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Aug-2025
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Overview
Market Insights Snapshot
In Illinois, TwentyTwenty's performance in the Flower category has shown a consistent presence just outside the top 30, with rankings hovering around 35th place from May to August 2025. Despite a dip in sales from May to July, there was a slight recovery in August. However, in the Pre-Roll category, the brand's rankings have gradually declined from 27th in May to 37th by August, indicating a potential challenge in maintaining its market position. The absence from the top 30 in August could be seen as a negative indicator for the brand's standing in the Pre-Roll category.
Moving to Missouri, TwentyTwenty has maintained a stronger foothold in the Flower category, consistently ranking 16th from May to August, suggesting a stable performance and consumer preference for their products in this category. In contrast, their performance in the Pre-Roll category has been more volatile, with rankings slipping from 32nd in May to 43rd by August. This indicates a potential area for improvement or a shift in consumer preferences that the brand might need to address. Such fluctuations in rankings and sales numbers highlight the dynamic nature of the cannabis market across different states and categories.
Competitive Landscape
In the competitive landscape of the flower category in Missouri, TwentyTwenty has maintained a relatively stable position, consistently ranking 16th from May to August 2025, despite fluctuations in sales. Notably, Robust has shown a strong upward trajectory, improving its rank from 18th in May to 14th by August, with a significant increase in sales, which could pose a competitive threat to TwentyTwenty. Meanwhile, Curio Wellness has made impressive strides, climbing from 25th to 15th, indicating a rapid growth that may challenge TwentyTwenty's market share if the trend continues. On the other hand, Elevate (Elevate Missouri) experienced a decline in rank from 14th to 17th, possibly providing an opportunity for TwentyTwenty to capitalize on its competitor's downturn. Lastly, Pinchy's has remained close in rank to TwentyTwenty, suggesting a stable competitive environment among mid-tier brands. Overall, while TwentyTwenty's rank has remained unchanged, the dynamic shifts among its competitors highlight the importance of strategic positioning to maintain and potentially improve its market standing.
Notable Products
In August 2025, GMO S1 (3.5g) emerged as the top-performing product for TwentyTwenty, achieving the number one rank in sales. Coffee Creamer (3.5g) followed closely in second place, showing a consistent performance with a sales figure of 3754.0. Purple Pineapple (3.5g) secured the third position, improving from its fourth place in July. Deep Fried Runtz (3.5g) dropped to fourth place, marking a decline from its previous top positions earlier in the year. Supreme Diesel (3.5g) entered the top five for the first time, indicating a new interest in this product category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
