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Apr-2025
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Overview
Market Insights Snapshot
In New York, Pot & Head showed a promising start in the Concentrates category, securing the 22nd rank in January 2025. However, their presence in this category faded in the subsequent months, as they did not appear in the top 30 rankings from February onwards. This decline indicates a potential challenge in maintaining competitive momentum within the Concentrates market. On the other hand, Pot & Head's performance in the Pre-Roll category in New York was less robust, with ranks of 74th in March and 87th in April, suggesting room for growth and improvement in this segment.
While Pot & Head did not feature in the top 30 brands in the Pre-Roll category earlier in the year, their emergence in March and April highlights a gradual entrance into this competitive space. This movement, albeit modest, could signify an effort to capture market share or introduce new products. Despite the absence of top-tier rankings in the Pre-Roll category, the sales figures indicate a steady consumer interest, which could be leveraged for future strategic initiatives. Observing these trends might provide insights into the brand's evolving strategies and market adaptation in New York's dynamic cannabis landscape.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, Pot & Head has shown notable fluctuations in its market position. Starting from a non-ranking position in January and February 2025, Pot & Head made a significant entry into the top 100 by March, achieving a rank of 74, before slipping to 87 in April. This trajectory indicates a dynamic market presence, albeit with challenges in maintaining upward momentum. In comparison, Ithaca Organics Cannabis Co. maintained a stronger position, peaking at rank 51 in February before declining to 83 by April, suggesting a more consistent performance. Meanwhile, Flower by Edie Parker and TICAL both experienced lower ranks throughout the period, with TICAL dropping to 96 by April. Pot & Head's sales figures, although not disclosed in detail, suggest a competitive edge over some brands, but the brand's fluctuating rank highlights the need for strategic adjustments to capture and sustain market share in this evolving sector.
Notable Products
In April 2025, the top-performing product for Pot & Head was Nutter Butter Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place rank consistently since January. Sky High Hash Infused Pre-Roll (1g) saw a significant rise, jumping from fifth place in March to second place in April, with notable sales of 337 units. Ice Cream Cake Bubble Hash Infused Blunt (3.5g) held steady at third place from March to April. Pineapple Donut Pre-Roll (1g) entered the rankings in April at fourth place, showing promising initial performance. Lemon Berry Pre-Roll (1g) also debuted in the rankings, securing fifth place in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
