Jam

Data Snapshot: May 04, 2024
Jam Cannabis Brand Logo
$500K+

Apr-2024

Sales

Growth

Trend

6-Month

49

Product Count

SKUs

Jam

Overview

A product of Curaleaf, "Jam" is an edibles oriented, cannabis-infused brand sourced from influential NorCal cannabis farmers in Mendocino County, CA. Operated by the Mizell Estate, the brand carries an air of nostalgia, honoring the cultural impact that iconic DJ, Jam Master Jay, son's TJ and Jesse Mizell have had on the industry. Despite its youth, this brand has swiftly etched a position within the growing recreational cannabis market through its dedication to craft and intriguing lack of information on side effects.
Product Trends

Jam Categories

Jam Sales

Market Insights Snapshot

Jam Historical Sales by Category

In the edible category, the brand Jam has shown notable performance across different states, with varying degrees of success. In Arizona, Jam made a significant leap from the 14th position in January 2024 to the 9th in February, maintaining a strong presence in the top 10 through April. This upward trend is a positive indicator, especially considering their sales in January were at 155,075.0, showing a steady increase over the months. Conversely, in Illinois, Jam struggled to break into the top 30 until January 2024, where it started at 31st but showed improvement, climbing to 27th by April. This gradual improvement, albeit at lower rankings, suggests a growing interest in their products within the Illinois market. Meanwhile, in Nevada, Jam maintained a strong position within the top 12, indicating a consistent demand for their edibles.

Looking at the concentrates category, Jam's entry into the California market tells a different story. The brand was not ranked in the top 30 for the first two months of 2024, only appearing in the rankings at 82nd in March and slightly improving to 85th in April. This late entry and low ranking highlight the challenges Jam faces in penetrating the highly competitive concentrates market in California. However, the slight improvement from March to April could be seen as a positive sign, albeit the brand has a long way to go in establishing a stronger presence. The absence from top rankings in the initial months could reflect market entry challenges or strategic focus on other states, but the subsequent rankings indicate initial steps towards gaining market share in this category.

Apr-2024 Rank
Edible
Concentrates
9
85
27
10
Jam

Competitive Landscape

In the competitive landscape of the edible category in Arizona, Jam has shown a notable trajectory in terms of rank and sales, indicating a positive trend for the brand. Starting at 14th in January 2024, Jam quickly climbed the ranks to 9th by February, outperforming competitors such as Flav and Haze & Main, despite their initial higher positions. By April, Jam solidified its standing at 9th place, surpassing brix in the process, which remained at 8th. However, Jam still trails behind Pure Edibles, a leading brand that has consistently held a top 7 position. This upward movement for Jam, especially in a competitive market like Arizona's edibles, suggests a growing consumer preference and an increasing market share relative to its competitors. The brand's ability to leapfrog over established names in just a few months highlights its potential for further growth and the importance of monitoring long-term trends to understand its market dynamics fully.

Jam market ranking for AZ Edible

Jam

Notable Products

In April 2024, Jam's top-performing product was Sour Green Apple Fast Acting Jellies 20-Pack (100mg) within the Edible category, achieving the highest sales figures for the month at 7197 units. Following closely, the Classic Mixed Berry Jellies 10-Pack (100mg) secured the second position, demonstrating consistent performance though it dropped from being the top seller in previous months. The third spot was taken by Sour Watermelon Lime Fast Acting Jellies 20-Pack (100mg), indicating a stable preference among consumers for sour flavors. Notably, the Sour Strawberry Lemonade Fast Acting Jellies 20-Pack (100mg), which led the sales in March, slipped to the fourth position in April, showcasing the dynamic nature of consumer preferences. The rankings reveal a significant demand for Edible category products, with all top products belonging to this category and showing a fluctuating yet strong sales pattern over the months.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Sour Green Apple Fast Acting Jellies 20-Pack (100mg)
Edible
5
5
4
1
Classic Mixed Berry Jellies 10-Pack (100mg)
Edible
1
1
2
2
Sour Watermelon Lime Fast Acting Jellies 20-Pack (100mg)
Edible
4
3
3
3
Sour Strawberry Lemonade Fast Acting Jellies 20-Pack (100mg)
Edible
2
2
1
4
Ruby Red Grapefruit Jellies 10-Pack (100mg)
Edible
3
4
5
5
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