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Nov-2024
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Overview
Market Insights Snapshot
LoCol Love (TWG Limited) has demonstrated noteworthy performance in the Colorado market, particularly within the Flower and Pre-Roll categories. The brand has maintained a consistent presence in the top 30 for these categories, which underscores its strong market positioning. In the Flower category, LoCol Love improved its rank from 33 in August to 19 by November, reflecting a positive trend in consumer demand and successful market strategies. Conversely, the Concentrates category tells a different story, as the brand did not make it into the top 30 rankings from October onwards, suggesting potential challenges or shifts in consumer preferences that may need to be addressed.
The Pre-Roll category has been a standout for LoCol Love in Colorado, consistently ranking within the top 10. Despite a slight decline in sales from October to November, the brand maintained its 8th position, indicating resilience in this competitive segment. This sustained performance in Pre-Rolls could be attributed to effective product offerings or brand loyalty among consumers. The absence from the top 30 in Concentrates, however, highlights an area for potential growth or reevaluation. Overall, these trends provide a mixed picture of LoCol Love's market dynamics, with significant strengths in certain categories and opportunities for improvement in others.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, LoCol Love (TWG Limited) has demonstrated a notable upward trajectory in rankings, moving from 33rd in August 2024 to 19th by November 2024. This improvement highlights a positive trend in market presence and sales performance. In comparison, The Colorado Cannabis Co. also showed significant progress, climbing from 40th to 20th, while Bonsai Cultivation maintained a steady improvement from 24th to 18th, indicating strong competition. Meanwhile, Vera experienced a peak in October at 17th but fell to 21st in November, and Del Mundo surged from 32nd to 17th, surpassing LoCol Love in the latest month. These dynamics suggest that while LoCol Love is gaining ground, the competitive environment is intense, with several brands making significant strides, emphasizing the need for strategic marketing and product differentiation to sustain and enhance its market position.
Notable Products
In November 2024, the top-performing product from LoCol Love (TWG Limited) was the Q Cone - Gummy Grape Pie Pre-Roll (1g) in the Pre-Roll category, securing the first position with notable sales of 6,389 units. The Q Cone - Kush Minties Pre-Roll (1g) held the second position, showing a consistent improvement from third place in October and second in September. Grape Cream Punch Pre-Roll (1g) achieved third place, marking its debut in the rankings for November. Cherry Mint Cake Pre-Roll (1g) followed closely in fourth place, while Q Cone - Miracle Lemon Pie Pre-Roll (1g) rounded out the top five. This month saw new entries and shifts in rankings, reflecting changing consumer preferences within the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
