Interstate 420

Data Snapshot: Apr 03, 2024
Interstate 420 Cannabis Brand Logo
$1M+

Mar-2024

Sales

Decline

Trend

6-Month

102

Product Count

SKUs

Interstate 420

Overview

"Interstate 420" is a key player in the cannabis industry, particularly recognized for its brand loyalty and diverse portfolio that includes several marijuana and CBD products, such as flower, prerolls, edibles, drinkables, vape cartridges, and topicals.
Markets

Interstate 420 Locations

Product Trends

Interstate 420 Categories

Interstate 420 Sales

Market Insights Snapshot

Interstate 420 Historical Sales by Category

In the Illinois market, Interstate 420 has shown a varied performance across different cannabis categories. In the Flower category, the brand maintained a strong presence within the top 15 from December 2023 to March 2024, albeit with a gradual decline in rank from 9th to 14th position. This downward trend is reflected in their sales, which saw a significant drop from December's high of $1,747,215 to $1,124,346 in March 2024. Similarly, their Pre-Roll category experienced a slide from 6th to 13th rank over the same period, indicating a potential area of concern for the brand's competitiveness in these categories. However, it's noteworthy that Interstate 420 remained within the top 15, showcasing a consistent market presence amidst increasing competition.

On the other hand, the Vapor Pens category presents a different challenge for Interstate 420 in the Illinois market. Starting at 21st position in December 2023 and slipping to 29th by March 2024, the brand's ranking indicates a struggle to maintain a strong foothold within the top 30 brands. This is particularly concerning as they were on the brink of falling out of the top 30 rankings, a position which would significantly reduce their visibility in the market. Despite these challenges, the brand did see a momentary increase in sales from January to February, suggesting some potential for recovery or strategic adjustments that could be leveraged to improve their standing in this highly competitive category.

Mar-2024 Rank
Flower
Pre-Roll
Vapor Pens
14
13
29
Interstate 420

Competitive Landscape

In the competitive landscape of the Illinois flower cannabis market, Interstate 420 has experienced a notable fluctuation in its ranking and sales over the recent months. Starting strong at 9th in December 2023, it slightly dipped to 10th in January 2024, further to 11th in February, before experiencing a more significant drop to 14th in March 2024. This trend indicates a challenging period for Interstate 420, as it not only lost ground in rankings but also saw a decrease in sales from December to March. Competitors such as The Botanist, despite a lower rank in December, surged ahead by March, securing the 12th position with a notable increase in sales. Similarly, Midweek Friday showed resilience, moving from 20th in January to 13th by March, indicating a positive sales trajectory. On the other hand, brands like FloraCal Farms and Daze Off have shown a consistent decline or stagnation in both rank and sales, suggesting a potentially less competitive threat to Interstate 420. This analysis underscores the dynamic nature of the Illinois flower cannabis market and highlights the need for Interstate 420 to adapt and strategize to regain its position and sales momentum.

Interstate 420 market ranking for IL Flower

Interstate 420

Notable Products

In March 2024, Interstate 420 saw Acapulco Gold (3.5g) from the Flower category maintaining its top position from February, with a notable sales figure of 5800 units. Don Shula Pre-Roll (0.7g) climbed to the second rank, up from third in December 2023, showcasing significant sales growth. Fire Berries Pre-Roll (0.7g) made a new entry into the top ranks, securing the third position, while Sour Diesel Pre-Roll (0.7g) improved from its fifth position in December 2023 to fourth. Cobra Milk Pre-Roll (0.7g) also showed progress, moving from the fifth rank in January 2024 to the fifth position in March, indicating a stable demand. These rankings highlight a dynamic sales landscape for Interstate 420, with Pre-Rolls showing a strong presence in the top-selling products.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Acapulco Gold (3.5g)
Flower
>5
>5
1
1
Don Shula Pre-Roll (0.7g)
Pre-Roll
3
>5
>5
2
Fire Berries Pre-Roll (0.7g)
Pre-Roll
>5
>5
>5
3
Sour Diesel Pre-Roll (0.7g)
Pre-Roll
5
>5
>5
4
Cobra Milk Pre-Roll (0.7g)
Pre-Roll
>5
5
>5
5
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