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Oct-2025
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Overview
Market Insights Snapshot
In The Flow has shown noteworthy fluctuations in its performance across the Flower category in Colorado. Over the span from July to October 2025, the brand experienced a dip in its ranking from 7th to 11th place in August and September, before returning to its initial 7th position in October. This rebound in October suggests a potential recovery or successful strategy implementation that could have positively impacted their sales trajectory. The brand's ability to climb back up the rankings indicates resilience in a competitive market, though it did not manage to break into the top 5 during this period.
While In The Flow's performance in Colorado is notable, the absence of rankings in other states or provinces could be a point of concern or a strategic focus on a singular market. Not being in the top 30 brands across other states or categories might suggest a concentrated effort in Colorado, or it could highlight areas where the brand has yet to establish a significant presence. This focus might be beneficial in terms of market penetration and brand loyalty within Colorado, but it also underscores the potential for growth or expansion into new territories to diversify and strengthen their overall market position.
Competitive Landscape
In the competitive landscape of the Colorado Flower category, In The Flow has experienced notable fluctuations in its market position from July to October 2025. Starting at rank 7 in July, In The Flow dropped to rank 11 in both August and September, before rebounding to rank 7 in October. This resurgence in October aligns with a significant increase in sales, suggesting a successful strategic adjustment or market response. Meanwhile, Equinox Gardens showed a strong upward trajectory, climbing from rank 13 in July to an impressive rank 5 in October, surpassing In The Flow in the process. Silver Lake also demonstrated competitive strength, maintaining a top 10 position throughout and peaking at rank 5 in September. Natty Rems made a notable leap from outside the top 20 in July to rank 8 by September, maintaining this position in October. 14er Boulder experienced a more volatile ranking, peaking at rank 8 in July but dropping to rank 15 in August, before stabilizing around rank 9 by October. These dynamics highlight the competitive pressures and opportunities within the Colorado Flower market, emphasizing the need for In The Flow to continuously innovate and adapt to maintain its market share.
Notable Products
In October 2025, Chemmy Jones (Bulk) maintained its position as the top-performing product for In The Flow, with sales reaching 14,160 units. Durban (Bulk) emerged as a strong contender, securing the second rank, while Dark Plasma (Bulk) followed closely at third. The Durban (1g) product took the fourth spot, showcasing its growing popularity. Chemmy Jones (3.5g) held steady at fifth place, demonstrating consistent demand despite a slight fluctuation in rankings over the past months. Overall, the rankings for In The Flow products in October reflect a stable preference for bulk flower products, with Chemmy Jones (Bulk) consistently leading the charge.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
