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Aug-2025
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Overview
Market Insights Snapshot
Irisa's performance in the Vapor Pens category shows varied results across different provinces. In Alberta, the brand has experienced some fluctuations but managed to secure a spot within the top 30 by August 2025. Specifically, Irisa improved its ranking from 38th in May to 30th in both June and August, demonstrating a positive trend in market penetration. This consistency suggests that Irisa is gaining traction and potentially increasing its market share in Alberta. The sales figures reflect this upward movement, with August sales reaching a notable high compared to earlier months, indicating growing consumer interest and acceptance in this market.
In contrast, Ontario presents a more challenging landscape for Irisa, particularly in the Vapor Pens category. The brand was not ranked in the top 30 in June, which could be seen as a setback. However, Irisa made a significant comeback by July, climbing to 66th and further improving to 53rd by August. This upward trajectory, despite the earlier absence from the top 30, suggests that Irisa is gradually overcoming hurdles and establishing its presence in Ontario. The sales data corroborates this trend, showing a substantial increase from May to August, hinting at a growing customer base in this province.
Competitive Landscape
In the competitive landscape of vapor pens in Alberta, Irisa has shown a steady performance with notable fluctuations in rank and sales over the summer of 2025. Despite starting outside the top 20 in May, Irisa climbed to 30th place by June, maintaining a similar position in August, which indicates a consistent presence in the market. This upward trend in rank is mirrored by a significant increase in sales from May to August. In contrast, Greybeard experienced a decline in rank from 26th in May to 32nd in August, alongside a decrease in sales, which could suggest a shift in consumer preference or market dynamics. Meanwhile, Tasty's (CAN) and GORILLA GARDEN CRAFT CANNABIS & EXTRACTS both saw improvements in their rankings, with the latter achieving a notable jump to 28th place in August, surpassing Irisa in sales. Additionally, Happy & Stoned made a remarkable entry into the rankings in June and quickly ascended to 28th place by July, although it slightly declined in August. These dynamics highlight a competitive and evolving market where Irisa's consistent performance positions it as a resilient player amidst fluctuating competitors.
Notable Products
In August 2025, the top-performing product for Irisa was the Purple Sundaze Live Resin FSE Cartridge (1g) in the Vapor Pens category, maintaining its first-place rank from the previous two months with sales reaching 2154 units. The Fantasm Live Resin Cartridge (1g) also remained consistent in its performance, holding the second rank with a notable increase in sales to 2118 units. The Blackwater Live Resin Cartridge (1g) secured the third position, showing a significant improvement from its introduction in July 2025 with sales jumping from 27 to 483 units. This demonstrates a strong upward trend for Blackwater Live Resin Cartridge in the Vapor Pens category. Overall, the August sales figures highlight a stable top two while introducing a promising contender in the third spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
