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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Magic is stocked at 71 licensed dispensaries across Michigan, with the deepest coverage in Detroit, New Buffalo, Coldwater, Flint, and Kalamazoo. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Magic concentrated 62.48% of September 2026 sales in Pre-Roll, up 92.81% year over year but down 10.08% month over month, while Edible held 20.70% share with 14.78% YoY growth and a 15.24% MoM decline. Vapor Pens fell to 16.63% share with a 29.27% YoY drop and a 27.22% MoM slide, and Concentrates contracted to 0.19% share with an 86.13% YoY decline and a 67.23% MoM decline. With Pre-Roll ranked 50 in Michigan and average price down 13.59% YoY, the mix shift indicates a tactical tilt toward lower-priced Pre-Rolls that is lifting annual volume but pressuring near-term momentum and premium positioning.
The pivot toward Pre-Roll (62.48% share and +92.81% YoY) alongside Vapor Pens erosion (-29.27% YoY and -27.22% MoM) implies Magic is trading depth in higher-price segments for scale in value-driven formats, which aligns with the 13.59% YoY price decrease but risks entrenching a discount-led identity. Given the 50th rank in Michigan Pre-Roll and double-digit MoM declines in both Pre-Roll (-10.08%) and Edible (-15.24%), the near-term pattern suggests price elasticity gains are reaching diminishing returns, implying the brand’s positioning may require differentiated propositions beyond discounting to stabilize share and improve category rank.
Competitive Landscape
Magic sits at rank #50 in MI Pre-Roll in September 2026, a 39-place climb from #89 year over year, and up 13 positions from #63 in June 2026; however, this remains well below its peak of #24 in October 2024, marking a 26-place gap from that high-water mark. In contrast, Jeeter held at #1 year over year while growing sales by 149.9%, and Cali-Blaze is currently #2 with a 36.1% YoY sales decline, indicating that top-tier share is consolidating unevenly while mid-tier volatility persists. The juxtaposition of Magic’s 39-rank YoY ascent and its 26-position distance from its October 2024 peak implies a recovery trajectory that is gaining ground but still requires sustained share capture to close the competitive gap with the category leaders.
Notable Products
Blueberry Kush Infused Pre-Roll (1.2g) posted the steepest move in September 2026 with a -48.2% month-over-month drop and slipped to rank 10, while Bomb Pop OG Infused Pre-Roll (1.2g) also declined -19.8% and sat at rank 8. In contrast, Berry Runtz Infused Pre-Roll (1.2g) jumped +44.7% to rank 2 and Cherry Burst Infused Pre-Roll (1.2g) rose +35.8% to rank 1, with four of the top ten coming from the Pre-Roll category indicating concentration at the top. Edibles were mixed as Blueberry Gummies 4-Pack (200mg) fell -8.8% at rank 7 while Kiwi Gummies 4-Pack (200mg) entered at rank 9 with $22,255 in sales. The pattern implies Magic is leaning into higher-velocity infused Pre-Rolls despite volatility at the tail, suggesting prioritization of flavor-led SKUs that can rotate into top ranks even as weaker variants retrench.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
