Market Insights Snapshot
In the Illinois market, Interstate 420 has shown significant growth in multiple categories. In the Flower category, the brand has made a strong upward movement from a ranking of 24 in July 2023 to a much improved 5 in October 2023. This indicates a steady increase in popularity and sales within this category. A similar trend can be seen in the Pre-Roll category, where Interstate 420 moved from the 40th position in July 2023 to the 7th by October 2023. This impressive performance in two key categories demonstrates the brand's increasing market presence in Illinois.
Interstate 420's performance in the Vapor Pens category also reflects a positive trend. Starting at the 29th position in July 2023, the brand managed to climb to the 12th spot by October 2023. It's worth noting that in months where a ranking number is missing, it implies that the brand did not make it to the top 20, which was not the case for Interstate 420 in these categories in Illinois. On a side note, while specific sales figures are proprietary information, it can be stated that the brand's sales have seen a consistent increase across all categories during this period, further reinforcing the brand's growth trajectory in the Illinois market.
In the Illinois Flower category, Interstate 420 has shown a significant upward trend in rank, moving from not being in the top 20 in July 2023 to achieving a rank of 5 by October 2023. This improvement in rank is indicative of a substantial increase in sales, outperforming several competitors. For instance, while Simply Herb dropped from rank 3 to 6, Bedford Grow remained relatively stable around rank 7. Rythm and Cresco Labs maintained higher ranks throughout this period, but Interstate 420's rapid rise suggests a strong competitive edge and potential to further disrupt the market.
In October 2023, the top-performing product from Interstate 420 was the 'Double Stuffed Kush Pre-Roll (0.7g)', advancing from third place in September to first place with sales of 7028 units. The 'Joe's Exotic Pre-Roll (0.7g)' was the second-best performer, despite not being in the top five in the previous months. The 'Ice Cream Cake Pre-Roll (0.7g)', previously the top-selling product in August, fell to third place. The 'Oh Snap! Pre-Roll (0.7g)' maintained its rank at fourth place from the previous month. Lastly, the 'Frog's Breath Pre-Roll (0.7g)', which was the top-selling product in September, dropped to fifth place in October.