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Oct-2023
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Overview
Market Insights Snapshot
When it comes to the Concentrates category, Michigan has seen a significant improvement in the performance of Lift Off Extracts. From July to September 2023, the brand jumped from the 68th position to the 12th, indicating a strong upward trend. However, there was a slight drop in October 2023 as it moved to the 18th position. Despite this minor setback, the overall progress of Lift Off Extracts in the Concentrates category within Michigan is commendable.
Additionally, it's noteworthy to mention the consistent increase in sales of Lift Off Extracts from July to September 2023. This increase aligns with the brand's improved ranking during the same period. However, despite a drop in ranking in October 2023, sales remained relatively steady, indicating a solid customer base and consistent demand for Lift Off Extracts. The brand's performance in Michigan's Concentrates category is a testament to its growing popularity and market acceptance.
Competitive Landscape
In the Michigan concentrates market, Lift Off Extracts has seen a significant rise in rank, moving from 68th place in July 2023 to 18th place by October 2023. This upward trend is particularly notable when compared to competitors such as Pleasantrees and Gold Crown, who have seen their rankings drop over the same period. Despite this, Lift Off Extracts' October rank is still lower than that of Bowhouse, which held steady at 17th place. Meanwhile, Dabs & Doses has remained a consistent competitor, maintaining a rank in the top 20 throughout the period. Although specific sales numbers are not provided, the changes in rank suggest that Lift Off Extracts' sales have been increasing relative to these competitors.
Notable Products
In October 2023, the top-performing product from Lift Off Extracts was the 'Whipped Cherries Live Resin (1g)' in the Concentrates category, maintaining its number one rank from the previous month. Following closely behind was the 'Rolos Live Resin (1g)', which moved up from its third place position in September to second place in October. The 'Sherbert Live Resin (1g)' slipped from its first place position in August to third place in October. A noteworthy entry into the top performers was the 'Gorilla Glue Live Resin (1g)', which made its debut in the rankings at fourth place. The 'Whipped Cherries Live Resin (1g)' had a remarkable sales figure of 5739 units in October.
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