Market Insights Snapshot
In Colorado, the cannabis brand 'In The Flow' has seen some fluctuations in the Flower category. In August 2023, the brand was ranked 12th, which slightly slipped to 14th in September. A significant drop was observed in October, where the brand was not among the top 20, indicating a possible decline in market presence. However, a positive rebound occurred in November, with the brand climbing back to 13th place. This suggests a potential recovery in the brand's performance. It's worth noting that the sales in August were approximately $651,985, which indicates a strong start for the brand in this period.
Meanwhile, in Missouri, 'In The Flow' has seen a steady improvement in the Flower category, moving from 30th place in August to 22nd place by November. This upward trend suggests that the brand is gradually gaining traction within the Missouri market. However, the brand's performance in the Vapor Pens category has been less consistent. Starting from 33rd place in August, the brand experienced a decline, falling out of the top 50 in October. Despite a slight improvement in November, the brand remains outside the top 20, hinting at a challenging market environment for 'In The Flow' in this category within Missouri.
In the Flower category within the Colorado market, In The Flow has experienced a fluctuating competitive landscape. In August 2023, they held a respectable 12th rank, but slipped to 14th in September, and dramatically fell out of the top 20 in October, indicating a significant drop in sales. However, they managed to bounce back to 13th in November. Their main competitors, Veritas Fine Cannabis, LoCol Love (TWG Limited), Super Farm, and Hummingbird have all shown varying degrees of stability and growth. Veritas Fine Cannabis, despite a consistent rank of 12th, has seen a downward trend in sales. LoCol Love and Super Farm have both improved their ranks and increased sales, with Super Farm showing the most significant upward trend. Hummingbird, while fluctuating in rank, has consistently remained higher than In The Flow and has shown an overall increase in sales.
In November 2023, In The Flow's top-performing product was Chemmy Jones (1g), maintaining its first place ranking from previous months with a notable sales figure of 12,483 units. The second highest selling product was Lemon Skunk (3.5g), which climbed from third place in October to second in November, demonstrating a significant increase in demand. The third spot was taken by Chemmy Jones (3.5g), which dropped a rank from the previous month. Making a surprise appearance in the top five were Durban Poison (3.5g) and Gorilla Glue #4 (3.5g), which ranked fourth and fifth respectively, despite not having ranked in the top five in the previous months. This shift in rankings reflects changing consumer preferences and market dynamics within In The Flow's product range.