Apr-2026
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Overview
Market Insights Snapshot
In the state of Massachusetts, Tower Three's performance in the Flower category showed some fluctuations over the first four months of 2026. Starting the year at rank 28, they slightly improved to rank 26 by March, only to drop out of the top 30 by April. This drop may indicate increased competition or shifting consumer preferences. Despite the ranking fluctuation, the sales figures for the Flower category show a slight downward trend from January to April, with April sales recorded at $391,628. This suggests that while Tower Three managed to improve its standing temporarily, sustaining that improvement proved challenging.
Conversely, Tower Three's performance in the Pre-Roll category paints a more optimistic picture. Starting at rank 10 in January, the brand experienced a minor dip in February but rebounded to rank 9 in March, before settling at rank 11 in April. This consistent presence in the top tier of the Pre-Roll category indicates a strong market position. The sales figures reflect this strength, with a notable peak in March at $541,684, suggesting a successful marketing or product strategy during that period. The ability to maintain a top 12 position throughout the months indicates a robust demand for Tower Three's Pre-Rolls in Massachusetts.
Competitive Landscape
In the competitive landscape of the Massachusetts Pre-Roll category, Tower Three has experienced notable fluctuations in its ranking and sales performance over the first four months of 2026. Starting the year at rank 10, Tower Three saw a dip to rank 12 in February, before climbing back to rank 9 in March, and then dropping again to rank 11 in April. This oscillation in rank reflects a competitive environment where brands like Rove and Hellavated have shown more consistent upward trends, with Rove improving from rank 13 in January to rank 9 by April. Despite these challenges, Tower Three's sales peaked in March, indicating a potential for recovery and growth. Meanwhile, Perpetual Harvest and Headliners have also been active competitors, with Perpetual Harvest notably dropping from rank 7 in January to 13 in March before recovering to 10 in April, showcasing the dynamic shifts within this market segment.

Notable Products
In April 2026, the top-performing product from Tower Three was Oishii Pre-Roll (1g), maintaining its number one rank from March, with notable sales of 5870 units. Lemon S'mores Pre-Roll (1g) followed closely in second place, improving from its third position in March. East Coast Irene Pre-Roll (1g) climbed to the third spot, showing consistent improvement from its initial fifth rank in February. Raspberry Mango TKO Pre-Roll (1g) entered the rankings for the first time at fourth place, while Cherry Maple Pre-Roll (1g) debuted in fifth position. These shifts indicate a dynamic change in consumer preferences within the Pre-Roll category for Tower Three.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







