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Where to Buy
Supernaturals New York is stocked at 62 licensed dispensaries across New York, with the deepest coverage in New York, Albany, Flushing, Hudson, and Kingston. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Supernaturals New York remained concentrated in Pre-Roll, which held 90.42% share while Edible accounted for 9.58%, and the brand sat at rank 32 in New York Pre-Roll. Within the month, Pre-Roll declined 2.74% MoM and 36.30% YoY, while Edible contracted 8.68% MoM and 48.16% YoY; alongside a 16.43% YoY decrease in average price to $22.93, this mix indicates volume is not offsetting price pressure. The pattern implies the brand is overexposed to a single category where rank 32 limits visibility, and the smaller Edible line is shrinking faster, reducing diversification benefits.
The shift toward a 90.42% Pre-Roll dependency combined with a 2.74% MoM drop and a 36.30% YoY contraction, versus Edible’s 8.68% MoM and 48.16% YoY declines, signals that the brand’s positioning is tied to a price-sensitive Pre-Roll segment with limited rank-based pull. With average price down 16.43% YoY while share concentration rose toward Pre-Roll, the brand is trading margin for volume without gaining category rank (stuck at 32), which implies a need to reframe pack architecture or product tiers in Pre-Roll and reassess the role of Edible to hedge against further rank erosion.
Competitive Landscape
Supernaturals New York sits at rank #32 in NY Pre-Roll in July 2026, down 16 positions year over year from #16, and it slipped 1 spot versus April 2026 when it was #31; by contrast, Ruby Farms held #1 with an 8.6% YoY sales increase while Anthem surged to #2 from #39 alongside an 877.2% YoY sales gain. Despite a historical peak at #10 in August 2024 and proximity to the top 30 recently, the combination of a 16-rank YoY decline and competitors climbing double-digit ranks suggests Supernaturals New York is ceding share to faster-advancing peers and needs either mix or distribution shifts to reenter the top 20.
Notable Products
Mint Spliff Pre-Roll 2-Pack (1.5g) posted the steepest decline at -24.1% while holding rank 9, and Galactica Pre-Roll 2-Pack (1.5g) slid -15.5% at rank 4, indicating pressure on smaller pack formats even as Super Lemon Piss Pre-Roll 5-Pack (3.5g) fell -16.2% at rank 8. In contrast, Cast Iron Cake Pre-Roll 5-Pack (3.5g) rose +17.8% to rank 1 and Durban Poison Pre-Roll 2-Pack (1.5g) gained +22.3% at rank 2, with Cast Iron Cake delivering $59,084 and reinforcing a tilt toward higher-visibility leaders. Four of the top ten are Pre-Roll 2-Packs, but the only MoM gains above +15% are split between a 5-Pack at rank 1 and a 2-Pack at rank 2, pointing to a barbell where flagship multipacks and one standout 2-Pack carry share while mid-tier SKUs contract.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
