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Jun-2024
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Overview
Market Insights Snapshot
The Grower Circle has shown a varied performance across different categories in Nevada. In the Edible category, the brand demonstrated a positive trend, improving its rank from 16th in both April and May 2024 to 13th in June 2024. This upward movement is indicative of a growing consumer preference for their edible products, which is also reflected in the increase in sales from April to June. On the other hand, the Flower category saw fluctuations, with the brand not making it into the top 30 in April but rebounding to 35th in June 2024. This suggests a volatile market presence in the Flower segment, where maintaining consistent performance might be challenging for The Grower Circle.
In the Pre-Roll category, The Grower Circle's ranking has been on a downward trend, slipping from 24th in March 2024 to 39th by June 2024. This decline points towards a possible decrease in consumer demand for their pre-roll products or increasing competition within this segment. Conversely, the Vapor Pens category has seen relatively stable performance, with the brand hovering around the mid-40s in rankings throughout the months. Despite this steadiness, the brand did not break into the top 30, indicating room for improvement. Overall, The Grower Circle's performance across categories in Nevada highlights areas of both strength and potential growth, providing a mixed but insightful snapshot of their market dynamics.
Competitive Landscape
In the competitive landscape of the Nevada flower category, The Grower Circle has experienced notable fluctuations in rank and sales over recent months. Despite a dip in April 2024, where it fell to 56th place, The Grower Circle managed to rebound to 35th by June 2024. This recovery is significant, especially when compared to competitors like Cookies, which consistently maintained a higher rank, fluctuating between 30th and 32nd place. Another key competitor, Srene, also showed more stability, ranking between 31st and 38th. The Grower Circle's sales figures reflect these rank changes, with a notable dip in April but a steady climb back up in subsequent months. This volatility suggests that while The Grower Circle has the potential to compete with top brands, it faces challenges in maintaining consistent performance. Brands like Pheno Exotic and Cheech & Chong's also present competitive pressure, with Pheno Exotic showing a steady rise and Cheech & Chong's making a significant leap from 63rd to 41st place by June. For The Grower Circle, understanding these competitive dynamics and identifying strategies to stabilize and boost their market presence will be crucial for sustained growth.
Notable Products
In June 2024, the top-performing product for The Grower Circle was Flight Bites - Rainbow Crunch Hash Rosin Gummies 10-Pack (100mg), which regained the number one spot with sales of 1,193 units. Flight Bites - Sunset Punch Gummies 10-Pack (100mg) followed closely in second place, maintaining a strong presence with 1,045 units sold. The third position was held by Flight Bites - Sour Watermelon Gummies 10-Pack (100mg), which saw a notable increase from previous months with 968 units sold. Flight Bites - Mango Tajin Gummies 10-Pack (100mg) slipped to fourth place, continuing its downward trend in rankings. Lastly, Push Pop (3.5g) entered the rankings for the first time in fifth place, indicating a new interest in the flower category.
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