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Oct-2025
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Overview
Market Insights Snapshot
Interstate 420 has shown varied performance across different categories in Illinois. In the Flower category, the brand experienced a slight decline in ranking, moving from 24th in August and September to 27th in October. Despite a promising start in the summer, with sales peaking in August, there was a noticeable drop by October. The Pre-Roll category tells a different story, where Interstate 420 consistently remained within the top 20, even climbing to 12th place in October. This category has been a stronger performer for the brand, indicating a potential area for focused growth and marketing efforts.
On the other hand, the Vapor Pens category highlights a significant challenge for Interstate 420 in Illinois. The brand did not rank in the top 30 for July and August, which could suggest a lack of presence or competitive edge in this segment. However, they managed to enter the rankings in September at 52nd place, improving slightly to 48th in October. This upward trajectory, although still outside the top 30, may indicate a gradual gaining of traction in the market. The brand’s performance across these categories and its varying success could provide strategic insights into which segments might need more investment or innovation to enhance market presence.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Interstate 420 has shown a fluctuating performance in recent months, impacting its market positioning and sales dynamics. While it held a steady rank of 24th in both August and September 2025, it slipped to 27th by October, indicating a need for strategic adjustments to regain its footing. In contrast, Seed & Strain Cannabis Co. has consistently improved its rank from 34th in July to 28th in October, suggesting a growing consumer preference. Meanwhile, The Botanist experienced a notable recovery, climbing from 31st in August to 25th in October, potentially drawing customers away from Interstate 420. Lula's saw a decline in September but managed to stabilize by October, whereas TwentyTwenty showed a promising upward trend, moving from 38th in July to 26th in October. These shifts highlight the competitive pressures Interstate 420 faces and underscore the importance of strategic marketing and product differentiation to enhance its market share in Illinois.
Notable Products
In October 2025, Interstate 420's top-performing product was Don Shula Pre-Roll (0.7g) in the Pre-Roll category, maintaining its consistent first-place ranking since July 2025, despite a decrease in sales to 6298 units. Black Cherry Gelato Pre-Roll (0.7g) climbed to second place, showing a significant sales increase to 4092 units, up from its fourth-place position in September. Newcomer Black Inferno Pre-Roll (0.7g) entered the rankings at third place, indicating a strong market entry. Windy City OG Pre-Roll (0.7g) returned to the rankings at fourth place, after being absent in September, showing resilience in sales. Stella Blue (14g) in the Flower category held steady at fifth place, though its sales have been declining since August 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
