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Dec-2025
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Overview
Market Insights Snapshot
Tales & Travels has shown a dynamic performance in the Illinois market, particularly in the Flower category. The brand's ranking fluctuated between 20th and 23rd place from September to December 2025, indicating a consistent presence in the top 30. Notably, there was an upward movement in November, when the brand reached the 20th position, which coincides with their highest sales in the period at $710,237. This suggests a temporary boost in consumer interest or possibly a strategic marketing push that month. However, the subsequent drop back to 23rd in December raises questions about sustainability and competition in the Flower category.
In contrast, the performance of Tales & Travels in the Vapor Pens category in Illinois has been less stable. The brand did not manage to break into the top 30, with rankings hovering in the mid to high 30s throughout the fall months of 2025. Despite a slight improvement in November, where they climbed to 34th place, December saw a decline to 39th. This pattern suggests that while there might be some interest in their vapor products, the brand faces significant competition and challenges in gaining a stronger foothold within this segment. The fluctuation in rankings and sales highlights the competitive nature of the Vapor Pens category and points to potential areas for strategic improvement.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Tales & Travels has experienced fluctuations in its market position over the last few months of 2025. Notably, the brand improved its rank from 23rd in October to 20th in November, indicating a positive sales momentum during that period. However, by December, it slipped back to 23rd, suggesting a need for strategic adjustments to maintain its upward trajectory. In comparison, Island consistently ranked higher than Tales & Travels, although it fell out of the top 20 by November and December, highlighting a potential opportunity for Tales & Travels to capitalize on Island's declining trend. Meanwhile, Legacy Cannabis (IL) also saw a downward trend, dropping from 18th in September to 25th in December, which could further open up competitive space for Tales & Travels. With IC Collective and Bedford Grow maintaining relatively stable positions, Tales & Travels must focus on innovative marketing and product differentiation to enhance its rank and sales in this dynamic market.
Notable Products
In December 2025, Runtz (3.5g) emerged as the top-performing product for Tales & Travels, maintaining its number one position with impressive sales of 2061 units. Royale (3.5g) held steady in the second position, showing a consistent performance since October 2025. Raspberry Shortcake (3.5g) climbed to third place, marking its entry into the top ranks after not being listed in October and November. Mochi Runtz (3.5g) secured the fourth position, consistent with its previous ranking in October. Notably, Blue Razz Distillate Disposable (1g) entered the top five for the first time, indicating a growing interest in vapor pens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
