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Oct-2025
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Overview
Market Insights Snapshot
In the Vapor Pens category, Iris has shown a consistent upward trajectory in Ontario. Starting from a rank of 37 in July 2025, the brand improved its position each month, reaching the 26th spot by October. This progression indicates a growing consumer preference for Iris in this category, which is further supported by a significant increase in sales over the same period. The brand's ability to break into the top 30 in September and continue climbing suggests a successful strategy in capturing market share and enhancing its presence in Ontario's competitive landscape.
However, it's important to note that Iris did not appear in the top 30 rankings in any other state or category during these months. This absence could be interpreted as a challenge for the brand, highlighting potential areas for growth and expansion. The focus on Ontario's Vapor Pens category might be a strategic decision, yet it also underscores the opportunity for Iris to diversify and strengthen its footprint across other regions and product categories. The brand's success in Ontario could serve as a blueprint for similar efforts elsewhere, should they choose to expand their reach.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Iris has demonstrated a promising upward trajectory, moving from a rank of 37 in July 2025 to 26 by October 2025. This consistent climb in rank is indicative of a robust growth strategy, as Iris has managed to surpass several competitors, including SUPER TOAST, which improved from rank 34 to 27 over the same period. Meanwhile, Platinum Vape experienced fluctuations, dropping out of the top 20 by August and not returning by October, suggesting a potential decline in market presence. Sherbinskis maintained a relatively stable position, hovering around the 27-29 rank range, while Juicy Hoots consistently held a stronger position but showed a slight decline from rank 23 to 24. Iris's ascent in rank correlates with its increasing sales, which have shown a steady upward trend, closing the gap with higher-ranked competitors and positioning Iris as a formidable player in the Ontario vapor pen market.
Notable Products
In October 2025, Iris's top-performing product was the Blackwater Live Resin FSE Cartridge (1g) in the Vapor Pens category, reclaiming its number one position after being second in September, with a notable sales figure of 3,499 units. The Fantasm Live Resin Cartridge (1g) maintained a strong performance, holding the second position after briefly topping the ranks in September. Purple Sundaze Live Resin Cartridge (1g) consistently ranked third throughout the months from July to October, showing a significant increase in sales by October. The October rankings reflect a return to dominance for the Blackwater Live Resin FSE Cartridge, indicating its continued popularity and strong market presence. Overall, Iris's Vapor Pens category shows a stable and competitive product lineup with consistent sales growth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
