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Jul-2025
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Overview
Market Insights Snapshot
In The Flow has shown a notable performance in the Colorado market, particularly in the Flower category. Over the months from April to July 2025, the brand's ranking in this category has seen some fluctuations, starting at 8th place in April, dropping slightly to 10th in May, and then climbing back up to 9th in June before reaching 6th in July. This upward trend in July indicates a strong recovery and suggests effective strategies or product offerings that resonate well with consumers. The brand's sales figures also reflect this positive movement, with a significant increase in July, indicating a successful capture of market share during this period.
However, it is essential to note that In The Flow's presence is not as strong across other states or categories, as they do not appear in the top 30 rankings outside of the Colorado Flower category. This absence could be interpreted as a lack of market penetration or competitive pressure in those areas. While their performance in Colorado is commendable, the brand might benefit from exploring opportunities to expand their reach or improve their standing in other regions and categories to diversify their market presence and mitigate risks associated with reliance on a single market segment.
Competitive Landscape
In the competitive landscape of the Colorado flower category, In The Flow has demonstrated a notable upward trajectory in its rankings over recent months. Starting at 8th place in April 2025, In The Flow experienced a slight dip to 10th in May, but quickly rebounded to 9th in June and surged to 6th by July. This positive movement contrasts with the performance of Green Dot Labs, which maintained a steady 4th place ranking from April to June before slipping to 5th in July, and Classix, which improved from 7th to 4th over the same period. Meanwhile, Bonsai Cultivation made a significant leap from 30th in April to 8th in July, indicating a strong competitive push. Billo also showed impressive gains, moving from 22nd in April to 7th in July. These shifts suggest a dynamic market where In The Flow's strategic positioning and sales growth have allowed it to climb the ranks, despite the competitive pressures from both established and emerging brands.
Notable Products
In The Flow's top-performing product for July 2025 was Chemmy Jones (Bulk) in the Flower category, maintaining its first-place rank since April 2025 with a sales figure of 11385. Lilac Diesel (1g) and Tear Gas (Bulk), both new entries, secured the second position in the Flower category. Chemmy Jones (3.5g) consistently held the third spot from June to July 2025, showing a notable increase from its fourth position in May. Blue Dream (1g) climbed to fourth place in July, having entered the rankings at second place in June. Overall, July saw new entries and slight reshuffling among the top products, indicating a dynamic market performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
