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Nov-2025
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Overview
Market Insights Snapshot
LIT (CO) has demonstrated a noticeable downward trend in the Flower category within Colorado. Over the past few months, the brand has seen a gradual decline in its ranking, slipping from 6th place in August to 9th place by November 2025. This movement is accompanied by a steady decrease in sales, suggesting potential challenges in maintaining its competitive edge in this category. The decline in rank and sales could indicate increased competition or shifting consumer preferences within the Flower market, which may require strategic adjustments by LIT (CO) to regain its standing.
In the Pre-Roll category, LIT (CO) has not managed to secure a spot within the top 30 rankings in Colorado as of October and November 2025. This absence from the rankings could be seen as a setback, especially considering the brand's presence in the top 70 during the earlier months of August and September. The lack of a ranking in the latter months may point to intensified competition or a need for innovation in product offerings to capture consumer interest. The initial presence in the rankings, however, indicates potential that could be harnessed with targeted improvements or marketing efforts.
Competitive Landscape
In the competitive landscape of the Colorado flower category, LIT (CO) has experienced a slight decline in rank, moving from 6th place in August 2025 to 9th place by November 2025. This shift is notable as it reflects a broader trend of decreasing sales, with LIT (CO) seeing a consistent drop over these months. In contrast, In The Flow improved its position from 11th to 8th, driven by a significant sales boost in October. Meanwhile, Classix saw a decline in rank from 5th to 10th, indicating a more pronounced sales drop than LIT (CO). 14er Boulder has shown resilience, climbing from 15th to 7th, suggesting a strong recovery in sales. Similarly, Artsy Cannabis Co maintained a steady performance, holding its 11th position in November after a brief rise to 11th in October. These dynamics highlight the competitive pressures LIT (CO) faces, emphasizing the need for strategic adjustments to regain market share.
Notable Products
In November 2025, the top-performing product for LIT (CO) was Super Lit Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place ranking from October with sales reaching 2658 units. Blueberry Scone (Bulk) in the Flower category saw a remarkable rise to second place, up from fifth in October. Golden Goat (3.5g) also performed well, securing the third spot, marking its entry into the top rankings. Han Solo Burger (3.5g) dropped slightly to fourth place after not being ranked in September and October. Black Cherry Bomb #2 (3.5g) entered the rankings for the first time, taking the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
