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Aug-2025
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Overview
Market Insights Snapshot
Redemption's performance across various states and categories has shown both consistency and fluctuation. In Maryland, the brand has maintained a strong presence in the Flower category, consistently ranking within the top 25 brands from May to August 2025. This stability is reflected in their sales figures, which have shown a steady increase, peaking at over $469,000 in August. In contrast, their performance in Illinois tells a different story where Redemption has struggled to break into the top 30 in the Flower category, indicating a potential area for growth or strategic reevaluation in this state.
In Michigan, Redemption has experienced a dynamic range of movements across different categories. For instance, in the Vapor Pens category, the brand improved its ranking significantly from 42nd in May to 22nd in July, before slightly dropping to 28th in August. This fluctuation suggests a competitive landscape but also highlights Redemption's potential to climb the ranks. Meanwhile, in the Concentrates category, the brand's ranking has been more volatile, falling out of the top 30 by August. Such trends underscore the competitive challenges Redemption faces but also highlight areas of opportunity for the brand to capitalize on.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Redemption has experienced notable fluctuations in its rank and sales over the summer of 2025. Redemption's rank slipped from 6th in May to 9th by August, indicating increased competition and a potential need for strategic adjustments. Despite this decline in rank, Redemption's sales peaked in July, suggesting a temporary boost in consumer demand or successful marketing efforts during that period. In contrast, Pure Options consistently maintained a higher rank, ranging from 5th to 7th, with sales figures significantly surpassing Redemption's, highlighting a strong market presence. Meanwhile, Everyday Cannabis (MI) showed a recovery in August, climbing back to 8th place, which may pose a challenge for Redemption if this upward trend continues. Brands like Common Citizen and Zones also demonstrated dynamic movements in rank, with Zones making a notable leap from 18th in July to 10th in August, potentially indicating shifting consumer preferences. These insights suggest that while Redemption remains a key player, it faces stiff competition and must innovate to regain its higher ranking and sustain sales growth in the Michigan flower market.
Notable Products
In August 2025, Mafia Funeral (3.5g) maintained its top position as the leading product for Redemption, with sales reaching 15,777 units. Candy Mob (3.5g) held steady in the second rank, showing a significant increase from its fourth place in July. Stanky Leg (3.5g) climbed to third place, having re-entered the rankings after a brief absence in July. Depth Charge (3.5g) made its debut in the rankings at fourth place, indicating a strong market entrance. Lemon Cherry Diesel (14g) remained consistent in fifth place, though its sales experienced a slight dip compared to July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
