Market Insights Snapshot
Revel (CO), a cannabis brand specializing in Vapor Pens, has experienced some fluctuations in its performance across recent months. In the state of Colorado, the brand's ranking improved from 24th in June 2023 to 15th in August 2023. This upward trend indicates a significant improvement in the brand's market position within a short period of time. However, it's worth noting that Revel (CO) did not make it into the top 20 brands in July 2023, which could suggest a certain volatility in the brand's performance.
In terms of sales, Revel (CO) saw a substantial increase in August 2023, with sales reaching $815,549. This is a substantial increase from the $447,352 recorded in June 2023. However, the sales figure dipped slightly in September 2023 to $458,621. This downward trend in sales, coupled with a drop in ranking to 20th place in September 2023, could suggest a need for the brand to reassess its strategies to maintain its market position in the competitive Vapor Pens category. Nevertheless, the overall trend for Revel (CO) is positive, with the brand consistently ranking within the top 25 brands in this category.
In the Vapor Pens category in Colorado, Revel (CO) has seen a fluctuating performance over the past few months. Despite a promising rank of 15 in August 2023, Revel (CO) has since slipped to 20th place by September 2023. This indicates a potential decrease in market share, especially when compared to competitors like Binske and Dabs Labs, who have seen improvements in their rankings over the same period. Interestingly, Packwoods and Amber have also seen a decline in their rankings, suggesting a highly competitive and volatile market. In terms of sales, Revel (CO) experienced a decrease from August to September 2023, which aligns with its drop in rank. This contrasts with Binske and Dabs Labs, who saw an increase in sales over the same period, further emphasizing the competitive nature of this category in Colorado.
In September 2023, Revel (CO) saw the CBD:THC 1:1 Wild Blueberry Distillate Cartridge (1g) maintain its position as the top-selling product, with sales of 1779 units. The Wild Blueberry Disposable (0.35g) held steady in second place, trailing slightly behind. Notably, the Fresh Pineapple Distillate Cartridge (1g) climbed from the fifth position in August to the third in September. The Wild Blueberry Distillate Cartridge (Half Gram), which was unranked in August, broke into the top four. Lastly, the Cool Mint Distillate Cartridge (1g) made its first appearance in the rankings, coming in fifth.