.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, The Grower Circle’s mix skewed toward Flower at 51.58% share (ranked 22 in Nevada Flower), with YoY Flower growth of 54.90% versus a MoM decline of 7.47%, while Pre-Roll held 27.33% share with 30.46% YoY and a 1.86% MoM dip. Edible accounted for 18.94% share despite a 31.34% YoY decline, yet surged 53.75% MoM, and Concentrates sat at 2.14% share with a 62.88% MoM drop and no YoY comparison available. With total brand sales up 20.81% YoY and the average price down 12.00% YoY to $23.62, the pattern implies volume-led gains anchored in Flower and Pre-Roll, while Edible’s sharp MoM upswing signals an opportunistic replenishment or promo-driven rebound offsetting Concentrates contraction.
The shift concentrates influence around two pillars: Flower’s majority share and Pre-Roll’s secondary scale create a price-elastic, high-throughput core, while Edible’s 53.75% MoM jump against a 31.34% YoY decline points to volatile, event- or promotion-sensitive demand that can be activated tactically. Given the 22 rank in Nevada Flower and a 7.47% MoM pullback there, the brand’s positioning benefits from reinforcing Flower availability and mix to stabilize rank while leveraging lower pricing (−12.00% YoY) to convert incremental volume, implying that near-term share defense depends on sustaining Flower consistency and selectively amplifying Edible spikes without overcommitting to the 2.14% Concentrates niche.
Competitive Landscape
The Grower Circle ranks #22 in NV Flower in May 2026, improving 12 positions YoY from #34 and 9 positions since February 2026’s #31, while remaining below its peak of #19 in March 2026; in contrast, STIIIZY held #1 with a 0-position YoY change and Redwood surged 49 ranks YoY from #54 to #5 alongside a 917.6% sales increase, indicating that upward mobility is attainable but increasingly contested near the top. Against mid-tier movers, RYTHM slid 1 spot YoY to #2 with a 14.3% sales decline and Alternative Medicine Association / AMA moved from #4 to #3 despite a 9.7% sales drop, suggesting The Grower Circle’s 12-rank YoY climb and 3-rank pullback from March’s #19 to May’s #22 reflect a brand consolidating gains but needing a step-change to break into the top 15.
Notable Products
Zoogotti Pre-Roll (1g) posted the sharpest movement in May 2026 with a 40.5% month-over-month lift and a rank of 4, while Flight Bites - Sour Watermelon Gummies 10-Pack (100mg) rose 30.1% MoM to rank 2, indicating momentum in ready-to-consume formats. Five of the top ten are Pre-Roll SKUs clustered between ranks 4 and 10, and Flower bookends the chart at ranks 1 and 3, concentrating share at the extremes; Oreo Cake (3.5g) holds rank 1 with $45,435 in sales and pairs with Waffle Cone (3.5g) at rank 3 to anchor inhalables. The pattern implies The Grower Circle is shifting toward convenience-led inhalables and edibles while maintaining flagship Flower at the top, balancing premium Flower equity with scalable, impulse-friendly formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
