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Aug-2025
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Overview
Market Insights Snapshot
In the state of Illinois, Tales & Travels has shown varying performance across different product categories. In the Flower category, the brand experienced a decline in rankings from May to June, dropping from 15th to 26th position, and has maintained a steady rank at 25th in both July and August. This indicates a potential stabilization after the initial decline, although staying in the top 30 suggests some resilience in a competitive market. However, their absence from the top 30 rankings in the Vapor Pens category during May and June, before climbing to 33rd in July and 29th in August, highlights a positive trend and potential growth in this segment.
Sales figures reflect these movements, with Flower sales peaking in May before declining, while Vapor Pens showed an upward trajectory, particularly from June to August. The sales growth in Vapor Pens could be indicative of a strategic shift or increased consumer preference for Tales & Travels' offerings in this category. Despite the challenges in maintaining a higher rank in the Flower category, the brand's ability to enter and improve its position in the Vapor Pens market suggests adaptability and potential for future growth. The insights into these trends provide a snapshot of how Tales & Travels is navigating the competitive landscape in Illinois.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Tales & Travels has experienced notable fluctuations in its ranking over the summer months of 2025. Starting in May at 15th place, the brand saw a significant drop to 26th in June, maintaining a similar position in July and August at 25th. This decline in rank coincides with a decrease in sales from May to June, followed by a slight recovery in July and August. In comparison, Bedford Grow maintained a stronger presence, starting at 14th in May and only dropping to 26th by August, despite a similar sales decline. Meanwhile, IC Collective showed resilience, improving its rank from 24th in May to 18th in June, although it eventually settled back to 23rd by August. The competitive dynamics suggest that while Tales & Travels is struggling to regain its earlier market position, brands like Bedford Grow and IC Collective are managing to maintain or improve their standings, potentially impacting Tales & Travels' ability to capture market share in Illinois.
Notable Products
In August 2025, the Berry Cherry Distillate Disposable (1g) maintained its top position among Tales & Travels products, with sales reaching 1928 units. The Pink Lemonade Distillate Disposable (1g) rose to second place, improving from its fifth position in July. Strawberry Guava Distillate Disposable (1g) debuted in the rankings at third place, indicating strong performance right out of the gate. Cherry Lime Distillate Disposable (1g) held steady at fourth place, consistent with its ranking in July. Blue Razz Distillate Disposable (1g) experienced a drop from second to fifth place, suggesting a decline in popularity or sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
