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Apr-2025
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Overview
Market Insights Snapshot
In Illinois, Interstate 420 has shown notable progress in the Flower category, climbing from a rank of 30 in January 2025 to 25 by March and April. This upward movement suggests a strengthening market presence and increasing consumer preference for their flower products. The sales figures also reflect this positive trend, with a significant jump in March, although there was a slight dip in April. In contrast, their performance in the Pre-Roll category has been more stable, maintaining a consistent rank of 16 from February through April. This steadiness indicates a solid foothold in the Pre-Roll segment, even as their sales saw fluctuations, peaking in March before a decrease in April.
Despite these advancements in Illinois, it's important to note that Interstate 420 is not present in the top 30 brands for any other states or categories. This absence highlights areas of potential growth and expansion for the brand as they continue to build their reputation and market share. The lack of ranking in other regions could either indicate a strategic focus on Illinois or a challenge in breaking into other competitive markets. The data suggests that while they have made strides in specific categories within Illinois, broader market penetration remains an opportunity for the brand to explore.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Interstate 420 has shown a steady improvement in its rank, moving from 30th in January 2025 to 25th by April 2025. This upward trajectory indicates a positive reception in the market, although it still trails behind competitors like Kaviar, which has maintained a higher rank, peaking at 22nd in March 2025. Meanwhile, IC Collective experienced a slight decline, dropping from 24th to 27th over the same period, which could present an opportunity for Interstate 420 to capture more market share. Despite not reaching the top 20, the brand's sales figures have shown significant growth, especially in March 2025, suggesting a strengthening brand presence. However, to further climb the ranks, Interstate 420 will need to continue enhancing its market strategies to compete with more established brands like (the) Essence, which consistently ranks higher in the category.
Notable Products
In April 2025, the top-performing product from Interstate 420 was Double Stuffed Kush Pre-Roll (0.7g) in the Pre-Roll category, climbing to the number 1 rank with sales reaching 5100 units. Sour Diesel Pre-Roll (0.7g) secured the second spot, marking its debut in the rankings. Black Cherry Gelato Pre-Roll (0.7g) dropped slightly to the third position, despite having been second in March. Jungle Pie Pre-Roll (0.7g) also held the third rank, showing a consistent performance since its last appearance in January. Meanwhile, Black Inferno Pre-Roll (0.7g) entered the rankings at fourth place in April, highlighting its growing popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
