.svg){kind=small}
Jun-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Lula's has shown a varied performance across different product categories in Illinois. In the Concentrates category, Lula's has demonstrated a strong and consistent presence, maintaining a top 10 ranking throughout the past four months and even improving from 9th place in April to 4th place in June. This upward movement indicates a growing consumer preference for their products in this category. On the other hand, their performance in the Flower category has been less consistent but still noteworthy, as they moved from 26th place in March and April to 21st place in both May and June. This suggests a gradual improvement and potential for further growth in the Flower segment.
In the Pre-Roll category, Lula's did not make it into the top 30 brands in March, April, or May, but saw a slight improvement in June, moving up to 38th place. This indicates some traction but also highlights the competitive nature of the Pre-Roll market in Illinois. Conversely, their performance in the Vapor Pens category has been more volatile, with rankings fluctuating between 25th and 28th place over the past four months. This inconsistency could suggest challenges in maintaining a stable market position in this category. Overall, while Lula's has shown strong performance in certain categories, there are areas where they face significant competition and room for improvement.
Competitive Landscape
In the Illinois Flower category, Lula's has shown consistent performance, maintaining its rank at 21 in both May and June 2024, after being ranked 26 in March and April 2024. This stability indicates a strong market presence, especially when compared to competitors like Good Green and nuEra, which have seen more fluctuating ranks. Notably, Good Green improved its rank from 40 in March to 22 in June, and nuEra moved from 30 to 23 over the same period. However, Lula's faces stiff competition from TwentyTwenty (IL), which has consistently been ahead, holding the 20th rank in both May and June 2024. Additionally, Midweek Friday has shown a slight decline, dropping from 17 in March to 19 in June, which might present an opportunity for Lula's to capture more market share. Overall, while Lula's has shown resilience, the dynamic shifts among competitors highlight the need for strategic initiatives to further improve its rank and sales in the coming months.
Notable Products
In June 2024, the top-performing product from Lula's was Mint Biscuit Pre-Roll (1g), which climbed to the number one rank with sales of 3,552 units. Strange Money Pre-Roll (1g) maintained its position at rank two, although its sales decreased compared to previous months. Ghost of the Mujahideen Sauce (1g) dropped to third place after leading in April. Fuzzy Peach CO2 Cartridge (0.5g) entered the rankings at fourth place, showing strong performance in the vapor pens category. Purple Grape Oil Terps Cartridge (0.5g) remained steady at fifth place, despite a decline in sales figures.
Top Selling Cannabis Brands
