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Oct-2025
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Overview
Market Insights Snapshot
In British Columbia, Tenzo's performance in the Flower category has seen a decline over recent months, with rankings slipping from 40th in July 2025 to 54th by October 2025. This downward trend is accompanied by a decrease in sales, suggesting potential challenges in maintaining market share in this category. Conversely, the Pre-Roll category showed a more volatile performance, with Tenzo not making it into the top 30 brands by October 2025, indicating a need for strategic adjustments to regain competitive positioning. The fluctuation in rankings for Pre-Rolls, despite a temporary peak in September, underscores the competitive nature of this segment in British Columbia.
In contrast, Tenzo's performance in Ontario tells a different story, particularly in the Flower category where the brand has shown consistent upward momentum. Ranking improvements from 25th in July to 19th in October 2025 reflect a strengthening position in the market, supported by a notable increase in sales figures. Meanwhile, in the Pre-Roll category, Tenzo has maintained a steady presence within the top 100, with minor fluctuations in ranking. Although not breaking into the top 30, the consistent sales figures suggest a stable consumer base in Ontario for this category, indicating potential areas for growth and market penetration strategies.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Tenzo has shown a notable upward trajectory in its market rank, moving from 25th in July 2025 to 19th by October 2025. This steady climb indicates a positive reception and growing consumer preference, as evidenced by its increasing sales figures. In contrast, MTL Cannabis maintained a stable rank at 17th and 18th, suggesting a consistent market presence but without significant growth. Meanwhile, Potluck improved its position from 22nd to 17th, surpassing Tenzo in the latest month, which could indicate a competitive threat. LowKey experienced a decline, dropping from 15th to 20th, which might present an opportunity for Tenzo to capture some of its market share. Lastly, Pure Laine showed fluctuations, ending at 21st, which suggests instability that Tenzo could capitalize on to further enhance its market position. Overall, Tenzo's consistent rank improvement and sales growth highlight its strengthening foothold in the Ontario Flower market.
Notable Products
In October 2025, the top-performing product from Tenzo was Fun Trip Milled (7g) in the Flower category, maintaining its first-place ranking for four consecutive months with a notable sales figure of 6461 units. Big Smallz (14g), also in the Flower category, held steady at second place, showing consistent performance with an increase in sales over the months. The Pink Passionfruit & Peach Infused Pre-Roll (0.5g) saw a drop from second to third place compared to September, indicating a shift in consumer preference. Sweet Dreams (7g) re-entered the rankings in fourth place after not being ranked in August and September, suggesting a resurgence in popularity. Lastly, Diamond Thrilla Triple Diamond Infused Pre-Roll (1g) ranked fifth, showing a slight decline from its fourth position in September, highlighting a competitive market for pre-rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
