.svg){kind=small}
Jul-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In British Columbia, Tenzo's performance in the Flower category has seen some fluctuations over the months from April to July 2025. Starting at a rank of 48 in April, the brand improved to 40 by May, though it experienced a slight dip to 47 in June before climbing back to 43 in July. This indicates a somewhat volatile presence in the market, though the upward movement towards July suggests potential for stabilization. Meanwhile, in the Pre-Roll category, Tenzo did not manage to break into the top 30, remaining outside the competitive bracket with rankings fluctuating between 63 and 90. The sales figures reflect this instability, showing a notable decline from April's sales in the Pre-Roll category, although there was a slight recovery by July.
In Ontario, Tenzo has maintained a more consistent performance in the Flower category, with its rank improving from 29 in April to 25 by July. This steady climb suggests a strengthening position in the market, backed by evident sales growth over the same period. However, the Pre-Roll category tells a different story, with Tenzo failing to secure a spot in the top 30, as rankings hovered in the low 90s. This indicates a significant challenge for the brand in penetrating the Pre-Roll market in Ontario. Despite the lackluster rankings in Pre-Roll, Tenzo's overall sales trajectory in the Flower category may provide a foundation for future strategic adjustments and potential expansion in other categories.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Tenzo has shown a steady improvement in its market position, climbing from a rank of 29 in April 2025 to 25 by July 2025. This upward trend is indicative of a consistent increase in sales, with a notable jump from $528,397 in April to $759,943 in July. Despite this progress, Tenzo remains behind competitors such as Carmel, which maintained a stable rank of 24 throughout the same period, and Tribal, which experienced fluctuations but remained ahead in terms of sales volume. Meanwhile, EastCann and Sixty Seven Sins have also shown varying degrees of improvement, with EastCann moving up from 32 to 27 and Sixty Seven Sins peaking at rank 23 in June before settling at 26 in July. These dynamics suggest that while Tenzo is gaining traction, it faces stiff competition from established brands that are also vying for higher market shares in Ontario's Flower category.
Notable Products
In July 2025, Tenzo's top-performing product was Fun Trip Milled (7g) in the Flower category, maintaining its number 1 rank for four consecutive months with sales of 6111. Big Smallz (14g), also in the Flower category, held its position at rank 2, showing a steady increase in sales from previous months. Cocoa Delight Infused Blunt (1g) in the Pre-Roll category consistently ranked 3rd, with a notable recovery in sales compared to June. Sweet Dreams (7g) improved its ranking from 5th to 4th place, indicating a positive trend in consumer preference. A new entrant, Apple Banana Candy (14g), debuted at 5th place, showcasing potential growth in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
