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Where to Buy
Lake Water is stocked at 23 licensed dispensaries across Missouri, with the deepest coverage in St. Louis, KCMO, Kansas City, Lee's Summit, and Columbia. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Lake Water’s category mix in July 2026 is concentrated in Pre-Roll at 94.16% share with a month-over-month gain of 17.78% but a year-over-year decline of 7.48%, while Flower holds 5.84% share with a steep month-over-month drop of 46.05% and no year-over-year baseline reported. Overall brand sales fell 1.74% year over year despite a 17.10% increase in average price to $6.24, and the brand’s top category rank in Missouri Pre-Roll sits at 33. The pattern implies Lake Water is leaning harder into Pre-Roll volume recovery month over month while absorbing a year-over-year contraction and price-driven mix pressure that leaves Flower as a small, volatile tail.
With 94.16% of sales tied to Pre-Roll and a July 2026 rank of 33 in Missouri Pre-Roll, the brand’s positioning is that of a category specialist where month-over-month momentum (+17.78%) must offset a year-over-year softness (-7.48%). The 17.10% year-over-year rise in average price alongside a 46.05% month-over-month pullback in Flower suggests price tolerance and merchandising are concentrated in value-oriented Pre-Roll, while higher-ticket Flower at a $51.51 average faces demand elasticity; this implies Lake Water’s near-term share defense depends on sustaining Pre-Roll velocity rather than diversifying mix, as current dynamics constrain upside outside the core.
Competitive Landscape
Lake Water sits at rank #33 in MO Pre-Roll for July 2026, slipping 1 position year over year from #32, with its three-month rank flat at #33 and a prior peak of #26 in October 2025; in the same period, Illicit / Illicit Gardens improved from #3 to #2 while growing sales by 39.5%, and Sinse Cannabis climbed from #9 to #3 with 169.3% sales growth, indicating competitor momentum outpacing Lake Water’s 1-rank YoY decline and stalled rank since April–July 2026. With Jeeter holding #1 and Good Day Farm dropping from #1 to #4 alongside a 44.5% sales contraction, the net effect is a tightening top tier that has not pulled Lake Water upward, implying that without share capture against faster-rising peers the brand’s trajectory will remain anchored near the low-30s rather than revert toward its #26 peak.
Notable Products
Hybrid Blend Pre-Roll (1g) posted the largest movement in July 2026 with a +1,187.7% month-over-month surge to rank 5, while Cap Junky Trim (28g) fell -73.3% to rank 7. Lake Water Pre-Roll 5-Pack (5g) jumped +110.9% into rank 3 and Lake Water Pre-Roll (1g) held rank 1 with +16.7% growth, meaning three of the top five are Pre-Roll SKUs and four of the top ten are in the Pre-Roll category. In contrast, God’s Gift Trim (28g) declined -40.0% at rank 6 and Cap Junky Trim (28g) dropped -73.3% at rank 7 as Flower added two new Shake/Trim entries without prior month comps, implying category volatility alongside Pre-Roll consolidation. The mix indicates Lake Water is pivoting toward Pre-Roll scale and multi-pack depth while deprioritizing Flower-based Trim where demand is contracting despite a handful of low-dollar trial entries (e.g., $646 for 818 Headband Shake (14g)).
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
