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Jun-2024
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Overview
Market Insights Snapshot
Jam has shown a consistent presence in the Arizona market, maintaining its position in the Edible category at rank 11 for both May and June 2024, after starting the period at rank 12 in March and April. This stability demonstrates a steady consumer base in the state. However, in California, Jam's performance in the Concentrates category has been less impressive, with the brand not appearing in the top 30 for April and May 2024, and re-entering at rank 98 in June 2024. This fluctuation indicates potential challenges in maintaining a foothold in the competitive California market.
In Illinois, Jam's ranking in the Edible category has seen minor fluctuations, moving from rank 34 in March to 33 in June 2024. Despite this slight downward trend, the brand remains within the top 35, suggesting a relatively stable market presence. Meanwhile, in Nevada, Jam has experienced a gradual decline in the Edible category, dropping from rank 10 in March to rank 15 in June 2024. This decline could indicate increasing competition or changing consumer preferences in Nevada. Understanding these movements can provide deeper insights into Jam's regional performance and market strategies.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Arizona, Jam has shown a consistent yet challenging performance. Ranked 12th in both March and April 2024, Jam managed to improve its position slightly to 11th in May and maintained this rank through June. This steady performance is notable, especially when compared to competitors like Sofa King Tasty, which fluctuated from 11th to 9th before dropping to 12th in June, and Haze & Main, which improved from 17th to 13th over the same period. However, Zenzona has shown a more consistent upward trend, moving from 13th in March to 10th by June. The top performer, brix, has maintained a strong position at 8th place throughout these months. These dynamics suggest that while Jam is holding its ground, there is significant competition from brands that are either climbing the ranks or maintaining strong positions, indicating a need for strategic marketing efforts to enhance Jam's visibility and sales in this competitive market.
Notable Products
In June 2024, the top-performing product for Jam was the Classic Mixed Berry Jellies 10-Pack (100mg), maintaining its rank from the previous month with sales of 6996 units. Following closely was the Sour Watermelon Lime Fast Acting Jellies 20-Pack (100mg), which held steady at the second position. The Sour Strawberry Lemonade Fast Acting Jellies 20-Pack (100mg) ranked third, a slight drop from its peak position in March 2024. The Ruby Red Grapefruit Jellies 10-Pack (100mg) climbed to fourth place, showing a consistent performance. Finally, the Sour Green Apple Fast Acting Jellies 20-Pack (100mg) dropped to the fifth position, reflecting a significant decline from its top spot in April 2024.
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