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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Magic is stocked at 71 licensed dispensaries across Michigan, with the deepest coverage in Detroit, New Buffalo, Flint, Coldwater, and Monroe. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Pre-Roll now accounts for 64.64% share with 131.10% year-over-year growth and 22.70% month-over-month momentum, while Vapor Pens sits at 19.00% share with a 38.72% year-over-year decline but a 7.85% month-over-month uptick; Edible holds 15.88% share with 24.95% year-over-year expansion and 24.56% month-over-month growth. Despite Concentrates at just 0.47% share falling 62.55% year-over-year and 2.21% month-over-month, total brand sales rose 37.07% year-over-year even as the 24‑month trend is down 77.39%, implying a pivot toward volume-led formats is driving near-term gains while legacy high-ticket segments recede.
With average price down 44.01% year-over-year to $1.79 and Pre-Roll’s average price at $1.48 versus Vapor Pens at $3.89, the mix is skewing toward lower-priced, faster-turn units that support share capture but pressure per‑unit margins; the 22.70% month-over-month Pre-Roll lift alongside a 24.56% month-over-month Edible lift concentrates growth in accessible formats while Vapor Pens’ 7.85% month-over-month rise trails, positioning Magic as a value-forward Pre-Roll and Edible player rather than a premium vapor brand. In Michigan Pre-Roll, a category rank of 49 coupled with a 131.10% year-over-year surge indicates headroom exists if price-led traction can translate to rank gains, implying the current strategy trades average ticket for velocity and requires sustained mix discipline to convert growth into lasting placement.
Competitive Landscape
Magic sits at rank #49 in MI Pre-Roll in July 2026, improving 39 places from #88 year over year and rising 18 spots from #67 since April 2026; however, it remains well below its peak at #13 in July 2024. In contrast, Jeeter held #1 both this July and a year ago while growing sales 4.0% year over year, and Mitten Extracts advanced from #7 to #4 alongside a 68.5% sales lift, indicating that competitors at the top are consolidating position as others like Cali-Blaze fall from #2 with a 38.5% sales decline. The combination of a 39-place YoY rank gain and an 18-place improvement over three months implies recovery momentum for Magic, but the gap from its July 2024 peak and the stability of #1-#4 competitors signal a climb that will require further share capture rather than short-term volatility.
Notable Products
Blueberry Kush Infused Pre-Roll (1.2g) posted the standout move with a 69.3% month-over-month gain and climbed to rank 5, while Berry Runtz Infused Pre-Roll (1.2g) fell 15.7% MoM yet still held rank 7. At the top, Sour Tropicana Infused Pre-Roll (1.2g) rose 27.6% MoM to rank 1 and Rainbow Z Infused Pre-Roll (1.2g) advanced 40.2% MoM at rank 2, and nine of the top ten are Pre-Roll SKUs, concentrating category momentum over the lone Edible entry at rank 10. With Pre-Rolls occupying ranks 1 through 9 and multiple SKUs posting 30–69% MoM gains against just one double‑digit decliner, July 2026 signals a product mix tilting further toward infused Pre-Rolls as Magic prioritizes depth over diversification.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
