Humboldt Terp Council

Data Snapshot: Apr 04, 2024
Humboldt Terp Council Cannabis Brand Logo
$100K+

Mar-2024

Sales

Growth

Trend

6-Month

40

Product Count

SKUs

Humboldt Terp Council

Overview

Markets

Humboldt Terp Council Locations

Product Trends

Humboldt Terp Council Categories

Humboldt Terp Council Sales

Market Insights Snapshot

Humboldt Terp Council Historical Sales by Category

In California, Humboldt Terp Council has shown a noteworthy performance in the concentrates category over the recent months. Starting from December 2023, they were ranked 27th, but they managed to climb up the ranks to 19th by February 2024, showcasing a significant improvement in their market standing. This upward trend is particularly impressive, considering the competitive nature of California's cannabis market. However, it's important to note a slight dip to the 25th position by March 2024. This fluctuation indicates a dynamic market presence, with the brand experiencing both growth and challenges within a short span. The sales figures mirror this journey, with an initial increase from December's $172,965 to a peak in February at $225,841, before experiencing a decrease in March to $165,290. This rollercoaster in sales and rankings highlights the brand's volatile yet promising position in the concentrates category.

While the data provided focuses solely on California, it offers valuable insights into Humboldt Terp Council's performance within a highly competitive and saturated market. The initial upward trajectory in rankings and sales suggests that the brand managed to capture consumer interest and increase its market share during this period. However, the subsequent drop in March 2024 could be indicative of various factors, including increased competition, market saturation, or shifts in consumer preferences. Without data from other states or provinces, it's challenging to gauge the brand's overall performance and potential growth opportunities outside of California. Nevertheless, the fluctuation in rankings and sales within California's concentrates category underscores the importance of maintaining consistent quality and engaging marketing strategies to sustain and enhance market position over time.

Mar-2024 Rank
Concentrates
25
Humboldt Terp Council

Competitive Landscape

In the competitive landscape of the concentrates category in California, Humboldt Terp Council has shown a notable trajectory in terms of rank and sales among its competitors. Despite not being in the top 20 brands in December 2023, it made a significant leap to 21st in January 2024, peaked at 19th in February, but slightly declined to 25th by March. This fluctuation in rank is reflective of its sales performance, with a notable increase from December to February before a dip in March. Competitors such as Locals Only Concentrates and Rosin Tech have also experienced volatility in their rankings, indicating a highly competitive market. Almora Farms and Globs, despite their lower rankings initially, show a trend of gradual improvement or stabilization, which could pose a long-term challenge to Humboldt Terp Council. This dynamic suggests that while Humboldt Terp Council has made significant strides, the competitive nature of the concentrates market in California requires continuous innovation and marketing strategies to maintain and improve its market position.

Humboldt Terp Council market ranking for CA Concentrates

Humboldt Terp Council

Notable Products

In March 2024, Humboldt Terp Council's top-performing product was GMO Cookies Live Rosin (1g) from the Concentrates category, with sales reaching 886 units. Following closely behind, Grapes n Cream Live Rosin (1g) also in the Concentrates category, took the second spot with 879 units sold. The third-ranking product was Peach Panther Live Resin (1g), another Concentrate, with sales of 615 units. Notably, Gelonade (3.5g) from the Flower category broke into the top four, marking a shift from previous months where it was not ranked in the top three. The rankings show a significant presence of Concentrates in the top sales positions, indicating a strong market preference within this category for Humboldt Terp Council products in March 2024.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
GMO Cookies Live Rosin (1g)
Concentrates
>5
>5
2
1
Grapes n Cream Live Rosin (1g)
Concentrates
>5
>5
5
2
Peach Panther Live Resin (1g)
Concentrates
>5
>5
3
3
Gelonade (3.5g)
Flower
3
>5
>5
4
Dirty Soda Live Rosin (1g)
Concentrates
4
3
>5
5
View product & sales data

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