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Apr-2025
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, Tower Three has shown a varied performance across different categories and states. In the Massachusetts market, their Flower category has seen some fluctuations, with rankings moving from 45th in January 2025 to 42nd by April 2025. This indicates a slight improvement, though not enough to break into the top 30. Despite this, there was a notable increase in sales from January to March, suggesting a potential upward trend that could be capitalized on. On the other hand, their Pre-Roll category has demonstrated a more significant positive trajectory, moving from 39th in January to 15th by April, showing a strong enhancement in market presence.
The data reveals that Tower Three's performance in the Pre-Roll category in Massachusetts is particularly noteworthy. The brand has managed to climb significantly in the rankings, reaching 14th place in March before slightly dropping to 15th in April. This rise in ranking is accompanied by a substantial increase in sales, reflecting a successful strategy or product reception in this category. The absence of Tower Three in the top 30 for the Flower category in Massachusetts highlights a potential area for growth and improvement. These movements suggest that while Tower Three is gaining traction in certain areas, there are still opportunities for expansion and enhancement in others.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Massachusetts, Tower Three has demonstrated a notable upward trajectory in its rankings and sales over the first four months of 2025. Starting from a rank of 39 in January, Tower Three made significant strides to reach the 14th position by March, although it slightly dipped to 15th in April. This improvement is indicative of a strong market presence and effective sales strategies. In contrast, Miss Grass also showed a positive trend, climbing from 22nd in January to 13th in April, suggesting a competitive edge in capturing market share. Meanwhile, Fathom Cannabis and Headliners maintained relatively stable positions, with Fathom Cannabis fluctuating slightly but ending April in 14th place, and Headliners consistently ranking around the 15th and 16th positions. Notably, Rove appeared in the rankings only in April at 17th, indicating a late entry into the top 20. The competitive dynamics suggest that while Tower Three has made impressive gains, maintaining its position will require continued strategic efforts to outpace both established and emerging competitors in this vibrant market.
Notable Products
In April 2025, Tower Three's top-performing product was Moonbutter Pre-Roll (1g), maintaining its first-place rank from March with sales reaching 6168 units. The Superboof Cherry Pre-Roll (1g) debuted directly at the second position, highlighting its strong market entry. Cold Snap Pre-Roll (1g) secured the third rank, while 007 Up Pre-Roll (1g) followed closely in fourth. Magik Milk Pre-Roll (1g) re-entered the rankings at fifth position, showing a notable comeback from its absence in March. Compared to previous months, Moonbutter Pre-Roll (1g) consistently climbed from fifth in January to reach and hold the top spot by March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
