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Aug-2025
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Overview
Market Insights Snapshot
The Grower Circle has demonstrated varying performance across different product categories in Nevada. In the Edible category, the brand maintained a relatively stable position from May to August 2025, fluctuating slightly but remaining within the top 15. However, there was a noticeable decline in sales from June to August, with August sales dropping to approximately 84,477. Meanwhile, in the Flower category, The Grower Circle experienced a significant improvement in its ranking in July, moving up to 23rd place, only to see a decline in August, falling out of the top 30. This fluctuation indicates a volatile market presence in this category, highlighting potential challenges in maintaining consistency.
The Pre-Roll category showed a similar trend of fluctuation for The Grower Circle, with rankings ranging from 11th to 21st place over the four-month period. This suggests some competitive pressure and potential shifts in consumer preferences. On the other hand, the Vapor Pens category presented a different scenario, where The Grower Circle was absent from the top 30 brands in May but entered the rankings in June at 51st place and maintained this position in July. This entry into the rankings indicates a budding presence in the Vapor Pens market, though the brand has yet to establish a strong foothold. Overall, while The Grower Circle has shown some promising movements in certain categories, there are clear challenges and opportunities for growth across the board.
Competitive Landscape
In the competitive landscape of the Nevada flower category, The Grower Circle experienced fluctuations in its ranking from May to August 2025, with a notable drop from 23rd to 35th position. Despite this decline, The Grower Circle's sales remained relatively robust, peaking in July before a decrease in August. This trend contrasts with the performance of competitors such as BaM / Body and Mind, which showed a consistent upward trajectory in both rank and sales, moving from 66th to 30th place. Meanwhile, Polaris MMJ maintained a more stable presence, with minor rank fluctuations but steady sales growth. Interestingly, Khalifa Kush saw a significant drop in sales in August, despite maintaining a higher rank than The Grower Circle earlier in the period. These dynamics suggest that while The Grower Circle faces challenges in maintaining its rank, its sales performance indicates a resilient customer base, highlighting the importance of strategic marketing efforts to regain competitive positioning in the Nevada flower market.
Notable Products
In August 2025, the top-performing product from The Grower Circle was the Flight Bites - Sunset Punch Gummies 10-Pack (100mg) in the Edible category, maintaining its first-place ranking despite a drop in sales to 863 units. The Dodie (3.5g) Flower emerged as the second-best seller, appearing in the rankings for the first time with significant sales. Both the Flight Bites - Rainbow Crunch Hash Rosin Gummies 10-Pack (100mg) and the Flight Bites - Sour Watermelon Gummies 10-Pack (100mg) shared the third rank, indicating a competitive performance within the Edible category, although both experienced a decline in sales compared to July. The Gelato (3.5g) Flower debuted in fourth place, highlighting a growing interest in flower products. Overall, the rankings in August reflect a shift towards flower products, with Dodie and Gelato making notable entries.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
