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Dec-2025
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Overview
Market Insights Snapshot
The performance of Ness in the Vapor Pens category has shown varied results across different Canadian provinces. In Alberta, Ness has seen a fluctuation in its rankings, moving from 53rd in September 2025 to 55th by December. This indicates a slight decline in their competitive positioning within the province. In contrast, British Columbia presents a more dynamic picture, where Ness was not in the top 30 brands in October, yet managed to improve its position by reaching the 42nd spot by December. This suggests a potential recovery or strategic shift in this market. Meanwhile, in Ontario, Ness maintained a relatively stable presence, consistently ranking around the 21st position from October to December, indicating a steady foothold in this key market.
In terms of sales performance, Ness experienced significant ups and downs across these provinces. For instance, in Alberta, sales peaked in October but then saw a decrease towards December, reflecting the brand's ranking trends. British Columbia showed a significant drop in sales in November, which may have contributed to the absence from the top 30 in October, but a rebound occurred by December. Ontario, however, demonstrated resilience with sales figures that suggest a strong market demand, as evidenced by an increase from October to December. This hints at a robust consumer base in Ontario that Ness might be capitalizing on. These insights into sales and rankings highlight the varying challenges and opportunities Ness faces across different regions in Canada.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Ness has experienced a relatively stable position, maintaining a rank of 21 in both November and December 2025. Despite a dip to rank 22 in October, Ness has shown resilience by recovering slightly in subsequent months. However, competitors like Iris and SUPER TOAST have demonstrated notable upward momentum, with Iris climbing from rank 30 in September to 20 by December, and SUPER TOAST improving from 34 to 22 in the same period. Meanwhile, Good Supply has seen a decline, dropping from 18 in September to 23 in December, which could indicate an opportunity for Ness to capitalize on shifting consumer preferences. Although Ness's sales figures have shown an upward trend from October to December, the brand still faces stiff competition from LITTI, which, despite a decline in rank, maintains higher sales volumes. This competitive environment suggests that Ness needs to focus on strategic marketing and product differentiation to enhance its market position and capitalize on the opportunities presented by the fluctuating ranks of its competitors.
Notable Products
In December 2025, the top-performing product for Ness was the Ninja Fruit Distillate Cartridge (1g), maintaining its number one rank from November with sales of 4482 units. The Blue Kiwi Distillate Cartridge (1g) showed significant improvement, moving up to the second position from fifth place in November, with a notable increase in sales figures. The Neon Dragon Liquid Diamonds Disposable (1g) held steady in third place for the second consecutive month. Pink Pineapple Liquid Diamonds Disposable (1g) dropped to fourth place after being ranked first in October and second in November. The Iced Peachy Mango Liquid Diamonds Disposable (1g) remained in fifth place, consistent with its November ranking.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
