Lula's

Data Snapshot: May 04, 2024
Lula's Cannabis Brand Logo
$1M+

Apr-2024

Sales

Decline

Trend

6-Month

56

Product Count

SKUs

Lula's

Overview

Lula is a distinct, Illinois-based cannabis brand steeped in a purpose-drive ethos and built upon a foundation of expert knowledge concerning the potential benefits of CBD. Originating from an independently-run cultivation, the brand's offering extends into the realm of clean beauty, incorporating broad-spectrum hemp extract into their products. Although the firm navigates the challenges of the cannabis industry landscape, the potential of CBD-based reform in Latin America, coupled with the brand’s dedicated commitment to upholding rigorous standards, suggests a promising future.
Markets

Lula's Locations

Product Trends

Lula's Categories

Lula's Sales

Market Insights Snapshot

Lula's Historical Sales by Category

In the Illinois market, Lula's has shown a notable presence across several cannabis product categories, with its performance in the Concentrates category standing out significantly. Starting the year as the 4th ranked brand in January 2024, Lula's managed to climb to the 2nd position by March, before slightly falling back to 4th in April. This fluctuation indicates a strong competitive stance in the Concentrates segment, especially considering the sales peak in March with $670,624. However, the brand's journey in the Pre-Roll category tells a different story. Initially not making it into the top 30 in January, Lula's saw a brief improvement in February, reaching the 30th rank, but struggled to maintain this momentum, dropping to the 43rd position by March and disappearing from the top rankings altogether in April. This inconsistency highlights challenges in capturing a steady market share within the Pre-Roll space.

On the other hand, Lula's performance in the Flower and Vapor Pens categories in Illinois presents a mixed picture. The brand's ranking in the Flower category experienced a downward trend, starting at 16th in January and slipping down to 24th by April. This decline, coupled with a decrease in sales from January's $1,166,173 to April's $612,704, suggests a need for strategic adjustments to bolster its position in this highly competitive category. Conversely, the Vapor Pens category showed more stability, with rankings hovering in the mid-20s throughout the first four months of 2024. Lula's managed to slightly improve its standing from 24th in January to 23rd in April, despite a minor dip in sales. This steadiness indicates a potential area of resilience for Lula's, where it maintains a consistent market presence amidst fluctuating rankings in other categories.

Apr-2024 Rank
Concentrates
Flower
Pre-Roll
Vapor Pens
4
24
23
Lula's

Competitive Landscape

In the competitive landscape of the Flower category in Illinois, Lula's has experienced notable shifts in its market position and sales trajectory over the first four months of 2024. Initially ranked 16th in January, Lula's saw a decline in rank, dropping to 25th by March and slightly improving to 24th in April. This fluctuation in rank is reflective of a downward trend in sales, starting from a higher base in January and progressively decreasing through to April. In comparison, (the) Essence, which was ranked higher than Lula's in January, maintained a relatively stable position, only slightly decreasing to 22nd by April but showing a more resilient sales performance. On the other hand, brands like Kaviar, Matter., and 93 Boyz have also experienced fluctuations, with Matter. and 93 Boyz showing improvement in their rankings by April, indicating a competitive and dynamic market. The data suggests that while Lula's is facing challenges in maintaining its rank and sales, there are opportunities for recovery and growth, especially when considering the movements of its competitors in this category.

Lula's market ranking for IL Flower

Lula's

Notable Products

In April 2024, Lula's top-selling product was Ghost of the Mujahideen Sauce (1g) from the Concentrates category, securing the first rank with sales figures reaching 3175.0 units. Following closely, Flying Monkeys Sugar (1g) also in the Concentrates category, improved its rank to second place, indicating a significant rise from its fifth position in March. Dawgma Sugar Wax (1g), another Concentrate, debuted in the rankings directly at the third spot, showcasing the category's strong performance. Wrecking Ball Nuggies (7g) from the Flower category landed in fourth place, marking the category's presence among the top-selling products. Punch Breath Badder (1g) saw a decline from being the top product in March to the fifth position in April, illustrating a shift in consumer preferences within the Concentrates category.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Ghost of the Mujahideen Sauce (1g)
Concentrates
5
>5
>5
1
Flying Monkeys Sugar (1g)
Concentrates
>5
>5
5
2
Dawgma Sugar Wax (1g)
Concentrates
>5
>5
>5
3
Wrecking Ball Nuggies (7g)
Flower
>5
>5
>5
4
Punch Breath Badder (1g)
Concentrates
>5
>5
1
5
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