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Mar-2024
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Overview
Market Insights Snapshot
In the competitive cannabis market, In The Flow has shown noteworthy performance across different categories and states, with a particular focus on the Flower category within Colorado and Missouri. In Colorado, the brand maintained a strong presence in the Flower category, with rankings fluctuating slightly but showing an overall positive trend from December 2023 (rank 15) to March 2024 (rank 11). This upward movement is indicative of a growing consumer preference for In The Flow's offerings in the state, despite a slight dip in sales from December 2023 to January 2024, before experiencing a significant increase in February 2024. The consistency in ranking within the top 15 brands for the Flower category in Colorado suggests a stable market position and a loyal customer base.
Conversely, in Missouri, In The Flow's performance has been mixed. While the brand has maintained a presence in the Flower category, rankings have hovered in the lower twenties, indicating a more challenging market environment or increased competition. Specifically, the brand's rankings moved from 25th in December 2023 to 27th in March 2024, with a notable dip in sales from December 2023 to January 2024, followed by a gradual recovery. However, it's worth noting that in the Vapor Pens category, In The Flow struggled significantly, with rankings falling outside the top 50 from December 2023 through March 2024. This performance highlights a potential area for growth or reevaluation, as the brand fails to capture a significant market share in Missouri's Vapor Pens category, contrasting its stronger presence in the Flower market.
Competitive Landscape
In the competitive landscape of the Missouri flower cannabis market, In The Flow has experienced a slight decline in its ranking from December 2023 to March 2024, moving from not being in the top 20 to the 27th position. This movement indicates a challenging environment, despite a gradual increase in sales over the same period. Competitors such as Pinchy's and Packs Cannabis (MO) have shown more robust performance in terms of ranking, with Pinchy's moving up to the 25th position by March 2024 and Packs Cannabis (MO) maintaining a stronger presence in the mid-20s range. Notably, The Solid experienced a significant drop from the 20th to the 29th position, despite having higher sales figures than In The Flow at the start of the period. This suggests that while sales volume is crucial, other factors also significantly impact ranking within this competitive market. Meanwhile, Sublime has shown a remarkable recovery, jumping from the 40th to the 28th position by March 2024, closely trailing In The Flow, which underscores the dynamic nature of the Missouri flower cannabis market and the importance of staying adaptable and responsive to market changes.
Notable Products
In The Flow's top product for March 2024 was Chemmy Jones (Bulk) in the Flower category, maintaining its number one rank across previous months with sales reaching 12,639 units. The second best-seller, Lemon Skunk (3.5g), also from the Flower category, climbed up from the third position in the preceding months to second, with a notable increase in sales. Chemmy Jones (3.5g) followed closely behind, securing the third spot and showing a consistent performance as it held the second rank in the months leading up to March. A new entrant to the top products, Donny Burger (3.5g), made a remarkable entry directly into the fourth rank in March. Lastly, Focus - Lemon Skunk (Bulk) entered the rankings for the first time in March, securing the fifth position, indicative of changing consumer preferences or strategic inventory shifts by In The Flow.
Top Selling Cannabis Brands
