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Aug-2025
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Overview
Market Insights Snapshot
Shady Extracts has shown varied performance across different categories and states over recent months. In the Concentrates category in New Jersey, the brand experienced a steady decline in rankings from 11th place in May 2025 to 19th place by August 2025. This downward trend is reflected in their sales figures, which decreased over the same period. Despite this decline, Shady Extracts managed to maintain a presence within the top 20 brands, indicating a resilient market position amidst competitive pressures. This suggests that while the brand faces challenges, it retains a foothold in the New Jersey market that could be leveraged for future growth.
In contrast, the Vapor Pens category in New Jersey paints a different picture for Shady Extracts. The brand did not rank within the top 30 for the months of May through August 2025, highlighting a significant challenge in this segment. While the sales figures show some fluctuations, with a noticeable increase from July to August 2025, the absence from the top 30 indicates a need for strategic adjustments to capture more market share. This disparity between categories underscores the importance of targeted strategies tailored to specific market dynamics and consumer preferences.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, Shady Extracts has experienced fluctuations in its market position, reflecting broader trends in consumer preferences and competitive pressures. While Shady Extracts maintained a relatively stable rank from May to August 2025, moving from 49th to 54th, its sales trajectory showed a decline in June and July, before rebounding in August. This rebound coincides with a similar upward trend observed in Jersey Clouds, which improved its rank from 61st to 55th, suggesting a potential shift in consumer demand towards specific product attributes or marketing strategies. Meanwhile, MPX - Melting Point Extracts and Bullet Train Extracts did not make the top 20, highlighting a competitive advantage for Shady Extracts in maintaining visibility. However, the presence of New Earth, which re-entered the rankings in August, indicates a dynamic market where Shady Extracts must continuously innovate to sustain its competitive edge.
Notable Products
In August 2025, Nana Berri Blast Cured Resin Disposable (1g) topped the sales chart for Shady Extracts, leading the Vapor Pens category with 246 units sold. It was followed by Rainbow Sherbet Distillate Cartridge (1g), which secured the second position, maintaining its strong presence in the same category. Peanut Butter Maple Time Cured Sugar (1g) ranked third, showing a slight decline from its second position in July. Paloma Fizz Cured Resin Disposable (1g) held steady in fourth place, while Boo Berry Live Resin Badder (1g) dropped from the top spot in July to fifth in August. These shifts indicate a competitive market, particularly within the Vapor Pens category, where Nana Berri Blast emerged as a clear favorite.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
