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Oct-2025
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Overview
Market Insights Snapshot
Jive's performance in the New York market for the Pre-Roll category has shown some interesting fluctuations over the past few months. While the brand did not rank in the top 30 brands from July to September 2025, it managed to climb to the 76th position by October 2025. This upward movement in rankings suggests a positive shift in consumer interest or strategic adjustments by the brand that might have started to pay off. Despite not breaking into the top 30, the improvement in their ranking indicates a potential for further growth if the trend continues.
In terms of sales, Jive experienced a notable dip in September 2025, which could have been a result of market competition or seasonal changes in consumer behavior. However, the brand rebounded in October with sales figures approaching those of July, signaling a recovery or successful promotional efforts. The absence of a top 30 ranking in earlier months may be concerning, but the recent positive trajectory could suggest that Jive is finding its footing in the competitive New York market. Observing how Jive continues to evolve in upcoming months could provide deeper insights into their long-term strategy and market positioning.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in New York, Jive has shown a notable improvement in its ranking from 87th in July 2025 to 76th in October 2025. This upward trajectory is significant, especially when compared to competitors like Binske, which fluctuated between 62nd and 96th place during the same period, and Matter., which saw a decline from 56th to 80th place. Despite Jive's lower sales figures compared to these brands, its consistent climb in rank suggests a strengthening market presence. Meanwhile, Pot & Head and P3 have also experienced volatility, with Pot & Head peaking at 63rd in September and P3 dropping from 51st to 79th. Jive's ability to improve its rank amidst such fluctuations indicates potential strategic advantages or shifts that could be appealing for stakeholders looking to invest in a brand with upward momentum.
Notable Products
In October 2025, Jive's top-performing product was the Blueberry Muffin Pre-Roll 2-Pack (1g) in the Pre-Roll category, reclaiming the number one spot with sales of 2230 units. The Don Carlos Pre-Roll 2-Pack (1g) maintained its strong performance, ranking second, consistent with its position in September. Lemon Berry OG Pre-Roll 2-Pack (1g) rose to third place despite a decline in sales figures from previous months. Mandarin Temple Pre-Roll 2-Pack (1g) entered the rankings at fourth place in October, marking its first appearance in the top five. London Pound Cake Pre-Roll 2-Pack (1g) saw a significant drop, falling to fifth place from its previous top position in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
