.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Coterie’s mix concentrated in Pre-Roll at 40.38% share with a 9.68% month-over-month lift despite a 46.16% year-over-year decline, while Vapor Pens held 32.84% share with a 4.92% month-over-month drop and a 49.14% year-over-year contraction. Flower accounted for 22.20% share but fell 14.62% month over month and 72.10% year over year, and Concentrates, at 4.58% share, declined 49.85% month over month and 77.04% year over year. With brand sales down 58.17% year over year alongside a 12.12% decrease in average price and a Pre-Roll category rank of 49 in Alberta, the pattern implies the portfolio is pivoting toward Pre-Roll stability while higher-ticket categories compress, concentrating volume into lower-priced formats.
The shifts imply Coterie is de-risking into Pre-Rolls as the accessible entry point, trading off premium perception from Flower and Concentrates where year-over-year declines of 72.10% and 77.04% and month-over-month drops of 14.62% and 49.85% signal weakened pull at higher price tiers. The simultaneous 9.68% month-over-month gain in Pre-Rolls and 4.92% month-over-month decline in Vapor Pens, paired with a 12.12% average price deflation and a Pre-Roll rank position of 49 in Alberta, implies a price-led, value-leaning positioning centered on Pre-Roll that may sustain share but caps premium mix recovery unless pricing or format innovation reverses the downshift.
Competitive Landscape
Coterie sits at rank #49 in AB Pre-Roll for May 2026, down 7 positions year over year from #42, but up 38 positions versus February 2026 when it was #87; the brand is also 16 places below its peak at #33 in July 2025, indicating recovery from a deeper recent trough rather than sustained decline. In contrast, General Admission held #1 year over year at #1 despite a -29.3% YoY sales change, while Back Forty / Back 40 Cannabis climbed from #7 to #2 on +72.7% YoY sales, and Good Supply advanced from #11 to #5 on +47.0% YoY sales; these shifts place Coterie 44 ranks behind the leader and 47 behind #2, narrowing its path to regain the 16-rank gap back to its July 2025 peak. The pattern implies Coterie’s current trajectory is a rebound phase that requires continued share capture to convert the 38-rank quarter-on-quarter lift into a durable climb toward the top 30 while faster-rising competitors compress available headroom.
Notable Products
Platinum Pressed Hash (2g) posted the steepest contraction in May 2026 with a -52.7% MoM slide while holding rank 10, contrasting with Grape Gotti#12 Pre-Roll 3-Pack (1.5g) which surged +95.5% MoM into rank 5; this divergence implies concentrate demand softened as infused pre-roll value packs accelerated. Fruity Pebbles Live Resin Infused Blunt (1g) remained at rank 1 despite a -5.6% MoM dip and generated $101,748, while Double Mango Liquid Diamonds Disposable (1g) at rank 3 fell -6.6% MoM relative to Prickly Pear Liquid Diamonds Cartridge (1g) at rank 4 with a smaller -3.3% MoM decline. Three of the top ten are Pre-Roll SKUs including two multi-pack formats, and Strawberry Gary Pre-Roll 3-Pack (1.5g) dropped -17.6% at rank 7 as single infused and multi-pack variants bifurcated, pointing to assortment optimization around higher-velocity pre-roll formats and away from lagging concentrates.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
