Market Insights Snapshot
In Michigan, Kola Farms has shown a significant upward trajectory in the Concentrates category. The brand started at rank 42 in August 2023, but by September 2023, it had climbed to rank 12, highlighting a substantial improvement in its market position. This trend is underscored by a noteworthy increase in sales over the same period, from $110,830 to $333,300. However, in the Edibles category, the brand's performance has been relatively steady, maintaining a position within the top 40 ranks over the observed period.
On the other hand, the performance of Kola Farms in the Pre-Roll and Vapor Pens categories presents a more variegated picture. The brand's ranking in the Pre-Roll category has shown some fluctuations, with a peak at rank 43 in June 2023, but then slipping to rank 61 by September 2023. Similarly, in the Vapor Pens category, Kola Farms held a position outside the top 50 ranks throughout the period, with minor movements between ranks 56 and 78. These movements suggest a more competitive landscape in these categories, with Kola Farms striving to gain a stronger foothold.
In the Concentrates category within Michigan, Kola Farms has shown a notable upward trend in both rank and sales, moving from a rank of 42 in June 2023 to 12 in September 2023. This improvement outpaces competitor 710 Labs which moved from rank 9 to 14, and Pleasantrees which dropped from rank 7 to 10 over the same period. However, Kola Farms still trails behind Lift Off Extracts which jumped from rank 66 to 11. Another competitor, Ozone, also improved its rank from 26 to 13, but Kola Farms surpassed it in September 2023. The data suggests a positive trajectory for Kola Farms in the competitive landscape of Concentrates in Michigan.
In September 2023, the top-performing product from Kola Farms was the Gorilla Glue #4 Pre-Roll (1g), with sales reaching 9,154 units. This product saw a significant rise in its ranking from 5th in August 2023 to 1st in September. The second best-selling product was the Blue Magoo Live Resin Badder (1g), which was not in the top 5 in the previous months but achieved sales of 8,684 units in September. The Duct Tape Pre-Roll (1g) maintained a consistent performance, ranking 3rd in both July and September. The Tangerine Cream Gummies 10-Pack (200mg) experienced a slight drop in its ranking, moving from 3rd in August to 5th in September.