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Aug-2025
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Overview
Market Insights Snapshot
Interstate 420 has shown varied performance across different categories and states, with notable fluctuations in rankings over the past few months. In the Illinois market, the brand's Flower category experienced a significant improvement, climbing from a rank of 29 in July 2025 to 24 in August 2025. This upward movement indicates a positive trend in consumer preference or market penetration for their Flower products. In contrast, the Pre-Roll category in Illinois saw a decline, dropping from the 13th position in July 2025 to 19th in August 2025, suggesting possible challenges in maintaining consumer interest or increased competition in this category.
Interestingly, Interstate 420 was not ranked in the top 30 brands for some categories in certain states, which could signal either a lack of market presence or stiff competition that the brand is yet to overcome. For instance, the absence of a ranking in some months could be interpreted as a missed opportunity or an area for potential growth. Despite these challenges, the brand's overall sales in Illinois for the Flower category showed a positive trajectory, with sales increasing from $657,745 in July 2025 to $795,307 in August 2025, highlighting a robust demand or effective sales strategies in that region. Such insights could be pivotal for stakeholders looking to understand market dynamics and make informed decisions.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Interstate 420 has shown a notable upward trajectory in its rankings from May to August 2025, moving from 28th to 24th place. This improvement is particularly significant when compared to competitors such as IC Collective, which fluctuated between 18th and 24th place, and Bedford Grow, which experienced a decline from 14th to 26th place. Despite Tales & Travels maintaining a lower rank, their sales figures suggest a more volatile performance, whereas Legacy Cannabis (IL) has consistently improved its position, reaching 22nd place by August. Interstate 420's sales have shown a positive trend, particularly in August, indicating a potential for continued growth and a stronger competitive stance in the Illinois market.
Notable Products
In August 2025, Stella Blue (14g) from the Flower category emerged as the top-performing product for Interstate 420, securing the number one rank with sales of 3554 units. Jungle Pie Pre-Roll (0.7g) climbed to the second position, improving from its previous ranks of fourth in May, fifth in June, and third in July, with notable sales growth to 3367 units. Black Cherry Gelato Pre-Roll (0.7g) held a strong presence, ranking third, though it dropped from its peak first position in June. Sour Diesel Pre-Roll (0.7g) experienced a decline, moving from first place in May to fourth in August. Windy City OG Pre-Roll 5-Pack (3.5g) entered the rankings in August, debuting at the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
