.svg){kind=small}
Apr-2026
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the state of New Jersey, Breakwater has shown notable fluctuations across various cannabis categories from January to April 2026. In the Concentrates category, Breakwater improved its ranking from 19th in January to 14th in February, although it slipped back to 23rd in March before recovering to 18th in April. This movement suggests a competitive market where Breakwater is actively working to maintain its position. The Edible category presents a slightly different picture, with Breakwater starting at 23rd in January, dropping to 33rd in March, and then climbing back to 24th in April. This indicates some challenges in maintaining a consistent presence in the top 30, but also highlights the brand's ability to rebound quickly.
Breakwater's performance in the Flower category is less stable, as it remained at the edge of the top 30, slipping to 32nd place by April. This decline could be a point of concern as it suggests increasing competition or shifting consumer preferences. Interestingly, in the Pre-Roll category, Breakwater was not in the top 30 in January but made significant strides by April, achieving a 46th place ranking. This upward trend could signal a growing acceptance and demand for their Pre-Roll products. Meanwhile, the Vapor Pens category shows a positive trajectory, with Breakwater improving from 50th in January to a notable 31st by April, reflecting a strong upward momentum and possibly increased consumer interest in this product line.
Competitive Landscape
In the competitive landscape of the New Jersey flower category, Breakwater has experienced some fluctuations in its ranking over the first four months of 2026. Starting at 30th place in January, Breakwater improved its rank to 29th in February and March, before dropping to 32nd in April. This downward shift in April could be attributed to the competitive pressure from brands like Craft Kings, which consistently improved its position, peaking at 25th in February. Meanwhile, Superflux maintained a stable presence in the low 30s, and The Botanist showed resilience by bouncing back to 37th in April after a dip in February. Despite these challenges, Breakwater's sales remained relatively robust, indicating a loyal customer base that could be leveraged with strategic marketing efforts to regain and improve its rank in the coming months.
Notable Products
In April 2026, (Headband x ChemD) x Skunkdog Bx1 (3.5g) reclaimed its position as the top-performing product for Breakwater, moving up from second place in March. This Flower category product achieved notable sales of $804. Strawberry Jelly #20 Pre-Roll 2-Pack (1g) emerged as the second-best seller, marking its debut in the rankings. DEADHEAD OG X TOM HILL HAZE (3.5g) and Pie Eyed (3.5g) secured the third and fourth positions, respectively, both appearing for the first time in the rankings. Banana Puddintain Pre-Roll 2-Pack (1g) completed the top five, also making its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
