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Apr-2025
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Overview
Market Insights Snapshot
LIT (CO) has demonstrated significant progress in the Flower category within Colorado. Starting the year outside the top 30, the brand has made substantial strides, climbing to the 11th position by April 2025. This upward movement indicates a strong growth trajectory, with a notable jump from 51st in February to 15th in March. The brand's performance in Colorado's competitive market suggests a successful strategy in capturing consumer interest and expanding its market share within the Flower category.
While LIT (CO) has shown impressive gains in Colorado, it is important to note that their absence from the top 30 rankings in other states highlights potential areas for growth and expansion. The brand's focus on Colorado has yielded positive results, as evidenced by their sales increase from January to April. However, the lack of presence in other states' top 30 rankings suggests opportunities for LIT (CO) to explore and penetrate additional markets outside of Colorado, potentially diversifying their portfolio across different states and categories.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, LIT (CO) has demonstrated a remarkable upward trajectory in rank and sales from January to April 2025. Initially ranked 60th in January, LIT (CO) surged to 11th by April, indicating a significant improvement in market presence. This ascent is notable when compared to competitors such as In The Flow, which also improved its rank from 20th to 10th, and The Health Center, which jumped from outside the top 20 to 9th place. Meanwhile, Vera maintained a steady position, moving from 25th to 12th, and Artsy Cannabis Co saw a slight decline from 10th to 13th. LIT (CO)'s impressive rise is underscored by its sales growth, which aligns with its improved ranking, suggesting a robust market strategy that outpaced several established competitors in a short span.
Notable Products
In April 2025, the top-performing product from LIT (CO) was Cherry Sudz Bulk in the Flower category, which climbed to the number one spot with sales reaching 4198 units. Berry Starburst Bulk, also in the Flower category, maintained its position at rank two with sales of 2044 units. Pancake Breath Bulk made its debut in the rankings at position three with sales of 2033 units. Pancake Breath 1g, which was ranked fourth in January, returned to the same rank in April with sales of 1361 units. Punch Breath Bulk entered the rankings at position five, indicating a strong performance for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
