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Apr-2024
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Overview
Market Insights Snapshot
In the competitive Illinois market, TwentyTwenty has shown a notable presence in both the Flower and Pre-Roll categories, as detailed in recent data. For the Flower category, their ranking has seen a slight decline from 15th in January 2024 to 21st by April 2024, indicating a potential challenge in maintaining their market position amidst stiff competition. This downward trend is mirrored in their sales figures, which started at approximately 1.17 million in January but saw a decrease in the following months, despite a slight uptick in April to around 898,000. This fluctuation suggests that TwentyTwenty might be experiencing difficulties in capturing a consistent share of the Flower market in Illinois, a state known for its robust cannabis industry. Illinois
Similarly, in the Pre-Roll sector, TwentyTwenty's performance has demonstrated variability but with a more pronounced decline towards April 2024, where they fell to 22nd place from a starting point of 13th in January. This trend is particularly concerning as it indicates not only a loss in market ranking but also a significant drop in sales from approximately 207,111 in January to 147,822 by April. Such a decrease might reflect shifting consumer preferences or possibly an increase in competitive offerings that are resonating more effectively with Illinois's consumer base. The consistent decline across both categories highlights the need for strategic adjustments by TwentyTwenty to reclaim and enhance their market standing in Illinois.
Competitive Landscape
In the competitive landscape of the Illinois flower market, TwentyTwenty (IL) has experienced a fluctuating trajectory in terms of rank and sales from January to April 2024. Initially ranked 15th in January, it saw a decline to 22nd in February and March, before slightly improving to 21st in April. This indicates a challenging period for TwentyTwenty (IL), especially when compared to its competitors. For instance, The Botanist maintained a stronger presence in the top 20, peaking at 11th place before experiencing a drop to 19th in April, yet still outperforming TwentyTwenty (IL) in rank and sales. Similarly, Interstate 420 and (the) Essence have shown more stability in their rankings, with Interstate 420 experiencing a notable drop in March but remaining ahead of TwentyTwenty (IL). This competitive analysis underscores the need for TwentyTwenty (IL) to strategize on improving its market position and sales performance amidst a dynamic and competitive Illinois flower market.
Notable Products
In April 2024, TwentyTwenty (IL) saw Bluenana Shake (7g) leading their sales in the Flower category, maintaining its number one position from March with sales figures reaching 4164 units. The newcomer to the top rankings, OGKB Shake (7g), secured the second spot despite not being ranked in the previous months. Coffee Creamer (3.5g) rose to third place, showing a steady climb from its previous fifth position in March, with a notable increase in sales. Wonka Bars (3.5g) also made a significant jump to the fourth rank after not being ranked in March, indicating a resurgence in popularity. The Pre-Roll category saw an entry in the top five with Wonka Bars Pre-Roll 7-Pack (3.5g) at fifth, dropping one rank from the previous month.
Top Selling Cannabis Brands
