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Mar-2026
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Overview
Market Insights Snapshot
In the province of Ontario, Iris has shown a consistent performance in the Vapor Pens category. Over the span from December 2025 to March 2026, Iris maintained its position at rank 19, demonstrating stability in a competitive market. This steady ranking suggests a loyal customer base and effective market strategies that have allowed Iris to sustain its position within the top 20 brands in Ontario. Despite fluctuations in monthly sales, such as a dip in February 2026, Iris managed to recover in March, indicating resilience and adaptability in its business operations.
However, it's important to note that Iris's presence is not as strong in other states or provinces, as they did not appear in the top 30 rankings outside of Ontario for the Vapor Pens category. This absence could be seen as a potential area for growth or a challenge that the brand needs to address. Expanding their market presence beyond Ontario could be a strategic move for Iris to increase their overall market share and brand recognition. The data suggests that while Iris is performing well in Ontario, there is room for improvement and expansion in other regions to enhance their competitive edge.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Iris has shown a consistent presence, maintaining its rank at 19th from January to March 2026, after climbing from 20th in December 2025. This steady performance is notable given the fluctuations among its competitors. For instance, 1964 Supply Co experienced a decline, dropping from 18th in December 2025 to 21st by March 2026. Meanwhile, SUPER TOAST improved its position significantly, moving from 21st to 17th over the same period. Kolab and Fuego Cannabis (Canada) also saw downward trends, with Kolab slipping to 20th and Fuego to 18th by March 2026. Despite these shifts, Iris's sales have shown resilience, with a notable rebound in March 2026, suggesting a potential for growth amidst a competitive market where others are experiencing more volatility.
Notable Products
In March 2026, the top-performing product from Iris was the Fantasm Live Resin Cartridge (1g) in the Vapor Pens category, maintaining its leading position from February with sales of 5,073 units. The Blackwater Live Resin FSE Cartridge (1g) ranked second, recovering from a dip in February to increase its sales figures. Purple Sundaze Live Resin Cartridge (1g) consistently held the third position across the months from December 2025 to March 2026, showing stable performance. Notably, Fantasm overtook Blackwater in February and maintained its lead into March. These rankings indicate a strong preference for Fantasm, which has consistently increased its sales figures since December 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
