Apr-2026
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Overview
Market Insights Snapshot
Jive has demonstrated notable performance improvements in the New York market, particularly within the Pre-Roll category. Starting the year outside the top 30, Jive made a significant leap from the 45th position in January to breaking into the top 30 by March, where it maintained its position in April. This upward trajectory in rankings is mirrored by a substantial increase in sales, indicating a growing consumer preference for Jive's offerings. Such a trend suggests that Jive is successfully capturing market share and resonating with consumers in the Pre-Roll category, which could be indicative of strategic marketing or product development efforts.
In contrast, Jive's presence in the Vapor Pens category in New York is less prominent, as indicated by its absence from the top 30 rankings until April, where it entered at 84th place. This suggests that while Jive is gaining traction in Pre-Rolls, there is still significant room for growth in Vapor Pens. The lack of top 30 rankings in the initial months highlights a potential gap in brand recognition or product appeal within this category. However, the entry into the rankings by April might indicate early signs of progress or a shift in strategy that could lead to improved performance in the coming months.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, Jive has shown notable improvement in its market position from January to April 2026. Starting from a rank of 45th in January, Jive climbed to 30th by April, indicating a positive trajectory in its market presence. This upward movement is particularly significant when compared to competitors like Presidential, which improved its rank from 40th to 29th, and High Peaks, which fluctuated but ultimately improved its position slightly from 42nd to 40th. Meanwhile, Sluggers Hit experienced a decline, moving from 26th to 36th, and Lil Lefty's maintained a relatively stable position, ending at 28th in April. Jive's sales growth aligns with its rank improvement, suggesting effective strategies in capturing market share amidst a competitive field.

Notable Products
In April 2026, the top-performing product from Jive was Blueberry Muffin Pre-Roll 2-Pack (1g) in the Pre-Roll category, maintaining its leading position from March with sales reaching 5992. Lemon Berry OG Pre-Roll 2-Pack (1g) fell to the second position after being the top product in March. Don Carlos Pre-Roll 2-Pack (1g) showed a notable improvement, climbing from fifth place in the previous months to third place in April. Mandarin Temple Pre-Roll 2-Pack (1g) held steady in fourth place, showing consistent performance. Planet of the Grapes Pre-Roll 2-Pack (1g) reappeared in the rankings at fifth place in April after not being ranked in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







