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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Lula's is stocked at 78 licensed dispensaries across Illinois, with the deepest coverage in Chicago, Naperville, Peoria, Darien, and DeKalb. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Lula's revenue mix concentrated in Flower at 49.05% share with a month-over-month gain of 19.19% despite a year-over-year decline of 40.22%, while Concentrates reached 30.18% share with a 37.99% MoM lift and a 35.15% YoY drop. Pre-Roll contributed 13.29% share with 25.72% MoM growth against a 25.93% YoY decline, and Vapor Pens, though just 6.83% share, spiked 6,154.24% MoM after an 81.48% YoY fall; Edible remained 0.66% share with 12.00% MoM growth and 54.81% YoY expansion. With overall brand sales down 45.60% YoY and average price up 1.46% YoY to $23.55, the pattern implies Lula's is leaning on broad-based MoM rebounds across categories to stabilize a Flower-led portfolio while still contending with multi-category YoY contraction.
The mix shifts imply a pivot from single-category dependence toward a multi-lane recovery path: Concentrates adding 30.18% share alongside a 37.99% MoM rise reduces reliance on Flower’s 49.05% share, and Pre-Roll’s 25.72% MoM climb further diversifies volume even as both trail YoY by 35.15% and 25.93%, respectively. The 6,154.24% MoM surge in Vapor Pens, despite an 81.48% YoY drop, signals re-entry momentum that can lift visibility in Illinois where Flower ranks 33, while Edible’s 54.81% YoY growth at 0.66% share provides a low-base, margin-friendly test bed; together, these shifts suggest Lula's should prioritize distribution and activation in fast-rebounding formats to offset Flower volatility and reposition toward a more balanced mix.
Competitive Landscape
Lula's ranks #33 in Illinois Flower in July 2026, falling 5 positions year over year from #28 while improving 5 spots from #38 in April 2026, and its current standing sits 18 ranks below its peak of #15 in August 2024; meanwhile, High Supply / Supply held #1 year over year and remains #1 despite a 3.05% sales decline, and &Shine climbed from #8 to #4 with an 87.44% sales increase, indicating Lula's mid‑tier slide is driven more by competitor outperformance than broad market contraction and the trajectory points to further share pressure unless the three‑month rebound converts into continued rank gains.
Notable Products
Grape Gas Pre-Roll (1g) delivered the standout move in July 2026 with a 260.18% month-over-month surge to rank 2, while Doobie - Pink Drink Pre-Roll (1g) climbed 148.83% to rank 1. In contrast, Platinum Strawberries Pre-Roll (1g) fell 61.80% yet still held rank 4, and Platinum Strawberries Nuggies (3.5g) rose 71.08% to enter the top 10 at rank 10 with $30,091 in sales. With seven of the top ten SKUs in the Pre-Roll category and two Concentrates still anchoring ranks 8–9, the mix implies Lula's is tilting assortment and demand toward Pre-Rolls while keeping Concentrates as a secondary volume pillar.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
