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Apr-2025
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Overview
Market Insights Snapshot
In the state of Illinois, TwentyTwenty has seen a decline in its rankings across both the Flower and Pre-Roll categories. Specifically, the Flower category has experienced a downward trend, starting at the 27th rank in January 2025 and slipping to the 37th rank by April 2025. This decline is mirrored in the Pre-Roll category, where TwentyTwenty fell from the 24th rank in January to the 34th rank in April. The drop in rankings suggests increased competition or possible market challenges in Illinois, as the brand was unable to maintain its position within the top 30 for Flower by March and April. The sales figures reflect this trend, with a notable decrease in sales from January to April, indicating potential areas for improvement or strategic reevaluation in this market.
Conversely, in Missouri, TwentyTwenty's performance has been relatively stable in the Flower category, maintaining a position within the top 20 throughout the first four months of 2025. The brand held the 18th rank in January and remained at the 20th rank by April. However, the Pre-Roll category tells a different story, with a significant drop from the 23rd rank in January to the 36th rank by April. This suggests that while the Flower category remains a stronghold for TwentyTwenty in Missouri, there may be underlying issues affecting their Pre-Roll products. The sales data supports this observation, showing a consistent performance in Flower sales but a noticeable decrease in Pre-Roll sales, highlighting a potential area for the brand to address in order to regain market share.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, TwentyTwenty has managed to maintain a consistent presence within the top 20 brands from January to April 2025, although its rank has slightly fluctuated, moving from 18th to 20th place. This stability in rank, despite a slight decline in sales from $810,625 in January to $769,604 in April, suggests a resilient market position amidst a competitive environment. Notably, Pinchy's has shown a more dynamic performance, initially ranking 17th in January and peaking at 14th in February, before dropping to 19th in April, indicating potential volatility. Meanwhile, Robust has demonstrated a significant upward trajectory, climbing from 22nd to 15th place by March, with sales peaking at over $1 million, which could pose a competitive threat to TwentyTwenty. Additionally, Sundro Cannabis and The Standard have not consistently ranked within the top 20, reflecting a less stable market presence. These insights highlight the competitive pressures TwentyTwenty faces, emphasizing the importance of strategic marketing and product differentiation to maintain and potentially improve its market position in Missouri's Flower category.
Notable Products
In April 2025, Coffee Creamer (3.5g) maintained its position as the top-selling product for TwentyTwenty, continuing its streak as the number one ranked product since January. Nimbus Snacks (3.5g) held steady at the second position, following its rise from fourth place in February to second in March. Notably, Deep Fried Runtz Pre-Roll (1g) entered the rankings for the first time, securing the third spot. Deep Fried Runtz (3.5g) experienced a slight drop, moving from third place in March to fourth in April. Double Durban Kush (3.5g) remained consistent in fifth place, with sales figures reflecting a decrease from previous months, notably reaching 1406 in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
