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Aug-2025
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Overview
Market Insights Snapshot
In The Flow has demonstrated a dynamic performance in the Colorado market, particularly within the Flower category. Over the summer months, the brand showed notable fluctuations in its ranking. Starting at the 10th position in May 2025, it climbed to 9th in June and further improved to 6th in July. However, by August, it slipped back to the 10th spot. This movement indicates a competitive landscape and suggests that while In The Flow is capable of climbing the ranks, maintaining a top position remains a challenge. The brand's sales peaked in July, which could be a reflection of strategic marketing efforts or seasonal demand, but this momentum was not sustained into August.
Despite the oscillations in ranking, In The Flow's ability to remain within the top 10 throughout these months is a testament to its solid market presence in Colorado. The absence of rankings in other states or provinces suggests that the brand's influence might be currently limited geographically, focusing its efforts and resources within Colorado. This could either be a strategic decision to strengthen its foothold in a familiar market or a sign of potential areas for expansion. The brand's performance in Colorado could serve as a model for future growth in other regions, should they choose to broaden their market reach.
Competitive Landscape
In the competitive landscape of the Colorado flower category, In The Flow has demonstrated notable fluctuations in its market position over the summer of 2025. Starting at rank 10 in May, In The Flow improved to rank 6 in July, before slipping back to rank 10 in August. This fluctuation suggests a dynamic market environment where competitors such as 710 Labs and Bonsai Cultivation have also experienced shifts in rank, with Bonsai Cultivation consistently maintaining a strong presence, ranking as high as 6 in June. Despite these changes, In The Flow's sales peaked in July, indicating a successful period of consumer engagement, even as competitors like LIT (CO) saw a decline in sales from May to June. The ability of In The Flow to climb the ranks in July highlights its potential to capture market share, though the subsequent drop in August underscores the competitive pressures in the Colorado flower market.
Notable Products
In August 2025, Chemmy Jones (Bulk) maintained its position as the top-performing product for In The Flow, continuing its streak at rank 1 with impressive sales of 11,484 units. Blue Dream (1g) climbed back to the second position after slipping to the fifth in July, indicating a resurgence in popularity with sales reaching 2,411 units. Chemmy Jones (3.5g) consistently held its third rank across the months, showcasing stable demand. Tear Gas (Bulk) saw a drop from second in July to fourth in August, suggesting a decline in interest or availability. Donny Burger (3.5g) entered the top five for the first time in August, marking a notable increase in sales performance from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
