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Jun-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Shady Extracts derived 93.99% category share from Concentrates with 30.55% month-over-month growth and 177.48% year-over-year expansion, while Vapor Pens fell to 6.00% share with a 39.43% month-over-month decline and an 82.09% year-over-year contraction; despite a brand-level average price down 3.43% year-over-year to $44.28, Concentrates averaged $45.64 and Vapor Pens averaged $30.23. Within New Jersey Concentrates, the brand held rank 5, and overall brand sales grew 48.36% year-over-year, indicating a skew toward higher-velocity Concentrates and an exit-like retrenchment in Vapor Pens that concentrates demand and pricing power into a single lead segment.
The mix shift—Concentrates up 30.55% month-over-month to 93.99% share and Vapor Pens down 39.43% month-over-month to 6.00% share—positions Shady Extracts as a category specialist rather than a portfolio balancer, with rank 5 in New Jersey Concentrates and a 177.48% year-over-year surge creating headroom to trade price strategically around the $45.64 average. The combination of a 48.36% brand sales year-over-year increase and a 3.43% year-over-year drop in average price implies elasticity-driven volume capture in Concentrates and intentional de-emphasis of Vapor Pens, a pattern that prioritizes depth over breadth to defend and potentially improve rank within the Concentrates lane.
Competitive Landscape
Shady Extracts sits at rank #5 in New Jersey Concentrates in June 2026, up 11 spots year over year from #16 and surging 34 positions since March 2026 when it was #39; this climb coincides with a new peak rank of #5 in June 2026 and a compression at the top where Grassroots holds #1 after rising from #2 while RYTHM slips from #1 to #2 and Kind Tree Cannabis declines from #4 to #3 alongside a -27.2% sales change; against that backdrop, Shady Extracts’ +11 rank delta versus RYTHM’s -1 and Grassroots’ +1 indicates momentum concentrated in mid-tier share capture rather than top-spot displacement, implying the brand’s trajectory is driven by rapid ascent from the lower ranks into the competitive top five and sets expectations for volatility-sensitive gains rather than immediate top-two contention.
Notable Products
Strawnana Full Spectrum Crumble (2g) posted the largest month-over-month surge at 125.0% to reach rank 3, while Purple Chem Crumble (2g) also climbed 63.7% to rank 2. In contrast, Han Solo Burger Full Spectrum Sugar (1g) fell 67.2% to rank 10, and Han Solo Burger Full Spectrum Cartridge (1g) declined 14.9% to rank 5. With eight of the top ten SKUs in Concentrates and the number 1 and number 8 slots held by Military Chocolate variants, the mix indicates a pivot toward higher-volume concentrate formats over vapor pen offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
