Market Insights Snapshot
Looking at the performance of the Kazoo brand in the Pre-Roll category across different states, there are some notable movements. In Alberta, the brand was not in the top 20 in July and August 2023 but made a significant leap to the 99th rank in September and further improved to the 79th rank in October. This indicates a positive trend in the brand's performance in this category in Alberta. Meanwhile, in Saskatchewan, the brand entered the top 100 in August at the 91st position, improved to the 82nd position in September, but no data was available for October, indicating they were not in the top 20.
In the Vapor Pens category, Kazoo's performance varied across states. In Alberta, the brand consistently stayed within the top 20, with ranks fluctuating between 13th and 17th from July to October. However, there was a slight decline in sales in this category from August to October. In Ontario, the brand remained outside the top 20, with ranks hovering around the mid-20s, but experienced a slight increase in sales in October. In Saskatchewan, Kazoo started strong at the 6th position in July, but slid down to the 18th position by October, reflecting a downward trend in this state.
In the Vapor Pens category within Ontario, Kazoo has demonstrated a relatively stable performance, maintaining a rank within the mid to late twenties from July to October 2023. However, it's important to note that Kazoo has faced stiff competition from several brands. Tweed has shown a consistent upward trend, improving its rank and presumably increasing its market share. Purple Hills has also maintained a steady presence, ranking slightly higher than Kazoo throughout the period. FIGR, while initially ranking higher than Kazoo, has seen a slight decline in rank over the months. Lastly, Cookies, although not within the top 20 brands, has shown a significant improvement in rank, indicating a potential future threat. These dynamics underline the competitive nature of the Vapor Pens market in Ontario and the need for Kazoo to continue innovating and differentiating itself to maintain and improve its position.
In October 2023, Kazoo's top-performing product was 'Melon Monroe Distillate Disposable (1g)' with sales of 4316 units, maintaining its rank at number 1 from previous months. The 'Grapes On Skates Distillate Disposable (1g)' held steady at rank 2, showing a considerable increase in sales from the previous month. The 'Melon Monroe Distillate Disposable (0.3g)' bounced back to its July rank at number 3 after dropping out of the top 5 in September. 'Suckerberry Sour Distillate Disposable (1g)', which entered the top 5 in September, improved its rank to 4. Lastly, 'Cabana Banana Distillate Disposable (1g)' made its first appearance in the top 5 at rank 5.