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Apr-2025
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Overview
Market Insights Snapshot
Lula's has demonstrated notable performance in the Illinois cannabis market, particularly within the Concentrates category. Over the first four months of 2025, the brand has shown a steady rise in rankings, moving from 6th position in January to 4th by April. This upward trend indicates a strengthening presence and possibly an increase in consumer preference for their concentrates. Conversely, in the Vapor Pens category, Lula's has not maintained a position within the top 30 since January, which might suggest challenges in this segment or increased competition. This divergence in category performance underscores the importance of strategic focus and potential re-evaluation of product offerings in certain areas.
In the Flower category, Lula's rankings have fluctuated, with a notable drop from 18th in March to 22nd in April, despite a sales figure that exceeded $1 million in January. This movement suggests a volatile market or shifting consumer preferences that might require attention. Meanwhile, the Pre-Roll category has seen a positive change, with Lula's advancing from 26th in February to 19th in April, indicating a possible growth opportunity. These dynamics across categories highlight Lula's varying performance and suggest areas for potential growth and strategic adjustments in the Illinois market.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Lula's has experienced some fluctuations in its ranking over the first four months of 2025. Starting at 19th place in January, Lula's saw a dip to 22nd in February, a recovery to 18th in March, and then another decline back to 22nd in April. This volatility suggests that while Lula's can compete effectively, it faces stiff competition from brands like UpNorth Humboldt, which consistently maintained a position within the top 20, and 93 Boyz, which held a stable rank at 21st throughout the period. Additionally, the Essence started strong in 18th place but saw a decline similar to Lula's, indicating a competitive and dynamic market environment. Despite these challenges, Lula's managed to achieve a peak rank of 18th in March, suggesting potential for growth if it can stabilize its performance amidst the competition.
Notable Products
In April 2025, the top-performing product for Lula's was Dawgfather Pre-Roll (1g), leading the sales with a notable figure of 8,263 units sold. Following closely, Bruce Banner Pre-Roll (1g) and Doobie - Super Silver Haze Pre-Roll (1g) secured the second and third ranks, respectively. Juicy Blueberry Distillate Cartridge (0.5g) made a strong impression in the Vapor Pens category, ranking fourth. OMG Pre-Roll (1g) rounded out the top five, showing consistent popularity. Compared to previous months, these products have maintained strong positions, indicating steady consumer preference for Lula's pre-rolls and vapor pens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
