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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Hummingbird operated as a single-category brand with Flower at 100.0% of mix, posting a 231.17% year-over-year lift alongside a 68.69% month-over-month increase, while the brand’s overall sales rose 222.05% YoY and the average price fell 42.11% YoY to $4.17. Within Colorado Flower, the brand held rank 16, which aligns with category concentration at 100.0% and MoM growth of 68.69%, implying the current scale is being driven by aggressive volume expansion rather than diversification.
The 42.11% YoY price drop paired with a 231.17% YoY category growth rate and a 68.69% MoM surge suggests Hummingbird’s positioning is leaning into value-led Flower to gain share quickly, with rank 16 in Colorado indicating headroom to trade rank for scale. The combination of a 100.0% mix in Flower and 222.05% brand-level YoY growth implies that short-term gains are tied to price-elastic volume capture, and sustaining this trajectory will likely require either climbing from rank 16 through continued velocity at current price tiers or reintroducing price discipline to convert rapid trial into durable placement.
Competitive Landscape
Hummingbird sits at rank #16 in CO Flower in May 2026, a YoY climb of 35 positions from #51 and an advance of 16 positions versus February 2026’s #32, reaching a new peak rank of #16 in May 2026. Against the leaders, Seed & Strain Cannabis Co. held #1 YoY and remains #1 currently while growing sales by 62.8%, and Good Chemistry Nurseries maintained #2 YoY and #2 currently with 40.2% YoY sales growth; this means Hummingbird’s rank velocity outpaced its own recent baseline but still trails competitors that combined high ranks with sizable double‑digit growth. The pattern implies Hummingbird’s rapid rank ascent is driven by recent share gains rather than category leadership, signaling a transition from mid‑pack presence toward top‑tier contention that must convert short‑term momentum into sustained placement against incumbents entrenched at #1–#2.
Notable Products
Skinny Pineapple (Bulk) posted the largest move in May 2026 with a 177.7% month-over-month gain that vaulted it to rank 4, while Fruit Stripe (Bulk) climbed 115.8% to rank 2. Starburst OG (Bulk) held rank 1 despite no recorded month-over-month rate, indicating incumbency rather than velocity. With nine of the top ten SKUs concentrated in Flower, the mix points to a push toward bulk Flower depth over diversification, implying Hummingbird is prioritizing volume wins within a single category rather than spreading innovation spend.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
