Market Insights Snapshot
Starting with the Edible category in Arizona, Jam has shown a promising and consistent performance. Over the course of four months, from August to November 2023, the brand managed to improve its ranking from 12th to 10th position. This upward trend, despite not being dramatic, indicates a steady growth and acceptance among the consumers in this state. However, it's worth noting that the sales in November were slightly lower than October, which could be a sign of market saturation or increased competition.
On the other hand, in the Edible category of Nevada, Jam started off outside the top 20, ranking 30th in August 2023. But the brand made significant strides in the following months, moving up to 23rd position by November. This is a clear indication of the brand's growing popularity in Nevada. In Oregon, Jam entered the Vapor Pens category ranking chart in October 2023 at 94th position and climbed up to 88th position in November. The brand wasn't in the top 20 for the first two months, which might suggest a slower start in this market. However, the fact that it made the chart in October and improved its ranking in November is a positive sign of its potential in the Oregon market.
In the edible category within Arizona, Jam has shown a consistent upward trend in rank from August to November 2023, moving from 12th to 10th place. This indicates a positive growth trajectory in comparison to its competitors. Notably, Flav remained static at 12th place, while Smokiez Edibles experienced a slight drop from 7th to 8th. Interestingly, Sublime and brix both fell in rank, from 9th to 11th and 10th to 9th respectively. In terms of sales, Jam has seen a significant increase, outpacing Flav and Sublime, but still trailing behind Smokiez Edibles and brix. The data suggests that while Jam has not yet reached the top ranks, its steady rise and increased sales position it as a strong contender in the market.
In November 2023, the top-performing product from Jam was the 'Sour Watermelon Lime Fast Acting Jellies 20-Pack (100mg)', climbing from fourth place in October to first place. The 'Sour Strawberry Lemonade Fast Acting Jellies 20-Pack (100mg)' dropped from first place in September to second in November. The 'Classic Mixed Berry Jellies 10-Pack (100mg)' maintained a consistent performance, ranking third in November, down from second in October. The 'Sour Green Apple Fast Acting Jellies 20-Pack (100mg)' dropped from first place in October to fourth in November. Finally, the 'Classic Jellies Peach 10-Pack (100mg)' held steady in fifth place. Notably, the 'Sour Watermelon Lime Fast Acting Jellies 20-Pack (100mg)' had the highest sales figure in November at 4017 units.