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Oct-2025
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Overview
Market Insights Snapshot
In the Canadian market, Ness has shown varied performance across different provinces and categories. In Alberta, Ness has been making strides in the Vapor Pens category, moving from a rank of 54 in July 2025 to 43 by October 2025. This upward trend is indicative of growing consumer interest and increased market penetration. Conversely, in British Columbia, Ness experienced a decline, dropping from a rank of 29 in July 2025 to 57 in October 2025, suggesting challenges in maintaining its foothold in this competitive market. Such fluctuations highlight the dynamic nature of the cannabis industry and the varying consumer preferences across provinces.
In Ontario, Ness has maintained a relatively strong presence in the Vapor Pens category, peaking at rank 17 in September 2025 before slightly dropping to 20 in October 2025. This consistency in the top 30 reflects a strong brand performance and a stable consumer base in this province. The absence of Ness from the top 30 in certain months for other provinces suggests potential areas for improvement or strategic reevaluation. Overall, Ness's performance across provinces underscores the importance of regional strategies in the cannabis market, as consumer preferences and competitive landscapes can vary significantly.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Ness has demonstrated notable fluctuations in its market position from July to October 2025. Initially ranked 24th in July and August, Ness made a significant leap to the 17th position in September, before slightly declining to 20th in October. This upward trend in September is indicative of a strong sales performance, surpassing brands like Carmel, which remained consistently lower in rank. Despite this, Ness's October ranking shows a slight dip, suggesting increased competition from brands such as The Loud Plug, which improved its rank to 18th in October. Meanwhile, Good Supply maintained a higher rank than Ness throughout the period, although its sales showed a downward trend from August to October. These dynamics highlight the competitive pressures Ness faces, yet also underscore its potential for rapid rank improvements, as evidenced by its September performance.
Notable Products
In October 2025, the top-performing product from Ness was the Ninja Fruit Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank for four consecutive months despite a sales decrease to 3436 units. The Pink Pineapple Liquid Diamonds Disposable (1g) climbed to the second position, showing a consistent rise in sales, overtaking its previous third-place rank. Neon Dragon Liquid Diamonds Disposable (1g) slipped to third place after reaching second in September 2025, yet still demonstrated strong sales performance. Blue Kiwi Distillate Cartridge (1g) improved its rank to fourth, recovering from a dip in September. The Grape Razz Dual Chamber Distillate Disposable (1g) debuted in the rankings at fifth place, indicating a new entry into the competitive landscape.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
