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Oct-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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In October 2026, Coterie’s mix tilted toward Pre-Roll at 36.93% share (ranked 66th in Ontario Pre-Roll) and Vapor Pens at 34.84% share, while Flower held 20.98% and Concentrates 7.26%. Pre-Roll expanded 68.92% year over year and 134.21% month over month, Vapor Pens grew 2.11% YoY and 89.43% MoM, Flower declined 15.48% YoY but rebounded 144.04% MoM, and Concentrates rose 2.00% YoY and 84.65% MoM; this split, alongside a 20.76% YoY drop in average price to $23.21, implies volume-led gains that concentrated growth into two lead formats while backfilling with a short-term Flower surge.
The mix shift suggests Coterie is consolidating demand in value-accessible inhalables: Pre-Roll’s 68.92% YoY and 134.21% MoM momentum coupled with Vapor Pens’ 89.43% MoM aligns with a price architecture designed to trade consumers into repeatable, lower-ticket baskets, while Flower’s 15.48% YoY decline despite a 144.04% MoM spike signals promotional or SKU refresh effects rather than a durable pivot. With overall brand sales up 13.75% YoY and Pre-Roll ranked 66th in Ontario, the pattern points to near-term share capture via aggressive price-to-volume positioning in core inhalables, using Concentrates’ 84.65% MoM lift as a niche extender rather than a primary growth engine.
Competitive Landscape
Coterie is currently ranked #66 in ON Pre-Roll in October 2026, improving 48 positions year over year from #114 while also rising 63 spots since July 2026 when it stood at #129; this new #66 mark is its peak to date in October 2026. In the same period, Back Forty / Back 40 Cannabis moved from #2 to #1 with a 75.6% YoY sales gain, and General Admission slid from #1 to #2 alongside a 28.3% YoY sales decline, indicating that Coterie’s ascent is occurring amid a reshuffling at the top where growth and contraction are both present. Compared with mid-pack climbers, Thumbs Up Brand jumped from #10 to #3 on 102.4% YoY growth while Spinach advanced from #17 to #4 with 152.4% YoY growth, suggesting that although Coterie’s 48-rank YoY improvement is material in placement terms, the brand must convert rank momentum into share capture to keep pace with faster-growing risers. The pattern implies Coterie’s trajectory is recovery from a low base rather than outperformance, so sustaining double-digit rank gains into November 2026 and December 2026 will be necessary to translate the #66 peak into durable competitive position.
Notable Products
Coterie’s lineup in October 2026 is concentrated, with the top 10 products accounting for 69.5% of sales and the leading item, Double Mango Liquid Diamonds Disposable (1g), at 10.8%. That concentration means most sales come from a relatively short list of repeat movers rather than a long tail.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
