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Oct-2025
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Overview
Market Insights Snapshot
In the state of New Jersey, Breakwater has shown notable performance across various cannabis categories. The brand made a significant entry into the Concentrates category, securing the 25th position in October 2025, indicating a promising start. In the Flower category, Breakwater demonstrated a remarkable upward trajectory, jumping from the 77th position in July 2025 to the 30th position by October. This substantial climb suggests a strong consumer demand for their flower products. However, it is worth noting that Breakwater did not make it into the top 30 rankings for Edibles until October, where they were positioned at 42nd, indicating room for growth in this segment.
Breakwater's performance in the Vapor Pens category also reflects a positive trend, moving from the 73rd position in August 2025 to 30th by October. This improvement could be attributed to increased consumer interest or effective product strategies. On the other hand, the brand's presence in the Pre-Roll category was not as prominent, as they only appeared in the rankings in September at the 80th position and did not make it into the top 30 thereafter. This suggests potential challenges or competitive pressures in the Pre-Roll market. Overall, Breakwater's varied performance across these categories highlights both strengths and opportunities for further growth in the New Jersey cannabis market.
Competitive Landscape
In the competitive landscape of the New Jersey flower category, Breakwater has demonstrated a significant upward trajectory in recent months. After starting outside the top 20 in July and August 2025, Breakwater surged to rank 29 in September and maintained a strong position at rank 30 in October. This upward movement is indicative of a robust increase in sales, with a notable jump from August to September. In comparison, GreenJoy, which was ranked 18th in July, saw a decline to 29th by October, suggesting a potential opportunity for Breakwater to capitalize on shifting consumer preferences. Meanwhile, Anthologie and Savvy have shown fluctuating ranks, with Anthologie remaining outside the top 20 and Savvy climbing from 36th to 32nd by October. These dynamics highlight Breakwater's potential to further enhance its market position amidst varying performances by its competitors.
Notable Products
In October 2025, Pie Eyed (3.5g) emerged as the top-performing product for Breakwater, achieving the number one rank with sales of 753 units. Sour Super Skunk (3.5g) climbed to the second position, showing a significant increase from the fifth rank in September 2025, with sales doubling to 689 units. AK-47 (3.5g) secured the third spot, followed by Strawberry Cherry Pie (3.5g) and Wave Runners (3.5g) in fourth and fifth places, respectively. Notably, neither Pie Eyed (3.5g) nor AK-47 (3.5g) were ranked in the previous months, indicating a strong debut or resurgence in October. The category of Flower continues to dominate Breakwater's product lineup, with all top products belonging to this category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
