.svg){kind=small}
Market Insights Snapshot
iTHaCa Cultivated concentrated nearly all September 2026 revenue in Flower at 99.24% share, with the Flower line up 252.15% year over year and 14.41% month over month, while Edible held 0.44% share with 21.11% month over month growth and Tincture & Sublingual at 0.32% share had no month over month reading. The brand’s average price fell 35.72% year over year to $54.99 while Flower’s average price sat at $55.22, indicating the price reset is concentrated in the core SKU set; with rank 73 in Flower in New York, the mix skews to a single-category scale play rather than a diversified basket. The pattern implies a deliberate tilt to high-velocity Flower units where price elasticity is working in the brand’s favor, while small but accelerating Edible momentum offers an option to broaden share without diluting the Flower engine.
The mix and price shifts suggest positioning around value-forward Flower to convert traffic now, while using the 21.11% month over month Edible increase and 0.44% share foothold to pilot adjacent demand without material cannibalization of the 99.24% Flower base; sustaining the 14.41% month over month Flower clip with a 35.72% lower year-over-year price frames a volume-led path to improve the current rank of 73 in New York. With 252.15% year-over-year Flower growth against a near-static presence in Tincture & Sublingual (0.32% share, no month over month reading), the near-term opportunity is to trade up within Flower pack sizes or strains while selectively expanding Edible SKUs, implying a barbell that protects the core while testing margin recapture at the edges.
Competitive Landscape
iTHaCa Cultivated sits at rank #73 in September 2026, improving 74 positions from #147 year over year, and also tightening 15 ranks versus June 2026 from #88 to #73; however, the brand remains below its peak at #47 from September 2024, indicating recovery without a return to prior highs. At the top of the leaderboard, Find. holds #1 after rising from #5 and Grassroots is #2 after jumping from #15, while iTHaCa Cultivated’s year-over-year gain of 74 ranks outpaces these absolute position changes but still leaves a 72-rank gap to its own historical best. The pattern implies momentum from a low base—enough to close mid-tier distance month over month and year over year, but not yet aligned with top-tier trajectories that have consolidated at ranks #1–#5.
Notable Products
King Louis (3.5g) delivered the largest month-over-month surge at 104.9% and jumped into rank 2, while Crescendo (3.5g) climbed 83.0% to seize rank 1, together signaling a shift toward 3.5g dominance at the very top. At the same time, Sour Diesel (14g) fell 16.8% to rank 5 and Gorilla Glue (14g) declined 17.9% to rank 9, and four of the top ten are 14g SKUs even as their momentum lags the fastest risers. Purple GSC (3.5g) also advanced 91.4% to rank 3, and Candy Garlic (3.5g) entered at rank 4 with $5,621 in September 2026 sales, indicating that 3.5g pack velocity is consolidating share away from select 14g formats. The pattern implies iTHaCa Cultivated is tilting assortment and demand toward higher-velocity 3.5g strains while rationalizing underperforming 14g offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
