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Aug-2025
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Overview
Market Insights Snapshot
LoCol Love (TWG Limited) has shown varying performance across different product categories in Colorado. In the Concentrates category, the brand has struggled to maintain a top 30 position, with rankings consistently falling from 38th in May to 46th by August 2025. This decline in rank is accompanied by a notable decrease in sales figures, suggesting challenges in maintaining market share in this segment. Conversely, in the Flower category, LoCol Love has shown more stability, improving its rank from 40th in May to 35th in July and maintaining that position through August. This consistency could indicate a stronger foothold in the Flower market despite some fluctuations in monthly sales figures.
The Pre-Roll category presents a mixed picture for LoCol Love in Colorado. While the brand was able to maintain a presence in the top 30 throughout the observed months, its rank slightly declined from 23rd in May to 30th in August. This downward trend in ranking is coupled with a decrease in sales, which may reflect increased competition or shifts in consumer preferences. Despite these challenges, the brand's ability to remain within the top 30 in the Pre-Roll category highlights its resilience and potential for recovery with strategic adjustments. Overall, while LoCol Love's performance varies across categories, its consistent presence in the Flower and Pre-Roll markets suggests areas of opportunity for growth and improvement.
Competitive Landscape
In the competitive landscape of the Colorado Flower market, LoCol Love (TWG Limited) has shown a steady improvement in its rank from May to August 2025, moving from 40th to 35th position. This positive trajectory indicates a strengthening presence, albeit still trailing behind more dominant players. For instance, Shift Cannabis consistently outperformed LoCol Love, maintaining a top 30 position throughout the same period, despite a dip in August. Meanwhile, Phoenix Farms experienced a significant surge, climbing from 81st to 30th, surpassing LoCol Love in August with a notable increase in sales. Conversely, Sunshine Extracts and NOBO exhibited fluctuating ranks, with Sunshine Extracts improving in August but still lagging behind LoCol Love. These dynamics suggest that while LoCol Love is making headway, it faces stiff competition from both established and rapidly ascending brands, emphasizing the need for strategic initiatives to enhance its market position further.
Notable Products
In August 2025, LoCol Love (TWG Limited) saw Rum Cake (Bulk) leading the sales charts in the Flower category, maintaining its top position from July with a notable sales figure of 8218. Colorado Cream Soda (14g) emerged as a strong contender, securing the second rank in the Flower category for its first recorded month. Double-O-Lemon Pre-Roll (1g) came in third, marking its debut in the Pre-Roll category rankings. Trop Cherry (14g) held steady at fourth place, consistent with its July ranking, despite a slight decrease in sales. Guava Melt Popcorn (Bulk) rounded out the top five, making its first appearance in the rankings this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
