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Aug-2024
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Overview
Market Insights Snapshot
Revel (CO) has shown notable improvements in the Edible category within Colorado. Starting from a rank of 28 in May 2024, the brand climbed steadily to reach the 12th position by August 2024. This upward movement is indicative of a strong market presence and increasing consumer preference for their edible products. The substantial jump in sales from May to August, with figures moving from $37,212 to $208,669, underscores this positive trend. However, it is important to note that while they have shown remarkable progress in Colorado, their presence in other states or provinces is not highlighted, suggesting a potential area for market expansion or current lack of penetration in those regions.
In the Vapor Pens category, Revel (CO) has also made incremental progress in Colorado. The brand barely made it into the top 30 in May 2024, ranking 34th, but managed to improve its standing to 28th by August 2024. This indicates a slower yet consistent growth in this category, contrasting with their more rapid ascent in the Edible category. Despite this progress, the brand's position in the Vapor Pens category remains relatively low, which could be seen as an area needing strategic focus to enhance their market share. The steady sales figures, peaking at $221,667 in July, reflect a stable but less dominant performance compared to their success with edibles.
Competitive Landscape
In the competitive landscape of Vapor Pens in Colorado, Revel (CO) has shown a notable upward trend in rankings over the summer of 2024, moving from 34th in May to 28th in August. This improvement is significant when compared to competitors like The Colorado Cannabis Co., which has seen a decline from 19th to 27th over the same period. Similarly, Binske and West Edison have fluctuated in their rankings, with Binske dropping out of the top 20 in May and August, and West Edison consistently ranking lower. In contrast, Classix has shown a positive trend but still lags behind Revel (CO). These shifts indicate that Revel (CO) is gaining traction and market share in a competitive field, suggesting a strong brand performance and potential for continued growth in the Colorado Vapor Pens market.
Notable Products
In August 2024, the top-performing products for Revel (CO) were Energetic Lemon Lime Gummy (100mg) and THC/CBD/CBC 1:1:1 Relaxed Peach Lemonade Gummies 20-Pack (100mg THC, 100mg CBD, 100mg CBC), both ranking first with notable sales figures of 5362 units each. The THC/CBG 2:1 Uplifted Mango Tangerine Gummies 10-Pack (100mg THC, 50mg CBG) secured the second position, showing a consistent rise in sales, reaching 4162 units. The CBD/CBN/THC 1:1:1 Sleepy Strawberry Gummy 20-Pack (100mg CBD, 100mg CBN, 100mg THC) climbed to the third position with sales of 3090 units. Focus Grape Gummy (100mg) improved its rank to fourth with sales of 1989 units. Compared to previous months, the products generally maintained or improved their rankings, indicating steady growth and strong market performance for Revel (CO).
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
