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Where to Buy
Supernaturals New York is stocked at 63 licensed dispensaries across New York, with the deepest coverage in New York, Brooklyn, Queens, Albany, and Depew. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, Supernaturals New York concentrated 91.29% of sales in Pre-Roll, with Edible at 8.71%, indicating a narrow category footprint anchored in a single format. Pre-Roll rose 7.29% month over month while declining 22.70% year over year, and Edible inched up 1.76% month over month while dropping 35.16% year over year; together these shifts produced a brand-level year-over-year decline of 23.98% alongside a month-over-month lift driven by the dominant Pre-Roll base. With an average price down 18.09% year over year to $22.32 and Pre-Roll holding a category rank of 30 in New York, the pattern implies the brand is trading price for volume in its core while carrying limited diversification to buffer category-specific volatility.
The mix tilt and pricing moves imply a positioning centered on value within Pre-Roll rather than premium breadth: a 91.29% share concentration paired with a 22.70% Pre-Roll year-over-year decline and a 7.29% month-over-month gain suggests tactical recovery via price while ceding ground over the longer horizon. Edible’s 35.16% year-over-year contraction and 1.76% month-over-month uptick show insufficient secondary-category traction to offset core swings, and the rank of 30 in New York Pre-Roll combined with an 18.09% price decline indicates mid-pack visibility dependent on discount-led replenishment rather than assortment-led expansion.
Competitive Landscape
Supernaturals New York sits at rank #30 in NY Pre-Roll for September 2026, down 12 positions year over year from #18, and 1 spot below its June 2026 mark of #29; this contrasts with Ruby Farms holding #1 with a 14.36% YoY sales increase and Jeeter climbing from #6 to #2 on 122.48% YoY growth. The gap widens as Anthem rose from #22 to #3 with 381.53% YoY growth, while PICC Platform jumped from #54 to #5 alongside 919.59% YoY growth; against this, Supernaturals New York’s decline from its October 2024 peak of #11 to #30, and its 1-rank drop since June 2026, indicate share is being ceded to faster-rising peers concentrated at the top of the leaderboard.
Notable Products
Durban Poison Pre-Roll 2-Pack (1.5g) posted the steepest movement in September 2026 with a -31.2% month-over-month decline while sitting at rank 6, as Black Cherry Gelato Pre-Roll 2-Pack (1.5g) held rank 1 despite a -19.0% drop. Purple Mandy Pre-Roll 5-Pack (3.5g) climbed to rank 5 on a +31.6% MoM gain, and CBD/THC 1:1 Lifter Pre-Roll 2-Pack (1.5g) in rank 2 was nearly flat at +0.6%; four of the top ten are multi-pack Pre-Rolls that suggest a tilt toward value and share concentration in larger pack formats. With two rank-topper 2-Packs posting negative or minimal MoM changes while a 5-Pack accelerates, the product mix implies Supernaturals New York is shifting demand toward larger pack sizes and away from single-flavor 2-Packs, positioning volume via bundle-led offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
