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Apr-2026
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Overview
Market Insights Snapshot
Supernaturals New York has shown varying performance across different product categories in the state of New York. In the Edible category, the brand has consistently hovered outside the top 30, with rankings ranging from 41st to 47th place from January to April 2026. This indicates a struggle to break into the higher echelons of the Edible market, despite a notable increase in sales from January to March, followed by a slight dip in April. This pattern suggests that while there is some consumer interest, maintaining momentum remains a challenge.
Conversely, the Pre-Roll category tells a more promising story for Supernaturals New York. Starting at 38th place in January, the brand improved its position to 27th by April 2026, marking a significant upward trend. This improvement is mirrored by a steady increase in sales, highlighting growing consumer preference and brand recognition in this segment. The consistent climb within the top 30 rankings showcases a successful strategy in the Pre-Roll market, contrasting sharply with the brand's performance in the Edible category. This divergence in category success underscores the importance of targeted strategies tailored to specific product lines.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, Supernaturals New York has shown a promising upward trajectory in rankings from January to April 2026, moving from 38th to 27th place. This improvement in rank is indicative of a positive trend in sales performance, as evidenced by a consistent increase in sales figures over the same period. Notably, Electraleaf experienced fluctuations, peaking at 19th in March but dropping to 25th in April, which could suggest volatility in their market strategy. Meanwhile, Moonys Zooties saw a decline from 16th to 26th, hinting at potential challenges in maintaining their market share. Lil Lefty's also experienced a downward shift from 20th to 28th by April, despite a temporary rise in February. These dynamics highlight Supernaturals New York's potential to capitalize on the shifting market positions of its competitors and continue its growth trajectory in the New York pre-roll market.
Notable Products
In April 2026, the top-performing product for Supernaturals New York was Blue Dream Pre-Roll 2-Pack (1.5g), maintaining its leading position with sales of $1,688. This product has consistently held the top rank since March. Following closely, Interspecies Erotica Pre-Roll 5-Pack (3.5g) secured the second spot, a position it has occupied since February. Galactica Pre-Roll 2-Pack (1.5g) remained steady at third place, showing an improvement from its March debut. Meanwhile, Super Lemon Piss Pre-Roll 5-Pack (3.5g) climbed to fourth place, marking its re-entry into the rankings after missing March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
