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Sep-2025
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Overview
Market Insights Snapshot
In the Vapor Pens category, Ness has shown varied performance across different provinces in Canada. Notably, in Ontario, Ness has made a significant leap in the rankings, moving from the 26th position in June 2025 to the 16th position by September 2025. This upward trend is accompanied by a substantial increase in sales, indicating a strong market presence and consumer interest. In contrast, the brand's performance in Alberta has been less favorable, with rankings consistently outside the top 30, suggesting challenges in gaining traction within this market. Meanwhile, in British Columbia, Ness has maintained a steady position, hovering around the 28th to 29th rank, which reflects a stable yet unspectacular presence in the province.
The performance across these provinces highlights the diverse market dynamics Ness faces. In Ontario, the brand's ability to climb the rankings suggests effective strategies or product offerings that resonate well with consumers. The absence of Ness from the top 30 in Alberta could indicate either a highly competitive market or a need for strategic adjustments to enhance market penetration. British Columbia's consistent rankings suggest a loyal customer base but also hint at potential opportunities for growth if Ness can differentiate itself further. These provincial variations underscore the importance of tailored strategies to address regional market conditions and consumer preferences effectively.
Competitive Landscape
In the Ontario Vapor Pens category, Ness has demonstrated a significant upward trajectory in its market position over the past few months. Starting from a rank of 26 in June 2025, Ness climbed to 16 by September 2025, indicating a substantial improvement in its competitive standing. This rise is particularly notable when compared to brands like 1964 Supply Co, which fluctuated and did not maintain a top 20 position consistently, and Good Supply, which saw a decline from 15 to 17. Meanwhile, Jonny Chronic improved its rank from 21 to 15, closely paralleling Ness's upward trend but starting from a higher position. Despite these shifts, Endgame maintained a relatively stable position, ranking between 11 and 14. Ness's sales growth, particularly the leap in September, suggests a robust market response, positioning it as a rising contender against established brands in the Ontario market.
Notable Products
In September 2025, the top-performing product from Ness was the Ninja Fruit Distillate Cartridge (1g) in the Vapor Pens category, maintaining its consistent rank of first place from previous months with sales of 6227 units. Notably, the Neon Dragon Liquid Diamonds Disposable (1g) jumped to second place from fifth in August, showing a significant increase in sales. The Pink Pineapple Liquid Diamonds Disposable (1g) held steady at third place, demonstrating stable performance. Iced Peachy Mango Liquid Diamonds Disposable (1g) maintained its fourth place position from August, while the Blue Kiwi Distillate Cartridge (1g) dropped from second to fifth place. This shift in rankings indicates a dynamic market with changing consumer preferences among Ness's Vapor Pens products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
