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Jul-2025
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Overview
Market Insights Snapshot
Revel (CO) has demonstrated a strong performance in the Edible category within Colorado, consistently holding a top 10 position over the past four months. Starting at rank 9 in both April and May 2025, Revel (CO) improved its standing to rank 7 in June and July 2025. This upward trend is supported by a notable increase in sales, with a peak observed in June 2025. The brand's ability to maintain its rank while achieving substantial sales growth highlights its competitive edge and popularity among consumers in the Edible category.
In contrast, Revel (CO)'s performance in the Vapor Pens category in Colorado reflects a different trajectory. Although they were not within the top 30 brands at the start of the observed period, Revel (CO) made significant progress, moving from rank 52 in April 2025 to rank 33 by July 2025. This advancement, coupled with a steady increase in sales, indicates a growing presence and acceptance in the Vapor Pens market. The brand's ability to climb the ranks suggests a strategic focus on expanding its footprint in this category, though it still has room for growth to break into the top 30 and beyond.
Competitive Landscape
In the competitive landscape of the Colorado edible market, Revel (CO) has shown notable resilience and growth over the past few months. Starting from a rank of 9th in April 2025, Revel (CO) climbed to 7th place by June and maintained this position through July. This upward trajectory is significant, especially when considering the consistent performance of competitors such as Incredibles and Tastebudz, which have maintained their ranks at 8th and 6th respectively, with Tastebudz experiencing a notable sales surge in May. Meanwhile, Joyibles consistently held the 6th rank, showing a steady increase in sales, which indicates a strong brand presence. Despite the fierce competition, Revel (CO)'s ability to improve its rank and achieve substantial sales growth, particularly in June, suggests a strengthening market position. However, the brand still faces challenges from Good Tide, which has consistently held the 5th rank with significantly higher sales figures, indicating a potential area for Revel (CO) to target for further growth.
Notable Products
In July 2025, the top-performing product for Revel (CO) was the THC/CBG 2:1 Uplifted Mango Tangerine Gummies 10-Pack (100mg THC, 50mg CBG), maintaining its number one rank from June with sales reaching 12,900 units. The THC/CBD/CBC 1:1:1 Relaxed Peach Lemonade Gummies 20-Pack (100mg THC, 100mg CBD, 100mg CBC) held the second position, consistent with its performance from the previous month. The Energetic Lemon Lime Gummy (100mg) climbed to third place, showing a steady increase in sales over the months. The CBD/CBN/THC 1:1:1 Sleepy Strawberry Gummy 20-Pack (100mg CBD, 100mg CBN, 100mg THC) remained in fourth place, while the Focus Grape Gummy (100mg) continued to rank fifth. Notably, all products in the top five are from the Edible category, indicating a strong consumer preference for this type of product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
