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Jun-2024
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Overview
Market Insights Snapshot
Magic's performance across different categories in Michigan has shown varied movements over the past few months. In the Concentrates category, Magic has struggled to break into the top 30, with rankings hovering around the 47th to 54th positions from March to June 2024. This indicates a need for strategic adjustments to improve their market presence in this category. However, their performance in the Edible category is more promising, with a steady climb from 38th in March to 32nd in June 2024, suggesting that their products are gaining traction among consumers. This positive trend could be an indicator of effective marketing or product innovation in the Edible segment.
In the Pre-Roll category, Magic's ranking has slightly declined from 11th in March to 14th in June 2024, which might be a cause for concern if the trend continues. Despite this, they remain within the top 15, indicating a strong market position. The Vapor Pens category is where Magic has seen significant improvement, moving from 15th in March to an impressive 9th in June 2024. This upward trajectory highlights a growing consumer preference for Magic's vapor pen products, which could be attributed to quality, pricing, or brand loyalty. Overall, while there are areas needing attention, Magic's performance in Michigan reflects a mix of challenges and promising opportunities across different product categories.
Competitive Landscape
In the competitive landscape of the Vapor Pens category in Michigan, Magic has shown significant upward mobility over the past few months. Starting from a rank of 15 in March 2024, Magic climbed to rank 9 by June 2024, indicating a positive trend in both rank and sales. This upward movement is notable when compared to competitors like STIIIZY, which dropped from rank 8 to 11 over the same period, and Drip (MI), which also saw a decline from rank 4 to 7. Meanwhile, Ozone and Play Cannabis have maintained relatively stable positions, but Magic's rapid ascent suggests a growing consumer preference for its products. This trend positions Magic favorably in the market, potentially attracting more customers and increasing its market share in Michigan's Vapor Pens category.
Notable Products
In June 2024, the top-performing product from Magic was Berry Bomb Pop Distillate Cartridge (1g) in the Vapor Pens category, which rose to the first rank with sales of 33,823 units. Lemon Cherry Gelato Infused Pre-Roll (1.2g) debuted in the second position in the Pre-Roll category with notable sales. Blueberry Gummies 4-Pack (200mg) secured the third position in the Edible category. Peach Mango Gummies 4-Pack (200mg) dropped to the fourth position after previously holding the second rank in May. Blue Lemonade Distillate Cartridge (1g) maintained a steady fifth position in the Vapor Pens category.
Top Selling Cannabis Brands
