LoCol Love (TWG Limited)

LoCol Love (TWG Limited) has shown varied performance across different product categories in Colorado. In the Concentrates category, the brand has consistently remained outside the top 30, with rankings fluctuating between 39th and 46th over the past four months. This indicates a challenging market position in this category, as they have not been able to break into the more competitive top tiers. Meanwhile, in the Flower category, LoCol Love started strong in June 2025 with a ranking of 34, but has since seen a decline to 41 by September 2025, suggesting a potential decrease in consumer preference or increased competition. Despite this, the Pre-Roll category has been a relatively stable area for the brand, maintaining a ranking around the mid-20s, indicating a steady consumer base and product appeal.

Across the board, LoCol Love's sales figures reflect these rankings, with notable directional shifts. In the Flower category, there is a clear downward trend in sales from June to September 2025, which aligns with their dropping rank, suggesting a need for strategic adjustments to recapture market share. Conversely, the Pre-Roll category shows less volatility, with sales figures holding relatively steady despite minor fluctuations in rank. The consistent performance in Pre-Rolls could point to a loyal customer segment or effective market strategies. The Concentrates category, however, shows a decline in sales, which correlates with their lower ranking, highlighting an area that may require increased marketing efforts or product innovation to boost visibility and sales. Overall, while LoCol Love has stable areas, there are opportunities for growth and improvement in certain categories within the Colorado market.