.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
The Grower Circle has demonstrated notable performance within the Nevada market, particularly in the Edible category. Over the last few months of 2024, the brand has fluctuated in its ranking, reaching as high as 6th in October before settling at 11th in December. This indicates a strong presence in the edibles segment, with a peak in sales during October, suggesting a possible seasonal or promotional influence. Conversely, the brand's performance in the Flower category has been less impressive, consistently ranking outside the top 25, though it did manage to break into the top 30 in October and maintain that position through December. This suggests that while The Grower Circle is a recognized name in edibles, it faces more competition or challenges in the flower segment.
In the Pre-Roll category, The Grower Circle has shown a positive trajectory, improving its rank from 29th in September to 19th in November, before slightly dropping to 23rd in December. This upward movement indicates growing consumer interest and possibly effective marketing strategies or product quality that resonates with customers. Meanwhile, in the Vapor Pens category, the brand's lack of presence in the top 30, except for a brief appearance at 50th in October, highlights a significant area for potential growth or strategic reevaluation. This absence from the top ranks suggests either a lack of focus on vapor pens or stiff competition in this category, presenting both a challenge and an opportunity for The Grower Circle to expand its market share.
Competitive Landscape
In the competitive landscape of the Nevada flower market, The Grower Circle has shown a notable improvement in rank from September to December 2024, moving from outside the top 20 to consistently holding the 30th position by the end of the year. This upward trend indicates a positive reception and growing consumer preference, despite facing stiff competition. For instance, Polaris MMJ has demonstrated fluctuating ranks, peaking at 22nd in October but dropping to 32nd in November, suggesting volatility in their market performance. Meanwhile, Srene showed a significant jump to 24th in November, only to fall back to 37th in December, indicating potential challenges in maintaining momentum. TRENDI and Safety Meeting also experienced rank fluctuations, with TRENDI peaking at 23rd in October and Safety Meeting reaching 24th, both eventually settling in the lower 30s by December. These dynamics highlight The Grower Circle's steady performance amidst a competitive and variable market, suggesting a solidifying brand presence that could be leveraged for further growth.
Notable Products
In December 2024, the top-performing product for The Grower Circle was Flight Bites - Rainbow Crunch Hash Rosin Gummies 10-Pack (100mg), which regained its leading position with sales reaching 2232 units. The Flight Bites - Sour Watermelon Gummies 10-Pack (100mg) dropped to second place after holding the top rank the previous two months. Flight Bites - Sunset Punch Gummies 10-Pack (100mg) maintained a consistent third place throughout the fall, showing stable performance. The Flight Bites - Mango Tajin Gummies 10-Pack (100mg) held steady at fourth position, reflecting a consistent demand. Notably, Flight Bites - S'mores Gummies 10-Pack (100mg) returned to the rankings at fifth place after being unranked in October, indicating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
