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Oct-2025
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Overview
Market Insights Snapshot
In the state of Illinois, TwentyTwenty has shown a notable upward trajectory in the Flower category. Starting from a rank of 38 in July 2025, the brand has climbed to the 26th position by October 2025. This positive movement is accompanied by a steady increase in sales, indicating a strengthening presence in the market. Conversely, in the Pre-Roll category, TwentyTwenty's performance has been less consistent, with rankings fluctuating slightly and remaining outside the top 30 for most months, signaling an area that may require strategic focus to boost market share.
In Missouri, TwentyTwenty's performance in the Flower category has been relatively stable, maintaining a strong position within the top 20 throughout the observed months, and even improving to the 13th position by October 2025. This stability suggests a solid foothold in the Missouri market, with potential for further growth. However, the Pre-Roll category presents a different picture, as the brand did not appear in the top 30 rankings, highlighting a potential gap in their market strategy. This indicates that while the brand is performing well in certain areas, there are opportunities for improvement in others.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, TwentyTwenty has shown a promising upward trajectory in rank from July to October 2025. Starting at 16th place in July and maintaining this position through August and September, TwentyTwenty made a notable leap to 13th place by October. This improvement in rank is significant, especially when compared to competitors like Curio Wellness, which climbed from 19th to 11th place, and Proper Cannabis, which experienced a decline from 12th to 14th place over the same period. Meanwhile, Daybreak Cannabis saw a drop from 7th to 15th place, indicating a potential opportunity for TwentyTwenty to capture more market share. Despite not having the highest sales figures, TwentyTwenty's consistent rank improvement suggests a strengthening brand presence and potential for increased sales momentum in the Missouri Flower market.
Notable Products
In October 2025, Bluenana (3.5g) emerged as the top-performing product for TwentyTwenty, achieving the number one rank with sales reaching 9874 units. Deep Fried Runtz (3.5g) climbed to the second position, showing a steady rise from its fifth-place ranking in July. GMO S1 (3.5g) maintained a consistent presence in the top three, slipping slightly to third place from its previous second-place ranking. Coffee Creamer (3.5g), previously the top-ranked product, fell to fourth place, indicating a shift in consumer preferences. Notably, Wedding Cake (3.5g) entered the rankings in October, securing the fifth position with significant sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
