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Aug-2025
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Overview
Market Insights Snapshot
Supernaturals New York has shown varied performance across different categories and states. In the New York market, their presence in the Edible category has been challenging, with rankings consistently outside the top 30 over the summer months of 2025. Despite a slight improvement from June to August, where they moved from 37th to 34th, their sales have been on a downward trend, indicating potential difficulties in capturing consumer interest in this segment. This suggests that while they are making some progress in improving their ranking, significant challenges remain in the Edible category in New York.
Conversely, in the Pre-Roll category, Supernaturals New York has maintained a stronger position within the top 20 brands in New York. Although their ranking fluctuated slightly from 15th in May to 18th in August, the brand has demonstrated resilience in this segment. Notably, their sales peaked in June, reflecting a successful period, although there was a decline in subsequent months. This pattern suggests that while they face competition, Supernaturals New York has established a relatively stable foothold in the Pre-Roll market, highlighting a potential area of strength and opportunity for further growth.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, Supernaturals New York has experienced some fluctuations in its market position, moving from 15th in May 2025 to 18th by August 2025. This shift is notable as competitors like Runtz have shown a significant upward trajectory, climbing from 46th in May to 16th in August, indicating a strong increase in consumer preference and sales. Meanwhile, Toast maintained a relatively stable position, hovering around the mid-teens, while KOA Exotics consistently stayed within the top 20, albeit at a lower rank than Supernaturals New York. The rise of Moonys Zooties from 41st to 19th further highlights the dynamic shifts in this market, suggesting that Supernaturals New York may need to innovate or adjust its strategies to regain its competitive edge and prevent further declines in rank and sales.
Notable Products
In August 2025, the top-performing product for Supernaturals New York was Rainbow Belts Pre-Roll 2-Pack (1.5g) which maintained its number one ranking despite a slight decrease in sales to 2923 units. Georgia Pie Pre-Roll 5-Pack (3.5g) climbed to the second position, improving from third place in July, with sales reaching 1800 units. Trop Cherry Pre-Roll 5-Pack (3.5g) dropped to the third position after consistently holding the second spot for the previous three months. Trop GMO Pre-Roll 2-Pack (1.5g) remained stable in fourth place, showing a slight increase in sales. Apple Fritter Micro Tokes Pre-Roll 10-Pack (2.5g) held its fifth position, consistent with its debut ranking in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
