Magic

Data Snapshot: May 04, 2024
Magic Cannabis Brand Logo
$1M+

Apr-2024

Sales

Growth

Trend

6-Month

83

Product Count

SKUs

Magic

Overview

Markets

Magic Locations

Product Trends

Magic Categories

Magic Sales

Market Insights Snapshot

Magic Historical Sales by Category

In Michigan, the cannabis brand Magic has shown a diverse performance across different categories, indicating a fluctuating market presence. Notably, in the Concentrates category, Magic experienced a decline in ranking from 26th in January 2024 to 46th in March 2024, before slightly improving to 42nd in April 2024. This downward trend, followed by a minor recovery, suggests challenges in maintaining market share amidst competitive pressures. Conversely, Magic's Edibles category witnessed a positive trajectory, improving from 34th in January 2024 to 32nd in April 2024, alongside increasing sales figures, peaking at 258,298 in April 2024. This upward movement highlights a growing consumer preference for Magic's edible offerings in Michigan, contrasting with its struggles in the Concentrates space.

Moreover, Magic has demonstrated notable strength in the Pre-Roll and Vapor Pens categories within Michigan. Consistently ranking within the top 15 from January to April 2024, Magic's Pre-Rolls maintained a steady position, fluctuating slightly but remaining strong at 11th by April 2024. This consistency indicates a solid consumer base and effective market strategies in the Pre-Roll segment. Similarly, Magic's Vapor Pens category showed resilience and growth, moving from 12th in January to an impressive 10th by April 2024, with sales skyrocketing to 1,257,185 in April 2024. This significant increase in sales and improved ranking underscores Magic's successful penetration and expansion within the Vapor Pens market, marking it as a key player to watch in Michigan's cannabis industry.

Apr-2024 Rank
Concentrates
Edible
Pre-Roll
Vapor Pens
42
32
11
10
Magic

Competitive Landscape

In the competitive landscape of Vapor Pens in Michigan, Magic has shown a notable upward trajectory in its performance over the recent months. Starting at 12th in January 2024 and moving up to 10th by April 2024, Magic's climb in rank is indicative of its growing appeal and market penetration, despite fluctuating sales figures. Competitors like STIIIZY and Ozone have maintained a strong presence in the top 10, with STIIIZY consistently ranking above Magic and Ozone showing similar performance but with a slightly higher rank in April. Play Cannabis, another key player, has seen a slight decline from 8th to 11th place, positioning it just above Magic in April. Meanwhile, Traphouse Cannabis Co. has made significant gains, moving from 17th to 12th, showcasing the dynamic shifts within the competitive set. Magic's ability to improve its rank amidst these changes, coupled with a significant sales increase in April, suggests a positive momentum that could challenge its competitors if sustained over the longer term.

Magic market ranking for MI Vapor Pens

Magic

Notable Products

In April 2024, Magic's top-performing product was the Kiwi Gummies 4-Pack (200mg) from the Edible category, maintaining its number one rank from the previous two months with sales figures peaking at 27,682 units. The Peach Mango Gummies 4-Pack (200mg), also an Edible, secured the second spot, improving its rank from fifth in March to second, showcasing significant consumer interest. The Berry Bomb Pop Distillate Cartridge (1g) from the Vapor Pens category marked a notable rise to the third rank in April, despite not being ranked in the previous month, indicating a resurgence in popularity with sales close to the top Edibles. Ice Cream Cake Distillate Cartridge (1g), another Vapor Pen, entered the rankings directly at the fourth position, suggesting a strong market debut or renewed interest in this product. Lastly, the Cherry Tropic Distillate Cartridge (1g) experienced a slight drop, moving from the third position in March to fifth in April, reflecting minor shifts in consumer preferences within the Vapor Pens category.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Kiwi Gummies 4-Pack (200mg)
Edible
>5
1
1
1
Peach Mango Gummies 4-Pack (200mg)
Edible
>5
2
5
2
Berry Bomb Pop Distillate Cartridge (1g)
Vapor Pens
5
>5
>5
3
Ice Cream Cake Distillate Cartridge (1g)
Vapor Pens
>5
>5
>5
4
Cherry Tropic Distillate Cartridge (1g)
Vapor Pens
>5
>5
3
5
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