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Dec-2025
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Overview
Market Insights Snapshot
In British Columbia, Tenzo's performance in the Flower category has seen significant fluctuations. Starting from a rank of 43 in September 2025, the brand dropped to 65 in October and further to 76 in November, before slightly recovering to 64 in December. This indicates a challenging market environment, with Tenzo struggling to maintain a stable position within the top 30 brands. In contrast, the Pre-Roll category presents an even more stark picture, as Tenzo only appears in the rankings in September and December, missing out on the top 30 in October and November. This inconsistency could suggest either a volatile market presence or a need for strategic adjustments to capture a more stable foothold in British Columbia's competitive landscape.
Conversely, in Ontario, Tenzo exhibits a more robust performance, particularly in the Flower category. The brand steadily climbed from a rank of 21 in September to maintain a strong position at 15 from November through December, reflecting a positive trend and potentially successful market strategies. The Pre-Roll category also shows promising movement, with Tenzo improving its rank from 79 in September to 59 by December. This upward trajectory in Ontario suggests that Tenzo is gaining traction and could be capitalizing on consumer preferences or effective distribution channels. The contrasting performances between British Columbia and Ontario highlight the diverse challenges and opportunities Tenzo faces across different markets.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Tenzo has demonstrated a notable upward trajectory in its rankings over the last few months of 2025. Starting from a position outside the top 20 in September, Tenzo climbed to 19th in October and further improved to 15th in November and December. This upward trend is indicative of a significant increase in sales, positioning Tenzo closer to established competitors. For instance, 1964 Supply Co maintained a steady rank of 14th from October to December, while Good Supply experienced a decline, dropping from 11th in September to 13th in November and December. Meanwhile, FIGR saw a decline in rank, moving from 14th in September to 16th in December, which may have contributed to Tenzo's ability to gain ground. Additionally, Potluck showed fluctuating ranks, ending December at 17th, slightly behind Tenzo. These shifts suggest that Tenzo is effectively capturing market share from its competitors, potentially due to strategic marketing or product differentiation efforts.
Notable Products
In December 2025, Tenzo's top-performing product was Fun Trip Milled (7g) in the Flower category, maintaining its consistent number one rank for four consecutive months with sales of 5743 units. Big Smallz (14g), also in the Flower category, held steady at the second position, showing an increase in sales to 5296 units. The Pink Passionfruit & Peach Infused Pre-Roll (0.5g) remained in third place, experiencing a notable increase in sales compared to November. 97 Octane Smalls (7g) maintained its fourth position since its introduction in November, while Sweet Dreams (7g) continued to hold the fifth spot, showing a positive sales trend. Overall, the rankings for Tenzo products in December remained stable, with slight fluctuations in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
