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Jun-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Jive’s mix concentrated in Pre-Roll at 76.49% share with 4.52% month-over-month growth and 383.02% year-over-year growth, while Flower expanded to 22.63% share with 19.51% month-over-month and 16,130.67% year-over-year growth; Vapor Pens contracted to 0.87% share with -77.12% month-over-month and -69.16% year-over-year change. The overall brand sales grew 425.05% year over year as average price rose 12.61%, indicating volume-led gains in Pre-Roll even as the average price level increased. In New York Pre-Roll, Jive held rank 24, suggesting Pre-Roll scale but not category leadership; the pattern implies Jive is consolidating around value-oriented Pre-Roll while testing higher-ticket Flower that is scaling rapidly from a small base.
The shift toward a two-pillar portfolio — high-volume Pre-Roll at rank 24 in New York and high-ticket Flower with a 19.51% month-over-month lift alongside a 16,130.67% year-over-year spike — implies margin mix improvement if Flower retention sustains. With Vapor Pens dropping to 0.87% share and -77.12% month-over-month, reallocating trade support from Pens to Pre-Roll and Flower could lift throughput while average price discipline (up 12.61% year over year against 383.02% Pre-Roll growth) keeps price elasticity favorable; the pattern implies Jive’s positioning is shifting from breadth to depth, prioritizing Pre-Roll scale while building a premium Flower flank.
Competitive Landscape
Jive sits at #24 in NY Pre-Roll in June 2026, rising 54 positions year over year from #78, and improving 6 ranks from #30 in March 2026 to its peak of #24 in June 2026; meanwhile, Ruby Farms held #1 with a 15.6% YoY sales increase while Jetpacks slipped from #3 to #5 alongside an 8.6% YoY sales decline, indicating Jive’s climb is occurring as at least one incumbent eases and as fast risers like Anthem jump from #40 to #3 with 852.1% YoY sales growth; this trajectory implies Jive has broken into the competitive mid-pack with momentum but must convert recent rank gains into sustained share before faster-accelerating brands compress space above #20.
Notable Products
Blueberry Muffin Pre-Roll 2-Pack (1g) posted the most striking move in June 2026 with +82.0% MoM to rank 1, while Planet of the Grapes Infused Pre-Roll 2-Pack (1g) fell 31.3% MoM at rank 7, indicating a tilt toward non-infused formats at the top of the chart. Lemon Berry OG Pre-Roll 2-Pack (1g) and Planet of the Grapes Pre-Roll 2-Pack (1g) rose 1,146.3% and 1,110.5% MoM respectively to ranks 2 and 3, and six of the top ten are Pre-Roll SKUs, concentrating momentum in that category. Wedding Cake Pre-Roll 2-Pack (1.5g) added 9.0% MoM at rank 10, while Flower entries Frozen Lemons (28g) and Animal Mints (28g) arrived at ranks 8 and 9 with a combined $53,470 despite no MoM baselines. The pattern implies Jive is consolidating share around value two-packs in Pre-Rolls, with experimentation in infused formats retreating and large-format Flower playing a supporting, ticket-size role.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
