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Apr-2025
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Overview
Market Insights Snapshot
Coterie's performance across various categories and provinces shows a mixture of stability and growth, particularly in the Alberta market. In the Concentrates category, the brand maintained a consistent rank of around 15th place from February to April 2025, indicating a steady presence in this sector. However, in the Flower category, Coterie struggled to maintain a top 30 position, with rankings fluctuating and eventually improving to 70th place by April. This suggests a potential area for improvement or strategic adjustment. The Pre-Roll category in Alberta is a highlight, with Coterie climbing from 59th to 46th place, reflecting a positive trend in consumer preference or effective marketing strategies.
In Ontario, Coterie's performance in the Flower category is noteworthy, with a significant climb from 82nd place in January to 42nd place by April 2025. This upward trajectory indicates successful efforts in capturing market share in this category. Conversely, Coterie's initial absence from the top 30 in the Pre-Roll category in January, followed by a rise to 72nd place by April, suggests an emerging presence but also highlights room for further growth. Meanwhile, in the Vapor Pens category, Coterie showed consistent improvement, moving from 69th to 44th place, suggesting robust growth potential in this segment. The brand's brief appearance in the Saskatchewan market for Vapor Pens, albeit outside the top 30, hints at a nascent entry that could be developed further.
Competitive Landscape
In the competitive landscape of the flower category in Ontario, Coterie has demonstrated a significant upward trajectory in its market rank over the first four months of 2025. Starting from a rank of 82 in January, Coterie has climbed to 42 by April, showcasing a consistent improvement in its market position. This upward movement is particularly notable when compared to competitors such as Color Cannabis, which remained outside the top 40, and Endgame, whose rank declined from 31 to 43 during the same period. Meanwhile, Woody Nelson and BC Smalls have shown fluctuating ranks, with BC Smalls slightly outperforming Coterie by April. Despite this, Coterie's sales growth has been robust, indicating a positive reception in the market and suggesting potential for further rank improvements if the trend continues.
Notable Products
In April 2025, Coterie's top-performing product was the Prickly Pear Liquid Diamonds Cartridge (1g) in the Vapor Pens category, maintaining its first-place rank from March with a notable sales figure of 5488 units. The Fruity Pebbles Double Infused Blunt (1g) in the Pre-Roll category held steady in second place, showing strong sales momentum. The Granny Smith Live Resin Cartridge (1g) experienced a slight decline, moving from first place in January and February to third place in April. The Lemon Cherry Gelato Pre-Roll 3-Pack (1.5g) debuted in the rankings at fourth place, indicating a successful product launch. The Platinum Pressed Temple Ball Hash (2g) remained consistent in fifth place throughout the first four months of 2025, demonstrating stable demand in the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
