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Market Insights Snapshot
Jasper Hill Farm concentrated 86.99% of July 2026 sales in Flower while 13.01% came from Pre-Roll, with Flower ranking 17 in Nevada and showing a 104.60% year-over-year lift alongside a -53.07% month-over-month drop; Pre-Roll posted an even larger 194.39% year-over-year increase but a -51.71% month-over-month decline. Across the portfolio, brand sales grew 113.06% year over year and the average price fell 34.70%, with Flower’s average price at $33.31 indicating a trade-down versus prior periods; the pattern implies volume expansion driven by lower prices and heavier reliance on Nevada Flower despite short-term monthly pullbacks.
The simultaneous 86.99% category concentration and rank 17 standing in Nevada Flower, paired with Pre-Roll’s 13.01% share and 194.39% year-over-year growth, points to a positioning anchored in core Flower with a value-forward tilt as the 34.70% average price decline widens access. The steep month-over-month contractions in both Flower (-53.07%) and Pre-Roll (-51.71%) alongside a 13.82% sales gain over 24 months suggest exposure to promotional or supply-driven volatility; the implication is that sustaining July 2026’s 113.06% year-over-year gain will depend on stabilizing price architecture while selectively nurturing Pre-Roll to diversify beyond the rank 17 Flower footprint.
Competitive Landscape
Jasper Hill Farm sits at rank #17 in Nevada Flower in July 2026, improving 18 places from #35 year over year, while slipping 5 positions from #22 in April 2026 and coming off a peak at #8 in June 2026; in contrast, STIIIZY advanced from #2 to #1 as its sales grew 31.5% year over year, and RYTHM fell from #1 to #2 alongside a 12.7% year-over-year sales decline. The brand’s rapid rise into the top 10 by June 2026 followed by a July 2026 pullback suggests momentum is present but volatile, implying Jasper Hill Farm’s near-term trajectory depends on sustaining share gains against faster-climbing rivals like Neon Moon, which moved from #10 to #3 with 52.7% year-over-year growth.
Notable Products
Allstar Spritz Pre-Roll (1g) suffered the steepest movement in July 2026 with a -64.2% month-over-month slide while sitting at rank 9, and Z Runtz Pre-Roll (1g) also fell -50.3% at rank 4, signaling a sharp cooling in select Pre-Roll SKUs. With Pre-Rolls occupying six of the top ten slots alongside a modest +2.9% gain for Double Baked Cake Pre-Roll (1g) at rank 3 and Legend OG Pre-Roll (1g) anchored at rank 1, the category concentration contrasts with pronounced volatility in individual titles. Flower mixed-directionality adds to the picture, as Evinetta (14g) declined -33.8% at rank 5 while Daybreak (14g) held rank 10 with $42,088 in sales. The pattern implies Jasper Hill Farm is leaning into a Pre-Roll-heavy lineup where breadth drives shelf presence, but sustained growth will require tightening SKU curation to limit deep month-over-month drawdowns.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
