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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Lula's is stocked at 49 licensed dispensaries across Illinois, with the deepest coverage in Chicago, Milan, Normal, Springfield, and Antioch. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, Lula's leaned harder into Flower, which held 55.30% share and grew 19.29% year over year even as month over month slipped 15.84%, while Vapor Pens contracted 42.07% YoY and 28.45% MoM to 13.40% share. Concentrates fell 59.97% YoY and 29.11% MoM to 17.82% share, whereas Pre-Roll edged up 2.40% YoY but declined 18.04% MoM to 10.45% share, and Edible surged 321.07% YoY despite a 27.95% MoM pullback to 3.02% share. With brand sales down 19.96% YoY alongside a 9.02% YoY drop in average price and Flower ranked 33 in Illinois Flower, the mix indicates Lula's is over-relying on a single category for stability while higher-priced inhalables erode volume momentum.
The combination of Flower’s rising YoY but retreating MoM and deep declines in Concentrates and Vapor Pens implies price-sensitive demand tilting toward lower-priced inhalables, reinforced by Pre-Roll’s positive 2.40% YoY and 18.04% MoM decline versus Vapor Pens’ 28.45% MoM slide. Edible’s 321.07% YoY on just 3.02% share, alongside a 27.95% MoM step back and a single-month average price of $21.50 across the brand, signals trial without sustained repeat, so Lula's positioning skews toward transactional Flower and Pre-Roll missions rather than sticky multi-format penetration; the path forward is to protect Flower’s 55.30% share while arresting the 59.97% YoY decline in Concentrates to prevent further rank pressure around position 33 in Illinois Flower.
Competitive Landscape
Lula's sits at rank #33 in Illinois Flower in September 2026, improving 2 positions YoY from #35 while climbing 7 spots from June 2026’s #40, yet still below its peak at #20 in March 2025; in contrast, High Supply / Supply held at #1 YoY despite a -2.5% sales shift and Good Green moved up from #4 to #3 on +33.8% sales, whereas Daze Off slid from #3 to #5 with -14.2% sales, and The Botanist surged from #27 to #4 on +495.0% sales; this mix of modest rank recovery and faster-moving rivals implies Lula's incremental gains are insufficient to regain mid-tier footing without a sharper share capture strategy.
Notable Products
Fruity Pebbles OG Nuggies (14g) delivered the standout move in September 2026 with an 82.8% month-over-month surge, jumping to rank 1, while Lemon Cherry Garlic Pre-Roll (1g) slipped 9.7% and sat at rank 6. Banana Junky Pre-Roll (1g) rose 23.6% at rank 3, and four of the top ten are Flower SKUs concentrated between ranks 1 and 8, which tilts mix toward larger-pack flower despite a -20.8% dip for the Jumbo Gem - Citrus Twist Gummy (100mg) at rank 10. The mix implies Lula's is consolidating around value-oriented flower formats that can scale volume, with Pre-Rolls acting as a secondary traffic driver while Edibles cede share near the bottom of the top ten.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
