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Nov-2025
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Overview
Market Insights Snapshot
In the province of Ontario, Iris has demonstrated a notable upward trajectory in the Vapor Pens category. The brand's ranking improved significantly from 35th place in August 2025 to 22nd place by November 2025. This positive movement indicates a strong market presence and growing consumer preference within this category. The brand's sales figures also reflect this upward trend, with a remarkable increase from August to November, suggesting a successful strategy in capturing the interest of consumers in Ontario. However, Iris was not in the top 30 brands in August, highlighting the competitive nature of the market and the progress they have made since then.
While Iris's performance in Ontario is commendable, it is essential to consider how they are faring in other states and categories. The absence of Iris from the top 30 rankings in other states or categories suggests that their success in Ontario's Vapor Pens category might not be mirrored elsewhere. This could point to regional preferences or varying competitive landscapes across different states, emphasizing the need for Iris to potentially adapt its strategies to strengthen its position in other markets. The growth in Ontario could serve as a model for expansion, but the brand might need to address challenges in other regions to achieve similar success.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Iris has shown a significant upward trajectory in both rank and sales from August to November 2025. Starting from a rank of 35 in August, Iris climbed to 22 by November, demonstrating a consistent improvement in market positioning. This rise is accompanied by a substantial increase in sales, indicating a strong consumer response. In contrast, Good Supply experienced a decline in rank from 16 to 23, with a corresponding decrease in sales, suggesting a potential shift in consumer preference towards Iris. Meanwhile, Ness maintained a relatively stable position, hovering around the 21st rank, while The Loud Plug saw a slight drop in rank, ending at 24. Notably, SUPER TOAST made a remarkable leap from 37 to 20, surpassing Iris in November, which could indicate a competitive threat if this trend continues. Overall, Iris's upward momentum in the Ontario vapor pen market highlights its growing appeal, though the rise of SUPER TOAST suggests that Iris must continue to innovate to maintain its competitive edge.
Notable Products
In November 2025, the top-performing product from Iris was the Blackwater Live Resin FSE Cartridge (1g) in the Vapor Pens category, maintaining its number one position from October with sales reaching 4,395 units. The Fantasm Live Resin Cartridge (1g) ranked second, showing consistent performance as it held the top spot in September and second in both October and November, with sales of 4,042 units. Purple Sundaze Live Resin Cartridge (1g) remained steady at third place, with a notable increase in sales from 1,798 units in October to 2,171 units in November. These rankings highlight a stable leadership in the Vapor Pens category for Iris, with Blackwater and Fantasm frequently swapping the top positions over the past months. Overall, Iris shows consistent growth in sales figures for its leading products, with Blackwater achieving the highest sales increase this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
