Market Insights Snapshot
In the Nevada market, The Grower Circle has shown varied performance across different categories. In the Concentrates category, their ranking fluctuated slightly between 63 and 69 over the four months, indicating a stable position in the market, though outside the top 20. However, the Edibles category saw a noticeable improvement, with their ranking improving from 17 to 13 between July and October 2023. Conversely, their ranking in the Flower category took a dip from 11 in September to 27 in October, suggesting a potential challenge in this category.
In the Pre-Roll category, The Grower Circle had a promising rise in August, climbing up to the 12th rank, but slipped back to 26 by October. This could indicate a temporary surge in popularity or a one-off successful product launch. Their performance in the Vapor Pens category was similar to Concentrates, with the brand consistently ranking outside the top 20. One notable trend is the consistent increase in sales in the Edible category, despite the ranking remaining relatively stable, suggesting an overall growth in this category in the Nevada market.
In the Nevada Flower category, The Grower Circle has experienced some fluctuation in its ranking over the past few months. In July 2023, it was ranked 17th, climbing to 11th in September, but then dropping to 27th in October. This indicates a volatile market position relative to its competitors. For instance, Virtue Las Vegas has maintained a more stable rank, hovering around the low 20s, while Cookies has seen a steady decline, moving from 21st to 31st. Interestingly, High Heads has made a significant leap from 54th to 26th, indicating a potential threat. Meanwhile, Savvy has remained fairly consistent, staying within the top 30-40 brands. These shifts suggest The Grower Circle should focus on strategies to stabilize and improve its ranking amidst these competitive dynamics.
In October 2023, the top-performing product from The Grower Circle was 'Two Face (3.5g)' from the Flower category, maintaining its position from the previous month with sales of 1347 units. The second-best seller, entering the list for the first time, was 'Family Ties (3.5g)', also from the Flower category, with sales of 1004 units. The third, fourth, and fifth positions were occupied by 'Flight Bites - Sunset Punch Gummies 10-Pack (100mg)', 'Flight Bites - Rainbow Crunch Hash Rosin Gummies 10-Pack (100mg)', and 'Flight Bites - Mango Tajin Gummies 10-Pack (100mg)', all from the Edible category, with sales figures of 829, 761, and 611 units respectively. It is noteworthy that 'Two Face (3.5g)' climbed from fourth place in August to first place in September and maintained its lead in October. The Edible category products made their debut in the top five in October.