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May-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Irisa’s category mix is overwhelmingly concentrated in Vapor Pens at 99.95% share, with Vapor Pens up 710.38% year over year and 17.72% month over month, while the residual Oil segment holds 0.05% share with no measurable YoY or MoM trend. Brand-level sales rose 710.80% year over year alongside a 1.43% increase in average price, and Vapor Pens’ average price at $42.41 aligns with the brand’s $42.39, indicating pricing is being led by the dominant category. The brand ranked 16 in Vapor Pens in Alberta, pairing a large share concentration with mid-teen MoM growth, which implies Irisa is scaling volume primarily through a single-category expansion rather than a diversified mix.
The concentration in Vapor Pens at 99.95% share combined with a 17.72% MoM gain suggests Irisa is capturing incremental trips within a defined segment rather than expanding breadth, and the 1.43% YoY lift in average price implies pricing is not the primary growth lever relative to volume. Holding rank 16 in Vapor Pens in Alberta alongside a 710.38% YoY category surge indicates headroom exists within the same category ladder, and the near-zero Oil presence at 0.05% share points to negligible diversification pressure in the short term. Together, these shifts imply Irisa’s positioning is that of a focused Vapor Pens player aiming to climb the category ranks through volume-led gains while maintaining price discipline, with optionality to test Oil only if category momentum stalls.
Competitive Landscape
Irisa is currently ranked #16 in AB Vapor Pens in May 2026, climbing 28 positions from #44 year over year, and gaining 5 spots from #21 three months ago to reach its peak rank of #16 in May 2026; this contrasts with Spinach holding #1 both year over year and currently, while BoxHot slipped from #2 YoY to #3 as its sales fell 3.2%. Compared with Back Forty / Back 40 Cannabis rising from #3 YoY to #2 and Sticky Greens moving from #6 YoY to #5 despite a 28.7% sales decline, Irisa’s 28-rank YoY jump into the mid-teens and 5-rank improvement since February 2026 imply a transition from peripheral presence toward contention for a top-15 foothold if momentum persists.
Notable Products
Blackwater Live Resin Cartridge (1g) posted the steepest movement in May 2026 with a -41.6% MoM decline and slid to rank 4, while Cherry Bang Bang Live Resin FSE Cartridge (1g) rose 35.8% MoM at rank 3; this contrast points to volatility within Irisa’s Vapor Pens mix rather than a uniform trend. Fantasm Live Resin Cartridge (1g) held rank 1 with a 17.8% MoM increase, and Purple Sundaze Live Resin FSE Cartridge (1g) advanced 18.3% MoM at rank 2, indicating that three of the top four are Vapor Pens that gained or maintained leadership despite one sharp laggard. With Vapor Pens occupying four of the top five ranks and the only Oil SKU at rank 5 with $402 in sales, category concentration is high and reinforces a near-term emphasis on live resin cartridges over diversification. The product mix suggests Irisa is consolidating around high-velocity live resin SKUs, implying a commercial direction focused on scaling the winning pen formats while pruning underperforming variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
