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Mar-2026
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Overview
Market Insights Snapshot
TwentyTwenty's performance in the cannabis market has shown notable differences across states and categories. In Illinois, the brand has experienced a downward trend in the Flower category, with its ranking slipping from 37th in December 2025 to 54th by March 2026. This decline is mirrored by a significant drop in sales, which decreased from $359,921 to $109,806 over the same period. Similarly, in the Pre-Roll category, TwentyTwenty has not ranked within the top 30 brands by March 2026, indicating a challenging market presence in Illinois.
Conversely, in Missouri, TwentyTwenty has maintained a relatively stronger position in the Flower category, although it still saw a slight decline from 14th to 18th place between December 2025 and March 2026. Despite this minor drop, the brand's sales in Missouri remain robust compared to Illinois, highlighting a more stable performance in this state. In the Pre-Roll category, TwentyTwenty's ranking fluctuated, dropping to 48th in February 2026 before improving slightly to 47th in March 2026, suggesting some volatility but also potential resilience in Missouri's market.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, TwentyTwenty has experienced a gradual decline in its ranking from December 2025 to March 2026, moving from 14th to 18th place. This downward trend in rank is mirrored by a consistent decrease in sales over the same period. In contrast, Robust has shown a notable improvement, climbing from 22nd to 19th place, with a corresponding increase in sales, particularly in March 2026, where it nearly matched TwentyTwenty's sales figures. Nuthera has maintained a relatively stable position, with a slight improvement in March 2026, indicating resilience in its market presence. Meanwhile, Vertical (MO) has shown a positive trajectory, moving up from 25th to 20th place, suggesting a growing market share. Rooted has remained consistent, closely trailing TwentyTwenty, which could pose a competitive threat if TwentyTwenty's downward trend continues. These dynamics suggest that while TwentyTwenty is facing challenges, competitors like Robust and Vertical (MO) are gaining traction, potentially influencing TwentyTwenty's market strategy moving forward.
Notable Products
In March 2026, Deep Fried Runtz (3.5g) maintained its position as the top-performing product for TwentyTwenty, with sales figures reaching 2283 units, despite a decrease from the previous month. Hash Burger (3.5g) held steady at the second position, although its sales dropped significantly compared to February. Heir Heads (3.5g) ranked third, showing consistency in its ranking from the previous month. Hot Pants Shake (7g) entered the top five for the first time, securing the fourth position, while Sour Diesel Shake (7g) followed closely in fifth place, marking their debut in the rankings. Overall, the rankings have shown stability, with minor shifts indicating a competitive market among the top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
