Market Insights Snapshot
Redemption has had an interesting performance across various categories in the Michigan market. In the Concentrates category, the brand has maintained a steady position within the top 5 rankings from August to November 2023, indicating a strong and consistent presence. However, in the Flower category, there's been a noticeable decline from 9th place in August to 16th in October, although they managed to claw back to the 12th position by November. This fluctuation might suggest a potential area of concern or opportunity for the brand.
As for the Pre-Roll category, Redemption experienced a significant drop in September 2023, falling out of the top 20 rankings. However, they made a commendable rebound by November, rising to the 10th position. This shows the brand's resilience and ability to recover ground in this category. On the other hand, the Vapor Pens category presents a more challenging scenario for Redemption. They've been struggling to crack the top 20, with rankings fluctuating between 28th and 44th over the four-month period. This could indicate a need for strategic focus on this category to improve performance.
In the Michigan Flower category, Redemption's performance has been fluctuating over the months of August to November 2023. It started off strong in August, ranking 9th, but fell to 13th in September and further to 16th in October. However, it managed to recover slightly in November, moving up to 12th place. In comparison, Grown Rogue has shown a steady improvement, moving from 15th to 10th place over the same period. Pleasantrees maintained a relatively stable position, hovering around the 12th-13th rank, while Sapphire Farms experienced a significant drop in October, falling out of the top 20, but rebounded in November. Play Cannabis has consistently outperformed Redemption, ranking higher in all four months. These trends indicate a highly competitive market, with Redemption needing to boost its performance to regain its earlier position.
In November 2023, Redemption's top-performing product was Candy Mob (3.5g) from the Flower category, with impressive sales reaching 20,106 units. Following closely in second place was Wild Cherry (3.5g), also from the Flower category, which moved down one rank from October. The consistent performer, Mafia Funeral Pre-Roll (1g), maintained its third position from August through November. Interestingly, Candy Mob Pre-Roll (1g) made a notable entrance to the top five in November, securing the fourth position. Rounding out the top five was Pineapple Express Pre-Roll (1g), dropping from second place in October to fifth in November.