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Nov-2025
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Overview
Market Insights Snapshot
In the vapor pens category, Ness has shown varying performance across different Canadian provinces. In Alberta, the brand has struggled to break into the top 30, with rankings fluctuating between 46th and 53rd place from August to November 2025. This indicates a relatively weak position in the market, despite a temporary improvement in October. Meanwhile, in British Columbia, Ness's ranking dropped significantly in October before recovering slightly in November, suggesting some volatility in consumer demand or competitive dynamics. The brand's performance in Ontario is more stable, maintaining a position within the top 30, hovering around the 20th rank, which could imply a more consistent consumer base or stronger brand presence in this province.
Despite the challenges in Alberta and British Columbia, Ness's sales figures in Ontario reflect a positive trend, with sales peaking in September and maintaining a strong position through November. This contrasts with the sales decline observed in British Columbia during October, which could be attributed to the drop in rankings. The absence of Ness in the top 30 in Alberta throughout the observed months highlights a significant area for potential growth or strategic reevaluation. These insights suggest that while Ness has a foothold in certain markets, there are opportunities for improvement and expansion, particularly in provinces where their presence is less robust.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Ness has shown a fluctuating performance over the past few months. Starting from a rank of 27 in August 2025, Ness improved to 19 in September, but then slipped to 22 in October before slightly recovering to 21 in November. This variability in rank suggests a dynamic market environment. Notably, 1964 Supply Co consistently outperformed Ness, maintaining a rank within the top 20 throughout the period, which could indicate stronger brand loyalty or more effective marketing strategies. Meanwhile, Iris demonstrated a significant upward trend, moving from rank 35 in August to 22 in November, potentially posing a growing threat to Ness. Conversely, Good Supply experienced a decline, dropping from 16 to 23, which might provide an opportunity for Ness to capture some of their market share. The rise of SUPER TOAST from 37 to 20 also highlights the competitive pressure Ness faces, emphasizing the need for strategic adjustments to maintain and improve its market position.
Notable Products
In November 2025, the top-performing product for Ness was the Ninja Fruit Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place rank from previous months with sales of 4084 units. The Pink Pineapple Liquid Diamonds Disposable (1g) held steady in the second position, showing consistent performance since September. The Neon Dragon Liquid Diamonds Disposable (1g) ranked third, having dropped one position from its peak in September. The Iced Peachy Mango Liquid Diamonds Disposable (1g) re-entered the rankings at fourth place after a hiatus in October. Meanwhile, the Blue Kiwi Distillate Cartridge (1g) improved its position to fifth, up from fourth in October, showing a positive trend in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
