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Sep-2024
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Overview
Market Insights Snapshot
In the Colorado market, I-70 Extracts (I70E) has shown a notable improvement in the Concentrates category over the past few months. While the brand was not in the top 30 rankings in June and July 2024, they made a significant leap to 29th place by September. This upward movement is indicative of a strong recovery and growth in sales, as evidenced by their September sales figures, which show a substantial increase from previous months. The brand's ability to climb the ranks and break into the top 30 suggests a successful strategy in capturing consumer interest and market share in Colorado's competitive cannabis market.
Despite the promising performance in Colorado, I-70 Extracts (I70E) did not achieve a top 30 ranking in other states and categories during this period. This absence from the top 30 in additional markets highlights potential areas for improvement or expansion opportunities for the brand. The focus on the Colorado market may have yielded positive results, but expanding their reach and presence in other regions could be crucial for sustained growth and diversification. Monitoring how I-70 Extracts adapts its strategies and product offerings in response to these challenges will be essential for understanding their future trajectory in the cannabis industry.
Competitive Landscape
In the competitive landscape of concentrates in Colorado, I-70 Extracts (I70E) has experienced notable fluctuations in its market position over recent months. While the brand was not in the top 20 from June to August 2024, it made a significant leap to rank 29th in September 2024, indicating a positive trend in market presence. This improvement is particularly impressive given the competitive environment, where brands like Olio consistently held higher ranks, although Olio saw a dramatic drop from 12th in August to 27th in September. Meanwhile, Binske and Newt Brothers Artisanal maintained relatively stable positions, with ranks hovering around the 30s. The upward trajectory of I-70 Extracts (I70E) in September suggests a potential increase in consumer interest or strategic changes that could be capitalized on to further enhance its market share in the coming months.
Notable Products
In September 2024, I-70 Extracts (I70E) saw Cake Dough Wax (1g) and Chem 4 OG Wax (1g) leading the sales as the top-performing products, both securing the first rank with sales figures of 662 units each. Yeti OG Budder (4g) followed closely, ranking second with 468 units sold. Hot Cakes Wax (4g) and Banana Ball Wax (4g) held the third and fourth positions, with sales of 334 and 307 units, respectively. Compared to previous months, these products have shown a significant rise in rankings, with Cake Dough Wax (1g) and Chem 4 OG Wax (1g) jumping to the top positions from unranked statuses. The Concentrates category has dominated the sales chart, indicating a strong consumer preference for these products in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
