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Market Insights Snapshot
In May 2026, Kelly's Sweet Hash Edibles operated as a single-category brand with Edible at 100.0% mix, while month-over-month sales for Edible declined by 8.53% and average price sat at $11.11. With no year-over-year percentage available for Edible and a category rank of 19 in Washington Edible, the month’s mix stability coupled with a sub-Top-15 placement indicates a concentration strategy that is vulnerable to further share erosion if the -8.53% MoM trend persists.
The combination of a 100.0% category dependence and a rank of 19 in Washington Edible implies limited insulation against category volatility, and the -8.53% MoM dip suggests price-pack architecture or velocity issues rather than mix reallocation. With average price at $11.11 and no offsetting gains in other categories or geographies, the positioning risk is that a single-digit rank slide would push the brand toward lower-visibility tiers, while a 2–3 rank improvement would likely require reversing at least half of the -8.53% MoM decline through conversion or repeat lift rather than assortment expansion.
Competitive Landscape
Kelly's Sweet Hash Edibles sits at rank #19 in WA Edible for May 2026, improving 7 positions from #26 in February 2026, and reaching a new peak rank of #19 in May 2026 while holding outside the top 15 for the prior three months; meanwhile, Wyld held #1 with a 25.9% year-over-year sales lift and Hot Sugar remained #3 with an 8.1% year-over-year sales decline, indicating that Kelly's Sweet Hash Edibles gained relative ground against at least one top-three competitor despite a stable top-two leaderboard. The 7-rank climb over three months alongside a null year-over-year rank posting and a best-ever #19 in May 2026 suggests momentum is recent and execution-sensitive, implying the current trajectory is a mid-tier ascent contingent on sustaining share capture from competitors with flat or negative growth.
Notable Products
Cookie Butter Mini Waffle Cone (10mg) led the downturn with a -37.6% month-over-month change while holding rank 1, and Cookie Butter Mini Waffle Cones 10-Pack (100mg) followed at rank 2 with a -29.6% decline, indicating demand pressure at the very top of the lineup. Cookies N Cream Mini Hash Waffle Cone (10mg) at rank 3 fell -25.4% as Cookies N Cream Mini Waffle Cones 10-Pack (100mg) at rank 5 slipped -5.8%, and four of the top ten are single-serve 10mg cones, concentrating exposure in formats that mostly posted declines between -9.7% and -37.6%. Dark Chocolate Solventless Mini Waffle Cone (10mg) at rank 8 contracted -9.7%, leaving limited offset from stable or new entries despite the mid-pack 10-pack formats anchoring dollar volume near $10.2K. The pattern implies Kelly's Sweet Hash Edibles is overweighted to single-serve cone SKUs that are losing pace, suggesting a shift toward multipack formats or flavor innovation is needed to stabilize share mix.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
