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Feb-2026
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Overview
Market Insights Snapshot
The Grower Circle has demonstrated notable fluctuations in its category rankings across various product segments in Nevada. In the Concentrates category, the brand maintained a steady presence, re-entering the top 30 in January 2026 at rank 27 and subsequently improving to rank 23 by February 2026. This upward trend suggests a growing consumer interest and acceptance of their concentrates, despite a temporary absence from the rankings in December 2025. Meanwhile, in the Flower category, The Grower Circle showed a remarkable improvement from rank 43 in November 2025 to consistently staying in the top 30 from December onwards, indicating a strengthening foothold in this competitive segment.
In the Edible category, The Grower Circle achieved impressive rankings, climbing from rank 15 in November 2025 to reach the top 10 by January 2026. Although there was a slight dip to rank 11 in February 2026, the brand's performance in this category reflects robust consumer demand and effective brand positioning. The Pre-Roll category also saw a positive trajectory, with the brand advancing from rank 25 in November 2025 to rank 13 by February 2026. This consistent improvement across multiple categories in Nevada highlights The Grower Circle's strategic growth and adaptability in a dynamic market environment.
Competitive Landscape
In the competitive landscape of the Nevada flower category, The Grower Circle has shown notable resilience and growth in rank over the months from November 2025 to February 2026. Starting from a rank of 43 in November, The Grower Circle improved its position to 30 by February, indicating a positive trend in market presence. This upward trajectory is particularly significant when compared to competitors like BaM / Body and Mind, which fluctuated between ranks 33 and 41, and Deep Roots Harvest, which saw a decline from rank 10 to 29. Meanwhile, Reina maintained a steady performance, consistently ranking around 28 to 36, and High Heads improved from 48 to 36. The Grower Circle's consistent sales growth, particularly in January and February, where it outperformed its November sales significantly, underscores its strengthening market position amidst fluctuating performances from its competitors.
Notable Products
In February 2026, The Grower Circle's top-performing product was Flight Bites - Rainbow Crunch Hash Rosin Gummies 10-Pack (100mg), which rose to the number one spot from third place in January. The Flight Bites - Sunset Punch Gummies 10-Pack (100mg) maintained a strong position, ranking second after holding first place in January. Bada Bing Pre-Roll (1g) made a notable entry into the rankings, securing third place with sales figures reaching 884 units. Flight Bites - Sour Watermelon Gummies 10-Pack (100mg) saw a decline, dropping to fourth place after being second in the previous month. Family Ties (3.5g) re-entered the rankings at fifth place, despite not being ranked in January, with sales of 732 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
