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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Iris concentrated 100.0% of sales in Vapor Pens, with category sales up 355.53% year over year and 9.37% month over month, while average price rose 2.41% YoY and the brand held rank 16 in Ontario Vapor Pens. The all-in category mix, combined with a 4571.60% 24‑month scale-up and a 9.37% MoM uptick at an average price of $41.23, implies Iris is leaning into a single-category depth strategy where share gains depend on continuing to convert velocity rather than assortment breadth.
The 355.53% YoY surge within one category and a stable rank position at 16 alongside a 2.41% YoY price increase indicate Iris is trading on volume growth without heavy price discounting, which positions the brand as a mid-pack player pushing penetration rather than premium repositioning. Given 100.0% category reliance and 9.37% MoM growth, the path forward implies that sustaining rank improvement will require either incremental share capture within Vapor Pens or cautious diversification, because single-category exposure magnifies volatility and ties brand equity tightly to Vapor Pen consumer cycles.
Competitive Landscape
Iris ranks #16 in ON Vapor Pens in July 2026, improving 24 positions year over year from #40, and edging up 2 spots from #18 in April 2026, while still sitting one place below its peak #15 from May 2026; meanwhile, Spinach climbed from #4 to #1 with 144.7% YoY sales growth and Back Forty / Back 40 Cannabis moved from #1 to #2 with 9.3% YoY growth, indicating Iris’s upward rank trajectory is real but paced behind leaders that converted share faster and earlier, implying a gradual catch-up rather than imminent top-tier displacement.
Notable Products
Fantasm Live Resin Disposable (1g) led the movement in July 2026 with a -33.2% month-over-month decline and a drop to rank 5, while Purple Sundaze Live Resin Cartridge (1g) rose 21.4% to rank 3. Blackwater Live Resin FSE Cartridge (1g) held rank 1 with a 5.3% lift and $297,180 in sales, and Fantasm Live Resin Cartridge (1g) climbed 7.8% at rank 2. Four of the top five are Vapor Pens SKUs from Iris, and the mix of a double-digit disposable decline alongside double-digit gains in cartridges implies a pivot toward cart-led volume over disposables.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
