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Aug-2024
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Overview
Market Insights Snapshot
Hummingbird has shown notable improvements in its performance across the Flower category in Colorado. Starting from a rank of 36 in May 2024, the brand has steadily climbed up the rankings, reaching the 21st position by August 2024. This upward trend is indicative of increasing consumer preference and market penetration. The sales figures corroborate this positive movement, with a significant increase from $217,061 in May to $299,736 in August. Such a rise in both ranking and sales highlights Hummingbird's growing influence in the Colorado Flower market.
In the Pre-Roll category, Hummingbird's performance in Colorado presents a mixed picture. Despite not featuring in the top 30 brands in May 2024, the brand made an entry at rank 78 in June and improved to rank 48 by August. This suggests a gradual but steady improvement in market presence. However, the initial absence from the top 30 could be seen as a challenge that the brand is working to overcome. The sales figures in this category also show an upward trend, which indicates growing consumer acceptance. These movements are crucial for understanding Hummingbird's market dynamics in the Pre-Roll segment.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Hummingbird has shown a notable upward trend in rank and sales over the past few months. Starting from a rank of 36 in May 2024, Hummingbird climbed to 21 by August 2024, reflecting a significant improvement in market position. This upward trajectory is contrasted by the performance of LoCol Love (TWG Limited), which dropped out of the top 20 by August 2024, and Bloom County, which fluctuated but remained relatively stable around the 20th rank. Meanwhile, Host and Antero Sciences also showed varying trends, with Host improving its rank to 22 and Antero Sciences experiencing a slight dip to 19 in August 2024. These shifts indicate a dynamic market where Hummingbird's consistent rise suggests effective strategies in capturing market share, while competitors face varying degrees of stability and decline.
Notable Products
In August 2024, the top-performing product for Hummingbird was Blue Dream Pre-Roll (1g) in the Pre-Roll category, leading with notable sales of 1395 units. Following closely was Super Boof Pre-Roll (1g), also in the Pre-Roll category, securing the second rank. Bridgeburn OG (3.5g) in the Flower category improved its position from fourth in July to third in August, reflecting a positive sales trend. Super Boof (14g) in the Flower category ranked fourth, while GMO Pre-Roll (1g) in the Pre-Roll category rounded out the top five. These rankings show a strong preference for Pre-Roll products, with Blue Dream Pre-Roll (1g) maintaining a significant lead over others.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
