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Jul-2025
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Overview
Market Insights Snapshot
In the state of Illinois, Tales & Travels has shown varying performance across different product categories. In the Flower category, the brand has seen a decline from a rank of 16 in April 2025 to 22 by July 2025. This downward trend was accompanied by a significant decrease in sales from April to June, although there was a slight recovery in July. The Vapor Pens category tells a different story, where Tales & Travels was not ranked in the top 30 in May and June, indicating a struggle in maintaining a strong market presence. However, by July, they made a comeback to rank 32, suggesting a potential rebound in consumer interest or strategic adjustments by the brand.
Across these categories, the performance of Tales & Travels in Illinois reflects both challenges and opportunities. The fluctuations in rankings, particularly in the Vapor Pens category, highlight the competitive nature of the market and the need for continuous adaptation. The Flower category, while experiencing a sales dip, still maintains a presence within the top 30, which could be leveraged for future growth. The brand's ability to regain its footing in the Vapor Pens category by July suggests that there might be underlying factors or strategies that are beginning to take effect, offering a glimpse of potential upward momentum in the coming months.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Tales & Travels experienced notable fluctuations in its ranking over the months from April to July 2025. Starting strong in April with a rank of 16, Tales & Travels improved slightly to 15 in May, only to drop out of the top 20 in June, indicating a significant dip in market presence. However, the brand rebounded to a rank of 22 in July. This volatility in rank is mirrored in its sales performance, which saw a sharp decline in June before recovering somewhat in July. Competitors such as The Botanist and UpNorth Humboldt also experienced fluctuations, with The Botanist dropping to 23 in June before climbing back to 20 in July, and UpNorth Humboldt showing a steady decline from 18 in April to 21 in July. Meanwhile, Kaviar and Legacy Cannabis (IL) remained outside the top 20, suggesting a more stable but lower competitive position. These dynamics highlight the competitive pressures Tales & Travels faces and underscore the importance of strategic adjustments to maintain and improve its market position.
Notable Products
In July 2025, Berry Cherry Distillate Disposable (1g) emerged as the top-performing product for Tales & Travels, reclaiming its previous top rank from April with sales reaching 2174 units. Blue Razz Distillate Disposable (1g) made a strong debut, securing the second position with notable sales figures. Banana Pudding (3.5g), a new entrant in the Flower category, achieved the third rank, indicating a strong market entry. Cherry Lime Distillate Disposable (1g) experienced a slight drop to fourth place despite maintaining a consistent presence in the top rankings over previous months. Pink Lemonade Distillate Disposable (1g) rounded out the top five, marking its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
