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Aug-2025
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Overview
Market Insights Snapshot
Jive's performance in the New York market, specifically in the Pre-Roll category, has seen some fluctuations over the summer months. While they did not make it into the top 30 brands, there has been a notable improvement in their ranking from May to June, moving from 84th to 76th place. However, this momentum did not sustain as the brand's ranking slipped again to 81st by August. This pattern indicates a certain level of volatility in their market presence, which could be attributed to various external factors or internal strategy shifts. Despite these ups and downs, Jive's sales figures show a peak in June, suggesting a temporary boost in consumer interest or distribution efforts during that period.
The absence of Jive from the top 30 in the Pre-Roll category throughout these months highlights a competitive landscape in New York, where breaking into the upper echelons remains a challenge. The brand's sales trajectory, with a noticeable dip from June to August, suggests that while there is consumer engagement, maintaining consistent growth is crucial for Jive to enhance its market position. Understanding the dynamics of consumer preferences and the competitive strategies of leading brands could provide further insights into Jive's performance and potential areas for improvement. This could be an opportunity for Jive to reassess its market approach to better align with consumer demands and strengthen its foothold in the Pre-Roll category.
Competitive Landscape
In the competitive landscape of the New York Pre-Roll category, Jive has shown a consistent presence, maintaining its rank between 76th and 84th from May to August 2025. Despite this stability, Jive faces significant competition from brands like Platinum Reserve and Doobie Labs, which have consistently ranked higher, with Platinum Reserve peaking at 46th in June and Doobie Labs maintaining a strong position in the top 50 until July. Notably, Binske and Harney Brothers Cannabis have experienced fluctuations, with Binske dropping out of the top 20 by August and Harney Brothers Cannabis re-entering the rankings in July. These dynamics suggest that while Jive's sales have been relatively stable, there is room for growth and opportunity to climb the ranks by leveraging insights from competitors' performance trends.
Notable Products
In August 2025, the top-performing product from Jive was the Caramel Cream Pre-Roll 2-Pack (1g), which secured the number one rank with sales reaching 1432 units. Following closely, the Don Carlos Pre-Roll 2-Pack (1g) climbed to the second position with a significant increase from its previous positions, indicating a strong upward trend in popularity. The Planet of the Grapes Pre-Roll 2-Pack (1g) maintained a consistent performance, moving up to third place from fourth in July, showing steady demand. London Pound Cake Pre-Roll 2-Pack (1g) also improved its ranking to fourth, marking a gradual rise in sales. Meanwhile, Blueberry Muffin Pre-Roll 2-Pack (1g) experienced a drop in rank to fifth, despite previously holding the top two positions in earlier months, suggesting a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
