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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Lula's is stocked at 56 licensed dispensaries across Illinois, with the deepest coverage in Chicago, Darien, DeKalb, Milan, and Normal. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Lula's mix was anchored by Flower at 52.23% share with a month-over-month gain of 29.07% despite a year-over-year decline of 30.25%, while Vapor Pens held 15.08% share with a 16.67% MoM lift against a 36.47% YoY drop. Concentrates at 20.83% share contracted 8.18% MoM and 38.92% YoY, and Pre-Roll at 8.46% share fell 21.01% MoM and 36.53% YoY. The outlier was Edible at 3.40% share, surging 109.43% MoM and 410.93% YoY, paired with a brand-average price up 4.45% YoY, indicating Lula's is leaning into higher-priced inhalables for scale while incubating rapid-growth Edibles as a diversification lever.
Lula's placement at rank 33 in Flower in Illinois alongside a 52.23% Flower mix signals mid-pack positioning reliant on a volatile core that rose 29.07% MoM but remains 30.25% below last year, while Concentrates’ 20.83% share and 8.18% MoM pullback dilute share-of-voice in dabbable formats. The 16.67% MoM rebound in Vapor Pens versus a 21.01% MoM slide in Pre-Roll shifts inhalable balance toward devices, and the 410.93% YoY surge in Edible from a 3.40% base indicates a foothold in non-inhalables that can buffer category cyclicality. Net effect: Lula's positioning is migrating toward a Flower-and-Vape axis with selective Edible expansion, which implies short-term ranking sensitivity to Flower swings and a medium-term path to steadier mix if Edible scale continues.
Competitive Landscape
Lula's sits at rank #33 in Illinois Flower in August 2026, down 9 places year over year from #24, and 6 places better than its May 2026 position of #39; against its historical context, the brand is 18 positions below its peak at #15 from August 2024 while the category leader High Supply / Supply held #1 both this year and last despite a -10.1% sales YoY change, and The Botanist advanced from #29 to #4 on 482.2% YoY sales growth. Compared with RYTHM rising from #2 to maintain #2 alongside +37.0% YoY sales, Lula's negative rank delta and mid-tier placement signal erosion of relative demand share, implying that without gains akin to the 35–480% growth fueling upward moves at rivals the brand is likely to cede further shelf visibility.
Notable Products
Escape Pre-Roll (1g) delivered the standout move in August 2026 with +62.7% MoM and a jump to rank 1, while Doobie - Pink Drink Pre-Roll (1g) sank -54.2% MoM down to rank 8, indicating volatility within the same format at opposite ends of the leaderboard. Grape Gas Pre-Roll (1g) also declined -30.9% MoM at rank 4 as Super Buff Cherry Pre-Roll (1g) slipped a milder -4.4% at rank 6, and with four of the top ten being Pre-Roll SKUs, the category remains concentrated but uneven. Blueberry Sugar Nuggies (14g) held rank 3 with $49,861 in sales as Fruity Pebbles OG Nuggies (14g) at rank 9 points to Flower bookends around mid-table churn, suggesting Flower provides ballast while Pre-Rolls drive swings. The pattern implies Lula's is leaning into Pre-Rolls for velocity while relying on Flower for stability, a mix that favors rapid share grabs but requires tighter SKU-level curation to mitigate sharp downswings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
