.svg){kind=small}
Aug-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Jersey Sauce Boss has demonstrated a strong upward trajectory in the Vapor Pens category within New Jersey. Starting from a rank of 45 in May 2025, the brand climbed to rank 34 in June, and by July, it had broken into the top 30, maintaining its position at rank 28 through August. This consistent improvement suggests a growing consumer preference for Jersey Sauce Boss products in the region. Notably, the brand's significant leap in sales from $56,068 in May to $215,505 in July reflects a robust demand and possibly effective marketing strategies or product launches that resonated well with the target audience.
However, it's worth noting that outside of New Jersey, Jersey Sauce Boss did not make it into the top 30 rankings for the Vapor Pens category, indicating a potential area for growth or a need for strategic adjustments in other markets. This absence from top rankings in other states could be viewed as a challenge for the brand to expand its footprint beyond its home state. The brand's focus on New Jersey appears to be paying off, but to capitalize on broader market opportunities, diversification and targeted strategies might be necessary to replicate this success in other regions.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, Jersey Sauce Boss has demonstrated a notable upward trajectory in rankings, moving from 45th place in May 2025 to a consistent 28th place by August 2025. This improvement in rank is indicative of a positive trend in sales performance, as evidenced by a substantial increase in sales from May to July 2025. Notably, Jersey Sauce Boss has outperformed Drool, which fluctuated between ranks 32 and 46 during the same period, despite Drool's sales catching up in August. Meanwhile, Kind Tree Cannabis and The Growfather have maintained relatively stable positions, with Kind Tree Cannabis dropping out of the top 20 after May and The Growfather showing a slight upward trend. The most significant competitor, (the) Essence, experienced a dramatic drop from 3rd place in May to 26th in August, which could present an opportunity for Jersey Sauce Boss to capture more market share if this trend continues.
Notable Products
In August 2025, Jersey Sauce Boss's top-performing product was the Sauce Stick - Grape Giza Live Resin Disposable (0.5g) in the Vapor Pens category, securing the first rank with sales of 714 units. The Sauce Stick - Maple Nectar Live Resin Cartridge (0.5g) followed closely in second place, while the Sauce Stick - Larry OG Live Resin Disposable (0.5g) was ranked third. Notably, the Sauce Stick - Citron Live Resin Cartridge (0.5g) experienced a drop from its previous first-place position in June and July to fourth in August. This shift highlights a dynamic change in consumer preferences within the Vapor Pens category over the months. Overall, the August rankings reflect a strong performance by the Grape Giza variant, contrasting with the previous months where Citron dominated.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
