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Apr-2025
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Overview
Market Insights Snapshot
In The Flow has demonstrated a significant upward trajectory in the Colorado market, particularly within the Flower category. At the start of 2025, the brand was ranked 20th in January and February, with a slight improvement to 19th in February. By April, however, it had made a noteworthy leap to the 10th position. This jump suggests a growing consumer preference or successful strategic initiatives by the brand. The increase in sales from $361,303 in March to $489,201 in April underscores this positive momentum, indicating a strong response to whatever changes were implemented during this period.
Despite the positive movement in Colorado, it's important to note that In The Flow's absence from the top 30 rankings in other states and categories might raise questions about its broader market presence. This could be seen as a missed opportunity for expansion or a strategic focus on strengthening its position in the Colorado Flower market. The brand's performance in Colorado could serve as a model for potential growth in other regions, but without a presence in the top 30 elsewhere, it remains to be seen how In The Flow will leverage its current success for broader market penetration.
Competitive Landscape
In the competitive landscape of the Colorado Flower category, In The Flow has shown a significant upward trajectory in its rankings, moving from 20th in January 2025 to an impressive 10th by April 2025. This rise is indicative of a robust increase in sales, particularly notable when compared to competitors like The Health Center, which also made a significant leap from being outside the top 20 in January to 9th place by April. Meanwhile, Green Farms demonstrated a remarkable climb from 94th to 8th place, suggesting a highly competitive market environment. Vera and LIT (CO) also experienced upward movements, though not as pronounced as In The Flow's, with Vera peaking at 12th and LIT (CO) at 11th by April. This competitive dynamic highlights In The Flow's strategic positioning and potential for continued growth amidst a rapidly shifting market.
Notable Products
In April 2025, Chemmy Jones (Bulk) maintained its top position as the best-selling product for In The Flow, with impressive sales of 12,463 units. Point Break (Bulk) emerged as a strong contender, ranking second despite not being listed in previous months. Blue Dream (Bulk) climbed to third place, showing a notable improvement in sales performance compared to earlier in the year. Chemmy Jones (3.5g) consistently held the fourth spot, reflecting a steady demand over the months. Gush Mints (Bulk) remained in fifth place, indicating stable sales, although it saw a significant drop from its February peak.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
