.svg){kind=small}
Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Interstate 420 is stocked at 98 licensed dispensaries across Illinois and Oklahoma, 97 of them in Illinois, with the deepest coverage in Chicago, Naperville, Springfield, Addison, and Mundelein. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Interstate 420 concentrated 49.55% of July 2026 sales in Flower and 38.01% in Pre-Roll, with Vapor Pens at 12.44%, while category growth was negative or mixed: Flower fell 35.05% year over year and 4.69% month over month, Pre-Roll declined 39.04% year over year but grew 10.47% month over month, and Vapor Pens had a 12.36% month-over-month decline with no year-over-year baseline. With overall brand sales down 27.87% year over year and average price down 12.20%, the tilt toward Flower at a 49.55% share alongside a rank of 35 in Flower within Illinois implies the brand is overexposed to a contracting segment and relying on Pre-Roll’s 10.47% month-over-month uptick to cushion sequential erosion.
The mix shift signals a positioning gap: Flower’s 35.05% year-over-year drop and 4.69% month-over-month slip, against Pre-Roll’s 10.47% month-over-month rise and 39.04% year-over-year drop, suggest the brand is competing on accessible price points (average price $17.86 overall) but not yet converting that into sustained share growth within higher-velocity items. With Vapor Pens down 12.36% month over month and holding only 12.44% of mix, while Flower still anchors nearly half the portfolio and sits at rank 35 in Illinois, the pattern implies Interstate 420’s current positioning favors legacy Flower demand but needs reweighting toward Pre-Roll to stabilize month-over-month performance and reduce exposure to deeper year-over-year declines.
Competitive Landscape
Interstate 420 sits at rank #35 in Illinois Flower for July 2026, down 5 positions year over year from #30, and only 1 spot above its three-month level at #36; against a category where High Supply / Supply held at #1 with a -3.0% YoY sales dip and &Shine climbed from #8 to #4 on an 87.4% YoY sales increase, the brand’s fall from a peak of #20 in September 2024 to #35 indicates relative share loss as faster-rising competitors consolidate top-tier positions. This trajectory—down 5 ranks YoY while top rivals either hold (#1 to #1) or surge (#8 to #4)—implies Interstate 420 must either reposition or accelerate velocity in key SKUs to avoid further mid-tier erosion.
Notable Products
With no SKU posting a month-over-month move above +50% or below -10% in July 2026, the most material shift came from Gelly Roll Pre-Roll (1g), which climbed +43.9% MoM to rank 2 while Mac Daddy Pre-Roll (1g) advanced +33.5% to rank 6. Royal Gorilla Pre-Roll (1g) held rank 1 despite no reported MoM percentage and sat above Windy City OG Pre-Roll (1g), which rose +11.2% MoM to rank 4, indicating share consolidation at the very top of the lineup. Eight of the top ten are Pre-Roll SKUs, and Kandy Kush Pre-Roll (1g) added +26.8% MoM at rank 5 as category concentration deepened, with only one raw sales figure visible at the peak ($18,029) anchoring the tier structure. The pattern implies Interstate 420 is leaning into a Pre-Roll-heavy mix where incremental gains across mid-ranked SKUs are compounding to reinforce a two-SKU lead tier and reduce reliance on new-product volatility.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
