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Jul-2025
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Overview
Market Insights Snapshot
Shady Extracts has shown a varied performance across different categories and states in recent months. In the New Jersey market, the brand has maintained a presence within the top 20 for the Concentrates category, although it experienced a slight decline from 11th place in May 2025 to 17th place by July 2025. This downward trend is accompanied by a significant drop in sales from May to July, indicating potential challenges in maintaining consumer interest or competition from emerging brands. Despite this, the brand's ability to stay within the top rankings signifies a resilient foothold in the market, albeit with room for improvement.
In the Vapor Pens category in New Jersey, Shady Extracts has not managed to break into the top 30, with rankings hovering just outside this range from April to July 2025. This lack of presence in the upper echelon of the category could be seen as a negative indicator, suggesting that the brand may need to reassess its strategy to gain traction in this competitive space. However, the sales figures indicate a notable increase from April to May, demonstrating potential for growth if the brand can capitalize on this momentum and improve its market penetration.
Competitive Landscape
In the competitive landscape of the concentrates category in New Jersey, Shady Extracts has experienced fluctuating rankings over the past few months, indicating a dynamic market presence. In April 2025, Shady Extracts held a respectable 12th position, but by July 2025, it had slipped to 17th. This decline in rank coincides with a decrease in sales from May to July, suggesting potential challenges in maintaining consumer interest or facing intensified competition. Notably, HAZE and New Earth have shown resilience, with HAZE maintaining a relatively stable position despite a dip in July, and New Earth recovering to 15th place after a drop in June. Meanwhile, SUN and Drool have experienced similar challenges, with SUN dropping to 19th place and Drool consistently ranking at 20th. These shifts highlight the competitive pressures in the New Jersey concentrates market, where Shady Extracts must strategize to regain its footing and capitalize on opportunities for growth.
Notable Products
In July 2025, the top-performing product from Shady Extracts was Boo Berry Live Resin Badder (1g) in the Concentrates category, securing the number one rank with notable sales of 220 units. Closely following was Peanut Butter Maple Time Cured Sugar (1g), also in the Concentrates category, ranked second. Diesel Roze Live Resin Disposable (1g) in the Vapor Pens category took third place. Notably, Pink Gushers Cured Resin Disposable (1g) dropped to third place from its previous top position in May 2025. Cherry Kush Mints Live Resin Disposable (1g) maintained a consistent presence, ranking fourth in July, after previously being third in April 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
