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Aug-2024
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Overview
Market Insights Snapshot
The Grower Circle has shown a steady performance in the Nevada market across several product categories. In the Edible category, the brand has made notable progress, climbing from rank 16 in May 2024 to rank 12 by August 2024. This upward trend is accompanied by a consistent increase in sales, indicating a growing consumer preference for their products. In the Flower category, The Grower Circle's performance improved significantly, moving from rank 42 in May to rank 28 in August, a positive sign of enhanced market penetration and consumer acceptance. However, it is worth noting that they were not in the top 30 brands in the Pre-Roll and Vapor Pens categories during this period, reflecting areas where the brand could potentially focus on improving its market strategies.
In the Pre-Roll category, The Grower Circle maintained a relatively stable position, hovering around the mid-30s in ranking, which suggests a consistent but not dominant presence in this segment. Their sales figures in this category showed a slight increase from May to August, indicating steady demand. On the other hand, the Vapor Pens category presented a challenge for the brand as they failed to secure a top 30 position by August 2024, a decline from their rank 47 in May. This drop signifies a potential area for strategic re-evaluation and product development. Overall, while The Grower Circle has demonstrated growth and resilience in certain categories, there are clear opportunities for enhancement in others to bolster their market standing in Nevada.
Competitive Landscape
In the competitive landscape of the Nevada flower category, The Grower Circle has shown significant upward movement in rank over the past few months, climbing from 42nd in May 2024 to 28th by August 2024. This positive trend is indicative of growing consumer preference and effective market strategies. In contrast, Jasper Hill Farm has seen a decline, dropping out of the top 20 by August 2024, while Redwood has fluctuated but remains relatively stable around the mid-20s. TRENDI experienced a notable dip in June 2024 but recovered to a similar rank as The Grower Circle by August 2024. Meanwhile, Superior (NV) has shown a more volatile pattern, with a significant drop in July 2024 but a strong recovery to 27th in August 2024. The Grower Circle's steady rise in rank and sales, particularly its jump in August, suggests a robust market presence and potential for continued growth amidst fluctuating competitors.
Notable Products
For August 2024, the top-performing product from The Grower Circle is Flight Bites - Sour Watermelon Gummies 10-Pack (100mg), which climbed to the first rank with sales reaching 1101 units. The GMO x Lemon (3.5g) flower product made a significant leap to the second position from fifth place in July 2024. Flight Bites - Rainbow Crunch Hash Rosin Gummies 10-Pack (100mg) maintained a steady third rank, despite a slight dip in sales. Flight Bites - Sunset Punch Gummies 10-Pack (100mg) experienced a drop to the fourth position, showing a notable decrease in sales compared to previous months. Waffle Cone (3.5g) did not rank in August 2024, indicating it either didn't perform well or wasn't tracked for this period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
