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Jun-2024
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Overview
Market Insights Snapshot
Ness has demonstrated varied performance across different categories and provinces. In Alberta, Ness's Flower category did not make it into the top 30 rankings for May and June 2024, which is a concerning trend, especially given its earlier positions of 79th and 85th in March and April. On the other hand, their Vapor Pens have shown a slight but consistent decline in rankings from 20th in March to 24th in June, indicating a need for strategic adjustments to regain market share. Similarly, in British Columbia, Ness's Pre-Roll category has seen a fluctuating performance, with rankings varying from 81st in March to 80th in June, suggesting a potential for stabilization but still room for improvement.
In Ontario, Ness's performance in the Vapor Pens category remains strong, holding steady within the top 15 rankings throughout the observed months, with a slight dip from 11th in March to 13th in June. This consistency highlights a solid market presence in one of the more competitive categories. However, their Flower category experienced a significant drop, falling from 72nd in May to 88th in June, which may indicate a shift in consumer preferences or increased competition. Notably, Ness did not rank in the top 30 in the Pre-Roll category for most months, except for a brief appearance at 99th in April, pointing to potential challenges in that segment. In Saskatchewan, the Vapor Pens category saw a significant drop, with Ness not ranking in June after previously holding positions within the top 30, suggesting a need for a reassessment of their market strategy in this province.
Competitive Landscape
In the Ontario Vapor Pens category, Ness has experienced fluctuating ranks and sales over the past few months, indicating a competitive landscape. Ness's rank dropped from 11th in March 2024 to 14th in April 2024, but it stabilized at 14th in May 2024 before improving slightly to 13th in June 2024. This suggests that while Ness faces strong competition, it has managed to regain some ground. Notable competitors include Weed Me, which consistently ranked lower than Ness but showed a slight upward trend from 17th in April 2024 to 15th in June 2024. On the other hand, Fuego Cannabis (Canada) maintained a stronger position, although it also saw a decline from 7th in March and April 2024 to 11th in May and June 2024. Versus and LITTI have shown more volatility, with Versus improving from 16th in March 2024 to 12th in May 2024 before dropping to 14th in June 2024, and LITTI showing a similar pattern, peaking at 12th in April 2024 before stabilizing at 12th again in June 2024. These dynamics highlight the competitive pressures Ness faces, but also its resilience in maintaining a strong market presence.
Notable Products
In June 2024, the top-performing product for Ness was the Ninja Fruit Distillate Cartridge (1g) in the Vapor Pens category, consistently holding the number one rank with sales of 10,293 units. Blue Kiwi Distillate Cartridge (1g), also in the Vapor Pens category, maintained its second-place ranking with a slight decline in sales. The third spot was held by Ninja Fruit Infused Pre-Roll (0.5g) in the Pre-Roll category, continuing its steady performance from previous months. Juice Jar Distillate Cartridge (0.5g) in the Vapor Pens category ranked fourth, showing a consistent rank but with a slight decrease in sales figures. Dark Cherry Distillate Cartridge (1g) reappeared in the fifth position, indicating a stable demand after a previous absence from the top ranks.
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