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Oct-2025
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Overview
Market Insights Snapshot
In the New Jersey market, Shady Extracts has experienced a fluctuating performance across different product categories. In the Concentrates category, the brand saw a decline in its ranking, moving from 18th in July to 30th by October 2025. This drop indicates a significant challenge for Shady Extracts to maintain its competitive edge in this category within the state. The sales figures reflect this downward trajectory, with sales decreasing steadily over the four-month period. Such a decline suggests potential issues in market penetration or consumer preference shifts that the brand might need to address.
Conversely, Shady Extracts demonstrated a more promising trend in the Vapor Pens category in New Jersey. While the brand started outside the top 30 in July, it managed to climb to the 48th position by October 2025, marking a positive movement. This upward trend is further supported by a substantial increase in sales from September to October, indicating a growing consumer interest or successful marketing strategy. The contrasting performance across these categories highlights the brand's potential to capitalize on its strengths in the Vapor Pens market while reassessing its approach to Concentrates.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, Shady Extracts has shown a notable fluctuation in its market position over the past few months. While it was not in the top 20 brands in July and August 2025, it made a comeback in September with a rank of 66 and further improved to 48 by October. This upward trend in rank coincides with a significant increase in sales from September to October. However, Shady Extracts faces stiff competition from brands like Bless Your Cottons, which consistently maintained a higher rank, although its sales have been declining. Similarly, Later Days experienced a drop in rank to 50 in October, potentially opening up opportunities for Shady Extracts to capture more market share. Meanwhile, Packs (fka Packwoods) and Black Label Brand also present competitive challenges with their fluctuating ranks and sales figures. Overall, Shady Extracts' recent performance suggests a positive trajectory, but sustained efforts will be necessary to maintain and improve its market position amidst dynamic competition.
Notable Products
In October 2025, the top-performing product for Shady Extracts was Northern Dragon Cured Resin Disposable (1g) in the Vapor Pens category, securing the number one rank with sales of 524 units. Following closely was Orange Sherbert Cured Resin Disposable (1g) in second place, and Forbidden Fruit Cured Resin Disposable (1g) in third. Biscotti Cured Resin Disposable (1g) climbed from fifth place in September to fourth in October, showing a notable improvement in its ranking. Motorbreath Live Resin Disposable (1g) maintained a steady presence, debuting at fifth place in October. Overall, the Vapor Pens category continues to dominate the rankings, with several products improving their positions from the previous month.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
