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Aug-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In August 2026, Ness operated as a single-category brand, with Vapor Pens accounting for 100.0% of sales, posting a year-over-year change of -28.95% and a month-over-month change of -5.33%. Overall brand sales declined -29.16% year over year while average price moved -2.62%, indicating mix stability but contracting velocity within Vapor Pens. With Vapor Pens ranked 40th in Ontario, the combination of a -5.33% monthly step-down and a -28.95% annual decline suggests demand compression concentrated inside a sole category, implying that category concentration is amplifying the brand’s exposure to Vapor Pen market headwinds rather than being offset by diversification.
The concentration in Vapor Pens, coupled with a 40th rank in Ontario and a -2.62% price change, implies a value-position tension: small price softening did not prevent a -5.33% monthly and -28.95% annual volume pullback. Given that 100.0% of sales sit in a category with shrinking momentum and year-over-year pressure of -28.95%, Ness’s positioning is anchored to a segment where incremental pricing moves are not translating to share gains, implying the brand’s current stance prioritizes maintaining presence over trading up or cross-category insulation and may require either mix expansion or sharper differentiation within Vapor Pens to avoid further rank erosion.
Competitive Landscape
Ness ranks #40 in ON Vapor Pens in August 2026, sliding 14 positions year over year from #26 and dropping 11 spots since May 2026 when it was #29; compared with its peak of #16 in August 2024, the brand is now 24 ranks lower. Meanwhile, Spinach climbed from #4 to #1 with a 152.3% year-over-year sales increase, and Jays (Canada) rose from #17 to #5 alongside a 109.6% year-over-year gain, while General Admission moved from #3 to #4 as its sales declined 16.7% year over year; this widening gap in rank momentum and double-digit competitor growth implies Ness’s trajectory is one of share erosion unless it reverses multi-period declines.
Notable Products
Squish'd Berry Distillate Cartridge (1g) posted the steepest movement in August 2026, collapsing by 61.6% MoM while sitting at rank 10, whereas Blue Kiwi Distillate Cartridge (1g) fell 33.3% to rank 4. In contrast, Pink Pineapple Liquid Diamonds Disposable (1g) jumped 23.4% to rank 2 and Iced Peachy Mango Liquid Diamonds Disposable (1g) rose 20.6% to rank 3, creating a split picture between momentum gainers and decliners within the same top tier. With Vapor Pens accounting for all top-10 slots and the Ninja Fruit Distillate Cartridge (1g) holding rank 1 on a 6.0% MoM lift and $120,384 in August 2026 sales, the concentration signals category depth but SKU volatility. The pattern implies Ness is leaning into Liquid Diamonds disposables for growth while legacy distillate SKUs require pruning or repositioning.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
