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Oct-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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Lula's is stocked at 42 licensed dispensaries across Illinois, with the deepest coverage in Chicago, Milan, Springfield, Antioch, and Benton. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Lula's category mix concentrated 40.54% of sales in Flower with year-over-year decline of 39.60% and month-over-month decline of 37.26%, while Concentrates held 24.98% share with a 49.17% YoY drop but a 22.62% MoM rebound; Vapor Pens accounted for 15.60% share with a 23.73% YoY decline and a 0.36% MoM uptick. Pre-Roll captured 14.49% share with 3.81% YoY growth and 12.88% MoM growth, and Edible, though just 4.39% share, surged 705.11% YoY and 24.52% MoM; together with a 5.59% YoY decrease in average price, these moves suggest the portfolio is shifting toward lower-priced, faster-turning formats as Flower softens. With a Flower rank of 44 in Illinois and brand sales down 33.87% YoY, the mix implies a tactical pivot away from the most pressured category into Pre-Roll and Edible to stabilize volume.
The pattern indicates Lula's positioning is migrating from premium inhalables toward value-accessible entry points: Flower’s 37.26% MoM contraction versus Pre-Roll’s 12.88% MoM expansion and Edible’s 24.52% MoM growth points to demand elasticity favoring lower ticket sizes, while Vapor Pens holding flat at 0.36% MoM implies a maintenance rather than growth role. Given Concentrates’ 22.62% MoM bounce despite a 49.17% YoY slide and the overall 60.18% 24‑month brand sales decline, Lula's is likely leaning on promotional intensity and pack-size architecture to defend share, which in turn risks further price compression but can rebuild throughput in channels where Flower’s 39.60% YoY decline and rank position at 44 limit premium credibility.
Competitive Landscape
Lula's sits at rank #44 in Illinois Flower for October 2026, down 10 positions from #34 year over year, and 9 spots below its July 2026 position of #35, while still well off its March 2025 peak at #20; in contrast, High Supply / Supply held #1 in both October 2026 and October 2025 despite a -17.5% sales change, and RYTHM maintained #2 with a 16.5% YoY sales increase, indicating that Lula's decline in rank is occurring even as the top tier consolidates positions and momentum shifts toward competitors posting mid-double-digit growth.
Notable Products
Lula's leaned on fresh releases in October 2026, with 60 new products generating 57.9% of sales and six of them appearing in the top tier, including Lollypop Cured Badder (1g) and Peaches & Cream Distillate Cartridge (1g). That depth of recent launches dominates the lineup, so most of its sales come from items added in the last six months.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
