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Sep-2025
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Overview
Market Insights Snapshot
Lula's has demonstrated consistent performance in the Concentrates category in Illinois, maintaining a steady rank of 3rd place from June to September 2025. This stability suggests a strong presence and consumer preference for their concentrates, despite a slight decline in sales from June to August. In contrast, their performance in the Flower category saw significant fluctuations, dropping from 21st to 33rd place by September, indicating challenges in maintaining market share or possibly increased competition. This drop is notable as they failed to remain within the top 30 brands in September, marking a potential area of concern for Lula's in Illinois.
In the Pre-Roll category, Lula's faced a downward trajectory in Illinois, slipping from 19th to 36th place by September. This decline highlights a loss of traction in the pre-roll market, which might be attributed to either product issues or stronger competition. Meanwhile, in the Vapor Pens category, Lula's maintained a relatively stable position, hovering around the 30th rank, with minor fluctuations. Despite not breaking into the top 30, this steadiness suggests a loyal consumer base, though it also indicates room for improvement to climb higher in the rankings. Such mixed results across categories and states provide insights into where Lula's might focus their efforts for growth and improvement.
Competitive Landscape
In the Illinois concentrates market, Lula's has consistently maintained its position as the third-ranked brand from June to September 2025. Despite this steady rank, Lula's faces significant competition from top brands like Aeriz and RYTHM, which have consistently held the first and second ranks, respectively. Aeriz, in particular, shows a strong lead with sales figures that are notably higher than those of Lula's, indicating a robust market presence and consumer preference. Meanwhile, brands like Revolution Cannabis and Alchemy (Ieso) have shown some fluctuations in their rankings, yet they remain below Lula's, suggesting that Lula's has a stable foothold in the market. However, the decline in Lula's sales from June to August, followed by a slight recovery in September, highlights the need for strategic marketing efforts to enhance brand loyalty and capture a larger market share amidst strong competition.
Notable Products
In September 2025, Lula's top-performing product was Perm Cake Pre-Roll (1g) in the Pre-Roll category, securing the number one rank with sales of 6,293 units. Blue Zushi Cured Sugar (1g) followed in the Concentrates category, achieving the second rank with notable sales. Flight of the Concord Cured Badder (1g) and Chicago Dawg Cured Sugar (1g) took the third and fourth spots respectively, both in the Concentrates category. Flight of the Concord Cured Sugar (1g) rounded out the top five, demonstrating strong performance in the same category. Compared to previous months, these products have shown a significant rise in rankings, indicating a positive trend in sales for September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
