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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Interstate 420 is stocked at 87 licensed dispensaries across Illinois, with the deepest coverage in Chicago, Springfield, Quincy, Naperville, and Addison. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Interstate 420’s mix in October 2026 is concentrated in Flower at 45.32% share (ranked 42 in Illinois Flower), with Pre-Roll at 38.38% and Vapor Pens at 16.30%; within the month, Flower rose 21.60% MoM while Vapor Pens fell 16.37% MoM. Year over year, Flower is down 44.71% and Pre-Roll is down 34.19%, while Vapor Pens inched up 2.08% YoY; the brand’s average price decreased 4.47% YoY to $20.22. The pattern implies the brand leaned back into Flower volume for October 2026 while ceding momentum in Vapor Pens, and the YoY contractions in Flower and Pre-Roll signal that mix is still anchored to categories with declining annual demand.
With 83.70% of sales tied to Flower and Pre-Roll, both showing double-digit YoY declines of 44.71% and 34.19% respectively, the brand’s positioning is skewed toward price-sensitive inhalables despite a 4.47% YoY price decrease, while the 2.08% YoY growth in Vapor Pens is too small at 16.30% share to offset mix drag. The 21.60% MoM rebound in Flower alongside a 0.62% MoM uptick in Pre-Roll suggests short-term replenishment rather than a structural pivot, and the -16.37% MoM dip in Vapor Pens indicates underinvestment or shelf pressure; together these shifts imply Interstate 420 is competing primarily on value within Flower while underweight in the only category posting YoY growth for the brand.
Competitive Landscape
Interstate 420 sits at rank #42 in Illinois Flower for October 2026, down 14 positions year over year from #28 and 6 positions below its July 2026 level of #36, while still trailing its peak of #22 set in November 2024; in contrast, High Supply / Supply held #1 both this year and last despite a -17.5% YoY sales change, and &Shine advanced from #8 to #4 alongside a 53.3% YoY sales increase. This combination of a 14-rank YoY slide and a 6-rank decline versus three months ago, alongside competitors either maintaining #1 or climbing four ranks, implies Interstate 420 is losing relative shelf position and must reverse share leakage to avoid drifting further from the top-25 cohort.
Notable Products
Interstate 420 leaned on fresh launches in October 2026, with new products contributing 30.8% of sales across 37 recent additions, including Jungle Pie Infused Super Shake (3.5g). That level of turnover alongside a top-10 slate covering 31.1% indicates a portfolio where a large slice of revenue comes from recent releases, so a sizable share of sales comes from new items rather than long-running staples.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
