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Aug-2025
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Overview
Market Insights Snapshot
Revel (CO) has shown a consistent performance in the Edible category within Colorado. Over the months from May to August 2025, the brand maintained a strong position, ranking within the top 10, with a peak at 7th place in June. Despite a slight dip in sales from June to August, the brand's ability to stay in the top 10 indicates a stable consumer base and effective market strategies. This consistent ranking highlights Revel's strong presence and competitive edge in the Colorado edibles market.
In contrast, Revel's performance in the Flower category in Colorado has been less prominent, with no top 30 rankings from May to August 2025. This absence suggests that the brand may need to reassess its strategy or product offerings in this segment to gain traction. However, in the Vapor Pens category, Revel has shown positive momentum, climbing from 47th place in May to 33rd place by August. This upward trend in the Vapor Pens category indicates a growing acceptance and potential for expansion in this segment within the Colorado market.
Competitive Landscape
In the competitive landscape of the Colorado edible market, Revel (CO) has experienced fluctuations in its ranking over the summer months of 2025, reflecting a dynamic and competitive environment. Starting in May, Revel (CO) was ranked 9th, but it saw a notable improvement in June, climbing to 7th place. However, this upward momentum was not sustained as the brand slipped back to 8th place in both July and August. This fluctuation in rank can be attributed to the competitive pressures from other brands such as Tastebudz, which consistently maintained a rank of 6th or 7th, and Joyibles, which held a steady 6th position throughout the period. Despite these challenges, Revel (CO) managed to outperform Incredibles, which remained at 9th place from June to August, and Mr. Moxey's, which improved its rank from 13th to 10th by August. The sales trends indicate that while Revel (CO) saw a peak in sales in June, there was a decline in the following months, suggesting a need for strategic adjustments to regain and maintain a higher rank in this competitive market.
Notable Products
In August 2025, Revel (CO) maintained its leadership in the edible category with the THC/CBG 2:1 Uplifted Mango Tangerine Gummies 10-Pack, which held the top rank for the third consecutive month, achieving sales of $12,536. The THC/CBD/CBC 1:1:1 Relaxed Peach Lemonade Gummies 20-Pack secured the second spot, consistent with its ranking since June 2025. The CBD/CBN/THC 1:1:1 Sleepy Strawberry Gummy 20-Pack improved its position from fourth in July to third in August. Energetic Lemon Lime Gummy dropped to the fourth position in August after a brief rise to third in July. Notably, Lemon Fresh (Bulk) entered the rankings for the first time, debuting at the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
