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Nov-2025
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Overview
Market Insights Snapshot
Kelly's Sweet Hash Edibles has shown notable progress in the Washington market, particularly within the Edible category. After not ranking in the top 30 in August 2025, the brand made a significant leap to position 32 in September, further climbing to 26 in October, and reaching 25 by November. This upward trajectory suggests a growing consumer interest and acceptance of their products. The consistent improvement in rankings over these months indicates a potential strengthening of their market presence, although they are still outside the top 20. Such movement highlights the brand's capacity to capture a larger market share and possibly indicates successful marketing or product adjustments that resonate well with consumers.
Despite the encouraging progress in Washington, the absence of Kelly's Sweet Hash Edibles from the top 30 rankings in August highlights the competitive nature of the Edible category in the state. The brand's rise in subsequent months underscores a positive shift, but it also suggests that there is still significant room for growth to compete with more established brands. Monitoring this trend could provide insights into their strategies and market dynamics, particularly if they continue to climb the rankings. For now, the brand's performance in Washington serves as an interesting case study of how new or growing brands can navigate and potentially thrive in competitive cannabis markets.
Competitive Landscape
In the competitive landscape of the edible category in Washington, Kelly's Sweet Hash Edibles has shown a promising upward trajectory in recent months. Initially absent from the top 20 rankings in August 2025, Kelly's Sweet Hash Edibles made a notable entry at rank 32 in September and continued to climb to rank 25 by November 2025. This ascent is indicative of a positive trend in sales performance, contrasting with competitors like Sinners & Saints, which experienced a decline from rank 15 in August to falling out of the top 20 by November. Similarly, Goodiez Gummies and Swell Edibles maintained relatively stable but lower positions, with Goodiez Gummies dropping from rank 22 to 26 and Swell Edibles holding steady around rank 23. Meanwhile, SnacMe showed a slight improvement, moving from rank 29 to 24. These dynamics suggest that Kelly's Sweet Hash Edibles is gaining traction and market share, potentially positioning itself as a stronger contender in the Washington edibles market.
Notable Products
In November 2025, Kelly's Sweet Hash Edibles saw the Cookie Butter Mini Waffle Cones 10-Pack (100mg) rise to the top spot in sales, maintaining its number one position from September and recovering from a third-place rank in October. The Cookie Butter Mini Waffle Cone (10mg) followed closely, securing the second rank, slightly down from its first-place position in October. Cookies N Cream Mini Waffle Cone (10mg) took the third spot, showing a consistent performance with only a slight drop from its second-place ranking in October. The Cookies N Cream Mini Waffle Cones 10-Pack (100mg) ranked fourth, consistent with its previous month's position. Notably, the Milk Chocolate Solventless Waffle Cones 10-Pack (100mg) maintained its fifth-place position since its introduction in October, with notable sales of 485 units in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
