LoCol Love (TWG Limited)

Data Snapshot: May 04, 2024
LoCol Love (TWG Limited) Cannabis Brand Logo
$500K+

Apr-2024

Sales

Decline

Trend

6-Month

119

Product Count

SKUs

LoCol Love (TWG Limited)

Overview

LoCol Love, a brand under TWG Limited, is known for its innovation and growth in the cannabis sector, distinguished by its commitment to creating new cannabis genetics to carve a unique niche in the market. The brand excels in its multi-faceted approach to gaining traction and expanding the business, often encompassing digital mediums and cloud solutions for marketing and brand development initiatives. This resourcefulness is not limited to just their business strategy, but also extends to the inclusivity of their operational processes, setting them aside in a competitive industry.
Markets

LoCol Love (TWG Limited) Locations

Product Trends

LoCol Love (TWG Limited) Categories

LoCol Love (TWG Limited) Sales

Market Insights Snapshot

LoCol Love (TWG Limited) Historical Sales by Category

In Colorado, LoCol Love (TWG Limited) has shown a diverse performance across different cannabis categories, indicating a varied market presence. Notably, in the Flower category, the brand has demonstrated remarkable consistency and growth, moving from a rank of 19 in January 2024 to 14 by April 2024. This upward trajectory is supported by increasing sales figures, with April 2024 sales reaching 437,040, marking the highest in the period observed. Conversely, their Concentrates category tells a different story, with rankings slipping from 50 in January to 55 by April, alongside a significant dip in sales from 32,811 in February to 14,888 in April, suggesting challenges in maintaining their market position within this category.

Furthermore, the Pre-Roll category presents an interesting dynamic for LoCol Love (TWG Limited), showcasing a strong start at the beginning of the year with a rank of 5 in January 2024, peaking at 3 in February, but then experiencing a noticeable decline to a rank of 10 by April. This fluctuation in rankings, coupled with a decrease in sales from February's 290,012 to 208,081 in April, may reflect changing consumer preferences or increased competition within the Colorado market. While the brand holds a significant presence in the Flower and Pre-Roll categories, their performance in Concentrates highlights the challenges and variability faced by cannabis brands in different product segments.

Apr-2024 Rank
Concentrates
Flower
Pre-Roll
55
14
10
LoCol Love (TWG Limited)

Competitive Landscape

In the competitive landscape of the Flower category in Colorado, LoCol Love (TWG Limited) has shown a notable upward trajectory in its rank and sales from January to April 2024, moving from the 19th to the 14th position. This improvement in rank is indicative of LoCol Love's growing presence and performance in the market. Competing closely with In The Flow, which also saw fluctuations in rank but maintained a higher sales volume overall, LoCol Love's progress is significant. However, Billo, another competitor, consistently ranked higher than LoCol Love in the same period, demonstrating strong market performance with a peak rank of 13th in March before slightly dropping to 13th in April. On the other hand, Freedom Road and Equinox Gardens have shown remarkable improvement in their rankings, with Freedom Road jumping from a rank outside the top 20 to 15th by April, and Equinox Gardens making a significant leap to the 16th position in the same month. These shifts highlight the dynamic nature of the Flower category in Colorado, with LoCol Love (TWG Limited) positioned as a brand on the rise amidst fierce competition.

LoCol Love (TWG Limited) market ranking for CO Flower

LoCol Love (TWG Limited)

Notable Products

In April 2024, LoCol Love (TWG Limited) saw its top-selling product as the Q Cone - Groovy Guava Pre-Roll (1g) within the Pre-Roll category, achieving sales figures of 4045 units. Following closely behind in the rankings were Q Cones - Grape Cream Punch Pre-Roll (1g) and Double-O-Lemon Pre-Roll (1g) securing the second and third spots, respectively. The Funky Monkey Pre-Roll (1g) landed in fourth place, showcasing a diverse preference among consumers for Pre-Roll products. Notably, the Colorado Cream Soda Pre-Roll (1g) experienced a rank improvement, moving from fifth place in March to fourth in April, indicating a growing consumer interest. This shift in rankings and the introduction of new products in the top spots highlight dynamic consumer preferences and the competitive nature of the Pre-Roll category within LoCol Love (TWG Limited).

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Q Cone - Groovy Guava Pre-Roll (1g)
Pre-Roll
1
5
>5
1
Q Cones - Grape Cream Punch Pre-Roll (1g)
Pre-Roll
>5
>5
>5
2
Double-O-Lemon Pre-Roll (1g)
Pre-Roll
>5
>5
>5
3
Funky Monkey Pre-Roll (1g)
Pre-Roll
>5
>5
>5
4
Colorado Cream Soda Pre-Roll (1g)
Pre-Roll
>5
>5
4
5
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