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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Coterie’s June 2026 mix concentrated in Vapor Pens at 36.50% share (year over year down 50.15%, month over month down 11.90%) and Pre-Roll at 35.19% share (year over year down 64.27%, month over month down 34.55%), while Flower fell to 16.47% share (year over year down 79.36%, month over month down 42.87%); the sole counter-move came from Concentrates at 11.84% share with month over month growth of 96.98% despite a 20.74% year over year decline. With overall brand sales down 62.47% year over year and average price down 4.50% year over year to $25.80, the pattern implies a rapid retrenchment in inhalables that leans on a Concentrates rebound for short-term volume stabilization while Pre-Roll softness drags mix quality.
These shifts reposition Coterie toward a narrower, higher-ticket inhalables core: a heavier Vapor Pens weighting alongside a surging Concentrates base (up 96.98% month over month) raises average basket potency but leaves exposure to Pre-Roll volatility where rank in Alberta sits at 64 and share pressure is acute (Pre-Roll year over year down 64.27% and month over month down 34.55%). The implication is that Coterie will need Concentrates’ momentum to offset Pre-Roll’s declining throughput while using selective price architecture—given a 4.50% year over year average price decrease—to defend Vapor Pens’ 36.50% share without further compressing margins.
Competitive Landscape
Coterie sits at rank #64 in AB Pre-Roll for June 2026, down 24 positions year over year from #40 and flat versus March 2026 at #64, while its prior peak of #33 in July 2025 is now 31 spots higher than today; in contrast, General Admission holds #1 with no YoY rank change and double-digit YoY sales decline of 21.97%, and Back Forty / Back 40 Cannabis advanced to #2 from #6 with 64.01% YoY sales growth, indicating a share shift toward fast-rising incumbents even as the category leader contracts. The pattern implies Coterie’s two-step slide from #40 to #64 alongside competitors that either held position (#1) or climbed four ranks (#6 to #2) points to mid-tier displacement risk unless Coterie re-enters the top 40 trajectory seen in July 2025.
Notable Products
Platinum Pressed Hash (2g) posted the largest movement in June 2026 with a 108.7% month-over-month surge and climbed into rank 3, signaling a sharp pivot toward concentrates. In contrast, Fruity Pebbles Live Resin Infused Blunt (1g) held rank 1 but fell 29.2% MoM, while Strawberry Gary (7g) dropped 62.1% MoM at rank 10, indicating volatility at the top and weakness in flower. With four of the top ten coming from Pre-Roll, category concentration is high even as one Vapor Pens SKU at rank 2 grew 14.7% MoM and another at rank 5 contracted 44.4%, a split suggesting shoppers are trading into potency-led formats over flavor-led vapes and away from larger-format flower. This pattern implies Coterie’s commercial direction is shifting toward higher-potency, premium extraction and infused offerings as core pre-rolls anchor share but no longer guarantee growth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
