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Oct-2025
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Overview
Market Insights Snapshot
Supernaturals New York has shown varying performance across different categories in the state of New York. In the Edible category, the brand has experienced a decline in its rankings over the past few months, dropping from 33rd in July 2025 to 41st by October 2025. This downward trend is accompanied by a decrease in sales, indicating challenges in maintaining a competitive edge in this category. The brand's inability to break into the top 30 suggests that it faces stiff competition and may need to reassess its strategy in the Edible market to regain ground.
Conversely, Supernaturals New York has exhibited more stability in the Pre-Roll category within New York. The brand held onto a consistent rank of 17th in both September and October 2025, despite a slight dip to 19th in August. While sales figures have decreased over the months, the brand's ability to remain within the top 20 indicates a stronger foothold in this segment compared to Edibles. This suggests that Supernaturals New York has a more established presence and possibly a loyal customer base in the Pre-Roll category, which could be leveraged for future growth.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in New York, Supernaturals New York has experienced fluctuating rankings over the past few months, indicating a dynamic market presence. In July 2025, the brand was ranked 16th, but it dropped to 19th in August before recovering slightly to 17th in September and maintaining that position in October. This volatility in rank suggests that Supernaturals New York is facing stiff competition from brands like Canna Cure Farms, which consistently held a higher rank, staying at 12th place in July and August before dropping to 16th in September and October. Meanwhile, Rolling Green Cannabis showed a more stable performance, improving from 15th in July to 13th in August, and then slightly declining to 15th in October. Despite Supernaturals New York's challenges in maintaining a top-tier position, the brand's ability to rebound in rank suggests potential for strategic growth, especially as it competes against brands like Toast and Lil Lefty's, which have shown varying degrees of sales performance and rank changes over the same period.
Notable Products
In October 2025, Rainbow Belts Pre-Roll 2-Pack (1.5g) maintained its top position as the leading product for Supernaturals New York, with sales reaching 2558 units. The Interspecies Erotica Pre-Roll 5-Pack (3.5g) held steady at second place, showing a consistent performance since its introduction in September. Trop GMO Pre-Roll 2-Pack (1.5g) remained in third place for the fourth consecutive month, indicating stable popularity among consumers. The CBD/THC 1:1 Lifter Pre-Roll 2-Pack (1.5g) entered the rankings in October at fourth place, suggesting a growing interest in balanced cannabinoid products. Super Lemon Piss Pre-Roll 5-Pack (3.5g) slipped slightly to fifth place, reflecting a minor decline from its previous fourth-place ranking in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
