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Sep-2025
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Overview
Market Insights Snapshot
In the Ontario market, Iris has shown a commendable upward trajectory in the Vapor Pens category over the summer months of 2025. Starting from a rank of 40 in June, the brand progressively climbed to 28 by September. This steady improvement reflects a positive reception and growing popularity among consumers, which is further underscored by a significant increase in sales, with September sales reaching over double the figure recorded in June. The movement into the top 30 by September is a notable achievement, indicating Iris's strengthening position in the Ontario market.
However, it's important to note that despite these gains in Ontario, Iris's presence in other states or provinces within the same category remains unlisted, as they did not rank within the top 30. This absence suggests areas where the brand might explore further growth opportunities or reassess its market strategies. The focus on Ontario's success could serve as a model for expansion, but the brand will need to address these gaps to maintain a balanced and widespread market presence across different regions and categories.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Iris has shown a remarkable upward trajectory in terms of rank and sales from June to September 2025. Starting at rank 40 in June, Iris climbed to rank 28 by September, indicating a significant improvement in its market position. This positive trend contrasts with brands like Platinum Vape, which fell from rank 17 to 29, and Happy & Stoned, which dropped from rank 19 to 26 during the same period. Meanwhile, Sherbinskis maintained a relatively stable position, moving slightly from rank 29 to 27. The consistent sales growth of Iris, which saw a steady increase each month, suggests a strengthening brand presence and consumer preference in the Ontario vapor pen market. This upward momentum is crucial for Iris as it continues to close the gap with higher-ranked competitors and potentially surpass them in the near future.
Notable Products
In September 2025, the top-performing product from Iris was the Fantasm Live Resin Cartridge (1g) in the Vapor Pens category, which climbed to the first position with a notable sales figure of 3781 units. The Blackwater Live Resin FSE Cartridge (1g), also in the Vapor Pens category, slipped to second place despite consistently holding the top spot in the previous months. The Purple Sundaze Live Resin Cartridge (1g) maintained its steady position at third place throughout the summer months. Compared to August, Fantasm saw a significant sales boost, which propelled it to the top rank. This shift highlights a growing preference for Fantasm among consumers in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
