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Nov-2025
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Overview
Market Insights Snapshot
Lake Water has shown a notable performance in the Pre-Roll category within Missouri. Over the past few months, the brand has made significant strides, moving from a ranking of 36 in August to entering the top 30 by October, where it reached a rank of 25. This upward trajectory is indicative of an increasing market presence and consumer preference for their products. However, by November, the brand experienced a slight dip, falling to rank 26. This minor setback suggests a dynamic market where competition remains fierce, but Lake Water's ability to maintain a position within the top 30 is a testament to its growing influence in Missouri's Pre-Roll category.
Despite the fluctuations in rankings, Lake Water's sales figures reflect a positive trend, particularly from September to October, where there was a noticeable increase in sales. This suggests that the brand's strategies in product offerings or marketing might be resonating well with consumers. However, it's important to note that in August, the brand did not appear in the top 30 rankings, which could be seen as a challenge they have since managed to overcome. The brand's journey through these rankings highlights both the opportunities and competitive pressures within the Missouri cannabis market. As Lake Water continues to navigate this landscape, their performance in the coming months will be critical to watch.
Competitive Landscape
In the competitive landscape of the Missouri pre-roll category, Lake Water has shown a notable upward trajectory in its rankings over the past few months, moving from 36th place in August 2025 to 26th place by November 2025. This improvement in rank suggests a positive trend in consumer preference and market penetration. In contrast, TwentyTwenty experienced a significant leap from 43rd to 27th place in the same period, indicating a strong push in sales, particularly in November. Meanwhile, Sundro Cannabis maintained a steady position at 24th, suggesting stable sales performance. Daybreak Cannabis saw a decline from 18th to 25th place, which could point to a decrease in consumer interest or increased competition. Lastly, Vertical (MO) fluctuated significantly, dropping from 21st to 28th place, which may indicate challenges in maintaining consistent sales. Overall, Lake Water's consistent rise in rank amidst these shifts highlights its growing appeal and potential for increased market share in Missouri's pre-roll sector.
Notable Products
In November 2025, Lake Water's top-performing product was the Lake Water Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank with notable sales of 20,667 units. The Lake Water Trim Pre-Roll (1g) held steady at the second position, continuing its consistent ranking from previous months. The Lake Water Pre-Roll 5-Pack (5g) also retained its third place throughout the months leading up to November. The Hybrid Blend Pre-Roll (1g) remained in fourth place, showing a minor increase in sales compared to previous months. Overall, Lake Water's product rankings have shown remarkable stability from August to November 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
