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Apr-2025
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Overview
Market Insights Snapshot
The performance of the cannabis brand Ness in the vapor pens category has shown varied trends across different Canadian provinces. In Alberta, Ness started the year ranked 30th in January 2025, but experienced a decline in subsequent months, dropping out of the top 30 by April 2025. This decline is reflected in their sales figures, which decreased significantly from January to April. Conversely, in British Columbia, Ness demonstrated a positive trajectory, improving its rank from 37th in January to 32nd by April. This upward movement is supported by an increase in sales during the same period, indicating a growing market presence in the province.
In Ontario, Ness maintained a relatively stable position within the top 30, fluctuating slightly between 28th and 30th place from January to April 2025. Despite this stability, there was a noticeable dip in sales in April compared to March, suggesting potential challenges in maintaining consumer interest or facing increased competition. The brand's ability to remain within the top 30 in Ontario, despite a slight sales decline, could indicate a loyal customer base or effective marketing strategies that continue to support their position in the market.
Competitive Landscape
In the competitive landscape of Vapor Pens in Ontario, Ness has shown a slight decline in rank from January to April 2025, moving from 28th to 30th place. Despite this, Ness's sales have remained relatively stable, with a slight dip in April. In comparison, GREAZY has consistently outperformed Ness, maintaining higher ranks and sales figures, although it also saw a drop in rank in April. Meanwhile, Vortex Cannabis Inc. and Trippy Sips have fluctuated in rank, with Vortex Cannabis Inc. showing a slight improvement in April, yet still trailing behind Ness in sales. Notably, Tuck Shop has made significant strides, climbing from 59th in January to 29th in April, surpassing Ness in rank, which could indicate a growing threat if this trend continues. These dynamics suggest that while Ness maintains a stable sales performance, the competitive pressure is increasing, particularly from brands like Tuck Shop that are rapidly improving their market position.
Notable Products
In April 2025, the top-performing product from Ness was the Ninja Fruit Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking consecutively since January 2025, with sales of 5171 units. Following closely, the Squish'd Berry Distillate Cartridge (1g) secured the second position, consistent with its February 2025 ranking, after slipping to third in March. The Blue Kiwi Distillate Cartridge (1g) ranked third, showing a slight decline from its second-place position in March. The Strawberry Jack Live Resin Cartridge (1g) made its debut in the rankings in March and held steady at fourth place in April. Lastly, the Grape Razz Dual Chamber Distillate Disposable (1g) remained in fifth place, consistent with its March ranking, after entering the rankings in February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
