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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In August 2026, Coterie’s category mix tilted further toward Pre-Roll at 47.61% share, where sales declined 31.93% year over year but grew 2.68% month over month, while Vapor Pens fell to 28.09% share with a 77.05% YoY drop and a 15.05% MoM decline. Flower held 16.74% share with a 72.94% YoY decline but a 3.23% MoM lift, and Concentrates at 7.56% share contracted 56.66% YoY and 34.22% MoM. With brandwide sales down 63.19% YoY and average price down 25.40% YoY to $21.56, the mix is consolidating around lower-priced Pre-Roll and selectively stabilizing in Flower, implying Coterie is leaning into value-forward, inhalable formats while exiting faster from Vapor Pens and Concentrates.
These shifts reposition Coterie toward volume-accessible SKUs where small MoM gains in Pre-Roll (up 2.68%) and Flower (up 3.23%) can offset deeper erosion in Vapor Pens (down 15.05% MoM) and Concentrates (down 34.22% MoM). In Alberta Pre-Roll, a category-level anchor for the brand, a rank of 72 alongside a 31.93% YoY sales decline signals limited shelf velocity, so the path forward likely requires reinforcing Pre-Roll assortment breadth and price-pack architecture while treating Vapor Pens’ 77.05% YoY decline as a managed retreat rather than a turnaround target.
Competitive Landscape
Coterie sits at rank #72 in AB Pre-Roll for August 2026, down 1 spot year over year from #71 and sliding 20 positions from #52 in May 2026, while its prior peak was #33 in July 2025; in contrast, Back Forty / Back 40 Cannabis climbed from #5 to #1 as its sales grew 50.3% year over year, and Thumbs Up Brand advanced from #18 to #4 with 135.1% year-over-year growth. Meanwhile, General Admission fell from #1 to #2 with sales down 20.8% and Space Race Cannabis slipped from #2 to #3 with sales down 25.2%, signaling that upward mobility exists even amid double‑digit declines for leaders; taken together, Coterie’s rank drop of 1 spot YoY alongside a 39-position gap from its peak implies erosion in baseline visibility that will not be offset by category churn unless it regains share velocity.
Notable Products
Platinum Pressed Hash (2g) posted the steepest decline in August 2026, dropping 31.4% MoM and slipping to rank 6, while Fruity Pebbles Live Resin Infused Blunt (1g) fell 20.2% MoM at rank 1 with $56,505 in sales. In contrast, Prickly Pear Liquid Diamonds Cartridge (1g) rose 24.6% MoM to rank 8, and Double Mango Liquid Diamonds Disposable (1g) declined 14.7% MoM at rank 5. With four of the top ten in Pre-Roll and three in Vapor Pens, the mix tilts toward ready-to-consume formats, implying Coterie’s commercial direction is consolidating around convenience-led segments even as flagship SKUs face volatility.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
