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Jul-2025
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Overview
Market Insights Snapshot
The Grower Circle's performance in the state of Nevada showcases interesting trends across various product categories. In the Edible category, the brand maintained a consistent ranking around the 10th to 12th positions from April to July 2025, despite a slight decline in sales figures. This steadiness in ranking indicates a stable market presence, although the sales dip suggests potential challenges in consumer demand or increased competition. Meanwhile, their presence in the Flower category saw a notable improvement, climbing from the 29th position in April to the 22nd position by July. This upward movement is particularly significant given the competitive landscape of the Flower market, signaling a successful strategy or product offering that resonated with consumers.
Conversely, The Grower Circle's performance in the Pre-Roll category experienced fluctuations, with rankings oscillating between the 11th and 16th positions. This variability might reflect shifting consumer preferences or the introduction of new competitors. A more concerning trend is evident in the Vapor Pens category, where the brand did not appear in the top 30 rankings until June, debuting at the 51st position. This late entry into the rankings suggests that Vapor Pens may not be a strong category for The Grower Circle in Nevada, potentially highlighting an area for growth or reevaluation. Overall, while there are positive movements in certain categories, the brand faces challenges in others, indicating a mixed but dynamic performance in the Nevada market.
Competitive Landscape
In the competitive landscape of the Flower category in Nevada, The Grower Circle has shown a promising upward trajectory in recent months. Despite starting outside the top 20 in April 2025, The Grower Circle climbed to the 22nd rank by July 2025, indicating a significant improvement in market positioning. This upward movement is particularly notable when compared to competitors like GB Sciences, which also improved its rank from 30th to 23rd over the same period, and Srene, which moved from 23rd to 21st. However, Green Life Productions experienced a decline, dropping from 15th to 20th, which may have opened opportunities for The Grower Circle to gain market share. Meanwhile, Dope Dope showed a volatile performance, with its rank fluctuating significantly, ultimately landing at 24th in July. The Grower Circle's consistent sales growth, culminating in a peak in July, contrasts with the more erratic sales patterns of its competitors, suggesting a strengthening brand presence and consumer loyalty in the Nevada market.
Notable Products
In July 2025, the top-performing product from The Grower Circle was Flight Bites - Sunset Punch Gummies 10-Pack (100mg), maintaining its number one rank for four consecutive months despite a slight decrease in sales to 1245 units. Flight Bites - Rainbow Crunch Hash Rosin Gummies 10-Pack (100mg) saw a significant rise from fourth to second place with sales reaching 1029 units, showcasing a strong upward trend. Flight Bites - Sour Watermelon Gummies 10-Pack (100mg) dropped to third place from its steady second place in previous months, indicating a decline in popularity or availability. Newcomer Flight Bites - Strawnana Gummies 10-Pack (100mg) improved its rank from fifth in June to fourth in July, suggesting growing consumer interest. Zoo Dawg (3.5g) entered the rankings in July at fifth place, marking its first appearance in the top five products for The Grower Circle.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
