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Apr-2025
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Overview
Market Insights Snapshot
Hummingbird's performance in the Colorado market has shown varied results across different categories. In the Flower category, the brand started the year in January 2025 with a rank of 26th but experienced a downward trend, falling out of the top 30 by February and continuing to decline to 47th by April. This decline coincided with a drop in sales from $301,842 in January to $135,181 by April. Such a trend might indicate increasing competition or shifts in consumer preferences within the Flower category. However, it's important to note that this data only covers the first few months of 2025, and factors such as seasonal demand or new product launches could impact future rankings and sales.
In contrast, Hummingbird's entry into the Pre-Roll category in Colorado appears to be at an earlier stage, with rankings only available from March 2025. The brand was not in the top 30 initially but emerged at rank 77 in March, improving slightly to 74th by April. While these ranks are outside the top 30, the upward movement suggests potential growth or increased consumer interest in their Pre-Roll offerings. The sales figures, with $11,967 in March and a slight decrease to $10,207 in April, provide an initial snapshot of the brand's positioning. As Hummingbird continues to navigate the competitive landscape, monitoring these trends will be crucial for understanding their market strategy and adaptability.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Hummingbird has experienced notable fluctuations in its market position from January to April 2025. Initially ranked 26th in January, Hummingbird saw a decline to 39th in February and further to 54th in March, before slightly recovering to 47th in April. This downward trend in rank is mirrored by a decrease in sales, indicating potential challenges in maintaining market share. In contrast, LoCol Love (TWG Limited) demonstrated a significant improvement, moving from 30th in January to 11th in February, although it later dropped out of the top 20 by April. Meanwhile, Rocky Mountain High showed a steady climb from 66th in January to 41st in April, suggesting a positive sales trajectory. Sunshine Extracts and NOBO maintained relatively stable positions, with NOBO entering the top 20 in February and March. These dynamics highlight the competitive pressures Hummingbird faces in retaining its market position amidst shifting consumer preferences and strategic movements by competitors.
Notable Products
In April 2025, Blue Dream (3.5g) emerged as the top-performing product for Hummingbird, climbing from fifth place in March to first place, with sales reaching 913 units. Durban Kush (3.5g) secured the second position, marking its debut in the rankings with notable sales. Don Shula Pre-Roll (1g) entered the rankings in third place, showcasing strong performance in the Pre-Roll category. Super Boof Pre-Roll (1g) maintained its fourth position, showing consistent sales across March and April. Gary Payton Pre-Roll (1g) rounded out the top five, marking its first appearance in the rankings for April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
