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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In The Flow concentrated 98.68% of May 2026 sales in Flower, where year-over-year growth was 36.27% but month-over-month declined 4.96%, while the 1.32% Pre-Roll slice jumped 130.30% YoY yet fell 28.24% MoM; the overall brand sales were up 36.92% YoY as average price rose 6.68% to $16.996. In Flower specifically, the average price was $17.30, and Pre-Roll averaged $7.40, indicating mix effects where a higher-priced Flower core softening 4.96% MoM combined with a shrinking Pre-Roll contribution 28.24% MoM implies that May 2026 growth leaned on year-over-year volume and pricing rather than near-term mix expansion.
Within Colorado Flower, In The Flow held rank 9, and with Flower at 98.68% share and Pre-Roll at 1.32%, the brand’s portfolio is effectively single-category, a stance that carried a 36.27% YoY tailwind but a 4.96% MoM headwind. Given average price in May 2026 was 6.68% higher YoY while the dominant Flower category slipped MoM 4.96% alongside a 28.24% MoM pullback in Pre-Roll, the positioning implies a price-tolerant core that sustains annual gains but leaves short-term share vulnerable to rank pressure at position 9 if category breadth does not expand.
Competitive Landscape
In The Flow sits at rank #9 in CO Flower in May 2026, improving 1 position from #10 year over year while holding flat versus February–May three-month position at #9; the brand peaked at #7 in April 2026 but slipped 2 spots month over month to its current #9. Meanwhile, Seed & Strain Cannabis Co. stayed anchored at #1 year over year and month over month, while Good Chemistry Nurseries remained #2 with a 40%+ YoY sales gain against Seed & Strain Cannabis Co.’s ~63% YoY, signaling that top-tier momentum outpaces mid-pack stability. The pattern implies In The Flow’s slight YoY climb but recent dip from #7 to #9 places it in a stagnant middle tier unless it converts April 2026’s peak into sustained rank gains.
Notable Products
Chemmy Jones (1g) posted the largest movement in May 2026 with a +57.8% month-over-month increase and rose to rank 2, while Chemmy Jones (Bulk) fell -24.5% yet held rank 1. Donny Burger (3.5g) declined -9.9% at rank 3, and Chemmy Jones (3.5g) slid -24.0% at rank 6, indicating unit-size mix is shifting toward smaller formats even as flagship bulk retains the top position. With four Chemmy Jones SKUs in the top ten and all top-ten products in the Flower category, the assortment is concentrated around one strain family and one category, implying near-term revenue resilience tied to format diversification rather than broadening across categories; the $79,756 from Chemmy Jones (Bulk) suggests reliance on a single high-volume anchor while the 1g surge points to trial-driven uptake.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
