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Oct-2026
Sales
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Avg Price
YoY Sales Change
YoY Price Change
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In The Flow is stocked at 36 licensed dispensaries across Colorado and West Virginia, 24 of them in Colorado, with the deepest coverage in Boulder, Denver, Naturita, Arvada, and Aspen. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, In The Flow concentrated 97.84% of sales in Flower while Pre-Roll held 2.16% share; within that mix, Flower grew 59.53% year over year and 17.64% month over month, while Pre-Roll rose 108.19% YoY and 116.67% MoM. Average price declined 0.95% YoY to $16.80 even as Flower’s average price sat higher at $17.28, indicating mix-led unit expansion; within Colorado Flower, the brand sat at rank 5, positioning the portfolio near the upper tier while relying on a single category for nearly all volume. The pattern implies a scale-first strategy anchored in Flower, with a nascent Pre-Roll line growing quickly from a small base and price elasticity enabling volume gains without eroding the rank 5 footing in Colorado.
With Flower at 97.84% share and rank 5 in Colorado, the 17.64% MoM and 59.53% YoY gains indicate defensible core momentum, while the Pre-Roll spike of 116.67% MoM and 108.19% YoY suggests an entry lane for incremental penetration that does not yet dilute the Flower focus. The 0.95% YoY price decrease alongside a 60.34% YoY brand sales lift points to volume-led growth supported by modest price concessions, implying a positioning that trades slight margin per unit for higher throughput and category breadth, with Pre-Roll expansion acting as a hedge against overconcentration in Flower.
Competitive Landscape
In The Flow sits at rank #5 in CO Flower in October 2026, improving 4 positions year over year from #9 and climbing 12 spots since July 2026 from #17, while also matching its peak rank of #5 in October 2026; by comparison, Dro advanced from #22 to #4 with a 260.5% YoY sales increase and Green Dot Labs moved from #5 to #3 with 38.3% YoY growth, indicating that In The Flow’s recent rise is occurring amid faster upward mobility from key rivals and implies the brand must convert its rank momentum into sustained share defense to avoid being outpaced.
Notable Products
In The Flow sells at a premium in October 2026, with average prices 40.8% above similar products, and several Bulk and 3.5g items priced many multiples higher than like-for-like options (e.g., Durban Poison (Bulk) at a 697% premium). That pricing posture means revenue leans on higher-priced Flower formats rather than discount volume, so most of its sales come from premium-priced Flower.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
