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Aug-2024
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Overview
Market Insights Snapshot
Lula's has shown a notable performance in the Illinois market, particularly in the Concentrates category. Over the span of four months, the brand maintained a strong presence, consistently ranking within the top five. In May and July, Lula's held the fifth position, while in June and August, the brand improved to fourth place. This consistent high ranking indicates a solid consumer base and effective product offerings in the Concentrates category. On the other hand, Lula's performance in the Vapor Pens category has been more variable. Despite a dip to 30th place in June, the brand managed to recover to 26th by August, reflecting a potential rebound in consumer interest or strategic adjustments in marketing or distribution.
In the Flower category, Lula's has shown gradual improvement in Illinois. The brand held the 21st position for three consecutive months before climbing to 17th place in August, suggesting a positive trend in consumer preference. However, the Pre-Roll category presented mixed results. Lula's was not in the top 30 in May and June but surged to the 25th position in July, only to slightly drop to 28th in August. This fluctuation could indicate seasonal trends or competitive pressures within the market. Overall, Lula's displays a strong presence in certain categories while facing challenges in others, highlighting opportunities for targeted improvements and strategic focus.
Competitive Landscape
In the competitive landscape of the Illinois Flower category, Lula's has shown a notable upward trend in rankings over the past few months, moving from the 21st position in May 2024 to the 17th position by August 2024. This positive shift is significant, especially when compared to competitors like Grassroots, which has seen a decline from 11th to 18th place within the same period. Similarly, Tales & Travels experienced fluctuations, dropping to 18th place in July before recovering slightly to 16th in August. Meanwhile, The Essence has maintained a relatively stable position, hovering around the mid-teens. The steady improvement in Lula's rank suggests a growing market presence and potentially increasing consumer preference, positioning it favorably against its competitors. This trend indicates a promising trajectory for Lula's, making it a brand to watch in the Illinois Flower market.
Notable Products
In August 2024, the top product for Lula's was Punch Breath Pre-Roll (1g), leading the sales with 6386 units sold. Following closely was Azrael Pre-Roll (1g) in second place. Sweet Watermelon CO2 Cartridge (0.5g) secured the third position. Punch Breath Badder (1g) ranked fourth, while Pineapple Banana Smoothie Oil Terps Cartridge (0.5g) dropped from fourth in July to fifth in August with 2296 units sold. These rankings indicate a strong preference for pre-rolls, with notable consistency in the top products from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
