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Apr-2025
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Overview
Market Insights Snapshot
Lake Water has demonstrated notable progress in the Pre-Roll category within Missouri. Over the first four months of 2025, the brand has climbed from a rank of 39 in January to break into the top 30 by April, reaching the 28th position. This upward trajectory is accompanied by a consistent increase in sales, with the April figures showing a substantial rise compared to the start of the year. The brand's ability to improve its ranking and sales in Missouri's competitive market is indicative of a strong performance, especially given the challenges of breaking into the top 30 brands in the state.
While Lake Water has made significant strides in Missouri, it is important to note that the brand's presence in other states or categories is not highlighted in the available data, suggesting that it may not be in the top 30 brands elsewhere. This could either indicate a strategic focus on the Missouri market or potential areas for growth and expansion in other regions. The absence of rankings in other states could be seen as a gap in their market penetration, offering opportunities for the brand to explore new territories or enhance its offerings in different categories. The data underscores the importance of strategic market positioning and the potential for Lake Water to leverage its success in Missouri to expand its footprint.
Competitive Landscape
In the competitive landscape of the Missouri pre-roll market, Lake Water has shown a commendable upward trajectory in its rankings from January to April 2025. Starting at the 39th position in January, Lake Water climbed to the 28th spot by April, indicating a consistent improvement in market presence and consumer preference. This upward movement is particularly notable when compared to brands like Cousin Dave, which fluctuated in rank, peaking at 28th in March but dropping to 30th in April. Meanwhile, C4 / Carroll County Cannabis Co. maintained a relatively stable position, hovering around the 30th rank. Rooted (MO) also made significant strides, jumping from 48th in January to 27th in April, closely trailing Lake Water. The absence of Curio Wellness from the top 20 throughout the period suggests a less competitive stance in this category. Lake Water's sales growth aligns with its improved ranking, reflecting a positive reception in the Missouri market and positioning it as a formidable contender among its peers.
Notable Products
In April 2025, Lake Water's top-performing product was Lake Water Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank since January with an impressive sales figure of 22,165 units. Lake Water Trim Pre-Roll (1g) also held steady at the second position, showing consistent performance across the months. The Lake Water Pre-Roll 2-Pack (1g), which previously ranked third in January and February, was not listed in the rankings for March and April, indicating a possible discontinuation or temporary unavailability. Overall, the top two products have shown remarkable stability in their rankings, suggesting strong consumer preference and brand loyalty. This consistent performance highlights Lake Water's dominance in the Pre-Roll category for the month of April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
