Feb-2026
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Overview
Market Insights Snapshot
In the Michigan market, Homiez has demonstrated notable volatility across different product categories. In the Concentrates category, Homiez made a significant leap from not being in the top 30 in November 2025 to securing the 18th position by January 2026. This upward trajectory suggests a growing consumer preference for their concentrates, though a slight dip to the 24th position in February 2026 indicates a possible stabilization or increased competition. On the other hand, the Pre-Roll category shows a contrasting trend. Homiez started strong at the 28th position in November 2025 but experienced a decline, dropping to 56th by January 2026, with only a minor recovery to 54th in February 2026. This suggests challenges in maintaining a stronghold in the Pre-Roll segment despite the brand's efforts.
The fluctuations in Homiez's rankings across categories in Michigan highlight the brand's varying performance and market dynamics. The Concentrates category, with its significant rank improvement, indicates successful strategies or product offerings that resonated well with consumers. However, the Pre-Roll category's declining trend suggests potential areas for improvement, whether in product innovation, marketing, or distribution. These insights into Homiez's performance provide a snapshot of the competitive landscape in Michigan, offering a glimpse into the opportunities and challenges the brand faces in different product categories.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Homiez has experienced notable fluctuations in its market position, which could be indicative of shifting consumer preferences or competitive pressures. Starting from a strong position in November 2025 with a rank of 28, Homiez saw a significant drop to 49 in December, and further declines in January and February 2026, settling at 56 and 54, respectively. This downward trend contrasts with the performance of competitors such as Hyman, which consistently improved its rank from 59 in November to 44 in January, before slightly dropping to 53 in February. Similarly, Common Citizen showed resilience, climbing to a rank of 47 in January from being outside the top 20 in November, although it slipped to 56 in February. Despite Homiez's declining rank, its sales figures remain competitive, albeit on a downward trend, which could suggest that while it maintains a loyal customer base, it may need to innovate or adjust its strategies to regain its earlier market standing and fend off competitors like Presidential and Guerilla Grown, who are also making strides in this dynamic market.

Notable Products
In February 2026, the top-performing product for Homiez was Peaches & Cream Live Resin (1g) in the Concentrates category, achieving the number one rank with notable sales of 1986 units. Watermelon Zkittles Infused Pre-Roll (1.3g) climbed to the second position from its previous fourth place in January. Candyland Infused Pre-Roll 14-Pack (14g) saw a drop from first in January to third in February. Bomb Pop Moonrocks (Bulk) and Super Lemon Haze Moon Rock (Bulk) entered the rankings for the first time in February, securing fourth and fifth positions, respectively. These shifts highlight a dynamic change in consumer preferences for Homiez products over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







