Market Insights Snapshot
In Michigan, Pleasantrees has shown a consistent performance in the Beverage category, maintaining a stable rank within the top 3 from July to October 2023. This suggests a strong consumer preference and demand for their cannabis-infused beverages. However, a slight drop in sales was observed from July to September, indicating potential market fluctuations or increased competition. On the other hand, the brand's Concentrates category experienced a significant drop in ranking from 7th in August to 16th in October, hinting at a possible need for product innovation or marketing strategies to regain their position.
When we turn our attention to the Flower category, Pleasantrees has managed to stay within the top 10, with a slight improvement from a rank of 11 in August to 9 in October. This demonstrates the brand's resilience and competitive edge within this category, despite the highly competitive nature of the flower market. However, in the Vapor Pens category, Pleasantrees' performance has been less consistent, with a significant drop from 26th in July to 68th in August, before improving to 34th in October. This could suggest a volatile market segment or varying consumer preferences for this type of product. Lastly, the brand has maintained a steady rank in the mid-teens for the Pre-Roll category, indicating a consistent market presence in this segment.
In the Michigan Flower category, Pleasantrees has demonstrated a consistent performance, maintaining its position within the top 10 brands over the period from July to October 2023. Notably, Pleasantrees outperformed Cresco Labs and Cloud Cover (C3) in terms of sales, despite these brands having higher ranks in certain months. However, the brand faced stiff competition from NOBO and Simply Herb, both of which consistently ranked higher and achieved greater sales. The data suggests a trend of increasing competition in the Michigan Flower market, with brands jostling for the top positions and sales figures fluctuating month-on-month. It's important to note that a missing rank for any month indicates that the brand was not in the top 20 for that month.
In October 2023, Pleasantrees saw the THC Raspberry Iced Tea (10mg) continue to be the top-performing product, maintaining its number one ranking from previous months with sales totaling 13,882 units. The second best-selling item was the THC-infused Lemon Iced Tea (10mg), which also held its rank from the prior months, selling 11,016 units. The third spot was claimed by THC Peach Teas (10mg), which saw a slight decrease in sales to 6,308 units. Interestingly, the Lemon Freeze Pre-Roll (1g) made a significant leap in rankings, entering the top four for the first time in October. Meanwhile, the THC-Infused Peach Iced Tea (10mg) dropped one position to fifth place, signaling a shift in customer preferences.