Market Insights Snapshot
In the Illinois market, Lula's has shown impressive performance, particularly in the Concentrates category. From July to September 2023, the brand climbed from the 5th to the 2nd position, although it slipped slightly to the 3rd rank in October. This movement suggests a strong and growing preference for Lula's Concentrates among consumers in Illinois. The brand's performance in the Flower category has also improved, moving from the 21st rank in July to 17th in October, indicating a steady rise in popularity despite not making it to the top 20 in the initial months.
However, Lula's performance in the Pre-Roll and Vapor Pens categories in Illinois paints a different picture. In the Pre-Roll category, the brand's ranking fluctuated between the 28th and 24th positions from July to October 2023, suggesting a less consistent market presence. Similarly, in the Vapor Pens category, Lula's maintained a position around the 17th to 20th ranks, showing some stability but not a significant upward trend. These categories might be areas where the brand could focus on improving its market position. Despite these challenges, Lula's overall performance in Illinois indicates a strong foothold in the market with potential for further growth.
In the Flower category within the Illinois market, Lula's has shown a steady performance, maintaining its rank at 21st for the months of July, August, and September 2023. However, in October 2023, Lula's managed to improve its rank to 17th. This is a notable achievement considering the competitive landscape. For instance, Cookies, which was not in the top 20 in July, climbed to 18th place by October. UpNorth Humboldt and Daze Off both saw a slight decline in rank over the same period, while 93 Boyz dropped significantly from 13th to 19th. In terms of sales, Lula's showed an upward trend from July to October, indicating a positive growth trajectory amidst the shifting ranks of its competitors.
In October 2023, Lula's top-performing product was the Sweet Watermelon CO2 Cartridge (0.5g) from the Vapor Pens category, with a remarkable 4458 units sold. Following closely in second place was the Fuzzy Peach CO2 Cartridge (0.5g), also from the Vapor Pens category, which maintained its position from the previous month. The Purple Grape Oil Terps Cartridge (0.5g) secured the third spot, improving its rank from fourth place in the previous three months. The Juicy Blueberry Distillate Cartridge (0.5g) slipped from first place to fourth place in October. Finally, the fifth top-performing product was the Grape Sugar Cookies Badder (1g) from the Concentrates category, making its first appearance in the top five.