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Jan-2025
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Overview
Market Insights Snapshot
Huff Cannabis has shown notable progress in the Pre-Roll category in Michigan. The brand's ranking improved significantly from 86th in October 2024 to 23rd by January 2025. This upward movement indicates a strong market presence and growing consumer preference in the state. The sales figures reflect this trend, with a substantial increase from October to December, although there was a slight dip in January. This trend suggests that Huff Cannabis has been successful in capturing a larger share of the Pre-Roll market in Michigan over the observed period.
However, it's important to note that Huff Cannabis did not appear in the top 30 brands in other states or categories during this time frame. This absence highlights areas where the brand could potentially expand its presence or improve its competitive standing. The focus on Michigan's Pre-Roll category seems to be paying off, but there may be opportunities for Huff Cannabis to explore other markets or product categories to diversify its reach and strengthen its overall market position.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Huff Cannabis has demonstrated a remarkable upward trajectory in brand ranking, moving from 86th place in October 2024 to 23rd by January 2025. This significant climb suggests a strong increase in market presence and consumer preference. Notably, Huff Cannabis has surpassed brands like Seed Junky Genetics, which consistently ranked outside the top 20, and Pro Gro, which dropped from 17th to 21st over the same period. Meanwhile, Magic has shown volatility, ending January 2025 just ahead of Huff Cannabis at 22nd, after fluctuating in the lower ranks. The upward trend for Huff Cannabis, coupled with the decline or stagnation of some competitors, indicates a potential shift in consumer loyalty and preference towards Huff Cannabis products in the Michigan market.
Notable Products
In January 2025, Blue Sherb Cake Pre-Roll (1g) emerged as the top-performing product for Huff Cannabis, achieving the highest sales of 29,263 units. Punch Bomb Pre-Roll (1g) secured the second position, maintaining its strong performance from November 2024 when it was ranked first, despite a slight dip from December. The Pandalorian Pre-Roll (1g) came in third, marking its debut in the top rankings. Forbidden Gelato Pre-Roll (1g) followed closely at fourth place, while RS11 x Gelato 41 Pre-Roll (1g) rounded out the top five. Notably, the rankings for these products in January indicate a competitive pre-roll category, with several new entries compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
