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Jun-2024
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Overview
Market Insights Snapshot
LoCol Love (TWG Limited) has demonstrated varied performance across different product categories in Colorado. In the Concentrates category, the brand has not been able to break into the top 30 rankings in the past four months, which suggests a need for strategic adjustments or increased market penetration efforts. In contrast, their Flower category has shown a positive trend, rising from a rank of 22 in March to 14 in May, before slightly dipping to 20 in June. This indicates a strong performance in the Flower market, although the recent dip should be monitored to ensure it does not signify a longer-term decline.
The Pre-Roll category has been a standout for LoCol Love (TWG Limited), with the brand achieving a peak rank of 4 in May, before settling at rank 10 in June. This fluctuation suggests a competitive market but also highlights their ability to capture significant market share when conditions are favorable. The sales figures for Pre-Rolls also reflect this dynamic, with a notable peak in May. Overall, while there are areas for improvement, particularly in Concentrates, LoCol Love (TWG Limited) shows strong potential in Flower and Pre-Roll categories within Colorado.
Competitive Landscape
In the highly competitive Colorado Flower market, LoCol Love (TWG Limited) has shown notable fluctuations in its ranking over the past few months. Starting from a rank of 22 in March 2024, the brand improved to 17 in April and further to 14 in May, before slipping back to 20 in June. This indicates a volatile performance, potentially driven by market dynamics and consumer preferences. In comparison, Pure Greens has seen a more consistent upward trend, moving from 34 in March to 19 in June, suggesting a steady increase in consumer acceptance. Meanwhile, Silver Lake experienced a significant drop from 6 in May to 21 in June, which could indicate supply chain issues or shifts in consumer loyalty. Hummingbird and Shift Cannabis have also shown improvements, with Hummingbird moving from 41 to 22 and Shift Cannabis from 30 to 18 over the same period. These trends highlight the competitive pressures and the need for LoCol Love (TWG Limited) to continuously innovate and adapt to maintain and improve its market position.
Notable Products
In June 2024, the top-performing product for LoCol Love (TWG Limited) was Double-O-Lemon Pre-Roll (1g) in the Pre-Roll category, which climbed from the 4th position in April and May to secure the 1st rank with sales of 5332 units. The Q Cone - Galactic Wedding Pre-Roll (1g) also performed well, maintaining its 2nd rank with notable sales figures of 4868 units. Q Cone - Kush Minties Pre-Roll (1g) moved up from the 5th position in May to 3rd in June. Q Cone - Orange Chedda Pre-Roll (1g) entered the rankings at 4th place with 3792 units sold. Meanwhile, Colorado Cream Soda Pre-Roll (1g) experienced a drop, going from 1st in March to 5th in June with sales decreasing to 2740 units.
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