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Apr-2025
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Overview
Market Insights Snapshot
Revel (CO) has demonstrated a consistent performance in the Edible category within Colorado, maintaining a steady rank around the 9th position from January to April 2025. This stability in ranking is supported by a noticeable increase in sales, with a significant jump from January to February, and a continued upward trend through March and April. Such consistency in the top 10 indicates a strong market presence and consumer preference in this category. However, the brand's absence from the top 30 in other states or provinces in the same category suggests that Revel's market influence is currently concentrated in Colorado, and there might be opportunities for expansion or increased competition in other regions.
In the Vapor Pens category, Revel (CO) has shown some fluctuations in its rankings within Colorado. Starting at the 53rd position in January, the brand improved its standing to 44th in February, only to drop back to the 50th position in March and April. Despite these shifts, there is a positive trend in sales, particularly from January to February, which may indicate efforts to strengthen their presence in this competitive category. The absence of Revel in the top 30 rankings in other states or provinces for Vapor Pens highlights a potential challenge in expanding their market reach beyond Colorado, or it could be an opportunity for targeted marketing strategies to boost brand recognition and sales in new regions.
Competitive Landscape
In the competitive landscape of the Colorado edible market, Revel (CO) has demonstrated a stable yet fluctuating presence, maintaining a rank within the top 10 brands from January to April 2025. Despite facing stiff competition, Revel (CO) climbed to the 8th position in March, only to return to 9th in April, indicating a dynamic market environment. Notably, Tastebudz consistently outperformed Revel (CO), holding the 6th position for the first three months before slipping to 7th in April, suggesting a potential opportunity for Revel (CO) to capitalize on any further declines. Meanwhile, Incredibles maintained a steady 8th rank, closely competing with Revel (CO), while Smokiez Edibles and Hedy trailed behind, consistently ranking lower. Revel (CO)'s sales trajectory showed a significant increase from February to March, indicating strong market performance, although it slightly dipped in April, mirroring the competitive pressures and market shifts in Colorado's edible sector.
Notable Products
In April 2025, Revel (CO) saw the THC/CBD/CBC 1:1:1 Relaxed Peach Lemonade Gummies 20-Pack leading the sales charts, maintaining its top position from January and February, with a notable increase to 8162 in sales. The THC/CBG 2:1 Uplifted Mango Tangerine Gummies 10-Pack, which had peaked in March, settled into the second spot. The CBD/CBN/THC 1:1:1 Sleepy Strawberry Gummy 20-Pack consistently held the third rank, showing steady sales growth over the months. The Energetic Lemon Lime Gummy maintained its fourth position, while the Focus Grape Gummy stayed in fifth place, despite fluctuations in sales figures. Overall, the top products in the Edible category demonstrated strong performance and slight shifts in rankings, indicating a stable demand for Revel (CO)'s diverse gummy offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
