.svg){kind=small}
Jan-2026
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Lula's has demonstrated a notable performance across various product categories in Illinois, with some interesting shifts observed over recent months. In the concentrates category, Lula's experienced a dip in rankings from third in October 2025 to ninth in November, followed by a rebound to sixth by January 2026. This fluctuation suggests a competitive landscape where Lula's managed to regain ground. In the flower category, Lula's showed a steady climb, moving from 32nd to 28th place by the end of January 2026, indicating a gradual improvement in market presence. However, the pre-roll category presented more challenges, as Lula's did not appear in the top 30 in November, highlighting a potential area for growth or increased competition during that period.
In the vapor pens category in Illinois, Lula's experienced a positive trajectory, improving from 45th place in October to 37th by December, maintaining this position into January 2026. This suggests a strengthening foothold in a competitive segment. It's worth noting that the sales figures for flower products showed a significant upward trend, with January sales surpassing those in October, reflecting a growing consumer demand or successful strategic initiatives by Lula's. The absence of Lula's in the top 30 for pre-rolls in November might indicate a need for strategic adjustments in that category. Overall, Lula's appears to be making strategic gains in certain categories while facing challenges in others, pointing to a dynamic market environment in Illinois.
Competitive Landscape
In the competitive landscape of the flower category in Illinois, Lula's has shown a steady improvement in rank from October 2025 to January 2026, moving from 32nd to 28th position. This upward trend is indicative of a positive reception in the market, particularly when compared to brands like Galaxy (CA), which experienced fluctuations and ultimately dropped to 30th place in January 2026. Meanwhile, The Botanist initially held a stronger position, ranking 20th in December 2025, but saw a decline to 27th by January 2026, suggesting a potential opportunity for Lula's to capture more market share. Additionally, Nez surpassed Lula's in January 2026, climbing to 26th place, indicating a competitive pressure that Lula's must address to continue its ascent. The sales trajectory for Lula's shows a significant increase, particularly from December 2025 to January 2026, which aligns with its improved ranking, suggesting effective strategies in product offerings or marketing efforts. Overall, Lula's needs to maintain its momentum and address competitive threats to further enhance its position in the Illinois flower market.
Notable Products
In January 2026, Lula's top-performing product was the Banana Deep Pre-Roll (1g) in the Pre-Roll category, securing the number one rank with impressive sales of 4422 units. Following closely, the Miss Citron Pre-Roll (1g) also in the Pre-Roll category, achieved the second rank with notable performance. The Jumbo Gem- Strawberry Lemonade Gummy (50mg) in the Edible category maintained its third position from December 2025, showing consistent demand. The Blackberry Lemonade Distillate Cartridge (0.5g) in Vapor Pens entered the rankings at fourth place, while the Bubble Bath Cured Sugar (1g) in Concentrates rounded out the top five. Compared to previous months, the Banana Deep Pre-Roll and Miss Citron Pre-Roll made a significant leap into the top ranks, indicating a shift in consumer preference towards Pre-Roll products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
