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Oct-2025
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Overview
Market Insights Snapshot
In the Colorado market, Revel (CO) has shown consistent performance in the Edible category, maintaining a steady 8th place ranking from July through October 2025. Despite a slight decline in sales from July to September, the brand saw a modest rebound in October. This stability in ranking suggests a strong foothold in the Edible category, even amidst fluctuating sales figures. However, the brand did not appear in the top 30 rankings for the Flower category, indicating potential challenges or a lack of focus in this segment. This absence might highlight an area for growth or a strategic decision to concentrate efforts elsewhere.
Revel (CO) has shown upward mobility in the Vapor Pens category within Colorado, climbing from 41st place in July to 34th by October 2025. This positive trend is underscored by a consistent increase in sales over the months, suggesting growing consumer interest and market penetration. Despite not breaking into the top 30, this upward trajectory indicates potential for future advancement. The brand's ability to improve its position in this competitive category could be a sign of effective marketing strategies or product enhancements that resonate with consumers.
Competitive Landscape
In the competitive landscape of the Edible category in Colorado, Revel (CO) has maintained a consistent rank of 8th place from July to October 2025. Despite this stability, Revel (CO) faces significant competition from brands like Tastebudz and Joyibles, which have consistently ranked higher, with Tastebudz climbing from 7th to 6th place and Joyibles maintaining a strong position in the top 7. While Revel (CO)'s sales figures have shown a slight decline over the months, Incredibles has remained steady at the 9th position, indicating a close competition just below Revel (CO). The brand Hedy, while not a direct threat in terms of rank, shows potential for growth, maintaining its position at 10th place. For Revel (CO) to improve its standing, it might need to focus on strategies that address the sales momentum seen in competitors like Tastebudz and Joyibles, which have shown resilience and growth in the same period.
Notable Products
In October 2025, the top-performing product from Revel (CO) was the THC/CBG 2:1 Uplifted Mango Tangerine Gummies 10-Pack, maintaining its first-place ranking for the fourth consecutive month, with sales of 10,151 units. The THC/CBD/CBC 1:1:1 Relaxed Peach Lemonade Gummies 20-Pack also held steady in second place, indicating consistent consumer preference. The CBD/CBN/THC 1:1:1 Sleepy Strawberry Gummy 20-Pack climbed to third place, improving from its fourth-place ranking in September. The Energetic Lemon Lime Gummy dropped to fourth place, showing a decline in sales momentum. A new entry, the THC-V/THC 1:2 Focus Grape Gummies 10-Pack, debuted in fifth place, highlighting a growing interest in focus-enhancing products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
