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Jun-2024
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Overview
Market Insights Snapshot
HOLOH's performance in the Concentrates category in Arizona has seen a noticeable decline over the past few months. Starting at rank 14 in both March and April, the brand dropped to rank 15 in May and further down to rank 20 by June. This downward trend is accompanied by a significant decrease in sales, from $141,185 in March to $80,550 in June. The consistent drop in both ranking and sales indicates potential challenges in maintaining market share within the Concentrates category in Arizona.
While the specifics of HOLOH's performance in other states and categories are not detailed here, the trend in Arizona could reflect broader challenges the brand may be facing. The inability to stay within the top 30 brands in other states and categories would be a red flag, suggesting that HOLOH might need to reassess its strategies to regain and sustain its market position. Monitoring these movements closely will be crucial for stakeholders to understand the brand's overall market dynamics and to identify potential areas for improvement.
Competitive Landscape
In the competitive landscape of the Arizona concentrates market, HOLOH has experienced notable fluctuations in rank and sales over recent months. Despite starting strong with a rank of 14 in March 2024, HOLOH's position has declined to 20 by June 2024. This decline is contrasted by the steady performance of Shango, which consistently held the 18th rank from April to June 2024, and Goldsmith Extracts, which maintained a stable position around the 19th rank. Meanwhile, Tru Infusion showed more volatility, dropping out of the top 20 in May 2024 but rebounding to 21 in June 2024. Despite these fluctuations, HOLOH's sales remain competitive, although they have seen a downward trend from $141,185 in March 2024 to $80,550 in June 2024. This analysis suggests that while HOLOH remains a significant player, it faces stiff competition and must strategize to regain and maintain its market position.
Notable Products
In June 2024, White Grape Gas Cured Badder (1g) from HOLOH topped the sales rankings, moving up from the second position in May 2024, with notable sales of $1,278. Blue Dream Shatter (1g) climbed to the second spot from fourth place in the previous month. Lawsuit Live Badder (1g) entered the rankings for the first time, securing the third position. Peanut Butter Sherb Applesauce (1g) dropped slightly to fourth place from its previous fifth position. Zamboni Live Badder (1g) made its debut in the rankings at fifth place, indicating a strong performance for June 2024.
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