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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In September 2026, Ness operated as a single-category brand with Vapor Pens at 100.0% of sales share, while category sales fell 58.16% year over year and 10.52% month over month; the brand’s overall sales change of -58.19% YoY tracked the category’s contraction, and average price declined 6.58% YoY to $31.92. Within Ontario, Ness held rank 38 in Vapor Pens, indicating a mid-lower tier placement that did not offset the double-digit MoM pullback; the pattern implies a concentrated portfolio amplifies volatility, with pricing relief insufficient to counter demand erosion.
The consolidation around Vapor Pens at 100.0% share, alongside a 58.16% YoY category decline and a 10.52% MoM drop, positions Ness as a specialist exposed to category-specific headwinds rather than diversified buffers; the 6.58% YoY price reduction signals a value recalibration that did not translate into rank gains from position 38. In practical terms, the mix and price moves imply Ness is competing on accessibility within Ontario Vapor Pens but lacks cross-category insulation, so near-term positioning hinges on stabilizing MoM trendlines while preserving price architecture that supports recovery if demand normalizes.
Competitive Landscape
Ness sits at rank #38 in September 2026, down 19 positions year over year from #19, and lagging its three-month position of #30 by 8 spots, while the brand’s prior peak at #19 in September 2025 frames a two-year slide of 19 ranks; in contrast, Spinach climbed from #4 to #1 with 172.5% YoY sales growth and Kolab rose from #14 to #5 with 93.0% YoY growth, indicating that category share has consolidated toward faster-advancing leaders and Ness’s downward rank trajectory implies erosion of relative velocity rather than a short-term fluctuation.
Notable Products
Squish'd Berry Distillate Cartridge (1g) posted the steepest movement in September 2026 with a -84.0% MoM drop while sitting at rank 10, and Sticky Grape Distillate Cartridge (1g) also contracted by -56.1% at rank 9, indicating back-half attrition that is not yet offset by mid-tier gains. At the top, Ninja Fruit Distillate Cartridge (1g) held rank 1 despite a -7.2% MoM decline, while Iced Peachy Mango Liquid Diamonds Disposable (1g) rose 8.2% at rank 2, and four of the top ten are Vapor Pens from disposable sub-lines that include double-digit moves like Neon Dragon at +20.7% in rank 4. With nine of the top ten concentrated in Vapor Pens and only one product clearing $100,310 in September 2026, the mix points to a reliance on a single flagship plus volatile tail SKUs, implying Ness is tilting toward fewer, faster-cycling pen formats rather than broad SKU depth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
