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Jun-2024
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Overview
Market Insights Snapshot
Supernaturals New York has shown a notable performance in the New York market, particularly in the Pre-Roll category. The brand consistently maintained a position within the top 10, ranking 8th in March and April 2024, dropping slightly to 9th in May, and then returning to 8th in June. This stability suggests strong consumer loyalty and a well-established presence in the Pre-Roll segment. Conversely, in the Flower category, Supernaturals New York did not rank within the top 30 brands until June 2024, where it entered at 90th position. This late entry indicates potential growth opportunities but also highlights the competitive nature of the Flower market in New York.
Focusing on sales trends, Supernaturals New York experienced a steady increase in Pre-Roll sales from March to June 2024, peaking at $313,157 in June. This upward trajectory underscores the brand's strong market performance and effective sales strategies in the Pre-Roll category. However, the Flower category tells a different story, with the brand only beginning to make a mark in June 2024. The absence of top 30 rankings in the earlier months suggests that Supernaturals New York may need to invest more in marketing and product differentiation to gain a foothold in this category. Overall, while the brand excels in the Pre-Roll segment, there is significant room for improvement and expansion in the Flower category within the New York market.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, Supernaturals New York has maintained a relatively stable position, ranking 8th in March and April 2024, dropping to 9th in May, and climbing back to 8th in June. This stability is notable given the fluctuations experienced by other brands. For instance, Florist Farms has shown strong performance, consistently ranking higher than Supernaturals New York, peaking at 5th place in April and May before slightly dropping to 6th in June. Meanwhile, Hudson Cannabis has demonstrated significant upward momentum, moving from 14th in March to 6th in May, which indicates a potential threat to Supernaturals New York's market share. On the other hand, FlowerHouse New York has seen a decline, dropping out of the top 10 in May, which could present an opportunity for Supernaturals New York to capture some of their market. Luci has shown a slight downward trend, moving from 6th in March to 9th in June, which suggests a competitive but fluctuating market. Overall, while Supernaturals New York has maintained its rank, the dynamic shifts among competitors highlight the need for strategic adjustments to improve its standing and capitalize on market opportunities.
Notable Products
In June 2024, the top-performing product from Supernaturals New York was Kiwi Lime Pre-Roll 2-Pack (1.5g), which saw a significant increase in sales to 2418 units, jumping from the fifth position in May to the first. White Tahoe Cookies Pre-Roll 5-Pack (3.5g) also performed well, moving up to the second rank from fourth in May. Galactica Pre-Roll 2-Pack (1.5g) dropped to third place after leading in May. Sour Glue Pre-Roll 5-Pack (3.5g) saw a decline, falling to the fourth rank from second in May. Mimosa Pre-Roll 2-Pack (1.5g) rounded out the top five, dropping from third to fifth place over the same period.
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