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Sep-2025
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Overview
Market Insights Snapshot
Irisa's performance in the Vapor Pens category shows varied results across different regions. In Alberta, the brand has seen a notable improvement, climbing from the 30th position in August 2025 to the 26th position by September 2025. This upward movement is accompanied by a significant increase in sales, suggesting a positive reception of their products in the region. On the other hand, Irisa's presence in Ontario is less prominent, as they did not make it into the top 30 brands in June 2025. However, their rank has been improving steadily, moving from the 66th position in July to the 52nd position by September, indicating a growing acceptance and potential for future growth.
While Irisa's sales in Alberta have shown a strong upward trend, with September 2025 sales reaching a higher point compared to previous months, Ontario reflects a different story. The brand's entry into the rankings in July and its subsequent rise to the 52nd position by September is encouraging, although it still suggests that there's room for growth and increased market penetration. This differential performance between the two provinces highlights the varied regional acceptance of Irisa's Vapor Pens, pointing towards a need for strategic adjustments tailored to each market's unique dynamics.
Competitive Landscape
In the competitive landscape of vapor pens in Alberta, Irisa has shown a fluctuating performance over the months from June to September 2025. Although Irisa was not in the top 20 brands at the start of this period, it managed to climb to the 26th position by September, indicating a positive trend in its market presence. In contrast, Versus experienced a decline, dropping from the 21st position in August to the 27th in September, despite having higher sales figures than Irisa throughout the period. Meanwhile, Tasty's (CAN) showed a significant improvement, moving from the 33rd position in June to the 24th in September, surpassing Irisa in rank and sales by the end of the period. Four54 also demonstrated a strong performance, finishing at the 25th position in September, just ahead of Irisa, despite not being in the top 20 in June. These dynamics suggest that while Irisa is gaining ground, it faces stiff competition from brands like Tasty's (CAN) and Four54, which are also improving their market standings in Alberta's vapor pen category.
Notable Products
In September 2025, the top-performing product for Irisa was the Purple Sundaze Live Resin FSE Cartridge (1g) in the Vapor Pens category, reclaiming its number one rank from June and July after briefly dropping to second place in August. It achieved a notable sales figure of 2598 units, the highest for this product in the observed months. The Fantasm Live Resin Cartridge (1g) maintained a strong performance, securing the second position, a slight drop from its top rank in August, with sales reaching 2135 units. The Blackwater Live Resin Cartridge (1g) remained consistently in third place since July, showing a steady increase in sales from 25 units in July to 559 units in September. Overall, the rankings indicate a competitive market with Purple Sundaze and Fantasm frequently exchanging the top two positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
