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Jul-2025
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Overview
Market Insights Snapshot
Lula's has shown a noteworthy performance in the Concentrates category within Illinois, maintaining a strong position at rank 3 from May through July 2025 after climbing from rank 5 in April. This consistent top-three ranking highlights a robust presence in the market, despite a slight decrease in monthly sales from June to July. In contrast, Lula's performance in the Flower category has been more volatile, with rankings oscillating between 21 and 25 over the same period, indicating challenges in maintaining a steady market position. The decline to rank 25 in July could suggest increased competition or shifting consumer preferences.
In the Pre-Roll category, Lula's started at rank 17 in April but experienced a decline to rank 26 by July, falling out of the top 20, which might be a cause for concern. This drop could be indicative of competitive pressures or a need to innovate within this segment. Conversely, the Vapor Pens category saw a positive trajectory, with Lula's improving from rank 38 in April to 26 in July, marking a significant upward movement. This improvement suggests a growing consumer interest or successful product strategies in this category, as evidenced by the increase in sales from June to July.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Lula's has experienced fluctuations in its ranking over the months from April to July 2025. Notably, Lula's rank improved slightly from 23rd in May to 21st in June, before dropping to 25th in July. This movement suggests a volatile market position, as other brands like IC Collective and Kaviar have also shown variations in their rankings, with IC Collective peaking at 18th in June and Kaviar maintaining a relatively stable position around the low 20s. Meanwhile, Paul Bunyan experienced a significant drop from 20th in May to 28th in June, which may have temporarily benefited Lula's. Despite these shifts, Lula's sales have seen a downward trend, which could be attributed to the competitive pressures from these brands and others in the market. As the competition remains fierce, Lula's must strategize to stabilize and improve its market position to capture a larger share of the Flower category in Illinois.
Notable Products
In July 2025, Lula's top-performing product was Bananium Pre-Roll (1g), securing the first rank with sales of 4528 units. Grape Sugar Cookies Pre-Roll (1g) climbed to the second position, showing a significant increase from its fifth place in June, with sales reaching 4350 units. Cherry Smash Pre-Roll (1g) held the third spot, while Grape Chutney Pre-Roll (1g) followed closely in fourth place. New York Sour Diesel Cured Sugar (1g) completed the top five, maintaining steady performance in the concentrates category. Overall, the rankings highlight a strong preference for pre-rolls, with notable upward movements for some products compared to the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
