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Dec-2025
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Overview
Market Insights Snapshot
In Illinois, TwentyTwenty's performance in the Flower category has shown some fluctuations. Starting at the 29th position in September 2025, the brand improved slightly to 26th in October but then dropped to 28th in November and further to 37th in December, indicating a downward trend. This decline in ranking is mirrored by a decrease in sales over the same period, with a notable drop in December. Meanwhile, in the Pre-Roll category, TwentyTwenty did not manage to break into the top 30, remaining outside of it throughout the months, which could be a point of concern for the brand's market penetration in this category within the state.
Conversely, the brand's performance in Missouri tells a different story. In the Flower category, TwentyTwenty maintained a stable presence, consistently ranking around the 14th to 16th positions from September to December 2025. This stability is reinforced by a steady increase in sales, particularly with a peak in December. In the Pre-Roll category, the brand showed significant improvement, climbing from 42nd in September to 26th by December. This upward trajectory in the Pre-Roll category suggests a growing consumer preference or successful marketing strategies in Missouri, which contrasts sharply with their performance in Illinois.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, TwentyTwenty has shown a consistent presence, maintaining a rank between 14th and 16th from September to December 2025. This steady performance is notable given the dynamic shifts among its competitors. For instance, Proper Cannabis experienced fluctuations, dropping from 13th to 15th in October but recovering to 13th by December, consistently outperforming TwentyTwenty in sales. Meanwhile, Packs Cannabis (MO) has demonstrated significant upward momentum, climbing from 28th in September to 16th by December, suggesting a potential threat to TwentyTwenty's market position if this trend continues. Rooted and Nugz (MO) also present formidable competition, with Rooted's rank declining from 12th to 15th and Nugz maintaining a strong position around 10th to 12th. These movements highlight the competitive pressures TwentyTwenty faces, emphasizing the need for strategic marketing and product differentiation to enhance its rank and sales in the Missouri Flower market.
Notable Products
In December 2025, Deep Fried Runtz Shake (7g) emerged as the top-performing product for TwentyTwenty, achieving the number one rank with notable sales of 4791 units. Coffee Creamer (3.5g) followed closely in second place, climbing from its consistent fifth position in October and November, with an impressive increase to 4013 units sold. Bluenana (3.5g) saw a drop from its first-place ranking in November to third place, indicating a shift in consumer preference. Hash Burger (3.5g) maintained a stable performance, ranking fourth in December, consistent with its position in November. Deep Fried Runtz (3.5g) rounded out the top five, experiencing a decline from its second-place rank in October and November, suggesting a competitive market landscape.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
