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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, LoCol Love (TWG Limited) concentrated 96.08% of sales in Flower while Pre-Roll accounted for 3.76% and Concentrates just 0.16%, indicating a narrowed category footprint with a 30th rank in Flower within Colorado. Flower delivered 9.78% YoY growth but fell 31.35% MoM, whereas Pre-Roll declined 91.19% YoY and 35.37% MoM, and Concentrates contracted 98.73% YoY and 45.61% MoM; paired with a 29.92% YoY brand sales decline and a 33.20% YoY drop in average price to $4.08, the mix implies volume reliance in low-price Flower and a retreat from accessory categories.
The May 2026 shift deepens Flower dependence, raising exposure to rank volatility at 30 in Colorado and limiting cross-category insulation; a 31.35% MoM slide in the dominant category amplifies the overall downturn when 96.08% of sales sit in one basket. With Pre-Roll losing 91.19% YoY and Concentrates down 98.73% YoY while average price is down 33.20% YoY, the brand is trading mix breadth and price for volume, implying near-term share stability hinges on Flower execution rather than diversification and that recovery requires either restoring Pre-Roll/Concentrates above 5% combined share or sustaining YoY Flower gains without further MoM attrition.
Competitive Landscape
LoCol Love (TWG Limited) sits at rank #30 in May 2026, improving 9 positions YoY from #39 and rising 16 spots from #46 over the last three months, while still 19 places below its February 2025 peak at #11; this upward drift places the brand outside the top-25 threshold despite a double-digit rank climb. Competitively, Seed & Strain Cannabis Co. held #1 YoY and remains #1 currently with sales up 62.8%, and Good Chemistry Nurseries maintained #2 status with a 40.2% YoY sales lift, indicating that category leaders are consolidating share even as LoCol Love (TWG Limited) advances; the mix of a 9-rank YoY gain alongside leaders posting 40.2%–62.8% YoY growth implies that LoCol Love (TWG Limited) is recovering in placement but must convert rank momentum into share capture to avoid stalling below the top tier.
Notable Products
The steepest decline defines May 2026: Double Lemon Gucci (14g) fell -49.6% month over month and slipped to rank 7, while Ice Cream Cake Smalls (Bulk) dropped -36.0% yet held rank 1, implying volume is consolidating in lower-priced bulk despite volatility. Colorado Cream Soda Popcorn (Bulk) inched up +1.1% MoM at rank 2, and with Flower accounting for 10 of the top 10 SKUs, the assortment is concentrated in a single category that skews toward bulk and popcorn formats. The pattern implies LoCol Love (TWG Limited) is leaning into value-oriented Flower tiers, trading some premium 14g velocity for bulk-led share and likely prioritizing price-accessible inventory over breadth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
