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Dec-2025
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Overview
Market Insights Snapshot
In the Massachusetts market, Tower Three's performance in the Flower category shows a stable yet limited presence. The brand consistently ranked 30th from October to December 2025, a slight improvement from 34th in September, indicating a modest upward trend. This consistent position within the top 30 suggests that while Tower Three maintains a foothold in the Flower category, there is potential for growth. However, it is noteworthy that their sales figures in this category experienced a dip in November before recovering slightly in December, hinting at possible market fluctuations or seasonal variations affecting consumer demand.
In contrast, Tower Three has demonstrated more dynamic movement in the Pre-Roll category within Massachusetts. Beginning at 19th place in September, the brand saw a slight decline to 20th in October but then surged to 13th in both November and December. This upward trajectory in ranking, coupled with a steady increase in sales, reflects a growing consumer preference for Tower Three's Pre-Roll products. Such a trend suggests that the brand's offerings in this category resonate well with consumers, potentially positioning them for further advancement in the competitive Massachusetts market.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Massachusetts, Tower Three has shown a notable upward trajectory in its rankings and sales figures. From September to December 2025, Tower Three improved its rank from 19th to 13th, indicating a steady climb in market presence. This positive trend is particularly significant when compared to competitors like Rove, which fluctuated between 9th and 14th place, and Miss Grass, which saw a decline from 12th to 15th place over the same period. Meanwhile, Hellavated made a more dramatic leap from 24th to 11th, showcasing a competitive edge that Tower Three must be mindful of. Despite these competitive pressures, Tower Three's consistent improvement in rank, alongside a steady increase in sales, positions it as a growing contender in the Massachusetts Pre-Roll market, suggesting a promising outlook for the brand if it continues to capitalize on its current momentum.
Notable Products
In December 2025, Tower Three's top-performing product was the Taunton Cookies Pre-Roll (1g), which climbed to the number one spot with sales reaching 6,781 units. The Moonbutter Pre-Roll (1g) dropped to second place, maintaining strong sales figures close to previous months at 5,837 units. The Raspberry Mango TKO Pre-Roll (1g) made a notable entry at the third position, indicating a successful launch or campaign. Lemon S'mores Pre-Roll (1g) followed closely in fourth place, while the East Coast Irene Pre-Roll (1g) slipped slightly to fifth position despite consistent sales. This shift in rankings highlights a dynamic market where new entries and product promotions significantly influence consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
