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Nov-2025
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Overview
Market Insights Snapshot
Jive's performance in the New York market shows a notable upward trend in the Pre-Roll category over the past few months. Starting in August 2025, Jive was ranked 88th, but by November 2025, they had climbed to 66th place. This improvement in ranking is accompanied by a consistent increase in sales from $66,374 in August to $89,817 in November, indicating a positive reception in the market. Despite not being in the top 30 brands, this upward trend suggests that Jive is gaining traction and could potentially break into higher rankings if the growth continues.
The absence of Jive in the top 30 brands across other states and categories could be seen as a challenge or an opportunity depending on the perspective. While their current focus seems to be on the New York Pre-Roll market, expansion into other states or categories could diversify their market presence and potentially boost their overall brand performance. It will be interesting to observe if Jive's strategy will include targeting other markets or if they will continue to build on their current momentum in New York.
Competitive Landscape
In the competitive landscape of the New York Pre-Roll category, Jive has shown a notable upward trajectory in its ranking over the past few months. Starting from a rank of 88 in August 2025, Jive improved to 66 by November 2025, indicating a significant climb in the competitive ranks. This positive trend suggests an increase in market acceptance and consumer preference for Jive's offerings. Comparatively, Binske has also been on an upward trend, moving from rank 99 to 64, which could pose a competitive challenge for Jive as both brands vie for higher market share. Meanwhile, Old Pal and Pot & Head have experienced fluctuations, with Old Pal dropping from 60 to 68 and Pot & Head moving from 70 to 72, indicating potential volatility in their market positions. Hepworth, on the other hand, has seen a decline from 45 to 62, which could be an opportunity for Jive to capture some of Hepworth's market share. Overall, Jive's consistent improvement in rank suggests a strengthening brand presence in the New York Pre-Roll market, positioning it well against its competitors.
Notable Products
In November 2025, the Lemon Berry OG Pre-Roll 2-Pack (1g) claimed the top position among Jive's products, demonstrating a remarkable rise from fourth place in October. Blueberry Muffin Pre-Roll 2-Pack (1g) followed closely, securing the second spot, having previously been the top performer in October. Mandarin Temple Pre-Roll 2-Pack (1g) maintained its consistent performance, holding steady at third place for two consecutive months. Don Carlos Pre-Roll 2-Pack (1g) experienced a slight decline, moving from second to fourth position, with sales figures reaching 1850 units. Meanwhile, Humboldt Headband Pre-Roll 2-Pack (1g) entered the top five, improving from an unranked position in October to fifth in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
