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Nov-2025
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Overview
Market Insights Snapshot
In the Massachusetts market, Tower Three has shown varied performance across different product categories. In the Flower category, their ranking fluctuated, starting at 34th position in August and making a brief entry into the top 30 in October before slipping back to 33rd in November. This movement indicates a struggle to maintain a consistent presence within the top 30, which could be a point of concern for the brand's strategy in this category. Despite these fluctuations, the sales figures in October suggest a peak, which might imply a temporary boost in consumer interest or a successful promotional effort during that month.
Conversely, Tower Three has demonstrated more stability and growth in the Pre-Roll category within Massachusetts. The brand maintained a steady ranking around the 18th and 19th positions from August through October, with a significant jump to 14th place in November. This upward trend in rankings is complemented by a notable increase in sales during the same period, suggesting a strengthening market position and possibly a growing consumer preference for Tower Three's Pre-Roll products. This positive momentum in the Pre-Roll category could serve as a strategic advantage for Tower Three in bolstering their overall brand presence in the state.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Massachusetts, Tower Three has shown a notable upward trajectory in rankings, moving from 18th in August 2025 to 14th by November 2025. This improvement is significant when compared to competitors like Miss Grass, which experienced a decline from 10th to 16th place over the same period. Similarly, Glorious Cannabis Co. saw fluctuations, dropping from 8th to 16th before recovering to 12th. Meanwhile, Green Gold Group maintained a relatively stable position, hovering around the 15th to 20th range. Notably, Farmer's Cut made a significant leap from 29th to 13th, indicating a strong market push. Tower Three's consistent climb in rank, coupled with a sales increase from $374,930 in October to $414,281 in November, suggests a strengthening market presence and potential for continued growth amidst a competitive field.
Notable Products
In November 2025, Tower Three's top-performing product was the Moonbutter Pre-Roll (1g), maintaining its leading position for three consecutive months with sales of 5,519. The Black Maple Pre-Roll (1g) emerged as a strong contender, securing the second rank, marking its debut in the rankings. The Butterwolf Pre-Roll (1g), which previously held the second position in October, dropped to third place. Superboof Cherry Pre-Roll (1g) improved its standing, moving up from fifth to fourth place, while East Coast Irene Pre-Roll (1g) entered the top five for the first time. These shifts highlight the dynamic nature of consumer preferences within Tower Three's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
