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Market Insights Snapshot
In May 2026, TwentyTwenty concentrated 92.90% of sales in Flower with a 12.59% month-over-month lift but a 43.81% year-over-year decline, while Pre-Roll held 7.10% share with an 18.17% MoM uptick and a 76.62% YoY drop; against this mix, overall brand sales fell 48.90% YoY as average price rose 2.59% YoY to $24.01. Within Flower specifically, the average price at $25.69 sits notably higher than Pre-Roll’s $12.92, and the brand’s May ranking at #25 in Flower in Missouri indicates mid-pack visibility; the pattern implies the brand leaned into higher-priced Flower to stabilize volume MoM, while steep YoY erosion in both categories constrained share recovery.
The MoM gains in both Flower (+12.59%) and Pre-Roll (+18.17%) alongside a 2.59% YoY price increase suggest repositioning toward value-recognition within Flower rather than discount-led volume in Pre-Roll, as Pre-Roll’s 76.62% YoY contraction limits its role as an entry point despite its 7.10% mix. With Flower carrying 92.90% of the portfolio and a #25 rank in Missouri Flower, the mix implies a defensive focus on the core segment where incremental price resilience can translate into rank stability, but the depth of YoY declines (-43.81% in Flower, -76.62% in Pre-Roll) signals that maintaining or improving position will likely require either mix diversification or sharper price-pack architecture within Flower.
Competitive Landscape
TwentyTwenty sits at rank #25 in May 2026 in MO Flower, down 9 spots year over year from #16 and down 9 spots versus February 2026’s #16, despite having peaked at #14 in December 2025; meanwhile, Flora Farms held #1 year over year with sales down 17.8% and Illicit / Illicit Gardens climbed from #3 to #2 with sales up 5.8%. In parallel, CODES slipped from #2 to #3 with a 30.6% sales decline while Sinse Cannabis advanced from #5 to #4 on a 27.5% increase, indicating that TwentyTwenty’s 9-rank retreat amid both upward and downward competitor moves implies a loss of share of attention rather than a category-wide contraction.
Notable Products
Hash Burger Shake (7g) delivered the standout move in May 2026, jumping 87.8% month over month to rank 1, while Hash Burger (3.5g) slipped 14.0% to rank 2. Megatron (3.5g) climbed with a 49.0% month-over-month increase at rank 5, but it did not outpace the shake-led surge at the top. With nine of the top ten SKUs in Flower and only one Pre-Roll in the top tier, the mix indicates a pivot toward value-oriented Flower formats like 7g shake that convert volume quickly, even as premium 3.5g units soften.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
