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Sep-2025
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Overview
Market Insights Snapshot
Coterie's performance across different categories and regions has shown some notable trends over the past few months. In Alberta, Coterie has experienced a significant upward trajectory in the Concentrates category, moving from a rank of 23 in June to 18 by September, indicating a positive reception or increased market penetration. Conversely, in the Flower category, although they started at a low rank of 70 in June, they made a substantial leap to 45 by September, demonstrating a notable improvement in market position. However, their performance in the Pre-Roll category has been more volatile, with a drop from 30 in July to 63 in September, suggesting potential challenges or increased competition in this segment. Their consistent rank of 17 in the Vapor Pens category indicates a stable presence in this market segment in Alberta.
In Ontario, Coterie's performance has been less consistent, particularly in the Flower category, where they have declined steadily from a rank of 47 in June to 72 in September. This downward trend might suggest increasing competition or a shift in consumer preferences. In the Pre-Roll category, Coterie's rankings have also seen a decline, moving from 72 in June to 86 in September, which could indicate similar market challenges as seen in the Flower segment. On the other hand, their performance in the Vapor Pens category showed some fluctuation, with an initial improvement in July and August followed by a drop in September, which might suggest seasonal demand variations or promotional activities affecting sales. Overall, while Coterie has shown some strengths in specific categories and regions, there are areas that may require strategic adjustments to enhance their market presence.
Competitive Landscape
In the competitive landscape of Vapor Pens in Alberta, Coterie has shown a notable improvement in its market positioning over the past few months. Starting from a rank of 21 in June 2025, Coterie climbed to 17th position by July and maintained this rank through September. This upward movement is significant, especially when compared to competitors like Gas, which fluctuated between 19th and 23rd positions, and Bold, which consistently held the 18th position. Coterie's sales trajectory also reflects this positive trend, with a substantial increase from June to August, peaking in August before a slight decline in September. This growth suggests that Coterie is effectively capturing market share from competitors, despite not reaching the sales figures of higher-ranked brands like Carmel and Nugz (Canada), which have maintained stronger sales figures. Overall, Coterie's strategic positioning and sales growth indicate a promising potential for further advancement in the Alberta Vapor Pens market.
Notable Products
In September 2025, Coterie's Fruity Pebbles Double Infused Blunt in the Pre-Roll category emerged as the top-performing product, reclaiming the number one spot after a dip in August. The Granny Smith Live Resin Cartridge in the Vapor Pens category maintained its consistent performance, holding the second position for two consecutive months. The Prickly Pear Liquid Diamonds Cartridge, also in the Vapor Pens category, experienced a drop from first place in August to third in September, indicating a shift in consumer preference. The Platinum Pressed Hash in the Concentrates category showed a notable rise, moving up to fourth place from its debut in August. Meanwhile, the Lemon Cherry Gelato in the Flower category debuted at fifth place, indicating a strong entry into the market with sales of $2,274 in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
