Redemption

Redemption’s mix in May 2026 skewed toward Flower at 62.23% share, yet Flower volume contracted year over year by 47.53% while ticking up month over month by 7.91%, implying a reliance on a category with a shrinking annual base but short-term momentum. Vapor Pens climbed 93.08% year over year to 17.16% share but slipped 1.35% month over month, and Pre-Roll held 14.75% share with a 31.83% year-over-year decline offset by a 17.81% month-over-month lift; Concentrates at 5.86% share grew 27.13% year over year and 5.24% month over month. With average price down 21.27% year over year to $17.82 and overall brand sales down 34.95% year over year while 24-month growth stands at 42.80%, the pattern implies near-term stabilization driven by price-led elasticity in Flower and Pre-Roll, while structural diversification hinges on sustaining Vapor Pens and Concentrates growth despite recent monthly softness in Vapor Pens.

These shifts position Redemption as a value-leaning Flower anchor with opportunistic upside in Vapor Pens and Concentrates: the 62.23% Flower weight combined with a 47.53% year-over-year decline suggests margin pressure if price cuts persist, whereas the 93.08% year-over-year Vapor Pens surge and 27.13% year-over-year Concentrates growth indicate faster-moving adjacencies that can rebalance mix if month-over-month volatility (−1.35% in Vapor Pens vs. +5.24% in Concentrates) is managed. The 17.81% month-over-month lift in Pre-Roll alongside a 31.83% year-over-year decline points to promotional sensitivity that can be timed to offset Flower seasonality, and the Flower rank of 19 in Maryland underscores that improving position likely depends less on share gains in Flower and more on compounding double-digit growth rates in non-Flower, especially if the average price remains approximately 21% below last year.