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Aug-2024
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Overview
Market Insights Snapshot
Supernaturals New York has shown varied performance across different categories and states. In the New York market, their Flower category did not make it into the top 30 brands until July 2024, where they ranked 90th, reflecting a significant upward movement by August 2024, landing at 73rd. This indicates a positive trend in the Flower category, demonstrating increasing consumer interest and market penetration. Despite this progress, the brand's absence from the top 30 rankings in May 2024 suggests that there is still a considerable gap to bridge to become a leading player in this category.
The Pre-Roll category tells a different story for Supernaturals New York in New York. The brand started strong with a 9th place ranking in May 2024 and maintained a top 10 position until June 2024. However, a noticeable decline occurred in subsequent months, with the brand dropping to 24th place by August 2024. This downward trend highlights potential challenges in maintaining market share and consumer loyalty within the Pre-Roll category. The fluctuations in ranking suggest a need for strategic adjustments to regain and sustain a higher position.
Competitive Landscape
In the competitive landscape of the New York Pre-Roll category, Supernaturals New York has experienced notable fluctuations in rank and sales over the past few months. Starting strong in May 2024 with a rank of 9th, Supernaturals New York climbed to 8th in June but then saw a decline to 13th in July and further down to 24th in August. This downward trend contrasts with competitors like Flamer, which peaked at 10th in July before dropping to 23rd in August, and Dogwalkers, which re-entered the top 20 in June at 18th but fell to 25th by August. Meanwhile, FLWR CITY has shown a more stable performance, consistently ranking between 24th and 29th. The data suggests that while Supernaturals New York initially outperformed many competitors, recent months have seen a decline in both rank and sales, indicating potential challenges in maintaining market share amidst fluctuating consumer preferences and competitive pressures.
Notable Products
In August 2024, the top-performing product for Supernaturals New York was Jack Wreck Pre-Roll 2-Pack (1.5g), which climbed to the number one spot with notable sales of 1512 units. White Tahoe Cookies Pre-Roll 5-Pack (3.5g) secured the second position, dropping from its previous first-place ranking in July. Wedding Cake Pre-Roll 10-Pack (2.5g) maintained a steady presence, moving up to third place from fourth in July. Papaya Bomb Micro Pre-Roll 10-Pack (2.5g) followed closely in fourth place, showing a slight decline from its previous fifth-place ranking. Mimosa Pre-Roll 2-Pack (1.5g) rounded out the top five, re-entering the rankings after not being listed in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
