Market Insights Snapshot
Starting with the Concentrates category, the Magic brand has shown a significant upward trend in Michigan. Despite not ranking in the top 20 in August 2023, the brand has successfully managed to climb up the ranks in the following months. By November 2023, Magic ranked 47th, showing a commendable improvement from the 77th position in September. This positive shift in rankings is mirrored by an increase in sales, which nearly doubled from September to November.
However, the story is a bit different in the Tincture & Sublingual category. Here, Magic's rankings have remained consistent at 21st in August and September, but have slightly dipped to 24th in October and November. This is indicative of a challenging market for Magic in this particular category. In the Pre-Roll category, Magic has made its mark by securing a place in the top 20 in October and November, after not being in the top 20 in the previous months. Lastly, in the Vapor Pens category, Magic has made a notable entry by ranking 19th in November, though no ranking data is available for the prior months. This suggests a promising potential for Magic in this category.
In the Vapor Pens category in Michigan, Magic is a notable player, but it's facing stiff competition from other brands. For instance, Church Cannabis Co. has consistently stayed in the top 20 brands, although it has seen a slight decline in rank from 16th to 20th over the months of August to November 2023. Good News and Gelato have shown significant improvement in their ranks, with Good News jumping from 49th to 22nd and Gelato from 50th to 17th in the same period. Dragonfly Cannabis also made a significant leap from 25th to 9th rank, but fell back to 18th in November. Magic, however, only appeared in the top 20 in November, indicating a potential upward trend. The sales of these brands also reflect these changes in ranks, with Good News, Gelato, and Dragonfly Cannabis showing considerable growth, while Church Cannabis Co. experienced a decline. This competitive landscape suggests that Magic needs to ramp up its efforts to maintain and improve its position.
In November 2023, the top-performing products from Magic were primarily from the Pre-Roll and Vapor Pens categories. The Mimosa Infused Pre-Roll (1g) was the highest-selling product, with a staggering 23,166 units sold. Following closely behind was the Mendo Breath Infused Pre-Roll (1g) and the Berry Bomb Pop Distillate Cartridge (1g) at second and third places respectively. The Apple Fritter Distillate Cartridge (1g) and Cherry Tropic Distillate Cartridge (1g) rounded out the top five. It's noteworthy that the rankings have seen a significant change from previous months, showing a dynamic shift in customer preferences.