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Apr-2024
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Overview
Market Insights Snapshot
In the diverse and competitive landscape of cannabis markets across Canada, Ness has shown varied performance across categories and provinces. In Alberta, Ness's ranking in the Flower category has seen a downward trend, moving from 50th in January to 84th in April, indicating a significant drop in its market position. This downward trajectory is mirrored in their sales figures, which decreased from 99,292 in January to 39,705 in April. Conversely, their Vapor Pens category in Alberta shows a more stable ranking, albeit with a slight decline from 15th to 21st place, but still indicates a strong presence in this category. In British Columbia, the brand's performance in the Pre-Roll category has not fared well, with rankings slipping from 68th to 88th place, a movement that suggests challenges in maintaining its market share amidst stiff competition.
On a more positive note, Ness's Vapor Pens in Ontario have displayed impressive resilience and competitiveness, maintaining top 15 rankings from January through April, with a peak at 11th in March. This category not only shows Ness's strength in Ontario but also highlights a potential focus area for the brand given its consistent performance. However, it's worth noting that in the same province, Ness's Pre-Roll category faced a significant setback, with the brand disappearing from the rankings after January, indicating a potential reevaluation of strategy or market focus might be necessary. Meanwhile, in Saskatchewan, the Vapor Pens category experienced a notable fluctuation, initially improving from 12th to 9th, before dropping to 27th by April, suggesting a volatile market position that could benefit from targeted marketing or product development efforts to stabilize and improve its ranking.
Competitive Landscape
In the competitive landscape of the Vapor Pens category in Ontario, Ness has shown a fluctuating performance in terms of rank and sales over the first four months of 2024. Starting the year at rank 13 in January, Ness experienced a slight dip to rank 14 in February, before climbing to its peak at rank 11 in March, and then slightly dropping to rank 14 in April. This performance indicates a resilient but volatile position within the market, amidst stiff competition. Notably, Sherbinskis and LITTI have consistently outperformed Ness in terms of sales, with Sherbinskis maintaining a higher rank throughout the period and LITTI overtaking Ness in April. On the other hand, Ness has managed to stay ahead of Versus and Weed Me, despite Weed Me's significant sales spike in February. This competitive dynamic underscores the challenges and opportunities Ness faces, with its ability to navigate rank fluctuations and sales volatility being crucial for its long-term positioning in the Ontario vapor pens market.
Notable Products
In April 2024, Ness saw consistent performance in its top products, with the Ninja Fruit Distillate Cartridge (1g) maintaining its number one position for the fourth consecutive month, achieving sales of 10,627 units. Following closely, the Blue Kiwi Distillate Cartridge (1g) and Ninja Fruit Infused Pre-Roll (0.5g) also held steady in their ranks as second and third top-selling products, respectively. The Apricot Jelly Distillate Cartridge (1g) reclaimed its fourth position in April after briefly dropping to fifth in March, showcasing resilience in consumer preference. Interestingly, the Juice Jar Distillate Cartridge (0.5g) made a notable entry into the top rankings, securing the fifth spot in its debut month. These rankings highlight the strong consumer demand for vapor pens within Ness's product line, underscoring their dominance in the market.
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