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Aug-2025
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Overview
Market Insights Snapshot
In the realm of vapor pens, Ness has shown varied performance across different Canadian provinces. In Alberta, the brand has struggled to maintain a strong foothold, as evidenced by its rankings falling out of the top 30 since May 2025. This indicates a potential challenge in capturing market share in this province. Conversely, in British Columbia, Ness has demonstrated a more stable presence, hovering around the top 30 mark with a consistent ranking of 28th to 29th place from June to August 2025. This could suggest a more favorable reception or brand loyalty in this region, despite some fluctuations in sales figures.
Meanwhile, Ontario presents a brighter picture for Ness, where the brand has made significant strides. Starting from the 30th position in May 2025, Ness improved its ranking to 24th by July and maintained this standing into August. This upward trend in Ontario is supported by a noticeable increase in sales, with August figures reaching over 400,000, showcasing a solid growth trajectory. This performance might indicate effective market strategies or a growing consumer base in Ontario, setting the province apart as a key market for Ness in the vapor pens category.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Ness has shown a promising upward trajectory in rankings from May to August 2025. Starting from a rank of 30 in May, Ness improved to 24 by August, indicating a consistent rise in market presence. This positive trend is supported by a steady increase in sales, suggesting growing consumer preference. In contrast, Platinum Vape experienced fluctuations, dropping out of the top 20 in August, while 1964 Supply Co maintained a relatively stable position, albeit with a slight dip in July. Meanwhile, Juicy Hoots held a consistent rank of 22 to 23, showing stability but not the same upward momentum as Ness. These dynamics suggest that Ness is gaining traction against its competitors, potentially due to strategic marketing or product differentiation, positioning it as a rising brand in the Ontario vapor pen market.
Notable Products
In August 2025, the top-performing product from Ness was Ninja Fruit Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking for four consecutive months with sales of 7463 units. Blue Kiwi Distillate Cartridge (1g) also held steady in second place, showing consistent popularity in the same category. Pink Pineapple Liquid Diamonds Disposable (1g) remained in third place, experiencing a steady increase in sales since June. Iced Peachy Mango Liquid Diamonds Disposable (1g) debuted in the rankings at fourth place, indicating a strong entry into the market. Neon Dragon Liquid Diamonds Disposable (1g) slipped one position from fourth to fifth place, showing a slight decline in sales performance compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
