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Nov-2025
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, Tales & Travels shows a dynamic presence across categories and states. In the Illinois market, the brand has maintained a steady position in the Flower category, where it has consistently ranked in the low twenties over the past few months. Notably, Tales & Travels improved its rank from 26th in August to 21st in October, before slightly dropping to 22nd in November. This fluctuation suggests a competitive yet resilient performance, with a notable increase in sales from September to November. However, the Vapor Pens category tells a different story, as the brand did not break into the top 30 in recent months, indicating a challenging market environment or perhaps a strategic shift in focus.
While the Flower category shows promising trends for Tales & Travels in Illinois, the Vapor Pens category highlights potential areas for improvement. The brand's rank in Vapor Pens has hovered in the mid-thirties, with no significant breakthrough into the top 30, which might point to either a saturated market or a need for product innovation. Despite this, the sales figures in the Flower category suggest a positive trajectory, with a clear upward trend from September to November. This data underscores the brand's strength in certain segments while also hinting at opportunities for growth and expansion in others.
Competitive Landscape
In the competitive landscape of the Illinois Flower category, Tales & Travels has shown a steady performance, maintaining its rank around the 20th position over the past few months. Notably, the brand improved its rank from 26th in August 2025 to 21st in October 2025, before slightly dropping to 22nd in November 2025. This fluctuation in rank is mirrored by its sales performance, which saw a dip in September but rebounded in October and November. In comparison, Island experienced a decline, falling from 16th place in August to 20th in November, with corresponding sales decreasing significantly. Meanwhile, The Botanist improved its rank from 31st in August to 23rd in November, indicating a positive sales trajectory. Bedford Grow maintained a stable position, hovering around the 21st rank, similar to Tales & Travels. Lastly, Legacy Cannabis (IL) saw a decline in both rank and sales, dropping to 24th in November. These dynamics suggest that while Tales & Travels faces stiff competition, its ability to recover sales and maintain a relatively stable rank positions it well against competitors in the Illinois market.
Notable Products
In November 2025, the top-performing product for Tales & Travels was the Strawberry Guava Distillate Disposable (1g) in the Vapor Pens category, maintaining its position from August and reclaiming the top spot with sales reaching 1431 units. The Banana Mango Distillate Disposable (1g) emerged as a strong contender, debuting at second place with significant sales. Berry Cherry Distillate Disposable (1g), also in the Vapor Pens category, secured the third rank, reflecting a drop from its top position in August. In the Flower category, Royale (3.5g) held steady at fourth place after peaking at first in October. Horchata (3.5g) rounded out the top five, slightly decreasing from its third-place ranking in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
