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Dec-2025
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Overview
Market Insights Snapshot
In The Flow has shown a notable performance in the Flower category within Colorado. Over the last few months of 2025, the brand has consistently maintained a presence within the top 10 rankings. Specifically, In The Flow improved from the 10th position in September to the 8th position in October, briefly dipped back to 10th in November, and then climbed back to 8th in December. This upward trend suggests a strong brand presence and consumer preference in the state, with a significant sales peak in October. Such consistency in ranking highlights their competitive edge in the Flower category despite fluctuations in monthly sales figures.
However, it is important to note that In The Flow's performance in other states or categories remains unclear, as there is no available ranking data indicating their presence in the top 30 outside of Colorado's Flower category. This absence could imply opportunities for growth and expansion into other markets or categories where they are not currently among the leading brands. Understanding these dynamics can provide insights into potential strategic moves for the brand, especially in diversifying its product offerings or enhancing its market reach beyond the Flower category.
Competitive Landscape
In the competitive landscape of the Colorado flower category, In The Flow experienced a relatively stable performance from September to December 2025, maintaining its rank within the top 10. Despite a slight dip in November, where it fell to 10th place, In The Flow rebounded to 8th in December, showcasing resilience amidst fluctuating market dynamics. Notably, 710 Labs demonstrated a significant upward trajectory, climbing from 18th in September to a consistent 6th place by November and December, indicating a robust increase in consumer preference. Meanwhile, Equinox Gardens maintained a steady presence, closely trailing In The Flow, while Green Farms made a remarkable leap from 67th to 10th, highlighting a potential emerging threat. LIT (CO) also posed strong competition, consistently ranking higher than In The Flow. These dynamics suggest that while In The Flow holds a solid position, the competitive pressure is intensifying, necessitating strategic adjustments to maintain and enhance its market share.
Notable Products
In December 2025, Chemmy Jones Bulk maintained its position as the top-performing product for In The Flow, with sales of 12,107 units. Blue Dream Shake 1g rose significantly from fifth place in November to second place in December, showcasing a strong increase in popularity. Donny Burger 3.5g, although dropping from second to third position, still showed robust sales performance. Chemmy Jones 3.5g climbed to the fourth position in December, improving from third in November. Blue Dream 1g re-entered the rankings at fifth place after not being ranked in November, indicating a resurgence in demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
