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Apr-2025
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Overview
Market Insights Snapshot
In New Jersey, Shady Extracts has shown a notable upward trajectory in the Concentrates category. Starting outside the top 30 in January 2025, the brand climbed to the 19th position by February, 14th in March, and further improved to the 11th spot by April. This consistent upward movement is indicative of a strong market presence and growing consumer preference in the state. The sales figures support this trend, with a significant increase from $14,258 in January to $59,060 by April. However, it's worth noting that Shady Extracts did not appear in the Vapor Pens category rankings until March, where they entered at 48th position, suggesting a potential area for growth or a lack of focus in that category.
The performance in the Vapor Pens category in New Jersey presents a contrasting picture. Shady Extracts did not rank within the top 30 until March 2025, starting at 48th and slightly dropping to 53rd in April. This indicates a relatively weaker position compared to their success in Concentrates. The absence from the top 30 in the earlier months could reflect either a nascent entry into the category or challenges in gaining traction against established competitors. Despite this, the brand's entry into the rankings might suggest initial efforts to capture market share, which could be an area to watch for potential future growth. The sales figures for Vapor Pens, although lower than those for Concentrates, still reflect a noteworthy market presence, with $20,288 in March and $11,665 in April.
Competitive Landscape
In the competitive landscape of concentrates in New Jersey, Shady Extracts has shown a promising upward trajectory in recent months. Despite not being in the top 20 in January 2025, Shady Extracts climbed to rank 19 in February, improved to 14 in March, and further ascended to 11 by April. This positive trend suggests a growing market presence and increasing consumer preference. In contrast, competitors like Pyramid Pens maintained a relatively stable position, hovering around the 6th to 9th rank, while HAZE experienced a decline, dropping from 8th to 14th place over the same period. ONYX (NJ) showed some fluctuation but remained consistently within the top 10. These dynamics highlight Shady Extracts' potential to capture more market share if the upward trend continues, especially as some competitors face challenges in maintaining their rankings.
Notable Products
In April 2025, the top-performing product from Shady Extracts was Banana Mac Cured Badder (1g) in the Concentrates category, maintaining its first-place rank from March, with sales figures reaching 169 units. Sour Tangie Cured Badder (1g) climbed to the second position, showing an impressive increase from its absence in the March rankings. Forbidden Fruit Cured Badder (1g) remained steady in third place, consistent with its March ranking. Super Melonaide Cured Resin Sugar (1g) entered the rankings in April at third place, indicating a new interest in this product. Jungle Butter Cured Resin Sugar (1g) followed closely, debuting in the rankings at fourth place, highlighting its growing popularity.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
