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Jun-2024
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Overview
Market Insights Snapshot
TwentyTwenty (IL) has shown a consistent performance in the Illinois market, particularly in the Flower category. Over the past four months, the brand has improved its ranking from 22nd in March 2024 to 20th in June 2024, demonstrating a steady climb in the competitive landscape. This upward trend is also reflected in their sales figures, which increased from $928,995 in March to $1,062,271 in June. In the Pre-Roll category, TwentyTwenty (IL) experienced some fluctuations, dropping to 25th place in April before bouncing back to 18th place by June. Despite these oscillations, the brand managed to increase its sales from $203,639 in March to $265,336 in June, indicating a positive trajectory in consumer demand.
In Missouri, TwentyTwenty (IL) faced more challenges in the Flower category. The brand was not in the top 30 as of March 2024 but managed to break into the rankings by May, securing the 29th position and maintaining a spot in the top 30 through June. This indicates a growing presence in the Missouri market, despite the competitive pressure. Sales in Missouri saw a significant jump from $167,606 in March to a peak of $450,271 in May, before settling at $373,396 in June. This fluctuation suggests that while the brand is gaining traction, it still faces volatility in consumer demand and market conditions.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, TwentyTwenty (IL) has shown consistent performance, maintaining its position at rank 20 from May to June 2024. This stability is noteworthy given the dynamic shifts among its competitors. For instance, Good Green climbed from rank 26 in May to 22 in June, indicating a significant upward trend in sales. Similarly, Lula's has held steady at rank 21 since May, closely trailing TwentyTwenty (IL). Meanwhile, Midweek Friday experienced a slight decline, dropping from rank 17 to 19 in June, which could signal potential market opportunities for TwentyTwenty (IL) to capitalize on. Additionally, the Essence improved its rank from 19 to 18, showcasing competitive resilience. These shifts highlight the competitive pressures and opportunities within the Illinois Flower market, emphasizing the importance of strategic positioning for TwentyTwenty (IL) to sustain and enhance its market presence.
Notable Products
In June 2024, the top-performing product for TwentyTwenty (IL) was Coffee Creamer Shake (7g), which secured the first rank with sales of $4,785. Bluenana Shake (7g) dropped to the second position from its previous first rank in May 2024. Coffee Creamer (3.5g) held steady at the third rank, while Problem Child (3.5g) moved up one position to fourth. Deep Fried Runtz (3.5g) maintained its fifth rank from May 2024. These rankings indicate minor shifts in product performance, with Coffee Creamer Shake (7g) making a notable leap to the top spot.
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