Coterie

In Alberta, Coterie has exhibited notable fluctuations across different product categories, reflecting a dynamic market presence. In the Concentrates category, Coterie improved its ranking from 25th in August to 19th in September, although it slightly declined to 21st by November. This upward trend in the early months suggests a strengthening position, although the recent dip indicates potential challenges. Meanwhile, in the Flower category, the brand experienced a significant jump from 76th to 47th in September but saw a decline to 61st by November, which could imply increased competition or market saturation. The Pre-Roll category shows a steady improvement, with Coterie moving from 69th in August to 57th by November, indicating growing consumer preference. However, the Vapor Pens category tells a different story, with a decline from 21st to 28th over the same period, suggesting a need for strategic adjustments.

In Ontario, Coterie's performance is more varied, with some categories showing promise while others present challenges. In the Concentrates category, the brand maintained a consistent rank of 47th through August and September, but the absence of rankings for the subsequent months highlights a drop from the top 30, indicating a potential loss of market share. The Flower category experienced a gradual decline in rankings from 64th in August to 75th by November, which may point to increasing competitive pressures. Notably, Coterie's Pre-Roll category was not ranked in the top 30 after September, which might suggest a significant drop in consumer interest or market presence. Conversely, the Vapor Pens category showed some volatility, with rankings fluctuating from 44th in August to 59th by November, reflecting a mixed consumer response and the need for strategic focus in this segment.