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Sep-2025
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Overview
Market Insights Snapshot
Shady Extracts has demonstrated varying performance across different categories and states, with notable movements in the New Jersey market. In the Concentrates category, Shady Extracts saw a consistent decline in rankings, moving from 15th in June 2025 to 22nd by September 2025. This downward trend is mirrored by a decrease in sales, suggesting challenges in maintaining market share. In contrast, the Vapor Pens category in New Jersey shows Shady Extracts outside the top 30 brands, indicating significant room for improvement in this segment. The absence from the top 30 in Vapor Pens highlights a potential area of concern or opportunity for the brand to address.
Analyzing the sales trends, Shady Extracts experienced a notable decrease in sales figures in both categories within New Jersey. This decline in sales could be attributed to increased competition or shifting consumer preferences. Despite these challenges, the brand's presence in the Concentrates category within the top 30 suggests a level of resilience and potential for recovery. By examining these movements and understanding the underlying factors, Shady Extracts can strategize to improve its market position and capitalize on its strengths. This analysis highlights the importance of adapting to market dynamics and consumer trends to sustain and enhance brand performance.
Competitive Landscape
In the competitive landscape of the New Jersey concentrates market, Shady Extracts has experienced a notable decline in both rank and sales from June to September 2025. Starting at 15th place in June, Shady Extracts slipped to 22nd by September, indicating a downward trend that coincides with a decrease in sales over the same period. This decline contrasts with brands like HAZE, which also saw a drop in rank but maintained a higher sales volume than Shady Extracts throughout the months. Meanwhile, SUN managed to improve its rank slightly from 21st to 20th in September, suggesting a more stable position despite fluctuating sales. Lily Extracts and North Lake Supply remained outside the top 20, highlighting the competitive pressure Shady Extracts faces as it strives to regain its footing in this dynamic market.
Notable Products
In September 2025, the top-performing product for Shady Extracts was Peanut Butter Maple Time Cured Sugar (1g) in the Concentrates category, which climbed from third place in August to secure the number one rank, with sales reaching 162 units. Purple Diesel Cured Resin Sugar (1g) debuted strongly in the second position, showing significant promise in the Concentrates category. Red Bullz Cured Resin Disposable (1g) entered the rankings at third place in the Vapor Pens category, while Fruity Gum Live Resin Sugar (1g) and Biscotti Cured Resin Disposable (1g) followed in fourth and fifth places, respectively. Notably, Peanut Butter Maple Time Cured Sugar (1g) demonstrated consistent performance, maintaining a top-three position throughout the summer months. The introduction and rise of new products like Purple Diesel Cured Resin Sugar (1g) indicate a dynamic shift in consumer preferences towards diverse concentrate offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
