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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Tales & Travels is stocked at 138 licensed dispensaries across Illinois and Arkansas, 135 of them in Illinois, with the deepest coverage in Chicago, Naperville, Schaumburg, Peoria, and Rockford. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Tales & Travels concentrated 72.84% of July 2026 sales in Flower, where category sales rose 29.40% year over year and 1.47% month over month, while Vapor Pens slid to 16.76% share with a 23.45% YoY decline and a 4.95% MoM drop. Newer bets shifted: Concentrates climbed to 5.19% share with 4,188.84% YoY and 21.23% MoM growth, and Beverage, at 1.45% share, accelerated 40.10% MoM despite no YoY comp; meanwhile, Pre-Roll held 3.66% share after a 20,452.88% YoY spike but contracted 20.76% MoM. With Flower leadership anchoring a rank of 17 in Flower in Illinois and Vapor Pens retrenching, the mix indicates reliance on a growing core while second-tier categories are either emerging or being pruned.
The pattern implies a defensive-to-offensive pivot: maintaining Flower scale while reallocating toward high-velocity niches and away from underperformers. The steep price compression at the brand level (average price down 14.86% YoY to $36.55) alongside Flower’s 1.47% MoM lift and Vapor Pens’ 4.95% MoM decline suggests price-sensitive share capture in Flower and selective pullback in pens; the double-digit MoM surge in Concentrates (21.23%) and Beverage (40.10%) against a 20.76% MoM Pre-Roll retreat points to targeted experimentation where velocity is building and tactical de-emphasis where repeat is lagging.
Competitive Landscape
Tales & Travels sits at rank #17 in Illinois Flower in July 2026, improving 8 positions year over year from #25 but sliding 6 places since April 2026 when it peaked at #11; this mixed trajectory contrasts with High Supply / Supply holding at #1 year over year while posting a -3.05% sales change and RYTHM maintaining #2 alongside 20.81% YoY sales growth. Compared with April 2026’s peak at #11 and the three-month rank of #11, the current #17 indicates a 6-rank retreat in the recent period while competitors like &Shine climbed from #8 to #4 with 87.44% YoY sales growth; relative positioning therefore depends less on category headwinds and more on Tales & Travels’ ability to arrest mid-year slippage after a spring peak.
Notable Products
With no month-over-month declines under -10% and no gains above +50%, the headline shifts to mix: four of the top ten are Flower SKUs occupying ranks 1, 2, 3, and 6, while Vapor Pens sit at ranks 4, 5, and 7, implying category balance rather than a breakout. Georgia Pie (3.5g) rose to rank 1 with +32.8% MoM while Raspberry Shortcake (3.5g) at rank 2 posted +22.9%, and Fruit Stand (3.5g) at rank 3 delivered +27.1%, marking a stacked podium where Flower outpaced other formats. Against those Flower gains, Berry Cherry Distillate Disposable (1g) debuted at rank 4 with $27,980 as Blue Razz Distillate Disposable (1g) landed rank 7, indicating pens are present but not displacing the top three positions. The pattern points to Tales & Travels leaning into premium Flower velocity while using a growing Vapor Pen bench to broaden reach without diluting the flagship positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
