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Oct-2025
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Overview
Market Insights Snapshot
Lula's has maintained a consistent performance in the Concentrates category in Illinois, holding steady at the third rank from July to October 2025. This stability suggests a strong market presence and consumer loyalty in this category. However, their performance in the Flower category has been more volatile, with rankings fluctuating from 27th in July, peaking at 20th in August, and dropping to 29th by October. This indicates a potential challenge in maintaining a competitive edge against other brands in the Flower category.
In the Pre-Roll category, Lula's showed a similar pattern of fluctuation in Illinois, with rankings moving from 26th in July to 31st in October. Despite this, the brand has managed to remain within the top 30, reflecting a moderate yet persistent presence. Conversely, the performance in the Vapor Pens category has been less favorable, with Lula's dropping out of the top 30 by October, ranking 44th. This downward trend may indicate a need for strategic adjustments to regain market share in the Vapor Pens category.
Competitive Landscape
In the competitive landscape of the flower category in Illinois, Lula's experienced notable fluctuations in its ranking over the past few months. In July 2025, Lula's was ranked 27th, showing a strong presence in the market. By August, it climbed to 20th, indicating a significant improvement in its market position. However, September saw a drop to 35th, suggesting a potential challenge in maintaining consistent sales momentum. By October, Lula's improved slightly to 29th, but it still faced stiff competition from brands like Interstate 420, which maintained a relatively stable rank, and nuEra, which also experienced fluctuations but generally stayed competitive. Despite these challenges, Lula's sales trends suggest a capacity for recovery and growth, especially when compared to brands like Seed & Strain Cannabis Co. and Blaze Craft Cannabis Flower (IL), which have consistently ranked lower. This dynamic market environment highlights the importance of strategic adjustments for Lula's to regain and sustain higher rankings in the future.
Notable Products
In October 2025, Lula's top-performing product was Doobies - Rainbow Road Pre-Roll (1g), leading the sales with 7,786 units sold. Banana Bath Cured Badder (1g) ranked second, showing a strong presence in the concentrates category. Blue Zushi Pre-Roll (1g) secured the third position, maintaining a solid performance despite not being in the top ranks in previous months. Flight of the Concord Cured Sugar (1g) improved its ranking from fifth in September to fourth in October, indicating a positive sales trend with increasing figures. Truffle Cake Pre-Roll (1g) rounded out the top five, maintaining its position from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
