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Apr-2025
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Overview
Market Insights Snapshot
In the state of New Jersey, Breakwater has shown a commendable upward trajectory in the Flower category rankings over the first four months of 2025. Starting the year outside the top 30, Breakwater moved from the 63rd position in January to the 53rd position by April. This consistent improvement is indicative of an effective strategy to capture market share in a competitive landscape. Moreover, the brand's sales figures in New Jersey have seen significant growth, culminating in a notable increase in April compared to earlier months. This suggests a growing consumer preference for Breakwater's offerings in the Flower category.
However, Breakwater's absence from the top 30 rankings in any other state or category during this period highlights potential areas for growth and expansion. The lack of presence in other markets might indicate a need for strategic adjustments to penetrate these regions effectively. Despite this, their progress in New Jersey could serve as a valuable blueprint for future endeavors in other states. While specific sales figures for other regions are not available, the brand's performance in New Jersey could be a promising sign of its potential to replicate success elsewhere.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Breakwater has shown a steady improvement in its rankings over the first four months of 2025, moving from 63rd in January to 53rd in April. This upward trend indicates a positive reception in the market, though it still trails behind competitors such as Superflux, which consistently ranks higher, reaching as high as 36th in March. Garden State Banana also maintains a stronger position, fluctuating between 37th and 45th in the same period. Despite these challenges, Breakwater's sales have shown a promising increase, particularly in April, suggesting that while they may not yet be a top contender, their market presence is strengthening. This growth trajectory could potentially lead to improved rankings if the trend continues, especially as some competitors like MPX - Melting Point Extracts have not consistently maintained a top 20 presence.
Notable Products
In April 2025, Breakwater's top-performing product was Strawberry Jelly #20 (7g) in the Flower category, maintaining its dominance with the highest sales figure of 92 units. Purple Ombre Cake (7g) also performed well, securing the second position, though its ranking slipped from first place in March. Sour Super Skunk (3.5g) entered the top rankings for the first time in April, taking the third spot. Cali Burger #80 (7g) and Peanut Butter Breath #240 Pre-Roll 2-Pack (1g) tied for fourth, both showing consistent performance in their respective categories. The rankings highlight a dynamic shift from March, with several new entries and movements within the top positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
