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Nov-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Homiez has shown varied performance across different product categories. The brand's presence in the Concentrates category has been somewhat underwhelming, with rankings dropping from 75th in August 2025 to 95th in September 2025, and subsequently disappearing from the top 30 list in the following months. This decline suggests challenges in maintaining competitiveness in the Concentrates market. In contrast, the Pre-Roll category has been a more stable area for Homiez, with a notable rank improvement from 33rd in August to 30th by November 2025. This consistent presence in the top 30 indicates a stronger foothold in the Pre-Roll market, despite some fluctuations in sales figures.
Analyzing the sales trends reveals that while Homiez's Pre-Roll sales in Michigan experienced a dip from August to September 2025, they rebounded in October, nearly matching the August figures. This recovery could hint at successful strategic adjustments or market conditions that favored Pre-Roll products during that period. However, the brand's absence from the top 30 in Concentrates for October and November 2025 highlights a significant area for potential improvement. Understanding these dynamics can provide insights into Homiez's strategic focus areas and potential market opportunities in Michigan.
Competitive Landscape
In the competitive landscape of the Michigan Pre-Roll category, Homiez has shown a promising upward trend in its ranking, moving from 33rd in August 2025 to 30th by November 2025. This improvement is notable, especially when compared to competitors like Giggles, which experienced a decline from 20th to 32nd over the same period, and Redemption, which remained outside the top 20. Homiez's sales have also demonstrated resilience, with a recovery from a dip in September to a stronger performance in October and November. Meanwhile, Spyder Legs has emerged as a strong contender, climbing from 53rd to 29th, indicating a rapidly growing market presence. These dynamics suggest that while Homiez is gaining ground, it faces stiff competition from brands like Spyder Legs, which could impact its market share if the trend continues.
Notable Products
In November 2025, Homiez's top-performing product was the Super Sour Diesel Infused Pre-Roll 1.3g in the Pre-Roll category, securing the number one rank with impressive sales of 4451 units. The Super Sour Diesel Pre-Roll 28-Pack 28g climbed to the second position, showing a significant increase from its third place in October. Candyland Pre-Roll 28-Pack 28g made a notable entry, securing the third spot. Jet Fuel Gelato Pre-Roll 28-Pack 28g maintained steady performance, holding onto the fourth rank as in October. Blue Dream Pre-Roll 28-Pack 28g dropped to fifth place, indicating a decline from its previous second and third positions in August and September, respectively.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
