Hummingbird

Data Snapshot: Apr 04, 2024
Hummingbird Cannabis Brand Logo
$100K+

Mar-2024

Sales

Decline

Trend

6-Month

64

Product Count

SKUs

Hummingbird

Overview

Hummingbird Cannabis Co., based in Westminster, Colorado, is a prestigious brand that emphasizes the health and well-being of its consumers and workforce. Striving for high standards, the company cultivates over 30 strains of craft cannabis, half exceeding 30% THC, matching top cannabis brands in the industry. Its unique identity is echoed in its nature-themed packaging, which features a distinctive logo of a hummingbird with a marijuana-leaf shaped tail.
Markets

Hummingbird Locations

Product Trends

Hummingbird Categories

Hummingbird Sales

Market Insights Snapshot

Hummingbird Historical Sales by Category

In the competitive cannabis market of Colorado, Hummingbird has shown a notable performance in the Flower category, moving from not being in the top 30 brands in December 2023 to a significant rise to the 23rd rank by March 2024. This upward trajectory is mirrored in their sales figures, which saw an increase from $255,328 in December 2023 to $321,450 by March 2024, indicating a growing consumer preference for their products in this category. However, their presence in the Pre-Roll category tells a different story. Despite an increase in sales, Hummingbird struggled to break into the top 50, with rankings hovering around the 60s from December 2023 through March 2024. This contrast between the categories highlights the brand's strengths and potential areas for growth within the Colorado market.

The performance of Hummingbird across these two categories in Colorado suggests a diverging path of success and challenges. The Flower category, with its significant rank improvement and sales increase, suggests that Hummingbird has effectively captured the interest of consumers looking for quality cannabis flowers. On the other hand, the Pre-Roll category, where the brand remains outside the top 50, points to a highly competitive segment where Hummingbird has yet to make a substantial impact. This disparity underscores the importance of strategic focus and perhaps a need for innovation or marketing efforts to enhance their standing in the less performing categories. As the cannabis industry continues to evolve, Hummingbird's ability to adapt and capitalize on its strengths will be crucial in maintaining and improving its market position.

Mar-2024 Rank
Flower
Pre-Roll
23
60
Hummingbird

Competitive Landscape

In the competitive landscape of the Colorado flower market, Hummingbird has shown a notable trajectory in terms of rank and sales from December 2023 to March 2024. Despite a slight decline in rank from 31st in December to 33rd in January, followed by a modest improvement to 28th in February and settling at 23rd in March, Hummingbird has demonstrated resilience and an upward trend in a highly competitive market. Its competitors, such as Pure Greens, Natty Rems, Host, and Indico, have experienced more significant fluctuations in both rank and sales. Notably, Natty Rems surged to 13th in February but fell back to 25th in March, while Host and Indico also saw improvements in their rankings over the same period, indicating a highly dynamic competitive environment. Hummingbird's steady ascent in rank, coupled with a consistent increase in sales, suggests a growing brand strength and consumer preference within the Colorado flower category, positioning it as a brand to watch amidst its fluctuating competitors.

Hummingbird market ranking for CO Flower

Hummingbird

Notable Products

In March 2024, Hummingbird saw a tie for its top-selling product, with both Blue Dream (3.5g) and Blue Dream Pre-Roll (1g) securing the first rank, each boasting impressive sales figures of 606 units. Following closely behind, Bridgeburn OG (3.5g) took the second rank with a notable increase in its sales, jumping from the third position in February 2024 to second in March, demonstrating a significant uptick in consumer demand. The MAC Pre-Roll (1g) emerged as the third most popular product for the month, indicating a strong preference among consumers for pre-rolled options. Furthermore, Blue Dream (7g) secured the fourth position, underscoring the continued popularity of the Blue Dream strain across different product forms. This month's rankings highlight a clear consumer preference for both flower and pre-rolled products, with specific attention to the Blue Dream strain, marking a consistent trend in product popularity for Hummingbird.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Blue Dream (3.5g)
Flower
>5
>5
>5
1
Blue Dream Pre-Roll (1g)
Pre-Roll
>5
>5
>5
1
Bridgeburn OG (3.5g)
Flower
>5
>5
3
2
MAC Pre-Roll (1g)
Pre-Roll
>5
>5
>5
3
Blue Dream (7g)
Flower
>5
>5
>5
4
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