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Jan-2026
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Overview
Market Insights Snapshot
TwentyTwenty's performance in the Illinois market has shown a notable decline across both the Flower and Pre-Roll categories. In the Flower category, the brand dropped from a rank of 27 in October 2025 to 42 by January 2026, indicating a consistent downward trend in its market position. This decline is further reflected in sales figures, which saw a significant decrease from $487,915 in October to $265,345 by January. Similarly, in the Pre-Roll category, TwentyTwenty's ranking fell from 38 to 52 over the same period, suggesting challenges in maintaining competitiveness in the Illinois market. The absence of a top 30 ranking in January for both categories highlights the brand's struggle to capture consumer interest in this state.
In contrast, TwentyTwenty's presence in the Missouri market presents a more stable outlook, particularly in the Flower category. The brand maintained a steady rank around 14 and 15 from October 2025 to January 2026, indicating a strong foothold in this category. Although sales experienced a slight dip in January, the overall stability in ranking suggests a consistent consumer base. The Pre-Roll category in Missouri, however, tells a different story. Here, TwentyTwenty demonstrated an upward trajectory, moving from rank 43 in October to 26 by December, maintaining this position into January. This improvement highlights a growing acceptance and possibly an expanding market share in Missouri's Pre-Roll segment, contrasting with their performance in Illinois.
Competitive Landscape
In the competitive landscape of the Missouri flower category, TwentyTwenty has maintained a consistent presence, ranking 14th in October and December 2025, and 15th in November 2025 and January 2026. Despite a slight dip in sales from November to January, TwentyTwenty's sales in December 2025 saw a notable increase, indicating a potential for growth. Meanwhile, Nuthera and Farmer G have shown upward momentum, with Farmer G notably climbing from 24th in October 2025 to 14th by January 2026, surpassing TwentyTwenty. Rooted has experienced a downward trend, dropping from 13th to 16th over the same period, which might present an opportunity for TwentyTwenty to capitalize on. However, Nugz (MO) remains a strong competitor, consistently ranking higher than TwentyTwenty, despite some fluctuations in sales. This competitive environment suggests that while TwentyTwenty is holding steady, there is room for strategic improvements to enhance its market position.
Notable Products
In January 2026, the top-performing product for TwentyTwenty was the Megatron Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, which achieved the number 1 rank with sales of 3747 units. Following closely was the Hash Burger Pre-Roll 5-Pack (2.5g) also in the Pre-Roll category, ranking second. The GMO S1 Shake (7g) from the Flower category secured the third position, while Deep Fried Runtz (3.5g) dropped to fourth place from its previous consistent second-place ranking in October and November 2025. Hash Burger (3.5g) maintained a strong presence in the top five, slipping slightly to fifth place from its third-place rank in November and December 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
