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Mar-2026
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Overview
Market Insights Snapshot
In the state of New York, Supernaturals New York has shown a noteworthy performance in the Pre-Roll category. Starting from a rank of 33 in December 2025, the brand improved its position to rank 30 by March 2026, indicating a positive trajectory in this competitive segment. Despite not being in the top 30 consistently, the upward movement suggests a growing consumer interest in their Pre-Roll products. This trend is further supported by a significant increase in sales from January to March 2026, reflecting a strengthening foothold in the market.
Conversely, Supernaturals New York's performance in the Edible category has been less impressive, with rankings consistently outside the top 30. Although there was a slight improvement from rank 47 in January 2026 to rank 40 in March 2026, the brand still struggles to break into the top 30. The sales figures, however, show a rebound from January to March 2026, which could indicate potential for growth if the trend continues. This disparity between rankings and sales growth in the Edible category suggests that while the brand is gaining traction, it faces stiff competition and may need to refine its strategy to climb higher in the rankings.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, Supernaturals New York has shown a dynamic performance with notable fluctuations in its ranking and sales over the past few months. As of March 2026, Supernaturals New York improved its rank to 30th, a significant leap from its 38th position in January 2026. This upward trend is mirrored by a recovery in sales, reaching $233,460 in March, up from $150,382 in January. In contrast, Miss Grass has consistently climbed the ranks, moving from 39th in December 2025 to 31st by March 2026, although its sales have shown a less consistent pattern. Meanwhile, Runtz experienced a decline in rank from 15th in December 2025 to 32nd in March 2026, with a corresponding drop in sales. Jive has made a remarkable ascent, reaching 28th place in March 2026 from a non-top 20 position in December 2025, indicating a strong market presence. Lastly, Lil Lefty's saw a slight dip in rank from 27th in December 2025 to 29th in March 2026, despite relatively stable sales figures. These shifts highlight the competitive volatility in the New York pre-roll market, where strategic positioning and brand differentiation are crucial for maintaining and improving market share.
Notable Products
In March 2026, the top-performing product from Supernaturals New York was the Blue Dream Pre-Roll 2-Pack (1.5g), maintaining its number one rank with sales reaching 2280 units. The Interspecies Erotica Pre-Roll 5-Pack (3.5g) held steady in second place, showing consistent popularity over the months. Notably, the Trop GMO Pre-Roll 2-Pack (1.5g) climbed to third place from its fifth position in February 2026. The Super Lemon Piss Pre-Roll 5-Pack (3.5g) experienced a slight drop, moving from third to fourth place. The newly introduced CBG/THC 1:2 Cake Pre-Roll 2-Pack (1.5g) entered the rankings in March 2026 at fifth place, highlighting its potential in the pre-roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
