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Jul-2025
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Overview
Market Insights Snapshot
In the state of Illinois, TwentyTwenty has demonstrated some notable shifts within the cannabis market. In the Flower category, the brand has struggled to break into the top 30, maintaining a rank in the mid-30s over the past four months, with a slight dip in sales from April to July. This suggests that while there is some consistency in their presence, they are facing challenges in gaining a stronger foothold. Conversely, in the Pre-Roll category, TwentyTwenty has shown a more favorable trend, peaking at rank 27 in both May and June, before slipping slightly in July. This indicates a stronger competitive edge in this category, despite the fluctuation in sales figures.
Meanwhile, in Missouri, TwentyTwenty's performance in the Flower category has been more robust. The brand has consistently remained within the top 20, peaking at rank 16 in both May and July. This upward trajectory in rankings, coupled with a steady increase in sales, reflects a solid market presence and potential growth in consumer preference. However, the Pre-Roll category tells a different story, with the brand just managing to stay within the top 40, even dropping to rank 39 in July. This suggests that while there is room for improvement, the brand may need to strategize differently to enhance its position in this segment.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, TwentyTwenty has shown a resilient performance, particularly from April to July 2025. The brand improved its rank from 21st in April to 16th in May, maintaining this position in July despite a slight dip to 18th in June. This upward trend in rank is indicative of a strategic push that has resulted in a significant increase in sales, with July figures nearly matching the peak seen in May. In contrast, Elevate (Elevate Missouri) consistently outperformed TwentyTwenty, maintaining a higher rank throughout the period, although its sales showed a slight decline from June to July. Meanwhile, Robust demonstrated a strong upward trajectory, surpassing TwentyTwenty with a notable rise in both rank and sales, particularly in July. Pinchy's and Nuthera also presented competitive challenges, with Pinchy's closely trailing TwentyTwenty in rank by July. These dynamics highlight the competitive pressure TwentyTwenty faces, yet its ability to regain and maintain a higher rank suggests effective market strategies that could be further leveraged to close the gap with top performers like Elevate and Robust.
Notable Products
In July 2025, TwentyTwenty's top-performing product was Coffee Creamer (3.5g) in the Flower category, reclaiming its number one spot after slipping to fifth place in June. Following closely, GMO S1 (3.5g) made a strong debut at second place with notable sales of 3247 units. Bluenana (3.5g) secured the third position, showing a resurgence after not being ranked in previous months. Purple Pineapple (3.5g) entered the rankings at fourth place, while Deep Fried Runtz (3.5g) dropped to fifth place after leading in June. This shift in rankings highlights a dynamic market where product popularity can fluctuate significantly from month to month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
