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Apr-2026
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Overview
Market Insights Snapshot
In Colorado, In The Flow has demonstrated noteworthy progress in the Flower category over the first four months of 2026. Starting the year at 14th place in January, the brand climbed to 9th in February, slightly dipped to 11th in March, and then reached an impressive 7th position by April. This upward trend in rankings is complemented by a steady increase in sales, indicating a growing consumer preference for their products in this category. However, in the Pre-Roll category, In The Flow did not make it into the top 30 rankings for the first three months, only appearing in April at the 70th position. This suggests that while they are gaining traction in the Flower category, there is significant room for improvement in Pre-Rolls.
Despite not being ranked in the top 30 for Pre-Rolls in the early months of 2026, the appearance of In The Flow in this category by April could be indicative of strategic efforts to diversify their product appeal. The sales data for Pre-Rolls in April, although modest, could be a starting point for further growth if they can capitalize on consumer trends and preferences. Overall, the brand's performance in Colorado suggests a strong foothold in the Flower market, with potential for expansion in other categories if they can leverage their existing brand recognition and consumer base.
Competitive Landscape
In the competitive landscape of the Colorado flower market, In The Flow has demonstrated a consistent upward trajectory in its rankings and sales, although it faces stiff competition from several notable brands. In The Flow improved its rank from 14th in January 2026 to 7th by April 2026, reflecting a positive trend in market presence. Meanwhile, Equinox Gardens also showed strong performance, maintaining a top 5 position in three out of the four months, which suggests a robust market strategy. Natty Rems consistently outperformed In The Flow in the early months but saw a slight dip in April, allowing In The Flow to close the gap. Notably, Bonsai Cultivation made significant strides from 21st to 6th place, indicating aggressive growth that could pose a future threat to In The Flow's market share. Despite these challenges, In The Flow's sales figures closely matched those of its competitors, suggesting that its market strategies are effectively maintaining its competitive edge in the dynamic Colorado flower market.
Notable Products
In April 2026, Chemmy Jones (Bulk) maintained its position as the top-performing product for In The Flow, with sales reaching 10,048 units. Donny Burger (3.5g) followed closely at the second spot, showing a significant increase from its third place in March. Chemmy Jones (1g) dropped one rank to third, despite consistent sales figures. Piescream (1g) entered the rankings for the first time, securing the fourth position, while Lilac Diesel (1g) also debuted at fifth. This month's rankings reflect a dynamic shift, with new entries challenging the previously stable top performers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
