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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Breakwater is stocked at 36 licensed dispensaries across New Jersey, with the deepest coverage in Hoboken, Glassboro, Atlantic City, Bridgeton, and Buena. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Breakwater concentrated nearly half of sales in Flower at 49.07% share, while Vapor Pens held 25.33% and Edible reached 10.67%, indicating a three-tier mix anchored by inhalables. Year over year, Edible surged 11,196.54% and Vapor Pens rose 1,821.99%, outpacing Flower’s 1,467.41% despite Flower remaining the largest bucket; month over month, Flower declined 21.00% and Pre-Roll fell 42.87% as Vapor Pens edged up 0.10% and Edible grew 9.38%. Average price dropped 28.05% year over year to $41.76 alongside category-level pricing at $56.04 for Flower and $57.17 for Vapor Pens, pointing to volume-led gains with downshifted ticket sizes. With a Flower category rank of 36 in New Jersey, the mix suggests Breakwater is scaling breadth beyond its core while absorbing near-term Flower softness.
The pivot toward Edible (+11,196.54% YoY and +9.38% MoM) and the stability of Vapor Pens (+1,821.99% YoY and +0.10% MoM) imply Breakwater is diversifying into faster-adopting formats to reduce exposure to Flower’s 21.00% MoM volatility and Pre-Roll’s 42.87% MoM pullback. Given Flower still commands 49.07% share but carries a rank of 36 in New Jersey, the brand’s positioning benefits from leaning into higher-momentum non-flower segments while using lower average prices (-28.05% YoY) to convert trial across categories; this pattern implies a strategy to trade market rank headroom in Flower for increased share capture in Vapor Pens (25.33% share) and Edible (10.67% share) where growth velocity is higher.
Competitive Landscape
Breakwater sits at rank #36 in New Jersey Flower in August 2026, an improvement of 51 positions from #87 year over year, while sliding 2 spots from #38 in May 2026 and 8 spots below its February 2026 peak at #28; in contrast, Ozone moved from #2 to #1 year over year as its sales declined 18.5%, and Find. climbed from #5 to #2 with 40.5% YoY sales growth. Against this backdrop of a leader holding #1 despite negative sales and another accelerating into #2, Breakwater’s leap from #87 to #36 alongside a modest three-month dip from #38 to #36 implies momentum that is improving rank faster than short-term fluctuations, positioning the brand to re-challenge its #28 peak if distribution or assortment efficiency can close the gap with the top five.
Notable Products
(Headband x ChemD) x Skunkdog Bx1 (3.5g) posted the steepest movement in August 2026 with a -12.5% month-over-month decline while sitting at rank 5, contrasting with Banana Puddintain (3.5g) at rank 4 with a -9.8% slide. Grape RSO Full Spectrum Gummies 10-Pack (100mg) led at rank 1 despite a $12,290 sales base, indicating the top spot is not anchored by Flower. Four of the top ten are Flower SKUs concentrated between ranks 2 and 9, yet two of those showed negative MoM, implying share is being redistributed toward Edible and Vapor Pens rather than expanding the Flower lead. The pattern implies Breakwater is tilting mix toward non-Flower formats as category breadth, not just strain depth, drives August 2026 rank positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
