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Sep-2025
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Overview
Market Insights Snapshot
Tenzo's performance in the Ontario market shows a positive trajectory, especially in the Flower category. Over the months from June to September 2025, Tenzo improved its ranking from 26th to 21st, indicating a steady climb in popularity and market share. This upward trend is corroborated by a consistent increase in sales, with a significant jump in August. However, in the Pre-Roll category, while Tenzo remains in the top 100, its rankings are relatively lower, having only moved from 92nd to 76th place over the same period. This suggests that while the brand is making strides in Flower, there is room for improvement in the Pre-Roll segment to enhance its market position.
In British Columbia, Tenzo's performance presents a mixed picture. In the Flower category, Tenzo has not managed to break into the top 30, maintaining a stable yet lower ranking just outside this threshold, which highlights a challenge in gaining a stronger foothold. Conversely, the Pre-Roll category has seen some positive movement; though not in the top 30, Tenzo improved its ranking from 85th in June to 67th by September, alongside a notable increase in sales in September. This indicates a growing acceptance and demand for their Pre-Roll products, suggesting potential for further growth if the brand can capitalize on this momentum.
Competitive Landscape
In the competitive landscape of the flower category in Ontario, Tenzo has shown a promising upward trajectory in its rankings over the past few months. Starting from a rank of 26 in June 2025, Tenzo improved its position to 21 by September 2025, indicating a steady climb in the market. This positive shift is complemented by a consistent increase in sales, with September figures reaching a notable high compared to previous months. In contrast, Jonny Chronic experienced a decline in rank from 20 to 22 over the same period, which might suggest a potential opportunity for Tenzo to capture some of its market share. Meanwhile, Potluck maintained a stable position, consistently ranking around 20, while Pure Laine showed volatility, dropping from 14 to 19 before rebounding. The dynamics between these brands highlight Tenzo's potential to further capitalize on its upward momentum in Ontario's flower market.
Notable Products
In September 2025, Tenzo's top-performing product was Fun Trip Milled (7g) in the Flower category, maintaining its first-place ranking since June with sales of 5,716 units. The Pink Passionfruit & Peach Infused Pre-Roll (0.5g) emerged as a strong contender, securing the second position, although it was not ranked in previous months. Big Smallz (14g) in the Flower category slipped from second to third place, despite a slight increase in sales compared to August. Diamond Thrilla Triple Diamond Infused Pre-Roll (1g) debuted in the rankings at fourth place. Apple Banana Candy (14g) experienced a drop from third to fifth place, reflecting a decrease in sales from August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
