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Aug-2024
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Overview
Market Insights Snapshot
In Michigan, Magic has shown notable performance across several categories. The brand's presence in the Concentrates category has seen a significant upward trend, moving from a rank of 55 in May 2024 to 31 by August 2024, indicating strong growth. Conversely, their Vapor Pens category experienced a decline, dropping from rank 13 in May to 19 in August, which suggests a potential area for improvement. The Edible category has remained relatively stable, hovering around the 36-39 rank range, showing consistent performance. However, Magic's Pre-Roll category is performing exceptionally well, maintaining a strong position within the top 15, and even improving slightly from rank 12 in May to 11 in August.
Magic's sales data further reinforces these trends. For instance, the Concentrates category saw a significant sales increase from $73,733 in May to $131,152 in August, reflecting their rank improvement. On the other hand, the Vapor Pens category saw a decline in sales from $986,198 in May to $672,934 in August, aligning with their rank drop. The Pre-Roll category remains a standout performer with consistently high sales, suggesting strong consumer demand and brand loyalty in this segment. The Edible category, while stable in rank, also shows a steady increase in sales, indicating a healthy market presence. Overall, Magic's performance in Michigan highlights areas of both strength and potential improvement across different product categories.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Magic has shown notable resilience and upward mobility in recent months. Despite facing stiff competition, Magic improved its rank from 13th in June 2024 to 11th by August 2024. This upward trend is significant, especially when compared to brands like Doobies and Top Smoke, which have experienced fluctuations and even declines in their rankings. For instance, Top Smoke dropped from 9th in May 2024 to 13th in August 2024, while Magic managed to climb up the ranks. Additionally, Magic's sales have shown a steady increase, culminating in a notable peak in August 2024, which suggests growing consumer preference and market penetration. In contrast, Pro Gro has maintained a stable position but has not shown the same upward momentum as Magic. Furthermore, Play Cannabis has also seen an improvement in rank, moving from 15th in May 2024 to 10th in August 2024, indicating a competitive environment where Magic's consistent performance stands out. These insights suggest that Magic is effectively navigating the competitive pressures in Michigan's pre-roll market, positioning itself as a rising contender.
Notable Products
In August 2024, Lemon Cherry Gelato Infused Pre-Roll (1.2g) ranked first among Magic products, showing a significant rise from its second position in June 2024 with sales reaching $34,046. Blueberry Kush Infused Pre-Roll (1.2g) followed closely in second place, climbing from third in May 2024. Blueberry Gummies 4-Pack (200mg) maintained a steady third place, consistent with its position in July 2024. Berry Bomb Pop Distillate Cartridge (1g) experienced a drop to fourth place from its top rank in the previous three months. Watermelon Zkittlez Distillate Cartridge (1g) ranked fifth, continuing its downward trend from fourth in June 2024 to third in July 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
