Market Insights Snapshot
In Nevada, the cannabis brand Kalvara has seen a slight decline in their ranking in the Beverage category. They held a consistent 15th place from May to June 2023, but dropped to 19th place in August 2023. This shift might suggest a decrease in the brand's popularity or competitiveness in this market. However, it's important to note that despite this drop in ranking, Kalvara remains within the top 20 brands for the Beverage category in Nevada, which is a commendable achievement given the competitive nature of the market.
On the other hand, in Ontario, Kalvara's performance in the Beverage category has been fluctuating, but shows a general downward trend in rankings. They dropped from a rank of 54 in May 2023 to 63 in August 2023. This indicates that they were not among the top 20 brands in this category in Ontario for these months. While this might suggest a need for the brand to reassess their strategies in this market, it's also possible that external factors such as changes in consumer preferences or market dynamics could be influencing these rankings.
In the Beverage category in Nevada, Kalvara, despite a slight drop in rank from 15th in May, June, and July of 2023 to 19th in August of the same year, has shown a consistent performance in the market. Kalvara's main competitors include WYLD, TRYKE, Pamos, and The Happiest Hour. WYLD, although having a higher rank than Kalvara in August, has shown a downward trend over the past few months. TRYKE, on the other hand, has consistently ranked lower than Kalvara. Pamos has shown a fluctuating performance, with a rank higher than Kalvara in August but lower in the previous months. The Happiest Hour has maintained a steady rank, slightly higher than Kalvara. In terms of sales, all these brands, except TRYKE, have shown higher sales than Kalvara in August 2023.
In August 2023, the top-performing product from Kalvara was the THC Citrus Beverage (20mg), which led the pack with 228 units sold. This product climbed from the third position in previous months to secure the top spot. The second best-selling product was the CBD:THC 1:1 Berry Chill Cocktail (10mg CBD, 10mg THC), with 211 units sold, dropping from its consistent first-place position held since May 2023. The third highest seller was the Tropical Inspire Cocktail (20mg), which also saw a decrease in rank, moving from second to third place. The fourth spot was held by the THC Citrus Beverage (10mg THC, 62.6ml), maintaining its position from previous months.