.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the state of Illinois, Tales & Travels has shown a notable performance in the Flower category. Over the past few months, the brand has demonstrated a positive trend, climbing from the 25th rank in July 2025 to the 20th rank by October 2025. This upward movement indicates a strengthening market presence in the Flower category, despite a slight dip in sales from July to September before rebounding in October. In contrast, the Vapor Pens category tells a different story, where the brand was not ranked in the top 30 for most months, reflecting challenges in this segment. The brand's rank hovered around the low 30s, suggesting room for improvement in capturing market share within this category.
Examining Tales & Travels' performance across categories in Illinois, it is evident that while the Flower category is a strong suit, Vapor Pens present an area for potential growth. The brand's position just outside the top 30 in Vapor Pens in July and August, with a slight decline in subsequent months, indicates a competitive market environment. Despite these challenges, the consistent presence of Tales & Travels in the Flower category's top 30 highlights a robust strategy that could be leveraged to enhance their standing in other categories. This analysis provides a snapshot of their performance, showcasing both their strengths and opportunities for further expansion in the Illinois market.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Tales & Travels has shown a notable upward trend in rankings from July to October 2025, moving from a position outside the top 20 to 20th place. This improvement is significant, especially when compared to competitors like Kaviar and Legacy Cannabis (IL), which have seen fluctuations and a slight decline in their rankings over the same period. Despite Savvy maintaining a higher sales volume, its rank has dropped from 7th to 19th, indicating a potential vulnerability in its market position. Meanwhile, Revolution Cannabis has remained relatively stable, but Tales & Travels' consistent sales growth suggests a strengthening foothold in the market, making it a brand to watch in the coming months.
Notable Products
In October 2025, Royale (3.5g) from the Flower category emerged as the top-performing product for Tales & Travels, climbing from fourth place in September to first place, with impressive sales reaching 1322. Pink Lemonade Distillate Disposable (1g) maintained its strong position as the second-best seller for three consecutive months. Mochi Runtz (3.5g) made a notable entry into the rankings, securing the third spot in October. Fruit Stand (3.5g) returned to the rankings, tying for fourth place in October, after previously being ranked fourth in July. Cherry Lime Distillate Disposable (1g) remained consistent in the fifth position, showing resilience despite a slight dip in sales over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
