Trend
Sales
$581,545
Product Count
41
Updated
9/27/2023
Markets

Tower Three

Tower Three is a Massachusetts-based, family-owned cannabis company, renowned for its innovation and commitment to organic cultivation processes. Founded in 2018, this company, inclusive of women and minority participation, is a leading producer of cannabis in the state, notably utilizing living organic soil and secure storage measures. Known for their naturally grown marijuana, they have gained a reputation for their quality products, such as their notable Donny Burger strain, and their aim to push the boundaries in the cannabis industry.
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Tower Three Historical Sales by Category

Market Insights Snapshot

In the Massachusetts market, Tower Three has demonstrated a fluctuating performance across different cannabis categories. In the Concentrates category, the brand's ranking slipped from 52 in July 2023 to 64 in August 2023, indicating a drop in its market position. This could be a potential area of concern for the brand, as it suggests a decrease in competitiveness within this category. On a brighter note, their sales in this category, although not in the top 20, have shown some resilience, remaining reasonably stable over the past few months.

When it comes to the Flower category, Tower Three has shown a downward trend in its ranking, sliding from 19 in May 2023 to 37 in August 2023. Despite this drop in ranking, it's worth noting that the brand still maintains a strong presence in the top 40 brands in the state. Meanwhile, in the Pre-Roll category, Tower Three has made a significant leap from a ranking of 38 in June to 20 in August. This improvement indicates a positive shift in market position and could point to a successful product or marketing strategy within this category. However, it's important to note that these movements are part of a larger market context, and further analysis is needed to fully understand the implications.

Aug-2023 Rank
Concentrates
Flower
Pre-Roll
MA
64
37
20

Competitive Landscape

In the Flower category within Massachusetts, Tower Three has seen a notable fluctuation in its ranking over the past few months. While it held a strong position in May 2023, ranking 19th, it has since seen a steady decline, dropping to 27th in June, 29th in July, and 37th in August. This suggests a decrease in sales relative to other brands in the same category and state, although specific sales numbers are not disclosed here. In comparison, Berkshire Roots and Bailey's Buds have also seen a drop in rank, but not as significant as Tower Three. On the other hand, Sanctuary Medicinals and Valorem have shown a more volatile ranking trend, with Sanctuary Medicinals even missing from the top 20 in May 2023. These shifts in rank indicate a highly competitive market, with brands constantly vying for the top spots.

Notable Products

In August 2023, the top-performing product from Tower Three was the 'Kush Mints Pre-Roll (1g)', maintaining its top position from the previous three months with sales reaching 4856 units. The 'Donny Burger Pre-Roll (1g)' climbed to the second position from third in July, with a significant increase in sales. The 'Blueberry French Toast Pre-Roll (1g)' moved up two ranks to the third position, sharing it with the 'RS11 Pre-Roll (1g)', a new entrant in the top tier. The 'White Truffle Pre-Roll (1g)' rounded out the top four, making its first appearance in the rankings. This demonstrates a dynamic market with consistent leaders and emerging competitors.

Product Rank
Category
Aug-2023
Jul-2023
Jun-2023
May-2023
Kush Mints Pre-Roll (1g)
Pre-Roll
1
1
1
4
Donny Burger Pre-Roll (1g)
Pre-Roll
2
3
>5
>5
Blueberry French Toast Pre-Roll (1g)
Pre-Roll
3
5
>5
>5
RS11 Pre-Roll (1g)
Pre-Roll
3
>5
>5
>5
White Truffle Pre-Roll (1g)
Pre-Roll
4
>5
>5
>5
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