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Oct-2025
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Overview
Market Insights Snapshot
Lake Water's performance in the Pre-Roll category has shown significant fluctuations across the months in Missouri. In October 2025, the brand made a notable leap into the top 30, securing the 25th position after hovering outside this range in previous months. This improvement is marked by a substantial increase in sales, jumping from $125,018 in September to $171,048 in October. Such a positive trajectory suggests that Lake Water is gaining traction in Missouri's competitive Pre-Roll market, indicating potential for further growth if the trend continues.
However, it's important to note that Lake Water did not consistently rank within the top 30 brands in Missouri for the months leading up to October. The absence from the top 30 in July and August could be seen as a challenge for the brand, highlighting areas where it may need to strengthen its market presence or adjust its strategies. Nevertheless, the recent upward movement in October suggests that Lake Water is effectively addressing these challenges, potentially signaling a strategic pivot or successful marketing efforts that are beginning to pay off. The brand's ability to maintain or improve its standing in the coming months will be crucial in solidifying its position within the Missouri market.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Missouri, Lake Water has demonstrated a notable upward trajectory in its rankings over the past few months. Starting from a rank of 33 in July 2025, Lake Water improved to 25 by October 2025, showcasing a positive trend in market presence. This upward movement is significant when compared to competitors like TWAX, which fluctuated between ranks 21 and 28 during the same period, and Robust, which saw a more volatile performance, dropping out of the top 20 in August and September before returning to rank 27 in October. Meanwhile, Bambino / Bambino Blunts maintained a relatively stable position, hovering around the 20-26 range, while Acute made a significant leap from rank 49 in July to 24 in October. Lake Water's sales figures also reflect this positive trend, with a notable increase in October, suggesting a growing consumer preference and potentially effective marketing strategies. This competitive analysis highlights Lake Water's resilience and potential for continued growth in the Missouri Pre-Roll market.
Notable Products
In October 2025, the top-performing product from Lake Water was the Lake Water Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place ranking from previous months with notable sales of 24,752 units. The Lake Water Trim Pre-Roll (1g) consistently held the second spot, showing little change in its ranking. The Lake Water Pre-Roll 5-Pack (5g) remained stable in third place, following a similar pattern as in August and September. The Hybrid Blend Pre-Roll (1g) stayed in fourth place, indicating a steady performance across the months. Overall, the rankings for Lake Water products showed consistency from July to October 2025, with minimal shifts in their positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
