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Apr-2025
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Overview
Market Insights Snapshot
In Ontario, Tenzo has shown a notable presence in the Flower category, consistently maintaining a position within the top 30 brands from February to April 2025. This upward trend, peaking at rank 29 in both March and April, indicates a strengthening market position. The steady increase in sales, with April seeing a significant rise to 455,354, underscores Tenzo's growing consumer base and brand recognition in this category. Conversely, the Pre-Roll category in Ontario paints a different picture, where Tenzo's rankings have fluctuated outside the top 80, culminating in a drop to rank 92 in April. This suggests potential challenges in capturing market share within the Pre-Roll segment, which might require strategic adjustments to improve performance.
In British Columbia, Tenzo's performance in the Flower category has not yet reached the top 30, indicating room for growth and potential market entry challenges. However, the Pre-Roll category shows a more dynamic movement, with rankings ranging from 51 in January to 61 in April. Despite not breaking into the top 30, the sales figures suggest a consistent demand, albeit with some volatility, as seen in the fluctuations from January's 129,470 to April's 90,499. This data highlights an opportunity for Tenzo to leverage its existing brand presence to further penetrate the British Columbia market, particularly by addressing the factors contributing to its fluctuating performance in Pre-Rolls.
Competitive Landscape
In the Ontario flower category, Tenzo has shown a notable improvement in its market position from January to April 2025. Starting at rank 34 in January, Tenzo climbed to rank 29 by March and maintained this position in April, indicating a positive trend in market performance. This upward movement is significant when compared to competitors like BLKMKT and VOLO, which have experienced more stable but less dynamic rank changes, with BLKMKT moving from 25 to 28 and VOLO shifting from 22 to 27 over the same period. Despite BLKMKT and VOLO having higher sales figures, Tenzo's ability to improve its rank suggests a growing consumer preference or effective marketing strategies. Meanwhile, EastCann and Dime Bag (Canada) also show fluctuations, with EastCann peaking at rank 28 in March before dropping to 31 in April, and Dime Bag (Canada) improving from 44 to 30. These dynamics highlight Tenzo's competitive edge in gaining market traction amidst a fluctuating landscape.
Notable Products
In April 2025, the top-performing product from Tenzo was Fun Trip Milled (7g) in the Flower category, which claimed the number one spot with impressive sales of 4068 units. Frosted Pancakes Infused Pre-Roll (0.5g) ascended to the second position, showcasing a notable increase in sales compared to previous months. Cocoa Delight Infused Blunt (1g) experienced a slight drop, moving to the third rank despite its consistent high performance earlier in the year. Big Smallz (14g) also showed significant improvement, advancing to fourth place from a steady fifth in prior months. Sweet Dreams (7g) entered the rankings at fifth place, marking its debut in the dataset.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
