.svg){kind=small}
Sep-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Tales & Travels has demonstrated a notable performance in the Illinois market, particularly within the Flower category. Over the span from June to September 2025, the brand has shown a positive trend, climbing from the 26th to the 21st position. This upward movement indicates a strengthening presence and possibly an increasing consumer preference for their Flower products. Despite a slight dip in sales from August to September, the brand's rank improvement suggests effective market strategies or product offerings resonating well with consumers. In contrast, the Vapor Pens category presents a different picture, where Tales & Travels has not managed to break into the top 30 consistently, highlighting a potential area for growth or reconsideration of strategy.
Looking at the Vapor Pens category in Illinois, Tales & Travels had a brief appearance in the top 30 in August, securing the 30th position, but slipped back to 32nd in September. This fluctuation suggests that while there is some demand for their vapor products, it might not be as robust or consistent as their offerings in the Flower category. The brand's sales figures for Vapor Pens show a peak in July, with a subsequent decline, indicating potential challenges in maintaining consumer interest or facing stiff competition. The lack of a consistent top 30 ranking in this category could be a signal for the brand to innovate or adjust its market approach to capture a more significant market share.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Tales & Travels has experienced notable fluctuations in its ranking over the past few months. Starting from a rank of 26 in June 2025, it improved slightly to 25 in July, maintained its position in August, and then climbed to 21 by September. This upward trend suggests a positive reception in the market, although it remains outside the top 20. In comparison, Kaviar and Legacy Cannabis (IL) have consistently ranked higher, with Legacy Cannabis reaching as high as 19 in September. Meanwhile, Bedford Grow experienced a decline, dropping from 15 in June to 22 in September, which might indicate an opportunity for Tales & Travels to capture some of its market share. Despite these challenges, Tales & Travels' sales figures have remained relatively stable, suggesting a loyal customer base that could be leveraged to improve its competitive position further.
Notable Products
In September 2025, the top-performing product from Tales & Travels was Strawberry Guava Distillate Disposable (1g) in the Vapor Pens category, climbing to the number one rank with sales reaching 1,345 units. Pink Lemonade Distillate Disposable (1g) maintained its position as the second top product, also in the Vapor Pens category. Cherry Lime Distillate Disposable (1g) saw a slight improvement, moving from fourth to third place. Notably, Horchata (3.5g) in the Flower category re-entered the rankings at fourth place after being unranked in previous months. Royale (3.5g), another Flower product, entered the rankings for the first time at fifth place, indicating a growing interest in this category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
