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Jul-2026
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Market Insights Snapshot
In July 2026, Irisa’s sales were concentrated entirely in Vapor Pens with a 100.0% category share, paired with a 643.9% year-over-year increase and a 15.8% month-over-month change, while average price rose 2.9% YoY to $42.31. Within the Vapor Pens context in Alberta, Irisa held rank 14, indicating mid-pack traction despite the outsized YoY growth and double-digit MoM expansion; the pattern implies the brand is scaling unit velocity faster than price, but remains positioned as a challenger within the category ladder.
The single-category focus, a 100.0% mix in Vapor Pens alongside a 15.8% MoM rise and rank 14 in Alberta, suggests Irisa is trading share gains for depth rather than breadth, leaning on one format to compound distribution and repeat. With YoY sales up 643.9% and average price up 2.9%, the mix signals pricing headroom remains limited relative to volume-led growth, implying Irisa’s near-term positioning should emphasize retention and assortment within Vapor Pens over expansion into adjacent categories.
Competitive Landscape
Irisa ranks #21 in ON Vapor Pens in July 2026, climbing 53 positions from #74 year over year, and improving 5 spots from #26 in April 2026 to its peak at #21 in July 2026; by contrast, Spinach moved from #4 to #1 while growing sales 144.7% YoY, and General Admission slipped from #3 to #4 with a 19.0% YoY sales decline, indicating Irisa’s mid-pack ascent is occurring alongside both accelerating leaders and retreating incumbents. This trajectory implies Irisa is transitioning from a long-tail position toward the competitive middle, with recent rank momentum suggesting headroom to convert visibility gains into sustained share if it can maintain post–July 2026 ranking stability.
Notable Products
Fantasm 100% Live Resin Disposable (1g) posted the headline move in July 2026 with a +94.5% month-over-month surge that vaulted it to rank 4, while Blackwater Live Resin Cartridge (1g) also accelerated by +74.6% to rank 5. At the top, Fantasm Live Resin Cartridge (1g) held rank 1 with a modest +5.9% MoM, and Purple Sundaze Live Resin FSE Cartridge (1g) stayed at rank 2 on +6.9% MoM, indicating stability at the summit alongside outsized gains lower down the leaderboard. Cherry Bang Bang Live Resin FSE Cartridge (1g) advanced +15.8% at rank 3, and with four of the top five being Vapor Pens, the category concentration suggests Irisa is tilting toward inhalable formats where disposables are becoming a faster on-ramp despite the flagship cartridge anchoring dollar volume at $277,490.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
