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Dec-2024
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Overview
Market Insights Snapshot
Coterie's performance across various categories in Alberta reveals a noteworthy upward trajectory, especially in the Concentrates category where the brand has made significant strides from a rank of 35 in September 2024 to 14 by December 2024. This improvement is mirrored in their sales figures, indicating a strong consumer response. Meanwhile, in the Pre-Roll category, Coterie has shown consistent growth, climbing from rank 95 to 55 over the same period. However, their presence in the Flower category remains limited, with the brand only breaking into the top 100 by November 2024, which may indicate an area for potential growth or strategic reevaluation.
In contrast, Coterie's performance in Ontario presents a more mixed picture. The brand has seen a decline in the Flower category, dropping from rank 64 in September to 81 by December 2024, suggesting possible challenges in maintaining market share. The Pre-Roll category also reflects a downward trend, with Coterie slipping from rank 85 to 100, potentially indicating increased competition or changing consumer preferences. On a more positive note, the Vapor Pens category shows a promising upward movement, with the brand improving from rank 73 to 62, suggesting that this category could be a focal point for future growth and investment in Ontario.
Competitive Landscape
In the competitive landscape of vapor pens in Alberta, Coterie has shown a relatively stable performance from September to December 2024, maintaining a rank around the 20th position. Despite this stability, the brand faces significant competition from brands like Bold and Frootyhooty, both of which have fluctuated around similar ranks but with varying sales trends. Notably, Ness has demonstrated a remarkable upward trajectory, improving its rank from 47th in September to 25th by December, suggesting a strong growth in market presence that could pose a future threat to Coterie. Meanwhile, Adults Only has also shown a notable increase in rank in December, surpassing Coterie, which could indicate a shift in consumer preferences. These dynamics highlight the need for Coterie to innovate and adapt its marketing strategies to maintain and improve its competitive position in the Alberta vapor pen market.
Notable Products
In December 2024, the top-performing product for Coterie was the Granny Smith Live Resin Cartridge (1g) in the Vapor Pens category, maintaining its consistent first-place ranking from previous months, despite a sales figure of 3652. The Fruity Pebbles Double Infused Blunt (1g) in the Pre-Roll category climbed to second place, showing a significant improvement from its previous absence in the rankings. The Platinum Pressed Temple Ball Hash (2g) debuted in third place within the Concentrates category, marking its first appearance in the rankings. Meanwhile, the Js - Permanent Marker Pre-Roll 3-Pack (1.5g) slipped to fourth place, down from its previous second-place position in November. The Lemon Cherry Gelato Pre-Roll 4-Pack (2g) maintained a steady presence in the top five, remaining in fifth place for December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
