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Jul-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Breakwater is stocked at 40 licensed dispensaries across New Jersey, with the deepest coverage in Hoboken, Atlantic City, Flemington, Glassboro, and Red Bank. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Breakwater’s category mix in July 2026 tilted toward Flower at 54.41% share with 11.34% month-over-month growth, while Vapor Pens held 20.13% share with a 27.89% MoM rise and Pre-Roll reached 11.24% share with 34.14% MoM growth; collectively, these three accounted for 85.78% of sales, pointing to inhalables as the demand core. Year over year, outsized gains concentrated in Edible at 20,801.82% and Concentrates at 17,471.80%, versus 6,221.03% in Pre-Roll and 5,576.14% in Vapor Pens, even as Flower expanded 1,927.70%; the contrast implies nascent traction in non-Flower formats despite Flower still anchoring the mix. With an average price down 25.98% YoY alongside category-level MoM growth in Flower (+11.34%) and Vapor Pens (+27.89%), the pattern suggests portfolio breadth plus price recalibration is driving Breakwater’s 2,945.35% brand-level YoY growth in New Jersey.
Positioning-wise, Breakwater’s #32 rank in Flower in New Jersey alongside Flower’s 54.41% share and only 11.34% MoM growth indicates limited headroom if reliance on Flower persists, whereas Vapor Pens’ 27.89% MoM and Pre-Roll’s 34.14% MoM suggest faster-moving entry points to climb category ranks. The extreme YoY surges in Edible (+20,801.82%) and Concentrates (+17,471.80%) contrasted with a flat-to-negative MoM in Concentrates (-0.24%) and a modest MoM in Edible (+7.73%) imply trial is scaling but repeat remains uneven; reallocating shelf intensity toward Vapor Pens and Pre-Roll could convert faster MoM momentum into share gains while sustaining Flower for scale. With average price at $41.24 and category anchors like Vapor Pens ($59.73) and Concentrates ($58.02), Breakwater can segment by price-tier to defend volume while nudging premium in faster-growth formats, implying a path to improve rank from #32 without over-indexing on Flower.
Competitive Landscape
Breakwater ranks #32 in NJ Flower in July 2026, improving 50 positions from #82 year over year, while slipping 1 spot from #33 three months ago, and sitting 4 places below its February 2026 peak at #28; in contrast, Ozone holds #1 after a decline from #2 year over year with a 13.1% YoY sales drop, and Find. climbed from #10 to #2 with 129.0% YoY sales growth, indicating that Breakwater’s large YoY rank rebound amid mixed competitor trajectories suggests a recovery phase that still lacks the sustained momentum needed to re-enter the high-20s tier.
Notable Products
Strawberry Cherry Pie Pre-Roll 2-Pack (1g) posted the standout month in July 2026 with an 81.8% MoM surge to rank 2, while Candy Fumez Pre-Roll 2-Pack (1g) slipped 9.4% MoM at rank 8. Blue & Cream Solventless Hash Rosin Infused Pre-Roll 2-Pack (1g) held rank 1 despite no reported MoM figure, and Wave Runners Pre-Roll (1g) advanced 33.3% MoM at rank 3. With four of the top ten in Pre-Rolls and four in Flower, the mix implies Breakwater is leaning into quick-turn Pre-Roll velocity while keeping Flower as a stable volume base, signaling a tilt toward formats that can scale share quickly.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
