Market Insights Snapshot
When looking at the performance of the cannabis brand Tales & Travels in the Illinois market, we can see some interesting trends. In the Flower category, the brand has consistently ranked within the top 20 for the last four months, although there has been a slight decline in rank from June to September 2023 (from 15th to 17th). This suggests a moderate level of competition within this category, but Tales & Travels is holding its own. However, it's important to note that the brand's sales in this category have also seen a small decline from June to August 2023.
On the other hand, Tales & Travels' performance in the Vapor Pens category in Illinois is a different story. The brand did not rank within the top 20 in this category for June, July, and August 2023. This could indicate a higher level of competition in the Vapor Pens category or perhaps a less strong presence for the brand in this segment. However, in September 2023, Tales & Travels made a significant leap, breaking into the top 50 with a rank of 47. This could signal a positive upward trend for the brand in this category moving forward.
In the Flower category within Illinois, Tales & Travels has shown a fluctuating performance over the past few months. The brand's rank dipped from 15th in June 2023 to 18th in August 2023, before slightly recovering to 17th in September 2023. This indicates a slight decrease in market position compared to competitors like UpNorth Humboldt and Savvy, who have maintained more stable rankings within the top 20. However, Tales & Travels still outperforms Matter., which has consistently ranked lower. It's also worth noting that Innocent has not been in the top 20 for the entire period, indicating a stronger competitive position for Tales & Travels. Despite these shifts, Tales & Travels' sales have remained relatively stable, suggesting a loyal customer base.
In September 2023, the top-performing product from Tales & Travels was Quantum Runtz (3.5g) in the Flower category, which sold 3422 units. Following closely behind was Danny Boy OG (3.5g), also in the Flower category, securing the second rank. The third position was claimed by a new entry, Cosmic Cloud (3.5g). Georgia Collider (3.5g) slipped from third place in August to fourth in September, while Moose Tracks (3.5g) made its debut in the top five. Notably, Quantum Runtz (3.5g) experienced a significant sales boost, rising from fourth place in previous months to the top spot in September.