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Feb-2026
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Overview
Market Insights Snapshot
In The Flow has shown a dynamic performance in the Colorado market, particularly within the Flower category. Over the span from November 2025 to February 2026, the brand's ranking has fluctuated, starting at 9th place in November and peaking at 6th in December. However, January saw a notable dip to 16th place, before recovering to 7th in February. This movement suggests a responsive market presence, where In The Flow managed to regain its footing after a brief decline. The fluctuations in their ranking could be indicative of competitive pressures or seasonal demand shifts, which they have navigated with varying success.
Despite the challenges in maintaining a steady position, In The Flow's sales figures reflect a resilience and capacity to bounce back. For instance, while there was a decline in sales from December to January, the brand saw an increase in February, aligning with their improved ranking. Notably, the absence of a ranking in the top 30 for January highlights a period of underperformance, which could be seen as a potential area for strategic improvement. Overall, In The Flow's journey through these months underscores the importance of adaptability in a competitive market like Colorado's cannabis industry.
Competitive Landscape
In the competitive landscape of the Colorado flower category, In The Flow has demonstrated notable fluctuations in its market position over recent months. Starting from a rank of 9th in November 2025, it improved to 6th in December, experienced a dip to 16th in January 2026, and then rebounded to 7th in February. This volatility in rank suggests a dynamic market environment, with In The Flow facing stiff competition from brands like Equinox Gardens, which climbed from 12th in December to 5th in February, and 14er Boulder, which consistently performed well, reaching 6th place in February. Meanwhile, Natty Rems showed a recovery from a low of 19th in December to 9th in February, indicating competitive pressure. LIT (CO) maintained a strong presence, consistently ranking in the top 8, although it saw a slight decline from 5th to 8th over the same period. These shifts highlight the need for In The Flow to strategize effectively to maintain and improve its standing amidst a competitive and fluctuating market.
Notable Products
In February 2026, the top-performing product from In The Flow was Donny Burger (3.5g) in the Flower category, which climbed to the first position with a notable sales figure of 8382. Chemmy Jones (Bulk), previously holding the top rank for three consecutive months, slipped to the second position. Chemmy Jones (1g) made its debut in the rankings, securing the third spot. Lemonhead Delight (Bulk) also entered the rankings for the first time, taking the fourth position. Lemon Skunk (Bulk) reappeared in the rankings at the fifth position, showing a resurgence after being absent in the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
