.svg){kind=small}
Dec-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Lula's performance in the Illinois cannabis market shows varied results across different product categories. In the Concentrates category, Lula's started strong with a consistent third-place rank in both September and October 2025. However, a noticeable decline occurred in subsequent months, dropping to ninth in November and further to eleventh in December. This downward trend in ranking aligns with a decrease in sales figures over the same period. Conversely, in the Flower category, Lula's showed a positive trajectory, breaking into the top 30 in November, achieving a rank of 29, and maintaining a steady presence in December. This indicates a growing consumer preference for Lula's flower products despite the competitive market landscape.
In the Pre-Roll category, Lula's faced challenges as it struggled to maintain a top 30 position, only appearing in the rankings in October and December 2025. This inconsistency suggests potential issues in market penetration or product appeal. On the other hand, the Vapor Pens category exhibited a more promising outlook. After a dip in October, where Lula's was ranked 46th, the brand made significant strides, climbing to 36th place by December. This improvement is noteworthy, given the competitive nature of the vapor pen market. The data highlights both the strengths and areas for potential growth for Lula's across different categories, providing insights into consumer preferences and competitive dynamics in Illinois.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Lula's has demonstrated a dynamic performance over the last few months, showing notable fluctuations in its ranking. In September 2025, Lula's was positioned at rank 34, but it climbed to rank 29 by November, before slightly dropping to rank 32 in December. This indicates a competitive market where Lula's is maintaining a strong presence despite the volatility. Comparatively, Seed & Strain Cannabis Co. has consistently held a steady rank of 30, suggesting a stable market position. Meanwhile, Khalifa Kush improved its rank from 35 in September to 29 in December, surpassing Lula's in the final month. Additionally, FloraCal Farms and Legends have shown upward trends, with FloraCal Farms moving from rank 38 to 33 and Legends from 37 to 34. These movements highlight the competitive pressure Lula's faces, emphasizing the need for strategic marketing efforts to enhance its rank and sales performance in the Illinois flower market.
Notable Products
In December 2025, the top-performing product from Lula's was Martian Candy OG Pre-Roll (1g), securing the number one rank with sales of 3440 units. Following closely was Deep Fried Ice Cream Pre-Roll (1g) at the second position. Jumbo Gem- Strawberry Lemonade Gummy (50mg) rose to the third rank from fourth in November, indicating a positive trend in its popularity. London Fire Cured Badder (1g) slipped to fourth place from third, while Green Apple Distillate Cartridge (0.5g) held the fifth position. These shifts suggest a growing consumer preference for pre-rolls and edibles over concentrates and vapor pens during this period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
