Sep-2026
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In September 2026, Irisa operated as a single-category brand with Vapor Pens at 100.0% of mix, posting a year-over-year sales change of 265.35% alongside a month-over-month decline of 14.56%. Average price moved 0.78% year over year to $41.84, while the Vapor Pens rank in Ontario sat at position 21 within the category. The pattern implies concentration risk and timing sensitivity: a triple-digit annual gain paired with a double-digit monthly pullback and a rank in the low 20s signals a scale-up that is still exposed to intra-quarter volatility within Vapor Pens.
The single-category focus with 100.0% share in Vapor Pens, combined with a 265.35% year-over-year lift but a 14.56% month-over-month contraction, suggests Irisa’s positioning depends on sustaining repeat velocity rather than broadening basket roles across categories. With pricing essentially flat at a 0.78% annual increase and a category rank of 21 in Ontario, the brand’s competitive posture rests on mix depth inside Vapor Pens rather than price-led differentiation, implying that future gains will hinge on maintaining segment relevance during monthly demand swings rather than diversifying into adjacent formats.
Competitive Landscape
Irisa ranks #21 in ON Vapor Pens in September 2026, improving 38 positions from June 2026 (#59 to #21) and climbing 38 spots year over year from September 2025 (#59 to #21), while also reaching a peak rank of #21 in September 2026; by comparison, Spinach moved from #4 to #1 year over year and BoxHot advanced from #2 to #3 over the same period, indicating Irisa’s sharper rank acceleration than incumbents despite their higher placement. With Kolab jumping from #14 to #5 alongside a 93.0% YoY sales increase and General Admission slipping from #3 to #4 on an 12.0% YoY sales decline, Irisa’s shift from #38 in June 2026 to #21 in September 2026 suggests recent velocity gains that, if sustained, convert into mid-tier share capture against both rising and contracting peers.

Notable Products
Zoda Live Resin FSE Cartridge (1g) delivered the most interesting movement in September 2026 with a +49.8% MoM surge to rank 3, while category leader Fantasm Live Resin Cartridge (1g) fell -19.1% MoM at rank 1. Purple Sundaze Live Resin FSE Cartridge (1g) slid -33.9% MoM while holding rank 2, and Fantasm 100% Live Resin Disposable (1g) declined -17.2% MoM at rank 4. With all of the top five anchored in Vapor Pens and only one SKU posting double-digit growth versus three posting double-digit declines, the mix points to reliance on a single category where share is consolidating around fewer winners, implying Irisa should pivot resources toward fast-rising flavors and formats within pens rather than broaden into slower segments.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.






