three to leverage its upward sales momentum to secure a more stable and higher ranking amidst its competitors.
Notable Products
In March 2026, Oishii Pre-Roll (1g) reclaimed its top position as the leading product for Tower Three, with sales reaching 5601 units, marking a significant rebound from its fourth-place rank in February 2026. Mike & Gary Pre-Roll (1g) made a strong debut in the rankings, securing the second position, while Lemon S'mores Pre-Roll (1g) slipped slightly from second to third place compared to the previous month. East Coast Irene Pre-Roll (1g) improved its standing, moving up from fifth in February to fourth in March. Fruity Pebbles OG Pre-Roll (1g) entered the rankings for the first time in March, taking the fifth spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
