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Nov-2025
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Overview
Market Insights Snapshot
Tenzo's performance in the Ontario market has shown a promising upward trajectory, especially in the Flower category. Over the months from August to November 2025, Tenzo has improved its ranking from 23rd to 14th, indicating a notable increase in its market presence. This positive movement is accompanied by a consistent rise in sales, with November's figures reaching nearly 1.3 million. In contrast, Tenzo's performance in the Pre-Roll category within Ontario has been less stable, with rankings fluctuating between the 65th and 81st positions. Despite these fluctuations, the brand did see a significant sales increase in November, suggesting potential for future growth.
In British Columbia, Tenzo's presence appears to be less robust. The Flower category rankings have consistently declined from 40th in August to 70th in November, alongside a decrease in sales, indicating potential challenges in maintaining competitiveness. The Pre-Roll category also reflects a similar trend with Tenzo not appearing in the top 30 brands for October, which could be a point of concern for the brand's market strategy. Despite a brief improvement in September, the overall trajectory suggests that Tenzo may need to reassess its approach in British Columbia to regain its footing in these categories.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Tenzo has shown a remarkable upward trajectory in its ranking over the past few months. Starting from a rank of 23 in August 2025, Tenzo climbed to 14 by November 2025, indicating a significant improvement in market positioning. This rise is noteworthy, especially when compared to competitors like 1964 Supply Co, which maintained a relatively stable position around the mid-teens, and Good Supply, which experienced a decline from 9th to 13th place. Meanwhile, Nugz (Canada) consistently held a position in the low teens, slightly ahead of Tenzo. The sales growth for Tenzo has been impressive, with a notable increase from August to November, surpassing the sales of FIGR, which saw a decline in the same period. This positive trend for Tenzo suggests a growing consumer preference and a strengthening brand presence in the Ontario Flower market.
Notable Products
In November 2025, Tenzo's top-performing product remained Fun Trip Milled (7g) in the Flower category, maintaining its consistent number one rank since August with sales of 6,108 units. Big Smallz (14g) also held its position as the second-best product, showing a steady increase in sales each month. The Pink Passionfruit & Peach Infused Pre-Roll (0.5g) continued to rank third, although its sales improved from October. A notable shift occurred with 97 Octane Smalls (7g) entering the rankings at fourth place, while Sweet Dreams (7g) slipped from fourth to fifth. These changes highlight a dynamic month for Tenzo, with new entrants shaking up the lower ranks while the top performers solidified their positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
