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Nov-2025
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Overview
Market Insights Snapshot
Interstate 420's performance in the Illinois market shows a mixed trajectory across different product categories. In the Flower category, the brand experienced a decline, slipping from the 25th position in August 2025 to falling out of the top 30 by November 2025. This indicates a significant drop in their competitive standing within this category, accompanied by a consistent decrease in sales over the months. Conversely, in the Pre-Roll category, Interstate 420 demonstrated resilience by climbing from the 15th position in August to 12th in October, before slightly dropping to 17th in November. This fluctuation suggests a volatile, yet relatively stable presence in the Pre-Roll market.
In the Vapor Pens category, Interstate 420 did not rank within the top 30 in August but showed positive momentum by moving up to 45th by November. This upward trend in rankings, coupled with increasing sales figures, suggests growing consumer interest and potential for further market penetration in this segment. While the brand's absence from the top 30 in August may have been a setback, the subsequent improvement in rankings indicates a strategic focus on strengthening their position in the Vapor Pens category. Overall, while Interstate 420 faces challenges in maintaining its standing in some categories, there are promising signs of growth and opportunity in others.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Interstate 420 has experienced notable fluctuations in its ranking over recent months. Starting from a strong position at rank 25 in August 2025, the brand saw a decline to rank 33 by November 2025. This downward trend in rank coincides with a decrease in sales, indicating potential challenges in maintaining market share. Competitors like nuEra have shown resilience, improving their rank from 36 in August to 32 in November, while also experiencing a sales increase, suggesting a successful strategy in capturing consumer interest. Meanwhile, Khalifa Kush maintained a relatively stable position around rank 34, with a slight sales uptick, indicating steady consumer loyalty. The competitive dynamics in Illinois highlight the need for Interstate 420 to innovate and adapt to regain its earlier momentum in the market.
Notable Products
In November 2025, the top-performing product from Interstate 420 was Black Cherry Gelato Pre-Roll (0.7g), climbing to the number one spot with impressive sales of 4311 units. Black Inferno Pre-Roll (0.7g) secured the second position, having moved up from third place in October. Stella Blue Pre-Roll (0.7g) made its debut in the rankings at third place, showcasing strong initial sales. Jungle Pie Pre-Roll (0.7g) re-entered the rankings at fourth place, while Windy City OG Pre-Roll (0.7g) slipped to fifth, having been fourth in October. This reshuffling indicates a dynamic market environment where new entries and shifting consumer preferences influence product success.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
