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Aug-2025
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Overview
Market Insights Snapshot
Tenzo's performance in the British Columbia market shows a consistent presence in the Flower category, maintaining a steady rank of 40th place from July to August 2025. Despite not breaking into the top 30, this stability suggests a loyal customer base and a potential for growth. In contrast, the Pre-Roll category has seen more fluctuation, with Tenzo not appearing in the top 30, peaking at 75th in May, and slipping to 83rd by August. This indicates a potential area for improvement or a need to differentiate their offerings in a competitive market.
In Ontario, Tenzo has demonstrated more promising results, particularly in the Flower category, where it climbed from 26th place in May to 23rd by August 2025. This upward trajectory is complemented by a notable increase in sales, reflecting growing consumer interest. However, the Pre-Roll category in Ontario tells a different story, with Tenzo hovering outside the top 30 rankings and experiencing significant rank fluctuations, from 81st in May to 77th in August. This suggests that while Tenzo is gaining traction in Flower, it could benefit from strategic adjustments in its Pre-Roll offerings to capture more market share.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Tenzo has shown a promising upward trend in its ranking over the past few months. Starting from a rank of 26 in May 2025, Tenzo improved its position to 23 by August 2025, reflecting a strategic gain in market presence. This positive trajectory is noteworthy, especially when compared to competitors like Jonny Chronic, which fluctuated slightly but maintained a stronger position, ranking 21 in August. Meanwhile, Carmel remained relatively stable, closely trailing Tenzo by August. Tribal experienced a slight decline, moving from rank 20 in June to 24 in August, creating an opportunity for Tenzo to close the gap. Interestingly, Pure Laine saw a significant drop from rank 14 in June to 22 in August, indicating potential volatility that Tenzo could capitalize on. Overall, Tenzo's consistent sales growth, particularly the notable increase from July to August, positions it well against its competitors, suggesting a strengthening brand presence in the Ontario Flower market.
Notable Products
In August 2025, Fun Trip Milled (7g) maintained its top position in the Flower category for the fourth consecutive month, with sales figures reaching 6038 units. Big Smallz (14g) also held steady in the second spot within the Flower category, demonstrating consistent performance. Apple Banana Candy (14g) showed a significant rise, climbing to third place from fifth in July, indicating a growing consumer interest. Cocoa Delight Infused Blunt (1g) experienced a slight drop, moving from third to fourth place in the Pre-Roll category, while Fun Trip (Blk Mlk & Rainbow P) (7g) entered the rankings in fifth place, showcasing a new entrant's potential. Overall, Tenzo's product lineup in August 2025 highlights both stability and emerging trends within their offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
