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Mar-2026
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Overview
Market Insights Snapshot
In The Flow has shown a dynamic performance across various categories and states, particularly in the Flower category in Colorado. The brand experienced fluctuations in its ranking, starting at 6th place in December 2025, dropping to 14th in January 2026, and climbing back to 9th in February before settling at 11th in March. Despite these shifts, the brand's sales figures reveal a resilient performance, with March 2026 sales nearly matching those from December 2025, indicating a recovery after a dip in January. This suggests that In The Flow has been able to maintain a strong foothold in the competitive Colorado market, demonstrating resilience and adaptability in the face of changing market conditions.
However, it's important to note that outside of Colorado, In The Flow did not rank within the top 30 brands in other states or categories during this period, which could be seen as a limitation in their market reach or an opportunity for expansion. The absence of rankings in other states might suggest the brand's concentrated focus or success primarily in Colorado, which could be both a strength in terms of market penetration and a potential area for growth. By analyzing these trends, stakeholders can better understand In The Flow's strategic positioning and consider potential avenues for diversification or strengthening their presence in existing markets.
Competitive Landscape
In the competitive landscape of the Colorado flower category, In The Flow experienced notable fluctuations in its ranking and sales performance from December 2025 to March 2026. Starting at rank 6 in December 2025, In The Flow saw a dip to rank 14 in January 2026, before recovering to rank 9 in February 2026, and slightly declining again to rank 11 in March 2026. This volatility highlights the competitive pressure from brands like 710 Labs, which maintained a strong presence, fluctuating between ranks 6 and 11, and Equinox Gardens, which showed a significant upward trend, reaching as high as rank 5 in February 2026. Meanwhile, Bonsai Cultivation demonstrated a steady climb from rank 21 to 13 over the same period, indicating a growing market presence. In The Flow's sales mirrored its ranking changes, with a notable dip in January 2026, followed by a recovery in subsequent months, suggesting that while the brand remains competitive, it faces challenges in maintaining a consistent top-tier position amidst dynamic market shifts.
Notable Products
In March 2026, the top-performing product from In The Flow was Chemmy Jones (Bulk) in the Flower category, maintaining its position as the leading product for the fourth consecutive month despite a decrease in sales to 5938 units. Chemmy Jones (1g) rose to the second spot, showing a significant improvement from its fourth-place ranking in February 2026. Donny Burger (3.5g) held a strong position, ranking third, though it slipped from its second-place ranking in January and February 2026. Chemmy Jones (3.5g) entered the rankings at fourth place, marking its debut in the top five. Piescream (1g) also made its first appearance in the rankings, securing the fifth position, indicating a growing interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
