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May-2024
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Overview
Market Insights Snapshot
Mini Budz has shown a varied performance across different states and categories over the past few months. In Illinois, the brand has seen a decline in its ranking in the Flower category, moving from 35th place in February 2024 to 48th place by May 2024. This downward trend is also reflected in their sales, which have decreased significantly from $453,500 in February to just $88,064 by May. This indicates a challenging market position in Illinois, as the brand struggles to maintain its presence in the top 30 rankings.
Conversely, in Massachusetts and Washington, Mini Budz has shown more dynamic performance trends. In Massachusetts, the brand maintained a steady position around the 30th rank in the Flower category from February to April, but saw a significant drop to 62nd place in May. This drop out of the top 30 could be a cause for concern. However, in Washington, the brand has experienced a positive trajectory, climbing from 45th place in February to 21st place by May, with a notable peak at 15th place in April. The sales figures in Washington also reflect this upward movement, suggesting a stronger market reception and growth potential in this state.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Mini Budz has shown significant fluctuations in rank and sales over the past few months. Starting at rank 45 in February 2024, Mini Budz made an impressive leap to rank 15 by April, before settling at rank 21 in May. This volatility indicates a dynamic market presence and suggests that Mini Budz is capable of rapid growth, though it also faces stiff competition. For instance, Blue Roots Cannabis experienced a decline, dropping from rank 12 in February to rank 22 by May, which may have opened up opportunities for Mini Budz to climb the ranks. Meanwhile, Binx Buds showed a steady improvement, moving from rank 42 in February to rank 19 in May, potentially posing a future threat to Mini Budz's market share. Additionally, Legendary Laboratories, Llc also demonstrated strong performance, rising from rank 47 in February to rank 20 in May. These insights highlight the competitive pressures and opportunities that Mini Budz faces, emphasizing the need for strategic marketing and product differentiation to maintain and improve its standing in the Washington Flower market.
Notable Products
In May-2024, the top-performing product for Mini Budz was Grease Monkey Popcorn (3.5g) in the Flower category, which ranked first with sales of 1464 units. Banana Puddintain Mini Budz (3.5g) secured the second position, showing an improvement from its fifth rank in March-2024. Duct Tape Popcorn (3.5g) experienced a slight decline, moving from the first place in February and March to the third spot in May. Layer Cake Popcorn (3.5g) maintained a consistent fourth rank across the months it was tracked. Gary Peyton Mini Budz (3.5g) dropped from its top position in April-2024 to fifth place in May, reflecting a notable decrease in sales.
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