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Apr-2025
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Overview
Market Insights Snapshot
Mile High Xtractions (MHX) has shown a notable performance in the Colorado market, particularly within the Vapor Pens category. Over the first four months of 2025, MHX improved its ranking, moving from 31st position in January to 23rd in April. This upward movement suggests a strengthening presence in the market, supported by a significant sales peak in March. In contrast, the Concentrates category tells a different story, where MHX has not yet cracked the top 30, with rankings hovering in the 40s and 50s. This indicates room for growth and potential opportunities for MHX to enhance its market strategy in this category.
While the Vapor Pens category has shown resilience and growth, the Concentrates category presents a challenge for MHX in Colorado. Despite a slight improvement in rankings from January to April, the brand remains outside the top 30, highlighting a competitive landscape that MHX must navigate. The fluctuation in sales figures across months for both categories suggests volatility, with March being a particularly strong month for Vapor Pens. These insights provide a glimpse into the dynamic performance of MHX across different product lines, pointing to both successes and areas that require strategic focus.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Mile High Xtractions (MHX) has shown a dynamic performance from January to April 2025. While MHX started the year at the 31st rank, it improved to 23rd by April, indicating a positive trend in its market presence. This upward movement contrasts with brands like EvoLab, which fluctuated significantly, dropping out of the top 20 in February and March before recovering slightly in April. Meanwhile, Tastebudz maintained a more stable position, hovering around the low 20s, and Edun experienced a decline from 17th to 24th. Despite the competitive pressure from these brands, MHX's ability to climb the ranks suggests effective strategies in capturing consumer interest and potentially increasing sales, although specific sales figures are not disclosed here. This performance highlights MHX's resilience and adaptability in a competitive market.
Notable Products
In April 2025, Mile High Xtractions (MHX) saw its top-performing product as the Chemmy Jones Distillate Cartridge (1g) in the Vapor Pens category, securing the number one rank with a notable sales figure of 951 units. The Blackberry Kush Distillate Cartridge (1g) maintained its position at rank two from March to April, although its sales slightly decreased from 930 to 897 units. The Chemmy Jones Distillate Disposable (1g) debuted at rank three, showcasing strong performance in the Vapor Pens category. Sour Diesel Distillate Cartridge (1g) and Grand Daddy Purps Distillate Cartridge (1g) followed at ranks four and five, respectively, both newly ranked in April. This marked a shift in the product lineup, as none of these products were ranked in the top five in the preceding months of January through March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
