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Mar-2026
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Overview
Market Insights Snapshot
In the competitive cannabis market of New Jersey, Breakwater has shown varied performance across different product categories. Concentrates saw a notable fluctuation, with the brand moving from the 17th position in December 2025 to the 21st position by March 2026. This movement reflects a decrease in sales from $58,567 to $45,284 over the same period, indicating a potential challenge in maintaining market share. On the other hand, the Flower category remained relatively stable, with Breakwater holding onto a position in the high twenties. Despite a dip in sales in February, the brand managed to recover slightly by March, suggesting resilience in this category.
However, not all categories showed positive momentum for Breakwater in New Jersey. The Edible category saw a decline, with the brand dropping out of the top 30 by March 2026, which could be a concern as sales decreased notably during this period. Meanwhile, their performance in Pre-Rolls was inconsistent, as evidenced by an absence from the top 30 rankings in January, but a return to the 70th position by March. Vapor Pens also experienced fluctuations, with rankings moving from 36th to 45th from December to March, reflecting a struggle to maintain a steady presence in this category. These movements highlight the dynamic nature of Breakwater's market presence and suggest areas where the brand could focus on regaining or strengthening its foothold.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Breakwater has shown a relatively stable performance, maintaining its rank around the 28th to 30th positions from December 2025 to March 2026. This stability is notable given the fluctuations observed in other brands. For instance, Anthologie experienced a decline, dropping out of the top 20 by January 2026 and further slipping to the 27th position by March 2026. Similarly, (the) Essence saw a significant drop from 16th in December 2025 to 28th by March 2026, indicating a downward trend. Meanwhile, Brute's Roots showed a slight decline in rank, moving from 25th to 30th over the same period. Despite these shifts, Breakwater's consistent ranking suggests a steady market presence, although its sales figures indicate a slight downward trend, similar to its competitors. This stability in rank amidst fluctuating competitor performance could position Breakwater as a reliable choice for consumers seeking consistency in the New Jersey Flower market.
Notable Products
In March 2026, the top-performing product for Breakwater was Hybrid Full Spectrum RSO (1g) in the Concentrates category, climbing from fourth place in February to secure the top spot. The product achieved a notable sales figure of 694 units. The Flower category saw (Headband x ChemD) x Skunkdog Bx1 (3.5g) drop to second place after maintaining the number one rank for three consecutive months. Moonbow #20 (3.5g) made a strong showing in third place, while Ghost Train Haze (3.5g) entered the rankings at fourth. Peanut Butter Breath #240 (3.5g) experienced a decline, moving from second place in January to fifth in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
