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Jun-2024
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Overview
Market Insights Snapshot
Revel (CO) has shown varied performance across different categories and states. In Colorado, the brand's presence in the Edible category has seen a significant improvement, moving from not being in the top 30 in March and April 2024 to ranking 31st in May and 18th in June 2024. This positive trajectory indicates a growing consumer preference for Revel's edible products in the state. However, the brand's performance in the Vapor Pens category has been less consistent. While it has maintained a presence within the top 40, its ranking fluctuated from 34th in March to 36th in April, back to 34th in May, and finally to 31st in June 2024. This suggests a competitive market where Revel is striving to stabilize its position.
Examining the sales figures provides further insight into Revel's market dynamics. The brand's sales in the Edible category saw a notable increase, with sales jumping from $35,279 in May to $91,759 in June 2024, reflecting the improved ranking. In contrast, the Vapor Pens category displayed a different trend, with sales peaking in March at $269,942, then dipping in April and May, before rising again to $260,642 in June 2024. This fluctuation in sales highlights the challenges and opportunities within the Vapor Pens market in Colorado, where Revel is working to strengthen its foothold amid varying consumer demand and competitive pressures.
Competitive Landscape
In the competitive landscape of Vapor Pens in Colorado, Revel (CO) has shown a consistent presence, with its rank fluctuating between 31st and 36th from March to June 2024. This stability contrasts with the more volatile rankings of competitors like Binske, which saw a significant jump from 32nd to 25th in May before dropping back to 32nd in June, and Dabble Extracts, which surged from 71st in April to 33rd in May. Goldwater Extracts consistently outperformed Revel (CO), maintaining a rank within the top 30, while Co2lors made a notable leap from 51st to 30th in June. These shifts indicate a highly competitive market where Revel (CO) needs to strategize to improve its rank and sales, especially against brands showing upward momentum.
Notable Products
In June 2024, the top-performing product for Revel (CO) was the Energetic Lemon Lime Gummy (100mg), which climbed to the number one rank with sales reaching $2,777. The THC/CBD/CBC 1:1:1 Relaxed Peach Lemonade Gummies 20-Pack (100mg THC, 100mg CBD, 100mg CBC) took the second spot, dropping from its top position in May. The THC/CBG 2:1 Uplifted Mango Tangerine Gummies 10-Pack (100mg THC, 50mg CBG) secured the third rank, maintaining its presence in the top five. The CBD/CBN/THC 1:1:1 Sleepy Strawberry Gummy 20-Pack (100mg CBD, 100mg CBN, 100mg THC) debuted at fourth place. Lastly, the CBD:THC 1:1 Wild Blueberry Distillate Cartridge (1g) fell to fifth place, showing a decline from its previous higher ranks in March and April.
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