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Sep-2025
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Overview
Market Insights Snapshot
Breakwater's performance in New Jersey across various cannabis categories shows a mix of promising advancements and areas needing improvement. In the Flower category, Breakwater made a significant leap from 77th in August to 30th by September 2025, indicating a strong upward trajectory in this segment. This improvement is noteworthy given the competitive nature of the Flower market. However, in the Edible category, Breakwater did not secure a spot among the top 30 brands from June to September, which could suggest challenges in gaining traction or consumer preference in this category. Such insights can be critical for strategic adjustments and highlight areas where Breakwater might focus on boosting brand presence or product offerings.
In the Vapor Pens category, Breakwater's ranking improved from not being in the top 30 to 72nd in August and further to 46th place by September, showcasing a positive trend and potential for growth in this category. Conversely, the Pre-Roll category saw Breakwater's entry at 78th in September, which, while not in the top 30, marks an initial presence that could be built upon. These movements across categories suggest a varied performance landscape for Breakwater in New Jersey, with certain segments like Flower and Vapor Pens showing promise, while others like Edibles and Pre-Rolls might require more targeted efforts to enhance market positioning.
Competitive Landscape
In the competitive landscape of the New Jersey flower category, Breakwater has experienced significant fluctuations in its market positioning over recent months. While it was not in the top 20 brands from June to August 2025, it made a remarkable leap to rank 30th in September 2025, indicating a substantial increase in sales momentum. This surge is noteworthy, especially when compared to brands like Yeti Farms, which steadily climbed from 58th to 28th place, and Superflux, which maintained a consistent presence around the 30th rank. Meanwhile, Anthologie and Savvy experienced more stable yet less dynamic shifts in ranking. Breakwater's dramatic rise in September suggests a potential strategic pivot or successful marketing initiative that could be explored further for sustained growth. Understanding these competitive dynamics and the factors behind Breakwater's recent success could provide valuable insights for stakeholders looking to capitalize on emerging trends in the New Jersey flower market.
Notable Products
In September 2025, Ghost Train Haze (3.5g) emerged as the top-performing product for Breakwater, with notable sales of 549 units. Rainbow Driver (7g) climbed to the second position with a significant increase from its fourth-place ranking in August. Strawberry Cherry Pie Pre-Roll 2-Pack (1g) secured the third spot, having moved up from fifth place in August. Blue & Cream (3.5g), which was ranked fifth in July, improved to fourth in September. Sour Super Skunk (3.5g) made its debut in the rankings at fifth place, indicating a strong entry into the top products list.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
