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Sep-2025
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Overview
Market Insights Snapshot
LIT (CO) has demonstrated a dynamic performance across different categories in Colorado. In the Flower category, LIT (CO) maintained a strong presence, consistently ranking within the top 10 over the four-month period from June to September 2025. Starting at 8th place in June, the brand improved to 6th place in both July and August before slightly dropping to 9th place in September. This indicates a competitive edge in the Flower category, despite a decrease in sales towards the end of the period. On the other hand, the brand's performance in the Pre-Roll category was less prominent, as it did not make it into the top 30 for June and consistently ranked beyond 60th place in the subsequent months. This suggests that while LIT (CO) has a solid foothold in the Flower market, there is room for improvement in the Pre-Roll segment.
The sales trajectory of LIT (CO) in Colorado reveals interesting patterns. The Flower category sales peaked in July, which coincided with the brand's highest ranking during the period, before experiencing a downward trend in subsequent months. This fluctuation in sales could be indicative of seasonal factors or shifts in consumer preferences. Conversely, the Pre-Roll category did not achieve significant sales figures, reflecting its lower ranking and suggesting a potential area for the brand to explore further to enhance its market presence. The absence of LIT (CO) from the top 30 in this category during June highlights the competitive challenges it faces. Overall, the data points to a strong but fluctuating performance in the Flower category, while underscoring the need for strategic adjustments in the Pre-Roll market.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, LIT (CO) has demonstrated resilience and adaptability, maintaining a strong presence in the top ranks despite fluctuating market dynamics. Over the months from June to September 2025, LIT (CO) experienced a slight dip in rank from 6th to 9th, which could be attributed to the aggressive performance of competitors like Natty Rems, which surged from 19th to 7th, and Equinox Gardens, climbing from 13th to 8th. Meanwhile, Old Pal and 14er Boulder have shown variable performance, with Old Pal improving its rank significantly from 26th to 11th, while 14er Boulder fluctuated but ended at 10th. Despite these shifts, LIT (CO) has managed to sustain a competitive sales performance, indicating a stable customer base and effective market strategies, though the brand may need to innovate or enhance its offerings to reclaim higher ranks amidst the rising competition.
Notable Products
In September 2025, the top-performing product for LIT (CO) was the Super Lit Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank for the third consecutive month with sales reaching 1,892 units. The XXX (Bulk) flower emerged as a strong contender, securing the second spot, while Blue Garlic (Bulk) followed closely in third place. Peach Cake Popcorn (Bulk) and Loafer #1 (3.5g) rounded out the top five, ranking fourth and fifth, respectively. Notably, the Super Lit Pre-Roll (1g) has consistently held the top position since July 2025, reflecting its sustained popularity and strong sales performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
