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Sep-2025
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Overview
Market Insights Snapshot
In The Flow has shown a notable presence in the Colorado cannabis market, particularly within the Flower category. Over the span from June to September 2025, the brand's ranking has seen some fluctuations. Starting at a strong 9th position in June, In The Flow improved to 7th in July, which indicates a positive reception or strategic moves during that period. However, by August and September, the brand experienced a slight decline in its rankings, falling to 11th and then 12th place, respectively. This drop might suggest increased competition or changes in consumer preferences. Despite these shifts, In The Flow maintains a consistent presence in the top 15, showcasing resilience in a competitive market.
Sales figures for In The Flow reflect these ranking changes, with a peak in July 2025, where sales reached over $639,000, before seeing a decline in the subsequent months. The brand's ability to remain in the top tier of the Flower category in Colorado despite these challenges is commendable. Notably, the absence of In The Flow from the top 30 in other states or categories highlights areas for potential growth and expansion. Understanding the dynamics that led to their peak performance in July could provide insights into strategies that might be replicated or adjusted in other markets. Overall, while there are areas for improvement, In The Flow's performance in Colorado's Flower category remains robust.
Competitive Landscape
In the competitive landscape of the Colorado flower market, In The Flow has experienced some fluctuations in rank over the past few months, moving from 9th in June 2025 to 12th by September 2025. This shift is notable as competitors like Old Pal and 14er Boulder have shown upward trends, with Old Pal climbing from 26th to 11th and 14er Boulder improving from 14th to 10th in the same period. The sales figures reflect these changes, as Old Pal and 14er Boulder have surpassed In The Flow in sales by September. Meanwhile, Artsy Cannabis Co and Dro have also shown competitive dynamics, with Dro peaking at 9th in August. These shifts indicate a highly competitive market where In The Flow must strategize to regain its higher ranking and bolster sales.
Notable Products
In The Flow's top-performing product for September 2025 was Chemmy Jones (Bulk) in the Flower category, maintaining its first-place ranking for four consecutive months with a notable increase in sales to 14,805. Blue Dream (1g) also held steady in the second position from August to September, showing consistent sales growth. Durban Poison (Bulk) emerged as a new entrant in the rankings for September, securing the third spot. Peach Crescendo (Bulk) followed closely in fourth place, marking its debut in the rankings. Chemmy Jones (3.5g) saw a slight decline, moving from fourth to fifth place, despite a robust performance in previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
