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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Ness concentrated entirely in Vapor Pens with a 100.0% category share, pairing a -27.87% year-over-year change with a -6.08% month-over-month shift, while the average price moved -2.78% YoY to $32.90. Within Ontario Vapor Pens, the brand held rank 34, and overall brand sales trailed year over year by -28.44% alongside a 24‑month shift of -65.69%, implying the single-category reliance is syncing short-term and annual contraction rather than offsetting it through mix diversification.
The alignment of a -27.87% YoY category decline and a -6.08% MoM dip, combined with a 100.0% mix concentration and rank 34 in Ontario, implies positioning pressure where price trims of -2.78% YoY are not translating into volume defense. The pattern suggests that without mix expansion beyond Vapor Pens or a sharper price-pack architecture within the $32.90 average, Ness’s July 2026 standing is more exposed to category cyclicality than peers, making rank recovery contingent on either penetration gains inside Vapor Pens or strategic diversification.
Competitive Landscape
Ness ranks #34 in ON Vapor Pens in July 2026, down 7 positions year over year from #27, and 1 position lower than April 2026 when it sat at #33; against its historical context, the brand is far from its peak #16 in August 2024, marking an 18-rank slide from that high. Meanwhile, Spinach climbed from #4 to #1 as sales grew 144.7% year over year, and BoxHot moved from #2 to #3 with a 4.6% sales increase, indicating that competitor momentum is upward while Ness trends downward. The pattern implies Ness is losing share-of-preference within the tiering structure, with sustained rank compression likely unless a shift reverses the 7-position YoY decline and narrows the 18-rank gap to its August 2024 peak.
Notable Products
Strawberry Orange Smoothie Distillate Cartridge (1g) posted the largest month-over-month surge at +53.8% while only reaching rank 6, whereas Pink Pineapple Liquid Diamonds Disposable (1g) fell -32.7% at rank 4 and Iced Peachy Mango Liquid Diamonds Disposable (1g) declined -29.9% at rank 3. Ninja Fruit Distillate Cartridge (1g) held rank 1 with just +3.3% MoM and approximately $108,285, indicating leadership stability even as mid-pack volatility widened. With all top ten entries in Vapor Pens and four Liquid Diamonds SKUs clustered in ranks 3–5 and 8 with declines ranging from -29.9% to -36.5%, the mix shows distillate cartridges gaining share versus Liquid Diamonds within July 2026. The pattern implies Ness is pivoting toward distillate-led velocity where moderate gains at the top and outsized mid-tier growth can offset softness in Liquid Diamonds and concentrate assortment around repeatable, rank-sustaining SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
