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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Tales & Travels is stocked at 98 licensed dispensaries across Illinois and Arkansas, 96 of them in Illinois, with the deepest coverage in Chicago, Quincy, Mount Vernon, Villa Park, and Anna. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Tales & Travels concentrated its October 2026 mix in Flower at 63.61% share, with Flower up 22.01% year over year and 4.36% month over month, while Vapor Pens held 13.68% share with a -14.22% year-over-year contraction but a 14.21% month-over-month rebound. Pre-Roll expanded to 12.69% share with a 36.60% month-over-month increase and an extreme 22,155.93% year-over-year jump that likely reflects a base effect or portfolio relaunch, and Concentrates reached 8.83% share with 39.65% month-over-month growth and no year-over-year baseline. Against this mix, overall brand sales rose 44.36% year over year while the average price fell 21.54%, and Flower sits at rank 20 in Illinois, implying velocity gains are coming from unit growth and lower price points rather than premiumization.
The mix shift toward Flower and Pre-Roll—together 76.30% share—paired with a 21.54% average price decline and a 14.21% month-over-month rebound in Vapor Pens suggests Tales & Travels is leaning into value-accessible inhalables to expand buyer reach rather than trading up, while the 39.65% month-over-month lift in Concentrates indicates opportunistic depth where niche demand spikes. Holding rank 20 in Illinois Flower alongside a 4.36% month-over-month Flower increase and a 36.60% month-over-month Pre-Roll surge implies near-term share gains are more likely to come from basket breadth and trial across inhalables than from price-led margin expansion.
Competitive Landscape
Tales & Travels sits at rank #20 in IL Flower in October 2026, improving 3 positions YoY from #23 but slipping 2 spots from #18 three months ago; relative to the field, High Supply / Supply held #1 both YoY and currently despite a -17.5% YoY sales change, while &Shine advanced from #8 to #4 alongside a 53.3% YoY sales increase. After peaking at #11 in April 2026 and now down 9 ranks from that peak, the mixed trajectory—up 3 ranks YoY yet down 2 ranks quarter-on-quarter—signals a brand stabilizing in the lower top-20 as faster-moving competitors compress upward mobility.
Notable Products
Tales & Travels leaned on fresh launches in October 2026, with 105 new products contributing 31.1% of sales and three of them landing in the top products list, including Total Eclipse Pre-Roll 7-Pack (3.5g). That level of turnover means a large share of the brand’s revenue comes from recent additions rather than long-running staples, so much of its sales come from new items.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
