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Sep-2025
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Overview
Market Insights Snapshot
Revel (CO) has shown a consistent presence in the Colorado edible market, maintaining its position within the top 10 brands from June through September 2025. Despite a slight decline in sales figures over these months, their ranking remained stable at 8th place from July onwards. This stability amidst declining sales could indicate strong brand loyalty or effective market strategies that keep them competitive. However, in the flower category, Revel (CO) did not make it into the top 30 until September, where they ranked 85th. This late entry into the rankings suggests that while they may have a presence, they are not a major player in the flower category compared to their performance in edibles.
In the vapor pen category, Revel (CO) has shown a gradual improvement in rankings, moving from 37th place in June to 34th in September in Colorado. This upward trend is accompanied by an increase in sales from June to August, although there was a slight dip in September. The brand's ability to climb the ranks, albeit slowly, indicates potential growth in this category. However, their position outside the top 30 suggests that while they are gaining traction, they still face significant competition. This performance across categories highlights a diversified approach, with edibles being their strongest suit while they continue to build their presence in vapor pens and flowers.
Competitive Landscape
In the competitive landscape of the Colorado edible market, Revel (CO) has experienced a slight decline in its ranking over the past few months, settling at the 8th position from June to September 2025. This stagnation in rank is notable when compared to competitors like Tastebudz, which has shown a positive upward trend, moving from 8th to 6th place during the same period, and Joyibles, which, despite a slight dip in September, maintained a higher rank than Revel (CO) through most of the months. Meanwhile, Incredibles and Hedy have maintained consistent positions at 9th and 10th, respectively, with Hedy briefly dropping out of the top 10 in August. These shifts highlight the competitive pressure on Revel (CO) to enhance its market strategy to regain momentum and improve its sales trajectory, especially as competitors continue to strengthen their market presence.
Notable Products
For September 2025, Revel (CO) maintained its top position with the THC/CBG 2:1 Uplifted Mango Tangerine Gummies 10-Pack leading the sales, having consistently held the number one spot since June 2025, despite a slight decrease in sales to 11,133 units. The THC/CBD/CBC 1:1:1 Relaxed Peach Lemonade Gummies 20-Pack secured the second rank, mirroring its performance over the previous months. The Energetic Lemon Lime Gummy climbed back to the third position after slipping to fourth in August, showing resilience in its category. Conversely, the CBD/CBN/THC 1:1:1 Sleepy Strawberry Gummy dropped to fourth, indicating a minor decline in popularity. Notably, the CBD:THC 1:1 Wild Blueberry Distillate Cartridge debuted at fifth place, marking its entrance into the rankings for September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
