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Jul-2025
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Overview
Market Insights Snapshot
Ness has shown varied performance across different provinces in Canada, particularly in the Vapor Pens category. In Alberta, Ness struggled to maintain a stable ranking, starting at 46th place in April 2025 and dropping to 51st by July 2025. This decline is indicative of challenges in maintaining a competitive edge in Alberta's market. On the other hand, British Columbia presents a more promising picture for Ness, as the brand improved its ranking from 32nd in April to 28th by July. This upward trend suggests a growing acceptance and possibly an effective strategy in capturing consumer interest in British Columbia.
The performance of Ness in Ontario is noteworthy, with a consistent climb in rankings within the Vapor Pens category. Starting at 30th place in April, Ness ascended to 24th by July 2025, indicating a positive reception and possibly a strong market presence in Ontario. The brand's ability to remain within the top 30 in British Columbia and Ontario, while not achieving the same in Alberta, highlights regional differences that could be crucial for strategic planning. These movements across provinces underscore the importance of localized strategies to enhance brand performance in the competitive cannabis market.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Ness has shown a promising upward trajectory in recent months. Starting from a rank of 30 in April 2025, Ness improved its position to 24 by July 2025, indicating a significant rise in market presence. This positive shift is underscored by a notable increase in sales, particularly from June to July, where Ness outperformed brands like Foray and Nugz (Canada), both of which remained relatively stable in their rankings. Despite Fuego Cannabis (Canada) maintaining a higher rank, its sales showed a downward trend, suggesting potential vulnerabilities that Ness could capitalize on. Meanwhile, Juicy Hoots experienced a decline in both rank and sales, further opening opportunities for Ness to capture more market share. This data highlights Ness's growing influence and potential to continue climbing the ranks in the Ontario vapor pen market.
Notable Products
In July 2025, the top-performing product for Ness was the Ninja Fruit Distillate Cartridge (1g) in the Vapor Pens category, maintaining its consistent number one ranking since April 2025 with a notable sales figure of 6869 units. The Blue Kiwi Distillate Cartridge (1g) held its steady position at rank two, showing a slight decrease in sales compared to previous months. The Pink Pineapple Liquid Diamonds Disposable (1g) and Neon Dragon Liquid Diamonds Disposable (1g) both retained their rankings at three and four, respectively, since June 2025. Grape Razz Dual Chamber Distillate Disposable (1g) re-entered the top five in July, after not being ranked in June, indicating a resurgence in sales. Overall, the rankings for July 2025 show stability among the top products, with minor shifts in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
