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Mar-2025
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Overview
Market Insights Snapshot
TwentyTwenty (IL) has shown varied performance across different categories and states. In the Illinois market, the brand's Flower category experienced a slight decline, dropping out of the top 30 in February and March 2025, which indicates a challenging period for maintaining its competitive edge. However, despite this drop, the brand did manage to stay within the top 30 in December 2024 and January 2025. The Pre-Roll category also saw fluctuations, with the brand ranking 28th in December 2024 and improving slightly to 24th by February 2025 before slipping to 31st in March. This suggests that while there is demand for TwentyTwenty's products, there may be increasing competition or shifts in consumer preferences impacting its market position.
In Missouri, TwentyTwenty (IL) appears to have a more stable footing in the Flower category, consistently improving its rank from 24th in December 2024 to 19th in February 2025. This upward trend highlights the brand's growing presence and possibly effective strategies in this state. However, the Pre-Roll category tells a different story, as the brand did not make it into the top 30, with rankings fluctuating between 37th and 44th over the months. This indicates potential challenges in gaining a foothold in the Pre-Roll segment in Missouri. Despite these mixed results, the brand's overall movement in the Flower category could signal potential areas of focus for future growth.
Competitive Landscape
In the Missouri Flower category, TwentyTwenty (IL) has demonstrated a fluctuating but generally positive trend in its market positioning over the past few months. Starting from a rank of 24 in December 2024, it improved to rank 19 by February 2025, before slightly dropping to 21 in March 2025. This indicates a competitive edge, albeit with some volatility. Notably, Nuthera Labs has shown a more stable presence, maintaining a higher rank than TwentyTwenty (IL) for most of the period, except in February when it slipped to 22. Meanwhile, The Standard has been a close competitor, often ranking just above or below TwentyTwenty (IL), with a notable rise to rank 19 in March. The sales figures suggest that while TwentyTwenty (IL) experienced a peak in February, its competitors like CAMP Cannabis and Atta have also seen significant fluctuations, indicating a dynamic market landscape. Overall, TwentyTwenty (IL) is navigating a competitive environment with some success, but continuous strategic efforts are necessary to maintain and improve its standing.
Notable Products
In March 2025, TwentyTwenty (IL) saw its Coffee Creamer (3.5g) continue its dominance as the top-performing product, maintaining its number one rank for the fourth consecutive month, with sales reaching 3869 units. Nimbus Snacks (3.5g) emerged as a strong contender, securing the second rank despite no previous rankings, indicating a significant surge in popularity. Deep Fried Runtz (3.5g) experienced a slight decline, dropping from second to third place, with a noticeable decrease in sales from February to March. Double Durban Kush (3.5g) remained steady at fourth position since its debut in February 2025, showing consistent sales figures. Bluenana (3.5g) entered the rankings for the first time in March, capturing the fifth spot, signaling potential growth in consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
