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Dec-2025
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Overview
Market Insights Snapshot
Interstate 420 has shown varied performance across different product categories in Illinois. In the Flower category, the brand has experienced a downward trend, slipping from a rank of 24 in September 2025 to 41 by December 2025. This movement out of the top 30 by November indicates a potential area of concern for the brand as it struggles to maintain its position in a competitive market. On the other hand, in the Pre-Roll category, Interstate 420 demonstrated a stronger presence, achieving a peak rank of 13 in October before a slight decline to 19 by December. This suggests that while the brand faces challenges in some areas, it maintains a more stable footing in others.
In the Vapor Pens category, Interstate 420 has been unable to break into the top 30, with rankings ranging from 44 to 53 over the months of September to December 2025. This consistent exclusion from the top tier may highlight a need for strategic adjustments or increased marketing efforts in this segment. Despite these challenges, it's notable that the brand saw an upward trend in sales from September to November, peaking at $127,837 in November before a decline in December. This indicates that while the brand's rank may not reflect top performance, there is still consumer interest and potential for growth in the Vapor Pens category.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Interstate 420 has experienced notable shifts in its market position from September to December 2025. Initially ranked 24th in September, Interstate 420 saw a decline to 41st by December, indicating a downward trend in its rank. This decline in rank is paralleled by a decrease in sales, which dropped significantly from September to November before stabilizing in December. Competitors such as TwentyTwenty have shown a more resilient performance, maintaining a relatively stable rank and even surpassing Interstate 420 by December. Meanwhile, nuEra also experienced a decline in rank but managed to stay ahead of Interstate 420 throughout the period. Brands like Binske and (the) Essence remained outside the top 20, indicating a less competitive threat in this category. These dynamics suggest that while Interstate 420 faces challenges in maintaining its market position, there is potential for recovery if strategic adjustments are made to address the competitive pressures from brands like TwentyTwenty and nuEra.
Notable Products
In December 2025, the top-performing product from Interstate 420 was Black Cherry Gelato Pre-Roll (0.7g), maintaining its number one position from November, with sales reaching 4327 units. Black Inferno Pre-Roll (0.7g) held steady in second place, showing a significant increase in sales compared to November. Stella Blue Pre-Roll (0.7g) ranked third, consistent with its position in the previous month. Gelly Pre-Roll (0.7g) made a notable re-entry into the rankings at fourth place, after not being ranked in October and November. Project 903 Pre-Roll (0.7g) debuted in the rankings at fifth place, suggesting a growing interest in this new product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
