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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Breakwater is stocked at 37 licensed dispensaries across New Jersey, with the deepest coverage in Hoboken, Atlantic City, Bridgeton, Buena, and Camden. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, Breakwater’s mix concentrated in Flower at 51.95% share with year-over-year growth of 16.23% and month-over-month growth of 3.58%, while Vapor Pens held 19.38% share with 170.58% year-over-year growth but a 25.93% month-over-month decline. Pre-Roll reached 9.90% share with 569.70% year-over-year growth and 3.39% month-over-month growth, and Concentrates at 7.24% share advanced 511.28% year-over-year and 6.48% month-over-month. Edible accounted for 9.66% share with 161.16% year-over-year growth but an 11.08% month-over-month drop, and Tincture & Sublingual at 1.88% share grew 232.11% year-over-year while falling 19.20% month-over-month. With brand-level sales up 69.85% year-over-year and average price down 18.88%, the pattern implies Breakwater is trading price down to accelerate volume in Flower and leveraging fast-growing, lower-share formats to broaden the base without overextending mix risk.
The divergent month-over-month pulls — Vapor Pens down 25.93% and Edible down 11.08% against Flower up 3.58% and Concentrates up 6.48% — suggest Breakwater’s positioning is tethered to inhalables where near-term velocity is steadier, while keeping optionality in Pre-Roll (up 3.39% MoM) as an accessible entry. The combination of a 51.95% Flower share and a rank of 29 in Flower in New Jersey indicates room to climb the shelf if the price reset (−18.88% YoY on average price) continues to convert trial, and the 569.70% Pre-Roll and 511.28% Concentrates year-over-year growth rates imply a pathway to diversify away from single-category dependence without diluting the core. Net, September 2026 mix dynamics point to Breakwater leaning into value-led Flower to anchor traffic while cultivating high-growth adjacencies to improve rank efficiency within the state.
Competitive Landscape
Breakwater sits at rank 29 in September 2026, improving 3 positions from rank 32 year over year, while slipping 1 spot from June 2026’s rank 30; this trails its peak rank 28 reached in February 2026 by 1 position but marks a net YoY climb of 9.4% in rank position terms (32 to 29). Competitors tightened the top of the table as Find. advanced from rank 6 to rank 1 with 111.6% YoY sales growth and Good Green jumped from rank 17 to rank 3 alongside 166.7% YoY sales growth, while RYTHM held near the top at rank 4 despite a 9.8% YoY sales decline and Ozone stayed near-flat at rank 2 with a 2.8% YoY sales dip; against that backdrop, Breakwater’s modest rank gain alongside a 1-position quarter-over-quarter slippage implies it is stabilizing just outside the top tier and will need a step-change to convert incremental momentum into durable top-25 presence.
Notable Products
(Headband x ChemD) x Skunkdog Bx1 Pre-Roll 2-Pack (1g) delivered the standout movement with an 89.9% month-over-month jump to rank 1, while Rainbow Driver (7g) slid 29.9% to rank 8, marking a divergent pull between value-oriented pre-rolls and larger-size flower. The sibling flower SKU (Headband x ChemD) x Skunkdog Bx1 (3.5g) also surged 61.1% to rank 3, and Grape RSO Full Spectrum Gummies 10-Pack (100mg) declined 13.3% at rank 5, with four of the top ten coming from Flower indicating a category still central despite mixed momentum. The pattern implies Breakwater is tilting toward Headband x ChemD genetics and pre-roll formats to drive velocity, while larger-format flower and certain edibles require repositioning to avoid share leakage.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
