Coterie

Data Snapshot: Apr 03, 2024
Coterie Cannabis Brand Logo
$500K+

Mar-2024

Sales

Decline

Trend

6-Month

30

Product Count

SKUs

Coterie

Overview

Product Trends

Coterie Categories

Coterie Sales

Market Insights Snapshot

Coterie Historical Sales by Category

In the dynamic landscape of the Canadian cannabis market, Coterie has shown varied performance across different categories and provinces. In Alberta, Coterie's presence in the Flower, Pre-Roll, and Vapor Pens categories indicates a diversified product offering. However, the brand experienced a decline in rankings from December 2023 to February 2024 across all three categories, with a notable drop in the Flower category from rank 60 to 89. Despite this, March 2024 saw a resurgence in the Flower and Pre-Roll categories, with rankings improving to 63 and 55, respectively, and a significant sales increase in Pre-Rolls to 98,891. This suggests a recovery in brand performance and consumer interest, particularly in the Pre-Roll category. Conversely, the Vapor Pens category showed more stability in rankings but also experienced fluctuations in sales, highlighting a potential area for strategic focus.

Expanding the analysis to other provinces, Coterie's performance in Ontario and Saskatchewan offers additional insights. In Ontario, the brand maintained a presence in the Flower, Pre-Roll, and Vapor Pens categories but saw a general decline in rankings over the four months, with a slight improvement in March 2024 for Flower and Pre-Rolls. This indicates a competitive challenge yet a consistent market presence. Notably, the brand was not present in the top 30 for any category in Saskatchewan in January and February 2024, with a concerning absence in the Vapor Pens category for March 2024. This absence could signify either a strategic withdrawal or an area of underperformance. Meanwhile, the entry into the British Columbia market in March 2024 with Pre-Rolls ranking at 96 suggests an effort to expand its market footprint, despite starting from a lower ranking position.

Mar-2024 Rank
Flower
Pre-Roll
Vapor Pens
63
55
28
96
72
70
65
56
Coterie

Competitive Landscape

In the competitive landscape of the Flower category in Ontario, Coterie has shown notable fluctuations in its market position from December 2023 to March 2024, moving from 84th to 72nd rank. This trajectory indicates a positive momentum in terms of market positioning, albeit with a slight dip in February before regaining ground in March. Among its competitors, Seeker has demonstrated a more stable and upward trend, ending at the 69th position in March, slightly ahead of Coterie. On the other hand, Community Cannabis and Verse have experienced some volatility but remained in close competition with Coterie, with Community Cannabis just two ranks ahead in March. DOJA has made significant progress, moving from the 92nd to the 71st position, surpassing Coterie by one rank by March 2024. This competitive analysis underscores the dynamic nature of the Flower category in Ontario, with Coterie showing resilience and potential for growth amidst stiff competition.

Coterie market ranking for ON Flower

Coterie

Notable Products

In March 2024, Coterie's top-performing product was the Select Pheno #7 Pre-Roll 3-Pack (1.5g) within the Pre-Roll category, maintaining its number one rank since December 2023 with sales reaching 4972 units. Following closely, the Granny Smith Live Resin Cartridge (1g) from the Vapor Pens category secured the second position consistently from December 2023 to March 2024, showcasing stable popularity among consumers. The Terp Team Blunt 7-Pack (3.5g), also in the Pre-Roll category, emerged in the rankings in February and held onto the third spot into March, indicating a growing interest in this product. Permanent Marker (3.5g) from the Flower category made a notable jump to the fourth rank in March after not being ranked in February, highlighting a significant resurgence in demand. Lastly, Select Pheno #7 (3.5g), another product from the Flower category, has maintained a steady presence, securing the fifth rank in March, demonstrating consistent consumer preference within Coterie's diverse product lineup.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Select Pheno #7 Pre-Roll 3-Pack (1.5g)
Pre-Roll
1
1
1
1
Granny Smith Live Resin Cartridge (1g)
Vapor Pens
2
2
2
2
Terp Team Blunt 7-Pack (3.5g)
Pre-Roll
>5
>5
3
3
Permanent Marker (3.5g)
Flower
>5
3
>5
4
Select Pheno #7 (3.5g)
Flower
5
>5
>5
5
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