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Aug-2024
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Overview
Market Insights Snapshot
In Alberta, Coterie has shown a marked improvement in the Concentrates category, moving from rank 29 in May 2024 to rank 19 by August 2024. This upward trend is accompanied by a significant increase in sales, indicating a growing consumer preference for their products in this category. However, their performance in the Flower category has not been as strong, failing to break into the top 30. This is a stark contrast to their performance in the Vapor Pens category, where they have consistently improved their ranking, reaching 21 in August 2024, up from 31 in May 2024. This suggests that while Coterie is gaining traction in certain categories, there is room for growth in others.
In Ontario, Coterie's performance has been relatively stable but less impressive compared to Alberta. In the Flower category, they have hovered around the 60s in rankings, moving from 57 in May 2024 to 63 in August 2024, showing a slight decline. Similarly, their Pre-Roll category ranking has fallen from 82 in May 2024 to 96 in August 2024, indicating a downward trend. The Vapor Pens category has seen some fluctuations, with rankings moving from 81 in May 2024 to 76 in August 2024. This mixed performance suggests that while Coterie has a presence in Ontario, there are challenges that need to be addressed to improve their standing across categories.
Competitive Landscape
In the competitive landscape of Vapor Pens in Alberta, Coterie has shown a notable upward trend in rankings and sales over the past few months. Starting from the 31st position in May 2024, Coterie moved up to the 21st position by August 2024, indicating a significant improvement in market presence. This upward trajectory is contrasted by competitors such as Lord Jones, which fluctuated around the 20s but did not show as consistent an improvement, and Tasty's (CAN), which also saw some movement but remained behind Coterie by August. Fuego Cannabis (Canada) maintained a stronger position throughout, consistently ranking in the teens, while Frootyhooty showed a similar upward trend, ending just ahead of Coterie. This competitive analysis highlights Coterie's growing market share and improving rank, suggesting a positive reception and increasing consumer preference in Alberta's Vapor Pens category.
Notable Products
In August 2024, the top-performing product for Coterie was Granny Smith Live Resin Cartridge (1g) in the Vapor Pens category, maintaining its rank at 1 with a sales figure of 4155. Select Pheno #7 Pre-Roll 3-Pack (1.5g) in the Pre-Roll category held the second position, although its sales dropped to 2511. Permanent Marker (3.5g) in the Flower category remained consistently in third place over the past four months. Platinum Pressed Temple Ball Hash (2g) in the Concentrates category improved its rank from 5 in July to 4 in August. Cereal Milk Live Resin Cartridge (1g) entered the top five for the first time, securing the fifth position in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
