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Mar-2026
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Overview
Market Insights Snapshot
Jive has shown notable progress in the Pre-Roll category within New York over the initial months of 2026. Starting from a rank of 65 in December 2025, the brand made a substantial leap to the 28th position by March 2026. This upward trajectory suggests a growing consumer interest and possibly an effective strategy in place. However, it's important to note that prior to February 2026, Jive was not featured among the top 30 brands, indicating that while their recent performance is commendable, there was a period of underperformance or lower visibility in the market.
While the sales figures for March 2026 show a significant increase, more than doubling from the previous month, the brand's journey through January and February highlights a fluctuating yet ultimately positive trend. This kind of movement could imply a successful campaign or product launch that resonated well with consumers, particularly in New York. The lack of top 30 rankings before February might hint at challenges that were overcome or strategic pivots that paid off, but the exact factors driving this success remain a topic worth exploring further.
Competitive Landscape
In the competitive landscape of the New York Pre-Roll category, Jive has demonstrated a notable upward trajectory in recent months. Starting from a rank of 65 in December 2025, Jive improved its position significantly to 28 by March 2026. This rise in rank suggests a positive reception in the market, potentially driven by strategic marketing or product differentiation. In contrast, Toast and Lil Lefty's have experienced fluctuating ranks, with Toast consistently ranking lower than Jive by March 2026. Meanwhile, KOA Exotics made a remarkable leap from a rank of 67 in February 2026 to 26 in March 2026, indicating a sudden surge in popularity that could pose a future threat to Jive's market position. Despite these competitive pressures, Jive's consistent improvement in rank and sales suggests a strengthening brand presence in the New York Pre-Roll market.
Notable Products
In March 2026, the top-performing product from Jive was Lemon Berry OG Pre-Roll 2-Pack (1g), which reclaimed its number one position after being ranked third in January and second in February. Blueberry Muffin Pre-Roll 2-Pack (1g) followed closely, maintaining a strong performance with a second-place rank, having previously held the top spot in January and February. Humboldt Headband Pre-Roll 2-Pack (1g) showed a significant improvement, rising to third place after not being ranked in February. Mandarin Temple Pre-Roll 2-Pack (1g) experienced a slight drop, moving from third to fourth place. Notably, Lemon Berry OG Pre-Roll 2-Pack (1g) achieved impressive sales figures of 6710.0 in March, highlighting its strong market presence.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
