Data Snapshot: Sep 06, 2026
$100K+

Aug-2026

Sales

Growth

Trend

6-Month

29

Product Count

SKUs

$1.79

Avg Price

34.4%

YoY Sales Change

-28.7%

YoY Price Change

Magic

Where to Buy

Magic is stocked at 66 licensed dispensaries across Michigan, with the deepest coverage in Detroit, New Buffalo, Coldwater, Flint, and Adrian. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/6076.json?v=20260905
Magic Sales

Market Insights Snapshot

Magic Historical Sales by Category

Magic’s category mix in August 2026 concentrated heavily in Pre-Roll at 66.33% share with 101.94% YoY growth and 12.90% MoM, while Edible held 17.10% share with 44.42% YoY and 8.09% MoM. Vapor Pens contracted to 16.04% share with -43.55% YoY and -8.38% MoM, as Concentrates stayed niche at 0.53% share but rebounded 22.58% MoM despite -59.06% YoY. With brand-level sales up 34.40% YoY but down 70.85% versus 24 months, the tilt toward Pre-Roll and Edible at lower average prices ($1.49 in Pre-Roll; $2.33 in Edible) aligns with the brand’s overall 28.68% YoY price drop, implying a volume-led recovery anchored in value formats.

These shifts point to a repositioning toward accessible, high-velocity segments, as the 12.90% MoM lift in a 66.33% Pre-Roll base compounds faster than the -8.38% MoM drag in a 16.04% Vapor Pens base, and the 44.42% YoY in Edible stabilizes mix breadth at 17.10%. The August 2026 Pre-Roll rank of 43 in Michigan, paired with 101.94% YoY growth in that category and a $1.49 average price, indicates a trade-down lane where price elasticity converts share more efficiently than in higher-ticket Vapor Pens at $4.06, implying Magic’s near-term positioning favors scale in value-led Pre-Rolls with Edibles as a secondary growth hedge.

Aug-2026 Rank
Edible
Pre-Roll
Vapor Pens
61
43
97
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Pre-Roll
66.3%
$1.49
+101.9%
+12.9%
Edible
17.1%
$2.33
+44.4%
+8.1%
Vapor Pens
16.0%
$4.06
-43.6%
-8.4%
Concentrates
0.5%
$18.81
-59.1%
+22.6%
Magic

Competitive Landscape

Magic sits at rank #43 in MI Pre-Roll in August 2026, improving 42 positions year over year from #85, and tightening 16 spots versus May 2026’s #59, while still trailing its peak rank of #17 from August 2024 by 26 places; by contrast, Jeeter held at #1 year over year with a 3.1% sales lift and Pro Gro advanced from #9 to #4 alongside a 78.0% YoY sales increase, indicating that Magic’s climb is occurring amid leaders consolidating at the top. The combined signal of a 42-rank YoY rebound and a 16-rank improvement over the last three months implies a recovery phase for Magic that is closing the gap to mid-tier competitors but still requires sustained velocity to break back toward the top-20 ceiling last reached in August 2024.

Magic market ranking for MI Pre-Roll

Magic

Notable Products

Cherry Burst Infused Pre-Roll (1.2g) posted the standout movement in August 2026 with a +29.5% MoM lift while holding rank 3, contrasted by Bomb Pop OG Infused Pre-Roll (1.2g) sliding -5.5% at rank 7. Rainbow Z Infused Pre-Roll (1.2g) remained at rank 1 with a +5.6% gain as Blueberry Kush Infused Pre-Roll (1.2g) advanced +19.7% at rank 2, indicating momentum concentrated at the very top of the chart. Eight of the top ten SKUs are in the Infused Pre-Roll family, and Sour Tropicana Infused Pre-Roll (1.2g) dipped -4.5% at rank 4 while Apples & Bananas Infused Pre-Roll (1.2g) jumped +26.8% at rank 8, signaling a portfolio skew toward higher-potency formats with selective churn in the mid-pack. The pattern implies Magic is consolidating leadership around a few fast-accelerating infused SKUs while tolerating modest declines in secondary variants to keep share anchored at ranks 1–3.

Product
Category
Apr-2026
May-2026
Jun-2026
Jul-2026
Aug-2026
MoM %
Rainbow Z Infused Pre-Roll (1.2g)
Pre-Roll
3
8
3
2
1
+5.6%
Blueberry Kush Infused Pre-Roll (1.2g)
Pre-Roll
>10
>10
7
5
2
+19.7%
Cherry Burst Infused Pre-Roll (1.2g)
Pre-Roll
6
4
6
6
3
+29.5%
Sour Tropicana Infused Pre-Roll (1.2g)
Pre-Roll
1
1
2
1
4
-4.5%
Pineapple Express Infused Pre-Roll (1.2g)
Pre-Roll
5
5
5
4
5
+0.9%
Berry Runtz Infused Pre-Roll (1.2g)
Pre-Roll
7
3
1
7
6
+18.7%
Bomb Pop OG Infused Pre-Roll (1.2g)
Pre-Roll
9
6
4
3
7
-5.5%
Apples & Bananas Infused Pre-Roll (1.2g)
Pre-Roll
>10
9
8
8
8
+26.8%
Lemon Cherry Gelato Infused Pre-Roll (1.2g)
Pre-Roll
2
2
10
>10
9
Bubba Gum Infused Pre-Roll (1.2g)
Pre-Roll
4
7
9
9
10
+4.5%
View product & sales data

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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