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Oct-2025
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Overview
Market Insights Snapshot
In the Massachusetts market, Tower Three has shown varied performance across different categories. In the Flower category, the brand experienced a dip in rankings, falling out of the top 30 in August and September 2025, but managed to reclaim the 30th spot by October. This fluctuation indicates a potential challenge in maintaining consistent brand presence in the Flower market. Meanwhile, their sales figures in this category reflect a slight recovery in October, reaching approximately $470,223, which suggests a positive trend despite earlier setbacks.
Conversely, in the Pre-Roll category, Tower Three has maintained a relatively stable presence within the top 20, with rankings oscillating between 18th and 20th place from July to October 2025. This stability in rankings, coupled with a noticeable sales increase in August, indicates a stronger foothold in the Pre-Roll segment compared to the Flower category. The brand's ability to maintain a consistent ranking in Pre-Rolls suggests a strategic focus or competitive advantage in this category, which could be explored further for insights into their market strategy and consumer preferences in Massachusetts.
Competitive Landscape
In the Massachusetts flower category, Tower Three has experienced fluctuating rankings over the past few months, indicating a competitive landscape that requires strategic adjustments. While Tower Three's rank improved from 34th in September 2025 to 30th in October 2025, it still faces stiff competition from brands like Nature's Heritage and Grassroots, which have shown more consistent upward trends. Notably, Ozone experienced a significant drop from 10th in September to 31st in October, which could present an opportunity for Tower Three to capture some of their market share. Meanwhile, Glorious Cannabis Co. has also seen a decline in rank, moving from 17th in August to 28th in October, suggesting potential vulnerabilities that Tower Three could exploit. Despite these challenges, Tower Three's sales have shown a positive trend, increasing from September to October, which could be leveraged to enhance its market position.
Notable Products
In October 2025, the top-performing product for Tower Three was Moonbutter Pre-Roll (1g) in the Pre-Roll category, maintaining its leading rank from September with sales of 6,297 units. Butterwolf Pre-Roll (1g) followed closely, rising to second place from its previous absence in the rankings since July. 007 Up Pre-Roll (1g) held steady at third place, although its sales figures saw a decline from September. Superboof Cherry Pre-Roll (1g) improved its rank to fourth from fifth in September, showing a positive sales trend. Notably, East Coast Irene Pre-Roll (1g) entered the top five for the first time, indicating a strong performance boost this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
