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Market Insights Snapshot
In September 2026, Jasper Hill Farm concentrated 89.26% of sales in Flower and 10.74% in Pre-Roll, with Flower up 231.50% year over year but only 0.60% month over month, while Pre-Roll surged 906.35% year over year yet fell 45.29% month over month. Average price fell 35.75% year over year to $21.09 even as total brand sales rose 257.23% year over year, and within Flower the category average price sat at 35.91 alongside modest 0.60% MoM growth, versus volatile Pre-Roll volume dynamics. With Flower ranked 17 in Nevada, the mix and price compression suggest Jasper Hill Farm is trading down on unit price to expand volume depth in Flower while using Pre-Roll as an opportunistic but unstable spillover channel.
The combination of a 0.60% MoM gain in Flower against a 45.29% MoM decline in Pre-Roll indicates reliance on a stable core that buffers monthly swings from the smaller line, and the 906.35% YoY expansion in Pre-Roll share to 10.74% signals testing of an entry-tier or trial-led pathway. The 231.50% YoY lift in Flower alongside a 35.75% YoY average price decline implies a volume-led strategy that can improve rank from 17 if sustained, while the September 2026 mix concentration at 89.26% Flower caps upside diversification risk. Net, the pattern implies Jasper Hill Farm’s positioning is anchored in Flower scale with deliberate price elasticity to gain distribution breadth, using Pre-Roll as a growth option that requires tighter month-to-month execution to avoid margin whipsaws.
Competitive Landscape
Jasper Hill Farm sits at rank #17 in NV Flower for September 2026, improving 35 positions year over year from #52 but sliding 9 spots since June 2026 when it peaked at #8; this mix of a 35-place YoY climb and a quarter-over-quarter drop from #8 to #17 signals volatility tied to seasonal or competitive pressure. Against market leaders, RYTHM held #1 with 19.7% YoY sales growth while STIIIZY maintained #2 with 24.2% YoY growth, and Alternative Medicine Association / AMA advanced from #5 to #3 with 32.6% YoY growth; meanwhile, Neon Moon climbed from #9 to #4 with 82.7% YoY growth, indicating share consolidation at the top as Jasper Hill Farm moved down 9 ranks from June 2026 to September 2026. The rank trajectory—rapid YoY ascent to #17 followed by a recent slide from #8—implies Jasper Hill Farm captured momentum earlier in 2026 but is losing relative velocity to faster-rising leaders, raising the need to counter top-tier growth surges and defend mid-teen rank.
Notable Products
Slurty #3 (14g) delivered the largest movement in September 2026 with a 100.4% month-over-month surge into rank 2, while Strawberry Guava Pre-Roll (1g) fell 12.2% and still held rank 1. Rainbow Squishee (14g) slipped 1.4% at rank 4, and four of the top ten are Flower SKUs concentrated between ranks 2 and 10, indicating unit velocity favoring larger formats over singles. The single raw dollar standout is Slurty #3 (14g) at $73,925, which alongside a 12.2% decline for the leading pre-roll signals a pivot toward higher-weight Flower as the primary revenue engine.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
