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Apr-2025
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Overview
Market Insights Snapshot
Supernaturals New York has shown varied performance across different product categories and states. In the New York market, the brand's presence in the Edible category has been relatively unstable. Starting the year with a rank of 29 in both January and February, they slipped out of the top 30 in March, landing at 39, and slightly recovered to 36 by April. This fluctuation in ranking indicates challenges in maintaining a strong foothold in the competitive Edible market. Despite these challenges, they managed a notable sales figure in January, which suggests potential for growth if strategic adjustments are made.
Conversely, Supernaturals New York has demonstrated a more consistent and robust performance in the Pre-Roll category within New York. The brand improved its ranking from 17 in January to 13 by March, before slightly dropping to 15 in April. This upward trajectory, albeit with a slight dip, reflects a strong market presence and consumer preference for their Pre-Roll products. The brand's sales figures in this category have shown a positive trend, particularly between February and March, underscoring their success in capturing consumer interest. However, to maintain and enhance their position, continued focus on innovation and quality will be essential.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, Supernaturals New York has demonstrated a dynamic performance with notable fluctuations in its rank over the first four months of 2025. Starting at 17th place in January, Supernaturals New York climbed to 14th in February and further improved to 13th in March, before experiencing a slight dip to 15th in April. This trajectory indicates a generally positive trend in sales performance, albeit with some volatility. In comparison, Miss Grass maintained a relatively stable presence, moving from 19th to 17th and then back to 18th, suggesting a consistent but less aggressive growth pattern. Meanwhile, Hudson Cannabis showed significant improvement, particularly in April, jumping from 19th to 13th, which could pose a competitive threat to Supernaturals New York if this upward momentum continues. Back Home Cannabis Co. also demonstrated strong growth, consistently improving its rank from 20th to 14th, indicating a robust competitive presence. Lastly, Rolling Green Cannabis made a notable leap from 22nd in January to 15th in March, before settling at 16th in April, highlighting a competitive field where Supernaturals New York must continue to innovate and adapt to maintain its market position.
Notable Products
In April 2025, the top-performing product for Supernaturals New York was Rainbow Belts Pre-Roll 2-Pack (1.5g) in the Pre-Roll category, maintaining its first-place rank from the previous month with sales of 2316 units. Trop Cherry Pre-Roll 5-Pack (3.5g) held steady in second place, showing consistent growth from February's fourth position. Georgia Pie Pre-Roll 5-Pack (3.5g) improved its ranking from fifth in March to third in April, indicating a positive sales trajectory. New entrants Trop GMO Pre-Roll 2-Pack (1.5g) and CBG/THC 1:2 Cake Pre-Roll 2-Pack (1.5g) debuted in the rankings at fourth and fifth positions, respectively. This shift in rankings highlights the dynamic nature of product popularity within the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
