.svg){kind=small}
Aug-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Lula's has demonstrated a consistent performance in the Illinois concentrates category, maintaining a steady third-place ranking from May through August 2025. Despite this stability in ranking, there is a noticeable downward trend in sales figures over these months, indicating a potential challenge in maintaining market share or pricing strategy. In contrast, the flower category in Illinois shows a more dynamic movement, with Lula's improving its ranking from 23rd in May to 20th in August, suggesting a positive reception or strategic shift that has resonated with consumers. The fluctuations in the pre-roll category, where Lula's moved from 16th to 21st place, highlight a potential area for further investigation to understand consumer preferences or competitive pressures.
In the vapor pens category within Illinois, Lula's has experienced some volatility, with its ranking peaking at 27th in July before slipping back to 32nd in August. This movement, coupled with the spike in sales during July, might suggest promotional activities or product launches that temporarily boosted performance. Notably, Lula's was absent from the top 30 in the vapor pens category in May, indicating a significant improvement over the summer months, though sustaining this momentum remains a challenge. The absence from the top 30 in May could be a cause for concern but also an opportunity for Lula's to capitalize on its upward trajectory in subsequent months.
Competitive Landscape
In the competitive landscape of the flower category in Illinois, Lula's has experienced fluctuating ranks over the past few months, indicating a dynamic market presence. In May 2025, Lula's held the 23rd position, improving to 21st in June, but then slipping to 27th in July before rebounding to 20th in August. This volatility suggests a competitive struggle, particularly against brands like UpNorth Humboldt, which consistently maintained a higher rank, ranging from 19th to 20th throughout the same period. Additionally, Kaviar showed a positive trend, climbing from 26th in May to 18th in August, potentially capturing market share from Lula's. Meanwhile, (the) Essence and Legacy Cannabis (IL) also presented notable competition, with ranks fluctuating but generally staying close to Lula's. These dynamics highlight the need for Lula's to strategize effectively to enhance its market position and counter the upward trends of its competitors.
Notable Products
In August 2025, Lula's top-performing product was Miss Citron Pre-Roll (1g) in the Pre-Roll category, securing the number one spot with impressive sales of 9045 units. Bananium Pre-Roll (1g) maintained a strong performance, holding the second position, a slight drop from its first-place rank in July. Mayday Cured Badder (1g) in the Concentrates category debuted at the third position, marking its first appearance in the top ranks. Chem De La Chem Pre-Roll (1g) followed closely in fourth place, while Mecha Chem Diesel Sauce (1g), also in Concentrates, rounded out the top five. This month saw dynamic shifts, with new entries and reordering among the top products compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
