Market Insights Snapshot
In the Colorado market, LoCol Love (TWG Limited) has shown varying performance across different categories. In the Concentrates category, the brand's ranking has been fluctuating within the top 60, indicating that it's not among the top 20 brands in this category. However, there is a slight improvement in its performance from September to October 2023 as it moved from the 56th to the 49th position. This suggests that while the brand is making some progress, there is still significant room for improvement in this category.
On the other hand, LoCol Love (TWG Limited) has demonstrated a more robust performance in the Flower and Pre-Roll categories in Colorado. The brand's ranking in the Flower category has consistently been in the top 20, with a notable upward trend as it climbed from the 17th position in July to the 10th in October 2023. Similarly, in the Pre-Roll category, the brand has maintained a strong presence within the top 10 brands. Despite a slight dip in its ranking in September 2023, it bounced back to the 8th position in October. This suggests a sustained demand for the brand's Flower and Pre-Roll products in the Colorado market.
In the Colorado Flower category, LoCol Love (TWG Limited) has shown a steady increase in rank from July to October 2023, moving from 17th to 10th place. This upward trend suggests a growing market presence and increased sales, as confirmed by the data. When compared to competitors, LoCol Love's performance is noteworthy. For instance, Green Dot Labs maintained a higher rank but showed a slight decline over the same period. Veritas Fine Cannabis fluctuated in rank and had a significant drop in sales in October. Classix consistently ranked higher than LoCol Love but showed a slight decrease in rank in October. Lastly, The Organic Alternative had a lower rank throughout, indicating lower sales. The absence of a brand in the top 20 for any month indicates they did not make the cut for that category and state for that month.
In October 2023, LoCol Love (TWG Limited) saw its top-performing product as the Guava Pre-Roll (1g) with sales reaching 8795 units, maintaining its first place ranking from previous months. The Colorado Cream Soda Pre-Roll (1g) held onto the second spot, although sales decreased compared to previous months. A new entrant, the Stuck on You Pre-Roll (1g), rose to the third position with sales of 2303 units. The Italian Mint Soda Pre-Roll (1g), previously in third place, dropped to fourth. Lastly, the Connoisseur Cone -Charcuterie Board Pre-Roll (1g) entered the rankings at fifth place.