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Sep-2025
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Overview
Market Insights Snapshot
In Illinois, TwentyTwenty showed a notable upward trend in the Flower category. Starting from a rank of 35 in June 2025, the brand improved its position to 27 by September 2025, indicating a strengthening presence in this segment. This climb in ranking is supported by a significant increase in sales, which reached $598,054 in September. Conversely, the Pre-Roll category in Illinois saw a decline, with the brand falling from a rank of 26 in June to 41 by September. This suggests that while Flower is gaining traction, Pre-Roll might be facing challenges in maintaining consumer interest.
In Missouri, TwentyTwenty maintained a consistent performance in the Flower category, holding steady at rank 16 from July through September 2025. This stability, coupled with sales figures consistently around the $1 million mark, highlights the brand's strong foothold in the Missouri Flower market. However, the Pre-Roll category tells a different story, with rankings fluctuating and ultimately landing at 40 in September, the same as in July. This indicates potential volatility or competitive pressure in the Pre-Roll segment, which may require strategic adjustments to improve performance.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, TwentyTwenty has maintained a consistent rank of 16th from July to September 2025, after improving from 18th in June. This stability in ranking suggests a steady presence in the market, although it faces stiff competition from brands like Robust, which consistently ranks higher, fluctuating between 14th and 15th place. Meanwhile, Curio Wellness has shown a notable upward trajectory, climbing from 21st in June to 15th by September, surpassing TwentyTwenty in the process. On the other hand, Elevate (Elevate Missouri) has experienced a downward trend, dropping from 14th in June to 18th in September, which could present an opportunity for TwentyTwenty to capitalize on any potential market share shifts. Despite these competitive dynamics, TwentyTwenty's sales figures have shown resilience, with a slight dip in August but recovering in September, indicating a robust customer base that could be leveraged for future growth.
Notable Products
In September 2025, Coffee Creamer (3.5g) maintained its position as the top-selling product for TwentyTwenty, with sales reaching 3432 units. GMO S1 (3.5g) consistently held the second rank since July, showing strong performance with minor fluctuations in sales. Hash Burger (3.5g), which was absent in the rankings for July and August, made a comeback in September, securing the third spot. Deep Fried Runtz (3.5g) improved its rank from fifth in July to fourth in September, indicating a steady recovery in sales. Lastly, Applescotti (3.5g) entered the top five for the first time in September, showing potential for future growth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
