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Dec-2024
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Overview
Market Insights Snapshot
In the category of Pre-Rolls, Pot & Head has experienced a notable decline in their ranking in the state of New York. The brand did not make it into the top 30 from September to November 2024, which indicates a challenging period for them in this specific category. By December, they ranked 68th, highlighting a further drop in performance. This downward trend suggests that Pot & Head may need to reassess their strategy in the New York Pre-Roll market to regain their competitive edge.
While specific sales figures are not available for the earlier months, the December sales figure of $52,228 reflects a significant decrease from September's sales. This reduction in sales could be attributed to increased competition or changing consumer preferences in New York. It is crucial for Pot & Head to analyze these market dynamics and adapt accordingly to improve their standing and performance in the upcoming months.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in New York, Pot & Head has experienced notable fluctuations in its market position, particularly in the latter months of 2024. While Pot & Head entered the top 20 rankings in November 2024 at 52nd place, it saw a decline to 68th by December. This shift is significant when compared to competitors like Luci, which also experienced a drop from 34th in October to 71st in December, indicating a volatile market environment. Meanwhile, Alchemy Pure maintained a relatively stable presence, fluctuating between 60th and 65th. Cannabals entered the rankings in November at 74th and improved to 66th by December, showcasing potential upward momentum. These dynamics suggest that while Pot & Head has managed to break into the top 20, it faces stiff competition and market volatility, highlighting the need for strategic positioning and differentiation to sustain and improve its rank and sales in this competitive market.
Notable Products
In December 2024, Biscotti OG Hash Infused Pre-Roll (1g) emerged as the top-performing product for Pot & Head, climbing to the number one spot after maintaining the second rank in both October and November, with notable sales of 3075 units. Following closely, Sour Cheese Hash Infused Pre-Roll (1g) slipped to the second position after leading in September and October. The Variety Pack Infused Pre-Roll 4-Pack (4g) consistently held the third rank across the months, showing steady sales figures. Mountain Mist Cold Cure Rosin (3.5g) made its debut in December, securing the fourth position in the Concentrates category. Meanwhile, Hella Jelly Bubble Hash Infused Pre-Roll 7-Pack (3.5g) maintained a stable fifth position from October onwards, indicating a consistent demand despite fluctuating sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
