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Nov-2025
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Overview
Market Insights Snapshot
Irisa has shown notable performance improvements in the Vapor Pens category across different provinces. In Alberta, the brand has made a steady climb, breaking into the top 30 by November 2025, after being ranked 36th in August. This upward movement signifies a positive trend in consumer preference and market penetration. Similarly, in Ontario, Irisa has demonstrated significant progress, moving from the 63rd position in August to the 46th position by November. This consistent rise in rankings highlights an increasing acceptance and demand for Irisa's products in these regions, although the brand is yet to make it into the top 30 in Ontario.
The sales trajectory for Irisa also reflects its growing market presence. In Alberta, sales peaked in October before slightly decreasing in November, indicating a potential seasonal or promotional impact. Meanwhile, Ontario saw a continuous rise in sales from August to November, suggesting a strengthening foothold in the market. Despite not being in the top 30 in Ontario, the sales growth is a promising indicator of Irisa's expanding influence. These trends suggest that while there is room for further growth and improvement, Irisa is on a positive trajectory across the Canadian market, particularly in the Vapor Pens category.
Competitive Landscape
In the competitive landscape of vapor pens in Alberta, Irisa has shown a steady improvement in its rankings over the past few months, moving from 36th position in August 2025 to 30th by November 2025. This upward trajectory in rank is indicative of a positive trend in sales, which have increased significantly from August to October before a slight dip in November. Comparatively, Coterie experienced a decline in rank from 21st to 28th, with a corresponding decrease in sales, suggesting a potential shift in consumer preference towards Irisa. Meanwhile, Versus had an inconsistent presence, missing from the top 20 in September but rebounding slightly by November. GORILLA GARDEN CRAFT CANNABIS & EXTRACTS maintained a stable rank around the low 30s, indicating a consistent but less dynamic market presence compared to Irisa. Lastly, Tuck Shop saw fluctuating ranks, peaking in September before dropping again in November, reflecting a volatile market performance. These insights suggest that Irisa's strategic efforts in Alberta's vapor pen category are yielding positive results, positioning it favorably against its competitors.
Notable Products
In November 2025, Fantasm Live Resin Cartridge (1g) emerged as the top-performing product for Irisa, climbing from the second position in the previous two months to secure the number one spot with sales reaching 2546 units. Purple Sundaze Live Resin FSE Cartridge (1g), which held the top rank in September and October, slipped to second place with sales of 2512 units. Blackwater Live Resin Cartridge (1g) consistently maintained its third position throughout the months, recording a sales figure of 606 units in November. This steady performance highlights the popularity of vapor pens within the Irisa product lineup. The data indicates a competitive sales landscape with close figures between the top two products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
