TwentyTwenty (IL)

Data Snapshot: Apr 03, 2024
TwentyTwenty (IL) Cannabis Brand Logo
$500K+

Mar-2024

Sales

Decline

Trend

6-Month

24

Product Count

SKUs

TwentyTwenty (IL)

Overview

Markets

TwentyTwenty (IL) Locations

Product Trends

TwentyTwenty (IL) Categories

TwentyTwenty (IL) Sales

Market Insights Snapshot

TwentyTwenty (IL) Historical Sales by Category

In the competitive Illinois market, TwentyTwenty has shown a consistent presence in both the Flower and Pre-Roll categories, though their performance indicates room for improvement and stability. For Flower, they maintained a position within the top 30 brands from December 2023 through March 2024, with rankings slightly fluctuating between 25th and 26th place. This slight decline in ranking is mirrored by a decrease in sales from December's 763,421 to 607,957 in March 2024, suggesting a need to rejuvenate their market strategy to combat the descending sales trend. On a brighter note, their Pre-Roll category showcased more stability, remaining within the top 20, albeit with a slight dip to 17th in March 2024 from a high of 15th in December 2023 and February 2024. This indicates a relatively steady demand for their Pre-Rolls in Illinois, though the slight decrease in rank could hint at emerging competition or changing consumer preferences.

Expanding into the Missouri market represents a significant step for TwentyTwenty, with their Flower category making its first appearance in February 2024 at a rank of 63rd, then showing a notable improvement to 52nd in March 2024. While the initial absence in the top 30 for their debut month could be seen as a slow start, the quick improvement in ranking suggests that TwentyTwenty is gaining traction among Missouri consumers. This upward movement, coupled with a substantial increase in sales from 1,730 in February to 13,472 in March, indicates a positive reception and growing brand recognition in Missouri. However, the absence of their Pre-Roll category in this new market could signify a focused strategy on establishing their Flower line first or potentially highlight an opportunity for expansion to capture more of Missouri's cannabis market share.

Mar-2024 Rank
Flower
Pre-Roll
26
17
52
TwentyTwenty (IL)

Competitive Landscape

In the competitive Illinois flower market, TwentyTwenty (IL) has shown a consistent performance amidst fluctuating sales and rankings among its competitors. Notably, TwentyTwenty (IL) maintained a position within the top 30 brands from December 2023 to March 2024, experiencing a slight dip in rank from 25th in December to 26th by March. This is indicative of a stable yet challenging market presence, especially when compared to competitors like Verano and pts: PURE, which saw more significant fluctuations in both rank and sales during the same period. Verano, for instance, dropped from 19th to 24th, while pts: PURE saw a more volatile journey, ending at 25th in March. On the other hand, Legacy Cannabis (IL) and Fig Farms were trailing behind, with Legacy Cannabis (IL) showing a notable improvement in rank over the months. This landscape suggests that while TwentyTwenty (IL) is holding its ground, the dynamic shifts in competitor sales and rankings underscore the importance of strategic agility and market responsiveness for maintaining and improving market position in Illinois's competitive flower category.

TwentyTwenty (IL) market ranking for IL Flower

TwentyTwenty (IL)

Notable Products

In March 2024, TwentyTwenty (IL) saw Wonka Bars Shake (7g) leading the sales chart with a remarkable increase to 4747 units sold, securing its position as the top-selling product. Following closely, Bluenana Shake (7g) took the second spot, showcasing consistent performance within the top ranks across recent months. Deep Fried Runtz Shake (7g), despite not having sales data for January and February 2024, impressively climbed back to rank 3 in March. The pre-roll category was well-represented by Wonka Bars Pre-Roll 7-Pack (3.5g) and Coffee Creamer Pre-Roll 7-Pack (3.5g), which ranked fourth and fifth respectively, indicating a diversifying consumer interest. These rankings underscore a dynamic shift in consumer preferences, with the shake category dominating sales and the pre-roll products gradually gaining traction.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Wonka Bars Shake (7g)
Flower
4
1
2
1
Bluenana Shake (7g)
Flower
2
4
4
2
Deep Fried Runtz Shake (7g)
Flower
3
>5
>5
3
Wonka Bars Pre-Roll 7-Pack (3.5g)
Pre-Roll
>5
5
3
4
Coffee Creamer Pre-Roll 7-Pack (3.5g)
Pre-Roll
>5
>5
5
5
View product & sales data

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