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Aug-2025
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Overview
Market Insights Snapshot
I-70 Extracts (I70E) has shown an interesting trajectory in the Colorado market within the concentrates category. Over the span from May to August 2025, their rank saw a fluctuation, starting at 32 in May, dipping to 38 by July, and then climbing back into the top 30 by August. This movement suggests a recovery or strategic shift that allowed them to regain a competitive position. The sales figures mirror this trend, with a notable dip in June followed by a steady increase in the subsequent months, indicating potential seasonal or market-driven factors influencing their performance.
Despite the fluctuations in Colorado, I-70 Extracts (I70E) did not make it into the top 30 brands in other states or provinces for the concentrates category during this period. This absence from the top rankings outside of Colorado could be interpreted as either a strategic focus on the Colorado market or a challenge in establishing a broader geographical presence. The brand's ability to climb back into the top 30 in Colorado by August, however, highlights their potential for resilience and adaptability within that specific market.
Competitive Landscape
In the competitive landscape of the Colorado concentrates market, I-70 Extracts (I70E) has experienced fluctuating rankings over the past few months, indicating a dynamic market presence. In May 2025, I70E was ranked 32nd but saw a decline in June and July, dropping to 37th and 38th respectively, before rebounding to 30th in August. This trend suggests a potential recovery or strategic adjustment that may have positively influenced their positioning. In contrast, competitors like Lazercat Cannabis showed a significant rise in July, reaching the 11th position, although they fell back to 29th in August. Meanwhile, LEIFFA maintained a relatively stable ranking, hovering around the mid-20s, which could indicate consistent sales performance. The Colorado Cannabis Co. and Harmony Extracts both experienced a decline in August, with the former dropping out of the top 20. These shifts highlight the competitive pressures and opportunities within the market, suggesting that I70E's recent upward movement could be leveraged to capture more market share if sustained efforts are made in marketing and product differentiation.
Notable Products
In August 2025, the top-performing product from I-70 Extracts (I70E) was Rainbow Belts Cured Wax (1g), which ranked first in the Concentrates category with sales of 1471 units. This product showed a significant rise, as it was not ranked in the previous months. GMO Cherry Gelato Wax (1g) secured the second position, followed by Tangie Spritzer Haze Sugar Wax (1g) in third place, both of which also emerged as new entries in the rankings. Purple Gelatti Cured Sugar Wax (1g) and Blueberry Nirvana Wax (1g) rounded out the top five, ranking fourth and fifth, respectively. The emergence of these products in the top ranks highlights a shift in consumer preference towards new concentrate offerings from I-70 Extracts (I70E).
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
