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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Revel (CO) split in May 2026 is concentrated in Vapor Pens at 52.21% share and Edible at 47.79% share, with Vapor Pens up 380.07% year over year and 48.46% month over month, while Edible climbed 84.76% year over year and 13.55% month over month. Average prices diverged, with Vapor Pens at $25.42 versus Edible at $10.95, alongside a brand-level average price increase of 32.94% year over year and total brand sales up 170.83% year over year; the pattern implies a pivot toward higher-velocity, higher-price Vapor Pens driving mix-led acceleration in Colorado.
With Vapor Pens now the top category and ranked 15 in Colorado Vapor Pens while holding 52.21% of brand mix, Revel (CO) is leaning into a category where faster month-over-month growth of 48.46% is outpacing Edible’s 13.55%. The combination of a 380.07% year-over-year surge in Vapor Pens against 84.76% in Edible, paired with a 32.94% year-over-year increase in average price, implies Revel (CO) is trading up in product tiering and pushing assortment toward higher-priced formats to consolidate Vapor Pens share while using Edible as a scale stabilizer.
Competitive Landscape
Revel (CO) sits at rank #15 in CO Vapor Pens in May 2026, a climb of 32 positions from #47 year over year, and up 7 spots from #22 in February 2026; this new peak rank #15 in May 2026 arrives in a field where Spherex held #1 both this year and last despite a -14.1% sales change, while PAX advanced from #3 to #2 on +24.0% YoY sales and Spectra jumped from #14 to #5 with +135.3% YoY sales; by contrast, Bonanza Cannabis Company slipped from #2 to #4 with a -46.5% YoY decline, indicating that Revel (CO)’s ascent into the mid-teens alongside upward movers like Spectra points to momentum driven more by share reallocation than by broad category expansion.
Notable Products
Aloha Punch Distillate Disposable (2g) delivered the standout move in May 2026 with a 94% month-over-month jump, vaulting to rank 7 while Vapor Pens overall held four of the top ten slots, indicating momentum beyond Edibles. THC/CBG 2:1 Uplifted Mango Tangerine Gummies 10-Pack (100mg THC, 50mg CBG) kept category leadership at rank 1 with a 19% lift, as CBD/CBN/THC 1:1:1 Sleepy Strawberry Gummy 20-Pack (100mg CBD , 100mg CBN, 100mg THC) rose 18% at rank 3, together suggesting functional formulations are sustaining the Edible core even as hardware accelerates. CBD:THC 1:1 Wild Blueberry Distillate Cartridge (1g) advanced 45% to rank 6 while Pineapple Crown Distillate Disposable (2g) climbed 30% at rank 9, and one Vapor Pens SKU with no reported prior-month data entered at rank 10, signaling fresh assortment pull alongside growth from proven variants. The mix implies Revel (CO) is tilting toward higher-velocity Vapor Pens while keeping Edibles as a volume anchor, a shift that should re-balance category reliance and widen price-point coverage even if single-SKU revenue like $122,886 in Relaxed Peach Lemonade concentrates in the top ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
