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Where to Buy
Lake Water is stocked at 20 licensed dispensaries across Missouri, with the deepest coverage in Kansas City, St. Louis, Cape Girardeau, Columbia, and Dexter. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Pre-Roll concentrated 95.19% of Lake Water’s September 2026 mix while declining 9.51% year over year and 7.74% month over month, and the brand’s overall sales were down 4.94% YoY alongside an 11.78% YoY increase in average price. Flower expanded to 4.81% share with a 15.46% MoM uptick from a small base, and the Pre-Roll rank in Missouri sat at position 34 in September 2026. The pattern implies concentration risk: a high-share category posting negative YoY and MoM trends is overpowering gains in a smaller, rising segment, limiting the brand’s ability to offset price-driven drag.
With Pre-Roll holding 95.19% share but falling 9.51% YoY and 7.74% MoM, the brand’s position in Missouri at rank 34 suggests the current price architecture (average price up 11.78% YoY) may be compressing velocity more than mix shifts can compensate. Flower’s 15.46% MoM growth at 4.81% share indicates a potential hedge, but at this scale it cannot counter a Pre-Roll pullback of this magnitude, so the brand’s positioning leans toward stabilizing core Pre-Roll performance while selectively scaling Flower to dilute category-specific volatility.
Competitive Landscape
Lake Water ranks #34 in MO Pre-Roll in September 2026, slipping 1 position year over year from #33, and holding flat versus June 2026 at #34; this sits below its peak of #26 reached in October 2025 and 8 spots off that best. In contrast, Jeeter sits at #1 while Sinse Cannabis advanced from #5 to #2 with 81.3% year-over-year sales growth, and Good Day Farm slid from #3 to #4 alongside a 20.1% sales decline; meanwhile, Amaze Cannabis moved up from #4 to #5 as Illicit / Illicit Gardens improved from #6 to #3 with 33.8% growth. The mix of a 1-rank YoY drop and a 0-rank three-month hold implies Lake Water is stuck in the mid-30s while faster-moving leaders consolidate share, so maintaining relevance likely requires a tactic that counters upward mobility from #5-to-#2 and #6-to-#3 risers.
Notable Products
Gelato 41 Shake (28g) posted the single biggest move in September 2026 with a 106.9% month-over-month gain and climbed to rank 7, while Pinyatti Trim (14g) fell 76.6% and slid to rank 9. Despite a 17.8% decline, Lake Water Pre-Roll (1g) held rank 1, and Wave Runner Infused Pre-Roll 2-Pack (1g) jumped 51.9% at rank 4. With three Pre-Rolls occupying ranks 1–4 and two Flower SKUs surging over 99%, the mix indicates Lake Water is leaning into value-forward formats that can trade shoppers between Pre-Roll convenience and budget Flower upsizes.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
