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Mar-2026
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Overview
Market Insights Snapshot
Lake Water has shown a notable performance in the Pre-Roll category across different states, with a particular focus on its movements in Missouri. In Missouri, the brand managed to climb from the 31st position in December 2025 to the 28th position by March 2026. This upward trajectory indicates a positive reception in the region, especially considering that it was not in the top 30 at the start of the period. The fluctuation in rankings, with a brief dip in February, suggests a competitive market environment where Lake Water is gradually solidifying its presence.
While the brand's sales figures in Missouri reflect a healthy increase, with March 2026 sales reaching a significant number, it is important to note the competitive landscape that might have influenced their ranking outside the top 30 in February. This absence from the top 30 during that month could be seen as a challenge, but the subsequent recovery indicates strategic adjustments. The brand's ability to rebound and improve its ranking by March suggests resilience and adaptability, which are crucial for sustaining growth in the dynamic cannabis market. Overall, Lake Water's performance in Missouri highlights both the challenges and opportunities present in expanding its market share within the Pre-Roll category.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Missouri, Lake Water has demonstrated a fluctuating yet promising trajectory. From December 2025 to March 2026, Lake Water's rank shifted from 31st to 28th, indicating a positive trend despite a temporary dip in February. This improvement in rank is mirrored by a significant sales increase from December to March. Notably, Sublime and Sundro Cannabis have maintained a relatively stable presence, with ranks hovering in the high 20s, while Cubano and Acute have shown a more consistent upward trend in sales, albeit with Acute experiencing a notable dip in February. Lake Water's ability to surpass some competitors in rank by March, coupled with its sales growth, suggests a strengthening position in the market, driven by strategic initiatives that could be further bolstered by advanced market insights.
Notable Products
In March 2026, Lake Water's top-performing product was the Lake Water Pre-Roll (1g), maintaining its first-place rank for four consecutive months with a notable sales figure of 21,635 units. The Lake Water Trim Pre-Roll (1g) held steady at the second position, showing consistent performance over the same period. The Lake Water Pre-Roll 5-Pack (5g) also maintained its third rank, albeit with a slight increase in sales from February. Alien Mintz Pre-Roll (1g) climbed back to fourth place after a dip in January and February. The Hybrid Blend Pre-Roll (1g) was not ranked in March, indicating a drop in performance compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
