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Dec-2024
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis products, Tales & Travels has experienced varied performance across different categories and states. In Illinois, the brand has shown a significant presence in the Flower category, where it maintained a steady ranking within the top 20 throughout the last quarter of 2024. Notably, Tales & Travels improved its position from 17th in November to 13th in December, indicating a positive trend. This upward movement in the Flower category contrasts with their performance in Edibles, where they did not rank in the top 30 during the same period, highlighting a potential area for growth or reconsideration of strategy.
In contrast, the Vapor Pens category in Illinois presents a more challenging scenario for Tales & Travels. The brand's ranking dropped from 47th in September to 63rd by December, reflecting a downward trend in this segment. This decline could suggest increased competition or a shift in consumer preferences within the state. Despite this, the brand's overall sales in the Flower category suggest a strong consumer base and potential for expansion in other product lines. Observing these trends can provide insights into market dynamics and guide strategic decisions for future growth.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Tales & Travels has shown a notable upward trajectory in the rankings over the last few months of 2024. Starting at rank 15 in September, Tales & Travels experienced a slight dip to 17 in October and November but made a significant recovery to rank 13 by December. This improvement is indicative of a positive sales trend, with December sales reflecting a substantial increase compared to previous months. In contrast, Paul Bunyan has seen a decline from rank 10 in September to 15 in December, suggesting a downward sales trend. Meanwhile, Bedford Grow has maintained a relatively stable position, fluctuating slightly but remaining within the top 12. Revolution Cannabis has shown a consistent rise in rank, moving from 18 in September to 12 in December, indicating strong sales growth. Midweek Friday experienced a drop from 11 in November to 14 in December, which may reflect a temporary sales decline. These dynamics highlight the competitive pressures and opportunities for Tales & Travels to capitalize on its recent momentum and further enhance its market position in Illinois.
Notable Products
In December 2024, Raspberry Shortcake (3.5g) emerged as the top-performing product for Tales & Travels, with impressive sales of 3,083 units, climbing from its previous second place in October. The Glove (3.5g) secured the second spot, marking its debut in the rankings, while Horchata (3.5g) followed closely in third place. Gelato (3.5g), which previously held the top position in September, dropped to fourth place. Bubble Bath (3.5g) rounded out the top five, demonstrating competitive performance in its first appearance. This shift in rankings highlights dynamic changes in consumer preferences and product performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
