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Aug-2025
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Overview
Market Insights Snapshot
In the state of Colorado, LIT (CO) has shown a fluctuating performance in the Flower category over the summer months of 2025. The brand held a strong position in May, ranking 6th, but experienced a slight decline in the following months, dropping to 8th in June, 7th in July, and further down to 9th in August. This decline in ranking is mirrored by a decrease in sales, with a notable dip from May to June, followed by a slight recovery in July, and another drop in August. Such trends suggest that while LIT (CO) remains a significant player in the Flower category, it faces challenges in maintaining a top-tier position.
In contrast, LIT (CO)'s performance in the Pre-Roll category in Colorado indicates a struggle to break into the top ranks, as it was not listed in the top 30 brands for May, June, or July. However, by August, the brand emerged in 68th place, signaling a potential upward trajectory or increased focus on this segment. Despite the low ranking, this entry into the top 100 could be seen as a positive step, suggesting that LIT (CO) might be gaining traction in the Pre-Roll category, albeit at a slower pace. This development could be a point of interest for stakeholders looking to understand the brand's strategic adjustments in the competitive Colorado market.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, LIT (CO) has experienced fluctuations in its rank over the summer months of 2025, which could impact its market positioning and sales strategy. Starting in May, LIT (CO) held a strong position at rank 6, but by August, it had slipped to rank 9. This decline contrasts with the performance of competitors like Bonsai Cultivation, which improved its rank from 9 to 8 over the same period, and Dro, which made a significant leap from rank 19 in May to 7 in August. Meanwhile, 710 Labs and In The Flow also experienced rank changes, with 710 Labs dropping out of the top 10 by July and In The Flow showing a temporary peak at rank 6 in July before falling back to 10 in August. These dynamics suggest that while LIT (CO) remains a key player, it faces strong competition and must adapt to maintain its market share amid shifting consumer preferences and competitor strategies.
Notable Products
In August 2025, LIT (CO) saw Super Lit Pre-Roll (1g) maintain its top position in the Pre-Roll category, replicating its success from July with impressive sales. Han Solo Burger (3.5g) climbed back to the second position in the Flower category after not being ranked in July, with sales reaching 1593 units. Moo Dank (3.5g) made its debut in the rankings at third place in the Flower category, indicating a strong market entry. Golden Goat (3.5g) followed closely behind in fourth place, while Blue Garlic (1g) secured the fifth position, both showing promising sales figures. This month marked a notable reshuffle in the Flower category, with new entrants and returning favorites shifting the competitive landscape.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
