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Mar-2025
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Overview
Market Insights Snapshot
LoCol Love (TWG Limited) has demonstrated varied performance across different categories in Colorado. In the Concentrates category, the brand has shown a gradual improvement in its ranking, moving from 64th position in December 2024 to 57th by March 2025. This steady climb, despite not breaking into the top 30, indicates a positive trend in market penetration and consumer acceptance. In contrast, the Flower category saw a more volatile movement, with the brand achieving a notable 11th rank in February 2025, before slipping back to 32nd place in March. This fluctuation suggests a competitive landscape where LoCol Love is vying for a stronger foothold.
In the Pre-Roll category, LoCol Love maintained a strong presence, consistently ranking within the top 20. Starting at the 10th position in both December 2024 and January 2025, the brand experienced a slight drop to 17th by March. Despite this decline, maintaining a top 20 position highlights the brand's robust performance and consumer preference in this segment. The brand's overall sales trajectory, particularly in the Flower category, indicates a potential for growth, but the challenge remains to stabilize and improve its rankings in the face of intense competition.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, LoCol Love (TWG Limited) has experienced notable fluctuations in its market position over the past few months. Starting from December 2024, LoCol Love was ranked 27th, but it saw a dip in January 2025 to 33rd, only to rebound significantly to 11th in February 2025, before dropping again to 32nd in March 2025. This volatility suggests a dynamic market environment where LoCol Love is facing stiff competition. Notably, Green Tree Medicinals (CO) consistently maintained a higher rank than LoCol Love in December and January, though they too experienced a dip in February. Meanwhile, Nuhi showed a more stable performance, ranking consistently higher than LoCol Love in most months except February. This indicates that while LoCol Love has the potential to surge ahead, its competitors are also making strategic moves to capture market share, emphasizing the need for LoCol Love to innovate and adapt to maintain and improve its position in the Colorado Flower market.
Notable Products
In March 2025, LoCol Love (TWG Limited) saw Trop Cherry (Bulk) as the top-performing product with a sales figure of 6,859 units, marking its debut at the number one position. Rum Cake (Bulk) followed closely, ranking second, while Black Cherry Soda (Bulk) secured the third spot. Guava Melt (Bulk) came in fourth, maintaining its presence in the top ranks. Notably, Q Cone - Galactic Wedding Pre-Roll (1g) experienced a slight drop from third place in February to fifth in March. This shift in rankings indicates a strong performance by the bulk flower category, with Trop Cherry leading the charge.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
