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Jun-2024
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Overview
Market Insights Snapshot
Coterie's performance across various categories and states shows a mixed bag of results. In Alberta, their ranking in the Concentrates category improved from 37th in March 2024 to 28th in April 2024, but then saw a slight decline to 32nd by June 2024. This indicates a volatile but generally positive trend. In the Vapor Pens category, Coterie maintained a relatively stable presence, hovering around the 25th to 30th positions, with the highest rank of 25th in June 2024. However, their performance in the Flower and Pre-Roll categories in Alberta is less impressive, consistently staying out of the top 30, which could be a point of concern for the brand.
In Ontario, Coterie's performance in the Flower category showed significant improvement, moving from 75th in March 2024 to 63rd by June 2024, indicating a positive trend in this key category. Conversely, their ranking in the Pre-Roll and Vapor Pens categories has been less favorable, with the brand not making it into the top 30 in any month from March to June 2024. In Saskatchewan, Coterie’s performance in the Flower category was inconsistent, with the brand missing the top 30 rankings in April and June 2024, which might suggest challenges in maintaining a steady market presence in this province.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Coterie has shown a notable fluctuation in rank over the recent months, impacting its market positioning and sales performance. While Coterie experienced a significant improvement in May 2024, jumping to rank 57 from 79 in April 2024, it slightly declined to rank 63 in June 2024. This pattern indicates a volatile but generally positive trend in its market presence. In comparison, Kolab saw a dramatic rise to rank 43 in May 2024 but fell back to 66 in June 2024, suggesting a similar volatility. Simply Bare maintained a relatively stable position around the 60s, while Big showed a consistent upward trend from rank 90 in April 2024 to 65 in June 2024. Catch Me Outside remained stable around the 60s, indicating steady performance. These dynamics highlight that while Coterie is gaining traction, it faces stiff competition from brands like Kolab and Big, which are also experiencing significant rank changes, potentially affecting Coterie's market share and sales growth in the long term.
Notable Products
In June 2024, the top product for Coterie continues to be Select Pheno #7 Pre-Roll 3-Pack (1.5g), maintaining its first-place ranking with sales of 3659.0 units. Granny Smith Live Resin Cartridge (1g) also held steady in second place. Permanent Marker (3.5g) remained in the third position, while Terp Team Blunt 7-Pack (3.5g) secured the fourth spot, showing a downward trend from March to June. Select Pheno #7 Blunt 2-Pack (2g) entered the rankings in fifth place for June. Notably, Terp Team Blunt 7-Pack (3.5g) experienced a significant drop in sales compared to previous months.
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