Market Insights Snapshot
Looking at the performance of the cannabis brand Ness, there are some notable trends across various categories and states. In the Alberta market, Ness showed a consistent performance in the Vapor Pens category, maintaining a top 10 position from August to November 2023. However, in the Flower and Pre-Roll categories, the brand has seen a downward trend, with rankings slipping from 24 to 30, and 72 to 64 respectively. A similar trend is observed in the British Columbia market, where the brand's performance in the Vapor Pens category remained steady, while the rankings in the Flower and Pre-Roll categories saw a decline.
In the Ontario market, Ness maintained a strong position in the Vapor Pens category, despite a slight drop from 4th to 11th place over the period. The Flower and Pre-Roll categories, however, saw a noticeable decrease in rankings. The brand's performance in the Saskatchewan market presents a different story. While the rankings for the Flower category were not in the top 20 for October and November 2023, indicating a decline, the Vapor Pens category maintained a steady 7th place. The Pre-Roll category, on the other hand, showed a significant drop from 41st to 91st place. These trends provide a comprehensive picture of the brand's performance across different markets and categories.
In the Vapor Pens category in Ontario, Ness has seen a notable decline in its ranking from 4th place in August 2023 to 11th place by November 2023. This suggests a decrease in sales, as rankings are likely based on sales performance. In comparison, Sherbinskis has maintained a steady 10th place ranking over the same period, indicating more consistent sales. Spinach and DEBUNK have also remained relatively stable in their rankings, hovering around the 13th and 14th places respectively. Interestingly, Adults Only has seen a significant rise in rank, moving from 16th place in August to 9th place in November, suggesting an increase in sales. It's worth noting that a missing rank for any month indicates that the brand was not in the top 20 for that month.
In November 2023, the top-performing product from Ness was the Ninja Fruit Distillate Cartridge (1g) from the Vapor Pens category, maintaining its top rank from the previous month with a sales figure of 13,664. Following closely in second place was the Blue Kiwi Distillate Cartridge (1g), also from the Vapor Pens category, which had fallen from its first place rank in September. The Ninja Fruit Infused Pre-Roll (0.5g) from the Pre-Roll category remained consistent in third place. The Apricot Jelly Distillate Cartridge (1g) from Vapor Pens held onto its fourth place rank, while the Juice Jar Distillate Cartridge (0.5g) made its first appearance in the rankings, debuting in fifth place. This suggests a strong performance in the Vapor Pens category for Ness during this period.