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Nov-2025
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Overview
Market Insights Snapshot
In The Flow has shown a commendable performance in the Colorado market, particularly in the Flower category. The brand maintained a steady rank of 11 in both August and September 2025, before making a significant leap to the 7th position in October. This upward movement indicates a growing consumer preference and possibly effective market strategies during that period. However, in November, there was a slight drop back to the 8th position. Despite this minor decline, the brand remains within the top 10, suggesting sustained competitiveness and relevance in the Flower category. Notably, the sales figures peaked in October, aligning with their highest ranking, which could imply successful promotional efforts or increased demand during that time.
While In The Flow's performance in Colorado is noteworthy, the absence of rankings in other states or categories indicates areas for potential growth or challenges in market penetration. The lack of presence in the top 30 brands in other states might suggest either a strategic focus on the Colorado market or difficulties in expanding their footprint. This concentration could be beneficial in solidifying their brand in a single market, but it also highlights the opportunity for diversification and expansion into new regions or categories. Understanding these dynamics can provide insights into the brand's strategic direction and potential areas for future development.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, In The Flow has shown notable resilience and growth. From August to November 2025, In The Flow improved its rank from 11th to 8th, reflecting a strategic upward trajectory in the market. This performance is particularly impressive when compared to competitors like 710 Labs, which fluctuated significantly, moving from 13th to 6th place, and Classix, which dropped from 5th to 10th. Meanwhile, 14er Boulder showed a consistent presence, improving from 15th to 7th, and LIT (CO) maintained a stable position around 6th to 9th. In The Flow's sales peaked in October, suggesting effective marketing or product strategies that month, although November saw a slight dip, indicating potential areas for improvement to sustain momentum. This dynamic environment underscores the importance of strategic agility and market responsiveness for In The Flow to continue its ascent in the competitive Colorado Flower market.
Notable Products
In November 2025, Chemmy Jones (Bulk) maintained its position as the top-performing product for In The Flow, despite a notable decrease in sales to 9457 units. Chemmy Jones (3.5g) rose to second place, showing a significant increase from the previous month with sales reaching 2524 units. Donny Burger (Bulk) debuted in the rankings at third place, indicating strong market entry. Durban (1g) also performed well, securing the third position, up from fourth in October. Blue Dream (3.5g) entered the rankings in fourth place, highlighting its growing popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
