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Dec-2024
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Overview
Market Insights Snapshot
In the state of Illinois, TwentyTwenty (IL) has shown a consistent upward trend in the Flower category, improving its rank from 29th in September 2024 to 24th by December 2024. This positive movement is accompanied by a steady increase in sales, indicating a growing consumer preference for their products. However, the Pre-Roll category presents a more mixed picture. While TwentyTwenty (IL) maintained its 28th position in September and October, it fell out of the top 30 in November, only to recover to 23rd place by December. This fluctuation suggests potential challenges in maintaining a consistent market presence in the Pre-Roll segment.
In Missouri, TwentyTwenty (IL) has also demonstrated a commendable performance in the Flower category, improving its rank from 23rd in September to 20th by December 2024. This improvement is supported by a robust sales performance, reflecting strong market penetration. Conversely, the Pre-Roll category in Missouri presents a less favorable scenario, as the brand did not make it into the top 30 in December 2024, following a decline from its 34th position in October. This absence from the rankings indicates struggles in capturing market share within this specific category, highlighting an area for potential strategic focus.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, TwentyTwenty (IL) has shown a dynamic performance over the last few months, reflecting both resilience and adaptability in a fluctuating market. As of December 2024, TwentyTwenty (IL) improved its rank to 20th, climbing from 23rd in November, indicating a positive trend in market presence. This upward movement is noteworthy, especially when compared to competitors like Elevate Cannabis Co, which maintained a consistent rank at 18th in both November and December, and Robust, which fluctuated but ended December at 21st. Meanwhile, C4 / Carroll County Cannabis Co. experienced a decline, dropping to 19th in December from 17th in November. This competitive positioning suggests that TwentyTwenty (IL) is effectively capturing market share, potentially through strategic marketing or product differentiation, and is poised to continue its ascent in Missouri's Flower market.
Notable Products
In December 2024, Coffee Creamer (3.5g) emerged as the top-performing product for TwentyTwenty (IL) in the Flower category, reclaiming its number one spot with sales of 4983 units. Deep Fried Runtz (3.5g), which had led in the previous months, fell to second place. Bluenana Shake (7g) made a notable entry into the rankings, securing third place despite no prior ranking. Marshmallow Cream (3.5g) maintained its fourth position from November, indicating consistent performance. Honey Bun (3.5g) dropped to fifth place, showcasing a decline from its previous third position in October.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
