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Jun-2024
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Overview
Market Insights Snapshot
Interstate 420's performance in Illinois has shown notable fluctuations across different product categories. In the Flower category, the brand experienced a decline, dropping from 21st place in March to 31st place by June. This downward trend in ranking is accompanied by a consistent decrease in sales, from approximately $960,509 in March to $471,127 in June. On the other hand, the Pre-Roll category tells a different story. Despite a slight dip from 16th place in March to 18th in April and May, Interstate 420 managed to climb back up to 14th place in June. This recovery is reflected in a significant increase in sales, reaching $348,401 in June, indicating a strong consumer preference for their Pre-Roll products.
However, the Vapor Pens category paints a less optimistic picture for Interstate 420. Starting at 35th place in March, the brand's ranking continued to drop, reaching 44th place by June. This decline in ranking aligns with a decrease in sales, from $208,735 in March to $114,225 in June, suggesting a waning interest in their Vapor Pen offerings. Notably, the brand did not make it into the top 30 for Vapor Pens in any of the months analyzed, highlighting a significant area for potential improvement. These mixed results across categories underscore the importance of targeted strategies to bolster performance in weaker segments while maintaining strengths in others.
Competitive Landscape
In the highly competitive Illinois flower category, Interstate 420 has experienced notable fluctuations in its rank and sales over the past few months. Starting from a strong position at rank 21 in March 2024, the brand saw a slight dip to rank 22 in April, followed by a more significant drop to rank 32 in May, and a minor recovery to rank 31 in June. This volatility contrasts with competitors like Verano, which maintained relatively stable ranks around the mid-20s before falling out of the top 30 in June, and Find., which showed a more consistent performance, peaking at rank 23 in April before declining. Another competitor, Legacy Cannabis (IL), displayed a similar pattern of fluctuations but managed to stay within the top 30 for most months. The sales trends indicate that while Interstate 420 started with robust sales in March, there was a noticeable decline by June, which could be attributed to the increased competition and market dynamics. These insights suggest that Interstate 420 needs to strategize effectively to regain and maintain its market position amidst the competitive pressures in Illinois.
Notable Products
In June 2024, the top-performing product for Interstate 420 was Don Shula Pre-Roll (0.7g), maintaining its number one ranking from May with notable sales of 12,394 units. Joe's Exotic Pre-Roll (0.7g) held the second position for the second consecutive month, showcasing steady demand. Black Inferno Pre-Roll (0.7g) climbed to third place, up from its previous third position in April. White Truffle Pre-Roll (0.7g) entered the rankings in fourth place, showing a strong debut. Finally, Dosilato Pre-Roll (0.7g) rounded out the top five, indicating a solid performance for new entries.
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